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1、没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任An Analysis of Dove Advertising Language Based on Speech Act Theory 没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任uAcknowledgements 没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任01Introduction02Literature Review03Analysis of Dove
2、Advertising Language Based on Speech Act Theory 04ConclusionContentsContents0102IntroductionLiterature Review040102没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任 Introductionu1.Backgruond and Research Statusu2.Purpose and significanceu3.Framework of the Paper没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值
3、就是人生目标，就是人生责任。每承担一次责任Literature Reviewu Speech Act Theory 1.Austins Model of Speech Acts 2.Searles Classification of Speech ActsuAdvertisementuApplication of Speech Act Theory in Advertising Language 没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任Analysis of Dove Advertising Language Based on
4、 Speech Act Theory uCollection of Advertising Language of DoveuAn Analysis of Features of Dove Advertising LanguageuFunctions of Dove Advertising Language没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任ConclusionAdvertisement designWriting and translationPragmaticRhetoric没有明确的价值取向和人生目标，实现自我人生价
5、值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任Research Methods010203Quantitative analysisLiterature researchSummary method 没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任Limitation of the Paperu The time and some resources are limited,such as unavailable vebsite and foreign literature about Dove advertising language and Speech Act Theory.没有明确的价值取向和人生目标，实现自我人生价值就无从谈起。人生价值就是人生目标，就是人生责任。每承担一次责任