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1、LOGO酒店定价策略酒店定价策略2021/9/212021/9/211 1ContentsClick to add TitleClick to add TitleClick to add TitleClick to add TitleClick to add Title2021/9/212021/9/212 2Company LogoCompany Logo酒店产品价格的概念酒店产品价格的概念v酒店产品价格是指酒店消费者购买酒店产品所支付的货币量。成本税费利润2021/9/212021/9/213 3Company LogoCompany Logo酒店产品价格的类别酒店产品价格的类别基本价格基
2、本价格1优惠价格优惠价格2合同价格合同价格32021/9/212021/9/214 4Company LogoCompany Logo酒店产品价格在酒店营销中的意义酒店产品价格在酒店营销中的意义v价格直接影响酒店经营目标的实现价格直接影响酒店经营目标的实现v价格是酒店直接获取利润的重要手段价格是酒店直接获取利润的重要手段v价格是酒店获取竞争优势的重要手段价格是酒店获取竞争优势的重要手段v价格是酒店产品形象和质量的代表价格是酒店产品形象和质量的代表v价格是酒店市场细分及市场定位的依据价格是酒店市场细分及市场定位的依据v价格的变动可引起酒店供求关系的变动价格的变动可引起酒店供求关系的变动2021/
3、9/212021/9/215 5Company LogoCompany Logo酒店产品价格制定的依据酒店产品价格制定的依据v取决于酒店产哦经营者对酒店产品价值的评价，取决于酒店产哦经营者对酒店产品价值的评价，当这种评价以货币量来表现时，就称为供给价格。当这种评价以货币量来表现时，就称为供给价格。v取决于酒店宾客对酒店产品价值的评价，当这种取决于酒店宾客对酒店产品价值的评价，当这种评价以货币量来表现时，就称为需求价格。评价以货币量来表现时，就称为需求价格。2021/9/212021/9/216 6Company LogoCompany Logo影响酒店定价的基本因素影响酒店定价的基本因素成本因
4、素成本因素市场需求市场需求酒店产品酒店产品政府管制的影响政府管制的影响酒店定价目标酒店定价目标市场竞争状况市场竞争状况产品定价产品定价2021/9/212021/9/217 7Company LogoCompany Logo酒店产品定价的原则酒店产品定价的原则有利于吸引与保持客源，并能有利于吸引与保持客源，并能扩大产品销售扩大产品销售1使酒店获得最佳经济效益使酒店获得最佳经济效益2酒店产品定价应有一定灵活性酒店产品定价应有一定灵活性32021/9/212021/9/218 8Company LogoCompany Logo酒店定价目标酒店定价目标利润导向定价目标利润导向定价目标1竞争导向的定价
5、目标竞争导向的定价目标2以扩大市场占有率为定价目标以扩大市场占有率为定价目标3保持稳定为导向的定价目标保持稳定为导向的定价目标42021/9/212021/9/219 9Company LogoCompany LogoDiagramThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.TitleAdd your textThemeGallery is a Design Digital Content&Contents mall developed by Guild Design
6、Inc.2021/9/212021/9/211010Company LogoCompany Logo成本因素成本因素固定成本固定成本1变动成本变动成本2机会成本机会成本32021/9/212021/9/211111Company LogoCompany Logo利润导向定价目标利润导向定价目标追求利润最大化追求利润最大化 1、追求企业长期利润的最大化 2、从企业的整体经济效益衡量以一定的投资收益率为定价目标以一定的投资收益率为定价目标以获取合理利润为定价目标以获取合理利润为定价目标2021/9/212021/9/211212Company LogoCompany Logo竞争导向的定价目标竞争
7、导向的定价目标以稳定价格为定价目标以稳定价格为定价目标以应付和避免竞争为定价目标以应付和避免竞争为定价目标2021/9/212021/9/211313Company LogoCompany Logo Cycle DiagramTextTextTextTextTextCycle nameAdd Your Text2021/9/212021/9/211414Company LogoCompany LogoDiagramTextTextTextAdd YourTitle TextText 1Text 2Text 3Text 4Text 5Add YourTitle TextText 1Text 2T
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9、7Company LogoCompany LogoDiagramAdd Your TitleAdd Your TitleAdd Your TitleThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content&Contents mall d
10、eveloped by Guild Design Inc.2021/9/212021/9/211818Company LogoCompany LogoThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content&Contents mall
11、developed by Guild Design Inc.DiagramTextTextText2021/9/212021/9/211919Company LogoCompany LogoDiagramAdd Your TitleAdd Your TitleTextTextTextText2021/9/212021/9/212020Company LogoCompany Logo Cycle DiagramConceptConceptBBE EC CDDAAAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your Text202
12、1/9/212021/9/212121Company LogoCompany LogoDiagram1ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.2ThemeGallery is a Design Digital Content&Contents mall developed by Guild Design Inc.3ThemeGallery is a Design Digital Content&Contents mall developed by Guild Des
13、ign Inc.2021/9/212021/9/212222Company LogoCompany LogoDiagramYour TextYour TextYour TextYour TextYour TextYour TextYour TextYour Text20012002200320042021/9/212021/9/212323Company LogoCompany LogoProgress DiagramPhase 1Phase 2Phase 32021/9/212021/9/212424Company LogoCompany LogoBlock DiagramTEXTTEXTT
14、EXTTEXTTEXTTEXTTEXTTEXT2021/9/212021/9/212525Company LogoCompany LogoTableTitleTitleTitleTitleTitleTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOXOXO2021/9/212021/9/212626Company LogoCompany LogoText1Text2Text3Text4Text53-D Pie Chart2021/9/212021/9/212727Company LogoCompany LogoBlock DiagramAdd Your TextAdd Your TextAdd Your TextconceptconceptConceptConceptConceptConceptConceptConcept2021/9/212021/9/212828Company LogoCompany LogoLOGOC l i c k t o e d i t c o m p a n y s l o g a n .2021/9/212021/9/212929