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1、国家开放大学商务英语2边学边练参考答案Unit 1 Sales PromotionListening and Speaking 1匹配题再听一听他们的对话，将对话中提到的四种促销手段和其相应特点进行匹配。Sales promotion（We can hold some promotional events, for example, sending customers coupons and free trials or giving some discounts） Advertising（It needs one or more media to tell customers about t
2、he goods and services a company offers） Personal selling（It needs the salesmen to establish an interactive relationship with buyers） Public relations（It needs a companys long and continuous effort to increase public awareness of products and services）Listening and Speaking 2再听一听他们的谈话，看看下面的表述是否正确。1.D
3、aniel has been shopping online for a long time.（）2.A, Ebay and Taobao are all famous e-commerce sites all over the world.（）3.You can compare the prices, features and shipping conveniences offered from several sites if shopping online.（）4.There is so much to choose from online shops so it costs our t
4、ime to make comparisons.（）5.Kevin believes online shopping offers us more convenience.（）Reading 11._has changed the way a company might carry out a marketing strategy over the past 10 years.a. Local storesb. The consumersc. The Internet2.What does “virtually” mean in Para. 1?a. Safely.b. By means of
5、 a computer.c. In reality.3.Which of the following advantages of online marketing is NOT mentioned?a. Reaching a wider market while cutting costs.b. Saving time and eliminating paperwork.c. Increasing trust between traders and buyers.4.Which is the most outstanding problem in online shopping?a.Credi
6、t card fraud on the Internet.b. Eliminating paperwork.c. Cutting costs.5.What is the authors idea about online shopping?a. Our shopping was only done at local stores on the high street, using cash.b. Undoubtedly the era of e-commerce has not arrived yet.c. Online marketing refers to the conducting o
7、f business through the Internet.Reading 2将下面的句子翻译成中文。1. Online advertising can be aimed at individuals with select surfing behavior.网络广告的目标受众是具有特定网络浏览行为的个体。2. Consumers perceive the Internet as non-commercial; they fail to see it as advertising.客户常常认为网络是非营利性质的，因此他们没有把网络广告当作广告。3. Consumers cant diges
8、t too much information on a web page, resulting in low rates of return.顾客无法消化网页上的太多信息，导致广告回报率低。4. It can reach consumers at the point-of-sale.它（手机广告）能够在销售现场送达消费者。Unit 2 Market DevelopmentListening and Speaking 1听对话填介词，熟悉介词短语的用法。1.Thank you（for）your interes（in）representing our products.2.I have sever
9、al years（of）experience（in）southern China and Im familiar（with）the market there.3.We are now looking（for）agents to cover southern China.4.What are your initial thoughts（for）our computers（in）China?5.I am very optimistic（about）the market opportunities（in）China.Listening and Speaking 2听对话，判断以下说法是否正确。1.B
10、oth Daniel and John are satisfied with the sales of their products last month.（）2.The company for which Daniel and John are working set higher prices than their competitors in the same area.（）3.In Daniels view, a product targeted at the rich will surely command a higher price.（）4.They will increase
11、the price before they conduct a market survey.（）5.Its a fact that different customer groups are charged different prices for the same product.（）6.Daniel believes that they should drop the price quickly.（）Reading 1将下面的短语与释义匹配。1.（Defining the problem）Sometimes it takes up over half the total time spen
12、t on a research problem to dene the objectives of the research.2.（Analyzing the situation）It can help dene the problem and make clear what additional information is needed.3.（Collecting data）Questioning and observing are two basic methods for this step.4.（Analyzing the data）The data has to be analyz
13、ed at this step to decide what it all means.5.（Solving the problem）Managers use the research results to make marketing decisions in this step.Reading 2选择合适的单词填空。1.As many supermarkets grow up recently, the local shops will（possibly）close down.2.He is（likely）to postpone his business visit to New York
14、 as he got a bad cold.3.（undoubtedly）, online shopping is welcomed by most people nowadays due to its great convenience.4.Credibility is（permanently）rooted in the mind of this successful businessman.5.Though the market analysis had not been optimistic, our turnover（actually）increased last year.6.Tra
15、ditional business（simply）meant exchange or trade for things people wanted or needed.Writing请根据下面的信息，仿写一封涨价公告。Recipient: Mr. Steve SimpsonAddress of recipient: No. 375 California Street, San Francisco, CA 94Name of company: Modern Kitchen Equipment CompanyReason for the price increase: the rise of ra
16、w materialType of product: Cupboard160538Previous price: RMB 3,500Current price: RMB 3,780Effective date: June 1st, 2017Sender: Wang Yi fan参考答案：Announcement of Price IncreaseMarch 25th,2017To:Mr.Steve SimpsonNo.375 California StreetSan Francisco,CA 94Dear Mr.SimpsonFirstly we are grateful to you for
17、 your cooperation with us,Modern Kitchen Equipment Company,over the years,It has been a pleasure to serve you in the future.Im sorry to inform you that we have to adjust the price of Cupboard160538 since the cost of raw material has gone up.The previous price for one unit was PMB 3500 and the curren
18、t price is RMB 3780.The increase will be effective on June 1st,2017.While we are not happy about this announcement,we are confident you will continue to be pleased with our superior products.Thanks again for all your understanding.If you need more information,please feel free to contact me.Sincerely
19、,Wang YifanUnit 3 Advertising DesignListening and Speaking 1听对话，判断以下说法是否正确。1.Daniel gives a call to Focus Advertising Agency because he wants to find some designers.（）2.The publishing price is only based on the size of an ad in a magazine.（）3.The ads in the spring edition cost less than those in the
20、 fall edition.（）4.Daniel has already got the images of the ad, so he doesnt pay the design fee.（）5.The ads on the back page will cause more attention than the ones on the front page.（）6.The agency is able to publish five other ads in tab paper position except the one from Daniel.（）Listening and Spea
21、king 2再听一听他们的谈话，将对话中提到的广告设计细节和相应时间按要求进行匹配。When will the photo studio start working?（At any time） When will the TV commercial be finished?（In more than two weeks） When will the details be fixed?（By tomorrow） When will the theme of advertisement be considered?（By the 15th of this month）Reading 2将下面的句子
22、翻译成中文。1. The image processing of this copier is the prime reason you can count on it.这款复印机的图像处理是你可以信赖它的首要理由。2. The copier is comparable to a professionally edited one.这个复印件可与专业编辑的文件相媲美。 3. Corporate advertising is concerned with the brand image.企业广告与品牌形象相关。 4. Image advertising attempts to promote t
23、he importance of a company.形象广告旨在提升公司的重要性。Writing根据模板及所给信息设计促销手册。公司简介：Best Home Appliance Co., Ltd.（百事特家用电器公司）成立于1983年，是世界知名家电制造商之一，总部设在广东省佛山市。创造舒适的生活是公司一直以来的追求。经营范围：公司经营的主要产品有：冰箱、微波炉（microwaver）、烤箱（roaster）、电饭煲、搅拌器（blender）等。About us Our product Established in 1983,Best Home Appliance Co.LTD.is one
24、 of the famous home appliances manufacturers in the world.Its headquarters is located in Foshan City of Guangdong Province.To create a comfortable life a comfortable life is regarded as the goal to BEST.The products are supplied in a whole range of articles,mainly in fridges,microwavers,roasters,coo
25、kers,blenders,etc.TO find more information,please enter Unit 4 Tax RegistrationListening and Speaking 1再听一听他们的对话，将问句与答语匹配。When does the tax bureau open?（From 9:00 to 17:00） What is the tax rate? （Zero tax rate, 6%, 11%, 17%）Where do we pay the value added tax? （In the office of SAT）Who need to pay t
26、he value added tax? （All the units and individuals that engage in the sales of goods, provision of the processing, repairs, replacement services and importation of goods.）Listening and Speaking 2根据对话，将表格内容补充完整。Tax RegistrationWith whomThe state taxation bureau（Local）taxation bureauFor what Pay diffe
27、rent kinds of（taxes）Time requirement In（30）days after receiving business licenseWhat to do Fill in the（application form）. Present the related documentsHow long to take In（30）days after receiving the applicationReading 1用动词的适当形式填空。divide into make up depend on contribute to benefit evadediscuss punis
28、h1.A business without paying taxes should（be punished）. 2.The revenue from VAT（made up）one thirds of Chinas total tax revenue for the year 2015.3.Paying income tax（depends on）the minimum amount of a persons salary. 4.The government holds many meetings（to discuss）the tax rate. 5.If you try（to evade）p
29、aying your taxes you risk going to prison. 6.The rate of value added tax（was divided into）three kinds. 7.The results of recent researches on taxes may（contribute to）economic development in China. 8.It is generally agreed that government can（benefit）from charging taxes.用动词的适当形式填空。1.A business without
30、 paying taxes should（be punished）.2.The revenue from VAT（made up）one thirds of Chinas total tax revenue for the year 2015.3.Paying income tax（depends on）the minimum amount of a persons salary.4.The government holds many meetings（to discuss）the tax rate.5.If you try（to evade）paying your taxes you ris
31、k going to prison.6.The rate of value added tax（was divided into）three kinds.7.The results of recent researches on taxes may（contribute to）economic development in China.8.It is generally agreed that government can（benefit）from charging taxes.Reading 2判断以下说法是否正确。1.If you earn $55,000, you belong to t
32、he high-income tax bracket.（）2.Free File is a leading brand-name tax software program.（）3.People can get the tax return forms from local post offices.（）4.Everyone in the U.S. can use the Free File service.（）5.We can infer from the text that some people do pay others to file tax returns for themselve
33、s.（）Writing请结合下面的趋势图，将计算机的销售变化描述成一段短文。你可以参考下面的句子： helps increase the sales. reached their highest point in June.In March and December, Sales climb up from to Sales fall down from to The graduation of students in June may Topic Sentence: Computer sales in 2015 changed significantly over the year 参考答案
34、：Computer sales in 2015 changed significantly over the year.Form the following graph,we can see clearly that the sales reached their highest point in June.The graduation of students in June may lead to the high rise of computer purchase.The sales experienced ups and downs between January and Septemb
35、er.Then it reduced gradually tillDecember.During the whole year,the sales bottomed out both in March and December.Unit 5 Functions of BanksListening and Speaking 1再听一听他们的谈话，回答下列问题，看看你对他们的谈话了解了多少。1.Why was John in the bank?a. He went to apply for a visa card there.b. He went to exchange some dollars
36、into Renminbi.c. He went to see Li Yan to have a talk.2.What is Wang Pings position in the bank?a. She is an assistant auditor in the Auditing Department.b. She is a financial advisor in the Trust Department.c. She is a paying and receiving teller in the Operations Department.3.The Auditing Departme
37、nt is responsible for _.a. dealing with day-to-day business of the bankb. checking and supervising all of the banks activitiesc. providing technical support for many departments4.The Real Estate Department handles .a. investmentsb. mortgage loans on real estatec. credit cards5.Next month _ will be m
38、oved to the Credit Card Department.a. Johnb. Li Yanc. Wang PingReading 1请将下面的句子译为中文。1. The money transfers from one of your accounts to another within a second when you click OK on the computer screen.当你在电脑屏幕上点击“确定”时，钱马上就可以从你的一个账户转到另一个账户。2. The roles and functions of banks have changed over the year
39、s.多年来银行的角色和功能发生了变化。3. A financial instrument is a legal document.金融工具是一种法律凭证。4. Some banks also offer online banking and insurance to their customers.一些银行还为客户提供网上银行和保险业务。5. These services include accepting deposits, making loans, paying or charging interest, transferring and investing money, providi
40、ng ATM networks and so on.这些服务包括受理存款、贷款、支付或收取利息、转账和投资，以及自动桂圆机业务等。Reading 2再读一读传真的内容，看看你对其了解了多少。1.Why is Strong Intl Trading Inc unable to maintain its A / C with the bank?a. Because it will move to a new city.b. Because it has a new partner.c. Because it isnt satisfied with the banks service.2.What
41、does Strong Intl Trading Inc ask the bank to do?a. To close its account.b. To maintain its account.c. To arrange its account.3.After deducting all relevant bank charges the bank should _.a. transfer the remaining account balance to the companyb. provide a better service to the companyc. apologize to
42、 the company4.From the title of Strong Intl Trading Inc, we can see it is a company in _.a. financeb. commercec. services5.The tone of the fax is _.a. joyfulb. rudec. politeWriting请根据下面的信息，拟写电子邮件。The recipients email address: salesdeptbeijingdalimquip.coThe senders email address: zhanghxThe sender:
43、Zhang Huaixun, the general manager of Qingdao JKC Trade CompanyThe recipient: the Sales Department of Beijing Dali Mechanical Equipment CorporationThe main contents: Zhang invites the Corporation to attend the 2017 International Fair in Qingdao (from July 29 to August 4 at Qingdao International Expo
44、.) and hopes to get feedback soon from the Corporation.参考答案：Tosalesdeptbeijingdalimquip.coFromzhanghxDateFriday,June 5,2017Time 10:14:31 GMTSubInvitationDear Mr./Ms.,We should like to invite your Corporation to attend the 2017 International Fair which will be held from July 29 to August 4 at Qingdao
45、 International Expo.Fulldetails on the Fair will be sent in a week.We look forward to hearing from you soon,and hope you will be able to present your corporation.Yours faithfully,Zhang Huaixun General ManagerQingdao JKC Trade CompanyAdd:No.178 Shenzhen Road,Qingdao,PR ChinaTel:0086-0532-83234167Fax:
46、0086-0532-83235566Email:zhanghxUnit 6 Inspection & InsuranceListening and Speaking 1判断以下说法是否正确。1.Daniel will discuss with Hanxue how to check the goods.（）2.Both Daniel and Hanxue think that the inspection of goods is very important.（）3.The bilingual certificate will be issued only by China Import an
47、d Export Commodity Inspection Bureau.（）4.The re-inspection should be completed as soon as the goods arrive at the unloading port.（）5.Daniel will accept the goods only if the results from the two inspections are the same.（）6.After the discussion about commodity inspection, Daniel wants to finish the conversation with Hanxue.（）Listening and Speaking 2