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1、2022The Futureof Fast Food:How robot chefs, virtual ordering, and autonomous delivery will feed us in 2030Where is all this data from?The CB Insights platform has the underlying data included in this reportClick here to sign up for freeTable of ContentsWhats at stake?6Virtual restaurants9AI tongues
2、and social listening13Conversational AI and AI-powered recommendation engines17Robotic food preparation20Autonomous delivery24NFT loyalty programs27Looking ahead30THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL3ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030We dive into the evolution of fas
3、t food and where the technology is going next, from conversational AI to NFT loyalty rewards.The fast food experience of the future will be built on key technologies such as: The metaverse, which will become an extension of the brand experience AI tongues and social listening to help brands quickly
4、develop and test new menu items and meet consumer demands Conversational AI and AI-powered recommendation engines that will handle online and in-store orders, allowing restaurants to upsell orders through personalized suggestions and prioritize labor for other customer service operations Robotic foo
5、d preparation that will automate cooking to increase profitability and reduce food waste Autonomous delivery that will help reduce reliance on gig workers NFT loyalty programs that will create unique experiences and boost customer loyaltyBelow, we dive into these technologies: how they work, who has
6、 an edge, and how theyre shaping the future of fast food.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL4ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030The following graphic follows the fast food journey of a customer named Rachel, featuring the technologies and innovations that will impact
7、 her experience.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL5ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030Whats at stake?WHY IT MATTERSExisting and emerging technologies in robotics, AI, and digital engagement technology can not only help restaurants streamline operational processes, b
8、ut also create personalized, seamless brand experiences for fast food customers. Improving the customer experience will help restaurants grow and maintain loyalty in the competitive restaurant landscape.In turn, solutions that help offset restaurants key operating costs are gaining traction, with 20
9、22 funding for restaurant tech projected to reach more than $6.5B which would surpass 2021 and be more than double the amount raised in 2020. As the future of fast food begins to take shape, laggards will be left behind compared to competitors that have been proactive about exploring these new techn
10、ologies.WHY NOWThe rising costs of supplies, labor, and rent have put a squeeze on the restaurant industrys already slim profit margins. To succeed in this challenging macroeconomic environment, investing in tech solutions that can boost profit margins, increase loyalty, and maximize productivity is
11、 more important than ever.At the same time, the Covid-19 pandemic has shifted diners habits: today, upwards of 80% of fast food is estimated to be consumed off-premise via drive-thru or delivery. This signals how the fast food industry is changing and poses an opportunity for players to rethink how
12、brick-and-mortar locations are being optimized to address consumer demand.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL6ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030This shift also shows how restaurants need to more heavily focus on the customer experience beyond the boundaries of a bri
13、ck-and-mortar location. With the majority of brand interactions (i.e., ordering and eating) now taking place outside the restaurant, fast food brands and other food service players need to ensure these touchpoints meet consumer expectations and deliver brand value.WHO NEEDS TO PAY ATTENTIONThe futur
14、e of fast food involves a variety of players, such as global quick service restaurant (QSR chains) moving the industry forward (McDonalds, Chipotle), tech leaders providing digital services (Google, Meta), and robotics manufacturers pairing software and hardware to automate operations (Hyundai, Nuro
15、). Through strategic relationships, these companies will work together to create the future of fast food that expands beyond the boundaries of the brick-and-mortar restaurant.Beyond these players, companies throughout the restaurant and food service industry will be impacted by the future of fast fo
16、od. Examples include food suppliers (Tyson Foods, JBS) and food service companies (Sodexo, Compass), as well as last-mile delivery companies (DoorDash, Deliveroo).THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL7ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030THE FUTURE OF FAST FOOD: HOW ROBO
17、T CHEFS, VIRTUAL8ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030Virtual restaurants emerge as new digital channels in the metaverseIn 2030, the metaverse will be a new digital channel for restaurants to offer engaging, interactive experiences that boost brand awareness and customer experience
18、. In the metaverse, customers can step into a virtual restaurant to browse menus, meet friends, and even order real food that will then be delivered to their door.WHAT IS THE METAVERSE?The metaverse is the concept of shared worlds driven by virtual products and digital experiences that are highly im
19、mersive and interactive.CLIENTS CAN LEARN MORE ABOUT WHAT COMPANIES ARE MAKING UP THE METAVERSE IN OUR METAVERSE MARKET MAP.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL9ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030In the context of the future of fast food, restaurants will be able to b
20、uild virtual experiences, offer exclusive menu items or digital merchandise, and host virtual events for customers.FIRST MOVERSChipotle was one of the first QSR brands to create a virtual experience in the metaverse. In 2021, the fast-casual Mexican chain partnered with Roblox to digitize the brands
21、 famous Halloween promotion. Players could dress their avatars in Chipotle Halloween costumes, play mini-games, and receive codes for free burritos to redeem in person.During the campaign, the virtual restaurant was visited over 8M times and set a company record for digital sales in a single day. In
22、 2022, the fast-casual giant even launched a new menu item on Roblox through an interactive game.McDonalds also made an entrance into the metaverse with a Chinese Lunar New Year event. Partnering with AltspaceVR and Spatial, the brand designed a hall of Chinese zodiacs that players could explore thr
23、ough VR. The QSR giant has also filed trademark applications that suggest a virtual restaurant may be opening soon that sells both virtual and actual goods with home delivery.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL10ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030SOURCE: WENDYSWendys
24、 is another fast food chain experimenting with the metaverse. Wendyverse opened in Horizon Worlds (Metas virtual reality world using the Oculus VR platform) in April 2022. Through this partnership with Meta, players were given a set of tasks to complete that would give them a promo code to redeem at
25、 a real Wendys restaurant.IMPLICATIONS The metaverse gives restaurant chains space to experiment with marketing and menus. Fast food chains investingin the metaverse can use the virtual space to try out new strategies that build brand awareness among new and existing audiences. This can include coll
26、aborations, virtual events, or even just experimenting with tweaks to existing considerations, like restaurant layout and menu items.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL11ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030 The metaverse is still in its early stages. Restaurant brands
27、 and operators should pay attention to the successes and failures of other consumer industries like fashion and grocery that are further ahead in their metaverse efforts, to better understand what strategies work best with consumers. The metaverse will be an additional channel for facilitating deliv
28、ery orders and can help drive consumers to stores, growing both revenue and customer loyalty for restaurant brands.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL12ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030AI tongues and social listening can help reduce R&D costsIn the future, restaura
29、nts will be able to create and test new menu items in a faster, less wasteful, and more cost-efficient way. Combining AI tongues and social listening, restaurants can identify early trends as well as tweak recipes and menus to grow revenue.WHAT ARE AI TONGUES AND SOCIAL LISTENING?AI tongues and soci
30、al listening are separate technologies that can work together to speed up R&D.AI tongues use sensors and artificial intelligence to replicate how humans will perceive a taste allowing for rapid taste tests without relying on human subjects. Social listening technology taps into consumer sentiment co
31、nveyed in social media posts, online reviews, and other forms of digital content to generate actionable insights about what new ingredients, flavors, or habits might be gaining popularity.By combining these solutions, restaurants can predict what new items will gain traction with consumers and hone
32、recipes and flavors that are likely to appeal to a broad variety of tastes. Detecting these new consumer habits early on can also help restaurants adapt other considerations beyond taste, including opening hours, layout, and category offerings.FIRST MOVERSBecause this technology is still relatively
33、nascent, first movers have typically been in the CPG industry, where players have expansive brands and product lines to experiment with novel ingredient technologies.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL13ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030In 2019, McCormick & Company
34、partnered with IBM and its newly developed Hypertaste, an AI-assisted “digital tongue.” McCormick says that it reduced the time it took to develop new products by 70% and that it was able to tweak formulations between 50 and 150 times before finalizing.SOURCE: IBMTastewise uses AI and social listeni
35、ng across data sources like menus, reviews, and social media to create dynamic dashboards for restaurants, food service, and CPG companies on consumer trends. The company has raised $25M since 2019.Using similar data sources, Singapore-based AI Palette tracks ingredient and flavor trends across 15 d
36、ifferent languages to identify opportunities for new products by geographic region. It also predicts how long consumer demand might last.Both startups have partnerships with large CPG companies like Nestle, Pepsico, and Kelloggs.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL14ORDERING, AND AUTONO
37、MOUS DELIVERY WILL FEED US IN 2030FOR MORE INFORMATION ON WHAT EARLY-STAGE COMPANIES ARE DISRUPTING FOOD ANDBEVERAGE R&D, READ OUR EARLY-STAGE FOOD & BEVERAGE PRODUCT DEVELOPMENT ANDDISTRIBUTION MARKET MAP.IMPLICATIONS AI tongues and social listening technology can help restaurants release new menu
38、items in a fraction of the usual time: traditional R&D can take around a year for restaurants. This tech can help restaurants reduce uncertainty and timelines around product development, meet evolving consumer expectations, and stay ahead of competitors. Restaurants should evaluate partnering or inv
39、esting in AI tongues early. Because the technology is still nascent, providers will be more likely to form exclusive partnerships to test and scale capabilities giving both sides advantages over competitors.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL15ORDERING, AND AUTONOMOUS DELIVERY WILL FEE
40、D US IN 2030 Restaurants should prioritize social listening tools that can easily incorporate new and emerging platforms and social media to get a more accurate picture of consumer sentiment and boost loyalty. These technologies can also help restaurants tweak items to better match regional tastes,
41、making new items more successful and profitable.THE FUTURE OF FAST FOOD: HOW ROBOT CHEFS, VIRTUAL16ORDERING, AND AUTONOMOUS DELIVERY WILL FEED US IN 2030Conversational AI and AI-powered recommendation engines increase check size and provide first-party dataIn the future, conversational AI and AI-pow
42、ered recommendation engines will make ordering food more human-friendly, accessible, and convenient. These technologies will be able to power drive-thrus, smart speakers, apps, and even metaverse avatars, allowing customers to simply speak their order wherever they may be while the restaurant makes
43、hyper-relevant recommendations that can increase order value.WHAT ARE CONVERSATIONAL AI AND AI-POWERED RECOMMENDATION ENGINES?Conversational AI allows customers to interact with software using their voice or text (via chatbots), with natural language processing (NLP) allowing for human-like communication. AI-powered recommendation engines use data to develop personalized recommendations for customers.By pairing these technologies, restaurants can create vi