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1、新视野第三册第七单元Unit7Section A A Rose Is a Rose1. Pre-reading1. 1 Background informationSt. Valentines Day( February 14小)圣瓦伦丁节,情人节(2月14日,情人多在此日互赠礼物) Valentine was a priest in Rome at the time Christianity was a new religion. The Emperor of Rome at that time, Claudius II, ordered the Roman soldiers not to
2、marry or become engaged. Claudius believed that as married men, his soldiers would want to stay home with their families rather than fight his wars. Valentine broke the law and secretly married the young couples. He was eventually arrested, imprisoned, and put to death. Valentine was beheaded (斩首) o
3、n February 14th. After his death, Valentine was named a saint, and the day of his death was named Saint Valentines Day.1. 2 Topic-related video1. 3 Topic-related discussion2. While-reading2. 1 Global reading2. 1. 1 Understand the major details of the text1) Why is selling rose no longer a beautiful
4、experience to the traditional flower shops in theU.S?Because of the appearance of discount rose shops.2) What problems are domestic rose growers facing?Severe competition from foreign countries.3) Why do some people in the rose business long for the good old days?Changing conditions in the rose indu
5、stry make them begin to lose their share in the marketplace.3. 1. 2 Understand organization of the textl)Main idea of the textThis passage is about how rose industry can adapt to the changing situation of the need for the roses in the market.2) Text structure analysisPart 1 e (Para. 1) The rose is a
6、lways the most popular flowers as a symbol of love and any changing conditions in rose dealings mean much to the rose industry.Part 2 o (Para.2-6) Roses Only was transformed from a traditional shop and found some solutions to the rose selling problem.Solution 1: Well -decorated shops attract custome
7、rs and make them think they can buy roses cheap there.Solution 2: Encourage customers to buy in dozens instead of in ones, twos and threes by cutting down the price.Solution 3: To cut down the cost, the company grows its own roses to sell fresh roses via overnight delivery and the company also sells
8、 other items such as balloons and stuffed animals.Part Three (Para.7-12) U.S. Rose Growers are going bankrupt because of severe foreign competition and Johnson Flowers have adopted measures to deal with the problem.Johnson Flowers* Solutions: Working with foreign flower growers, having a few distrib
9、ution centers to sell imported roses, widening their business area and becoming a representative for overseas flower producers.Part four ( Para 13-14) ConclusionAs a result of severe foreign competition, those in the rose business long for the good old days whereas ordinary people wonder about the r
10、ose price more than before.2) 2 Detail reading3) 2. 1 Words and phrases 1 )distribute (L.3)The company aims eventually to.在整个欧盟发售它的产品。to distribute its products throughout the European Union, (v. supply (goods) in a particular area, esp. to shop) The groups raise money and distribute it to help thos
11、e in need, mainly through social workers. 各 小组筹集钱款,然后把钱分发给那些贫困的人以帮助他们,这个工作主要通过社会工作者来 做。(v. divide and give among several people, places)(英译汉)农民把肥料撒在田里。The farmer distributed manure over a fields. (v. spread out through an area)4) )go out of style(L.6)这种家具早过时 T Such kind of furniture has long gone ou
12、t of style.( be out of date)5) range from .to.在这家商店你可以看到种类繁多的电视,价格从100美元至1000美元不等。!n this store, you can find a wide variety of TV sets and their prices range from $100 to $1(X)0.(vary or extend between certain limits) 温故知新:Consciously or unconsciously, we show our true feelings with our eyes, faces
13、, bodies and attitudes, causing a chain of reactions, ranging from comfort to fear. (Unit 4 -A, Book 1 ) 词语辨析The prices of beer from 50 cents to $ 4 per liter during the summer season.A) altered B) ranged C) separated D) differed6) circulate (L.20)首都被占领的谣言开始在当地人里流传开来。Rumors began to circulate among
14、the local people that the capital city had been conquered.( v. (cause to ) spread widely)在这儿,你有机会四处走动,还可以随便聊天。Here, you have a chance to circulate and chat informally.( v. (cause to) move round or through) 词语搭配in circulation 流通的out of circulation 不在流通的7) soar (L.28)近年来,新的公寓及房子的价格一直在猛升。The prices of
15、new叩artments and houses have been soaring in recent years . (v. rise very quickly to a high level)老鹰在山巅翱翔。The eagle is soaring over the mountains. ( v. rise high in the air while flying without moving the wings or using power)8) bloom (L.38)多亏了有效的管理方法,公司去年的生意兴隆。 Thanks to the effective management me
16、thod, the companys business bloomed last year. (v. develop very good, attractive, or successful qualities.)这些花在九月初仍然像七月时那样绽放。The flowers still bloomed as brightly in early September as they had in July. (v. produce flowers, or (of a flower ) open or be open.)所有的玫瑰都在每年的这个时候开始绽放。All roses come into bl
17、oom at this time of the year.(n. a flower on a plant)He was only nineteen但是青春年少的光彩已从他的脸上消失。but the bloom ofyouth had already disappeared from his face. ( n. the best or most favorable time of sb./ sth)9) bankrupt (L.39)这家公司因为产品销售不出去而破产了。The company went bankrupt because it couldnt sell its products.
18、 ( a. unable to pay what one owes )In this movie, you can see such a society 道德沦丧,政治不稳定。 that is morally bankrupt and politically unstable. ( a. lacking in some good quality) 词语搭配 go bankrupt10) account for (L.43)电脑软件占我们产品种类的 70% Computers software accounted for 70% of our range of products.(supply
19、the amount that is mentioned)你如何解释你不请假而长期缺课的行为。How do you account for your long absence from classes without asking for leave? (explain or give a reason for sth.) 温故知新:These unconscious actions and reactions to them may in part account for our “feelings and snap judgments.(Unit 4-B, Book one)11) mar
20、gin (L.47)去年这家电脑公司实现 30% 的净利润率。The computer company had a net profit margin of 30% last year.(n.利润)The school has made a schedule 给学生留有充裕的自学时间。.that leaves a wide margin of time for students self-study. ( n.差数,余地,余裕)学生们在书的页边空白处记笔记。The students wrote notes in the margin of the book.( n.页边， 页边的空白)12)
21、launch (L.48)The strike was launched with a press conference.( v. begin sth . or introduce sth new )Russias space industry has won a contract to 发射它的第一枚西方卫星 .launch its first western satellite.(v. send(a new ship, etc.) into the water orsend ( a rocket, satellite, etc.) into the space)由于天气不好,航天飞机的发射
22、推迟了 24小时。The launch of a space shuttle was delayed for 24 hours because of bad weather.(n. the act of launching )13) release (L.50)最新的发展情况刚刚公布于众。The latest developments have just been released to the public.(v. allow( news, film, etc.) to be made known or to be shown )他从监狱里释放出来.He was released from
23、prison after serving two years of a five-year sentence.(v. give freedom or free movement to)死亡对他来说是种仁慈的解脱.Death was a merciful release for him as he had been through unbearable suffering all this time. (n. the act of setting free or being set free )她最近的一首新歌是关于无望的爱情。Her latest release is a song about
24、 hopeless love. (n. a book, film ,record, piece of news, etc. that has been made available to the public )2. 2. 2 Sentence patternsTypical patterns for the exposition of sb/s way of doing sth.原句:The companys formula for success is to hold prices down by controlling every link in therose chain. (L. 3
25、2)该公司成功的秘诀是通过其销售链的每个环节降低成本。提炼:Sb/ s formula for (doing) sth. is to do sth. else.某人(做某事)的诀窍 / 秘诀是应用:Toms formula for his success in passing the examination is to study on his own but ask the teacher for help whenever he has any question.汤姆成功通过考试的秘诀就是坚持自学,但如有疑问,就请教老师。2.2. 3Devices for Developing Parag
26、raphs (五号字,斜体)One dominant writing technique that runs throughout the essay is a problem-solution pattern. Nowhave a look at Para7-Para 12 to find out problem-solution pattern.Problem : Severe foreign competition puts U.S. rose growers on the edge of bankruptcy. JohnsonFlowers, a domestic rose growe
27、r, however, finds a way out.Johnson Flowers solutions (Para. 11-12):1) Working with foreign flower growers.2) Having a few distribution centers to sell imported roses.3) )Widening their business area and serving as a representative for overseas flower producers.4) As a replacement for lost rose sale
28、s, the Johsons and other growers also are starting to sell other types of flowers.5) )U.S. growers took advantage of a recent frost which killed 25% of Colombias rose crop. But they cannot pin their hope on natural disasters.3. Post-reading3. 1 Useful expressions1)破产go bankrupt2)占据;解释 account for3)过
29、时 go out of style4)推出新产品 !aunch a new product5)发行新唱片 release a new record6)流通的 in circulation7)渴望 long for8)压低;压制 hold down9)票价打折discount fares10)消费价格指数 the consumer price index11)在边 on ones side12)提供便利 offer convenience3. 2 Summary writingU.S .rose selling companies are (1)with the danger of being
30、virtually (2)out of business with imported roses at (3)prices flowing into the country.To (4)to the changed conditions in the marketplace, the rose selling companies have moved (5)and have their own rose farms in some foreign countries to grow roses with low labor costs. They can also arrange(6)via
31、overnight mail to anywhere in the country to bring better,(7), and cheaper grown roses. In addition, as a (8)for lost rose sales, the companies are starting to sell other(9)of flowers.The company have managed to survive amid (10)foreign competition.Key: 1 threatened 2 chased 3 lower 4 adapt 5 overse
32、as 6 delivery 7 fresher 8 replacement 9 types 10 severe3. 3 Writing问题解决型作文这类作文是针对某些情况或现象进行分析,然后提出自己的看法和对策,基本的结构为:1 .现象的描述2 .分析原因或列举利弊3 .个人看法或解决措施Cheating on ExamsWith the more and more important role a degree certificate is playing in finding a job after graduation, some students are engaged in chea
33、ting during examination. Take our university as an example. Half of the college students have admitted to cheating on exams at least once. Some even hire ringers to take tests for them.Unfortunately, nowadays, many students in other universities are trying to fool the teachers in much the same way.
34、Such academic dishonesty is extremely harmful to the society as well as to the cheaters themselves .Firstly, it puts honest students at a competitive disadvantage. Secondly, it undermines the very foundation of academic learning on campus. To make things worse, the dishonest practice reveals the mor
35、al deficiencies as well as the academic weakness of the cheaters.50, it is high time we took measures to put an end to such dishonesty. In the first place, the colleges and universities should make severe rules and policies to punish those who cheat on exams. In the second place, the students themse
36、lves should always remember that, “Honesty is the best policy”. Only in this way can students develop in a healthy way both academically and morally.3. 4Assignments1) Finish all the exercises related to Section A of Unit 7.2) Preview Section B. including reading skills, the passage and the related e
37、xercises.3) Oral exercise: paragraph recitationSection B The Chunnel1. Reading skill1. 1 Identifying The Writers Purpose (I)Authors write for a reason. Three common purposes of writing are: 1) to inform, 2) to persuade or 3) to entertain.Reading effectively means recognizing the authors purposewhich
38、 may not always be as easy as it sounds, especially when youre reading in a foreign language. Writers sometimes disguise their aims: A text that appears to be factual information may really be full of emotional appeals meant to persuade you of the writers point of view; or an apparently serious piec
39、e of persuasion may in fact be a humorous text intended mainly to amuse you. There are also times when the question of whether a writer is serious may depend largely on each readers individual philosophy.However, there are some clues that effective readers can watch for to help them identify what ki
40、nd of writing theyre dealing with:1. Informational writing features facts and evidence, not opinions or value judgments. It often contains dates, statistics or other figures, and/or quotes from experts or witnesses. Depending on the subject, the language may include technical jargon, but the vocabul
41、ary and sentence structure are often quite simple.2. Persuasive writing features emotional appeals: opinions and arguments (which may be presented as if they were facts, so be careful!); rhetorical questions; evaluating language (good/bad, right/wrong, horrifying/wonderful, etc.) and/or judgmental l
42、anguage (must, should, had better, etc.).3. Texts written mainly to entertain can, of course, be very variedbut they often use rather informal language, simple sentence structure, dialogs, puns and/or figures of speech.I. 2 ExamplesLets have a look at an analysis of Passage A and then identify the w
43、riters aim.First, the title of the article is “A Rose Is a Rose. At the first glance, you might guess the article is going to be something about love or about some romantic stories as you remember the famous saying, i4My love is like a red red rose. Besides, a rose has always been a symbol of love,
44、passion, or affection.However, when you come to the first paragraph and have gone through it, you know your guess is rejected as it talks about Valentines Day, the growing, sales and distributions of roses. You may also notice that the language in the paragraph is simple in diction and structure.Sec
45、ond, when you have read the whole article, you notice that the numbers in it are statistics (mainly prices) and dates. Besides, the quotes are from a director, a rose customer and a rose grower. All these indicate they are facts instead of opinions.Third, as the text is featured by statistics, dates
46、, quotes, and simple language, we can say the writer aims to be informational.1. 3 Text reading1) exclude (L. 5)Since our knowledge is limited,那我们谁也不能排除会出错的可能性。none of us can exclude the possibility of our being wrong.(vt. keep out) 女孩们不许那个男孩加入她们的谈话。The girls excluded the boy from their conversation
47、. 词语搭配exclude sb from sth/doing sth 把不包括在内2) behind schedule (L.l 1)As soon as he entered the office, the director asked his secretary 是否总经理的机晚点 了。if the general managers train was behind schedule, (later than the planned time) 词语搭配ahead ”on / behind schedule 提前准点晚点3) ave .in common (L.28)他最近的两本小说有许
48、多共同之处。His latest two novels have many things in common.( share interests, characteristics, etc.)词语搭配have much/a lot/little / nothing in common 有许多/很少/没有 共同之处4) spur (L.36)Should we just enjoy the things that touch us in a painting 还是应该受其鞭策去学习更多的东 西? or should it spur us on to learn more?(vt. strongly encourage sb/sth to do sth) 政府削减利率来刺激需求。Governments cut interest rates to spur demand.对于变革来说,科技是种更加微妙的刺激物。Technology is a more subtle spur for change.(a thing that encourages a person on to greater activity)5) equivalent(L.51)那