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1、ColourConsultation1ClientAnalysisWorldofColourEmotional,sensual,inspirational,theseareafewofthewayswedefineourexperienceofandrelationshipwiththeworldofcolour.Colouraffectsourmoods,ourlanguageandourimageofourselves.Itisthiswhichintereststhehairdresser,who,empoweredwiththesuperbIGORArangecanchangethew
2、orldinwhichtheirclientslive.ColourConsultation染发咨询Successfullyinteractingwithexistingandpotentialclientsrequiresacomplexbalanceofinterpersonal skills,business awarenessandprofessional judgement.要同现有的和潜在的客户保持成功的交流，就必须要在人际交往技巧，商业意识和专业决断力中保持一种复杂的平衡。ColourConsultation1ClientAnalysisSessionOutline会议概要Col
3、ourConsultation染发咨询1ClientAnalysisIntroductionConsultationProcedureConsultationTool1顾客分析介绍咨询步骤咨询工具ColourConsultation1ClientAnalysisTimings时间表19:00Introduction19:05ClientAnalysis-Procedure19:30ClientAnalysis-Consultation20:15ClientAnalysis-SKPTool20:55Summary21:00Finish19:00介绍19:05顾客分析-步骤19:30顾客分析-咨询
4、20:15顾客分析-SKP工具20:55总结21:00结束ColourConsultation1ClientAnalysisAims目标Bytheendofthissessionyouwill:Haveauniqueinsightintotheeffectsofcolouronthehumanpsycheandhavedevelopedcomprehensiveclientanalysisskillsthatwillenableyoutodevelopyourcolourbusiness.通过本课程，您将会：清楚了解颜色对人类心灵的影响，充分掌握综合顾客分析技巧，因而完全懂得如何发展你的染发生
5、意。ColourConsultation1ClientAnalysisObjectives目的Bytheendofthissessionyouwill:Beabletousecoloursamplestodetermineclientcolourtypeanddemonstrateasystematicapproachtoclientconsultationandanalysis.HavepractisedusingtheSchwarzkopfProfessionalconsultationtooltoidentifyaclientspecificrangeofshades.Beabletoa
6、pplyaknowledgeofthepsychologicaleffectiveofcolourinordertoadviseaclientofanappropriatecolourchoice.通过本课程，您将会：能够运用染色实例来鉴别顾客的染色类型以及展示顾客咨询和分析的系统方法。练习使用Schwarzkopf的专业咨询工具来鉴别顾客的特定色度范围能够运用颜色的心理影响来建议顾客合适的染色方案ColourConsultation1ClientAnalysis1ClientAnalysis顾客分析Successfullyinteractingwithexistingandpotential
7、clientsrequiresacomplexbalanceofinterpersonalskills,businessawarenessandprofessionaljudgement.要同现有的和潜在的客户保持成功的交流，就必须要在人际交往技巧，商业意识和专业决断力中保持一种复杂的平衡。ColourConsultation1ClientAnalysisConsultationProcedure1.1咨询步骤Asuccessfulconsultationrequires:Clearassessment&understandingClearrecommendationandconsultati
8、onCorrectcolouringformulaSkilledpreparationSkilledapplicationRegularmonitoringCorrectpost-colourstylingandcareproductsAccurate&relevantclientrecords染色咨询的重要性确认想要的发色分析客户的个性分析发质获取想要的发色使客户放心促成销售取得客户详细的资料纪录ColourConsultation1ClientAnalysisConsultationProcedure1.2咨询步骤ColourAnalysisDeterminenaturalhaircolo
9、urUsecolourclipsfromnaturalrangeDeterminecolourdirectionWarm/Cool/NeutralHastheclienthadaprevioustreatment?Colour,permorbleach?DeterminewhitehairpercentageIsthisevenlydistributed?染色分析确定天然发色使用天然色的色卡确定颜色方向暖色调/冷色调/中性色顾客是否曾打理过头发？染发，烫发或漂色测定白头发的比率是否分布均匀？ColourConsultation1ClientAnalysisConsultationProcedu
10、re1.3咨询步骤ColourAnalysisDeterminehairdiameterThick/Normal/FineDeterminehairqualityPorous/Normal/ResistiveDeterminescalpandskinconditionCheckfordamageordisorders染色分析测量头发直径粗/中/细测量发质多孔性的/正常/抗拒性的测量头皮和皮肤的状态检查损伤或紊乱ColourConsultation1ClientAnalysisConsultationProcedure1.4咨询步骤ConsultationChecklist1Greetthecl
11、ientWithasmileandbynameifknown2AcknowledgetheirpresenceWithanodorsmile3SitfacetofaceAteyelevel咨询清单1问候顾客微笑并称呼其名字（在知道其名字的情况下）2注意他们的存在3点头或微笑示意3面对面的坐下4处于同一视线高度ColourConsultation1ClientAnalysisConsultationProcedure1.5咨询步骤ConsultationChecklist4AskquestionsConsiderusingaquestionnaire5Performacolouranalysis
12、Istherequestedcolourappropriate?6ExplainYourideas7ReassureThiscolourwilllookgreat!咨询清单4提问5考虑使用征求意见表5进行染发分析6顾客要求的颜色是否合适？6解释7你的想法7确保8这个颜色看上去效果会很好！ColourConsultation1ClientAnalysisConsultationProcedure1.6咨询步骤ConsultationChecklist8DiscussAfter-CareWhatisrequired?9FinishtheconsultationDecideontargetcolou
13、randapplication10 CompleteAcolouranalysisrecordcard咨询清单8讨论染后护理9有什么要求？9完成咨询10决定最终获取的发色并加以实现10完成11一份发色分析记录卡ColourConsultation1ClientAnalysisClientType1.7顾客种类ClientPersonalityAclientmaybe:ShyortimidNervousorirritableInquisitiveorovercautiousTalkative客户的个性一名客户可能会：腼腆或羞怯神经质或易怒好追根究底或过分谨慎多话ColourConsultatio
14、n1ClientAnalysisClientType1.8顾客种类Whatisthebestcolourforanindividual?PersonalityExtrovertIntrovertAge/DressSense/PhysiqueAvantgardeClassicFashion什么样的颜色最适合特定的一名顾客个性外向内向年龄/着装风格/体形先锋派古典派潮流派ColourConsultation1ClientAnalysisClientType1.9顾客种类Whatisthebestcolourforanindividual?LifestylePersonalityAgeDressse
15、nseHair&ScalpAdetailedexamination生活方式个性年龄着装风格头发&头皮细致的检查ColourConsultation1ClientAnalysisIntroduction1.10介绍Whyisacolourconsultationimportant?ToidentifythetargetcolourToanalyseclientpersonalityToanalysehairtypeToachievethecorrectcolourresultToreassuretheclientTomakeasaleToobtaindetailedclientrecords染色
16、咨询的重要性确认想要的发色分析客户的个性分析发质获取想要的发色使客户放心促成销售取得客户详细的资料纪录ColourConsultation1ClientAnalysisColourPsychology1.11颜色心理Ourperceptionofcolourisinfluencedby:CultureTheMediaFashionOureyesightOurpeers我们我们对颜色的感知受影响于：对颜色的感知受影响于：文化文化 传媒传媒 时尚时尚 我们的眼力我们的眼力 我们的同龄人我们的同龄人ColourConsultation1ClientAnalysisColourPsychology1.
17、12颜色心理TheMeaningofColour颜色的意义Chromatic鲜艳色RedPositive,energising,intenseThecolouroflove!SuitsaconfidentpersonalityOrangeWarm,joyful,autumnalPopularclientchoiceToomuchcanbeoverbearingYellowWisdom,intelligence,cheerfulToomuchcanbeexhaustingPopularclientchoice红色积极的，精力充沛的，热情的 爱的颜色！适合自信的性格橘红色温暖的，快乐的，秋天的顾客
18、钟爱的选择过度会显得专横黄色智慧的，聪明的，兴高采烈的过度会使人筋疲力尽顾客流行的选择ColourConsultation1ClientAnalysisColourPsychology1.13颜色心理TheMeaningofColour颜色的意义Chromatic鲜艳色GreenNature,calming,relaxingNeithercoolnorwarm,harmony&peaceUsedtocounterexcessiveredtonesBlueTranquillity,trust,sadness&solitudeCanencourageproductivityColdtones,us
19、edtocounterorangetonesVioletCreative,spiritual,royalOftenusedtocounteryellowtones绿色天然，宁静，松弛不冷也不热，和谐平静用来缓和过度的红色调蓝色平静，信任，悲伤，孤单能增加产量冷色调，用来缓和橘红色调紫罗兰色创造性，精神的，王室的经常用来缓和黄色调ColourConsultation1ClientAnalysisColourPsychology1.14颜色心理TheMeaningofColour颜色的意义Achromatic单调色BlackAuthority,powerorsubmissionFashionabl
20、e,stylishOnlysuitscertaintypesWhiteInnocence&purity,oldageNeutralcanbevisuallystrikingBrownSolid,reliable,earthyDarkershadesmayindicatesadnessCommonhairshade黑色权威，权力或顺从时髦的，有格调的仅仅适合某些种类白色单纯天真，老年中性有视觉冲击力棕色坚实，可靠，土壤色暗色调可能表示悲伤常见发色ColourConsultation1ClientAnalysisColourPsychology1.15颜色心理ColourTypeCoolAvoid
21、warmshadesNeutralAlmostallshadeswillsuitthistypeWarmAvoidcoolshades颜色种类冷色调避免暖色调中性色几乎所有的色调都适合这一类型暖色调避免冷色调ColourConsultation1ClientAnalysisConsultationTool1.16咨询工具OverviewProvidesanaccurate,technicalapproachClear,3-stageconsultationprocedureIdentifies9distinctcolourtypesProvidesdetailedrecommendations
22、概述提供一个准确，专业的渠道清晰，三阶段式的咨询流程鉴别9种不同的色系提供详细的建议ColourConsultation1ClientAnalysisConsultationTool1.17咨询工具PreparationTipsClothingUseaneutralcolourwrapJewelleryRemoveanyobviousjewelleryMake-upRequesttheclientremovesallmake-upContactLensesThesecaninfluenceeyecolour准备提示服装理发时使用中性色调的包巾首饰脱下任何裸露在外的首饰化妆要求顾客卸掉妆容隐性眼
23、镜这些会掩盖瞳孔的颜色ColourConsultation1ClientAnalysisConsultationTool1.18咨询工具Personalconsultationin3stages:Step1AnalysehaircolourAnalyseeyecolourAnalyseskincolour分三步的个人咨询第一步分析发色分析瞳孔颜色分析皮肤颜色ColourConsultation1ClientAnalysisConsultationTool1.19咨询工具Personalconsultationin3stages:Step2DeterminenaturalcolourtypeSt
24、ep3ColourconsultationTypeaccentuationoranimationClientrecommendations个人咨询三步曲第二步测定天然发色第三步颜色咨询强调种类或增加活力给顾客建议ColourConsultation1ClientAnalysisConsultationTool1.20咨询工具Step1:AnalyseHairColourUsethenaturalhairselectorsDetermineifhairislight/medium/darkDeterminewarm/neutral/coolRecordresultsonrecordcard步骤1
25、：分析发色使用天然发色选择卡确定发色为浅色/中性色/深色确定发色为暖色调/中性色/冷色调将测试结果登记在记录卡上ColourConsultation1ClientAnalysisConsultationTool1.21咨询工具Step1:AnalyseEyeColourUseeyecolourselectorsExaminebotheyesDeterminewarm/neutral/coolRecordresultsonrecordcard步骤1：分析眼睛颜色使用眼睛颜色选择卡检查双眼确定眼睛颜色为暖色调/中性色/冷色调将测试结果登记在记录卡上ColourConsultation1Client
26、AnalysisConsultationTool1.22咨询工具Step1:AnalyseSkinColourUseskintoneselectorExaminetheneckorinsideofarmDeterminewarm/neutral/coolRecordresultsonrecordcard步骤1：分析肤色使用肤色选择卡检查头颈及手臂内侧的颜色确定肤色为暖色调/中性色/冷色调将测试结果登记在记录卡上ColourConsultation1ClientAnalysisConsultationTool1.23咨询工具Step2:DetermineNaturalTypeUseIGORAre
27、cordcardIdentifymajorcolourdirectionUsephotographicexamplesRecordresultsonrecordcard步骤2：决定天然种类使用IGORA的记录卡鉴别主要的颜色方向使用照片实例将测试结果登记在记录卡上ColourConsultation1ClientAnalysisConsultationTool1.24咨询工具Step3:ColourConsultationDiscusspossiblecolourtreatmentsUseIGORAcolourworldsChoosetypeaccentuationoranimationIdentifytargetusingcolourgridUsecolourclipstoidentifyproductRecorddecisiononrecordcard步骤3：染发咨询讨论可能的染发方法使用IGORA的染色系列产品选择强调种类或增加活力鉴定目标使用色使用色卡来鉴定产品将决定记录在记录卡上ColourConsultation1ClientAnalysisSummary总结SubtitleContentContent副标题内容内容