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1、学术英语学术英语 管理管理Academic English for BusinessUnit 1 Studying BusinessLead-inTextATextBResearchingListeningSpeakingWritingUnit ContentsUnit 1 Studying BusinessLead-inActivity1Activity2Unit 1 Studying BusinessLead-inActivity 1lWhyareyouinterestedinstudyingBusiness?Unit 1 Studying BusinessLead-inExchange
2、Time lInagrouplGoaroundinturnslTakenotesasyoulistenlSummarizeyourdiscussionsActivity 1Unit 1 Studying BusinessLead-inlWhatdoyouthinkothersstudybusinessfor?Activity 2Unit 1 Studying BusinessLead-inExchange Time lInagrouplGoaroundinturnslTakenotesasyoulistenlSummarizeyourdiscussionsActivity 2TextA Cri
3、ticalthinkingandreadingThemesentenceSubheadingsSummarizeDiscussion Languagebuilding-upSpecializedvocabularySignpostlanguageFormalEnglishYourFutureintheChangingWorldofBusinessUnit 1 Studying BusinessUnit 1 Studying BusinessText ATheme sentenceslWhere is the theme sentence for Text A?Theme sentences a
4、re usually found at theintroductory part or the conclusion part of apieceofbusinesswriting.Ifnot,trylookingatthesubheadings.TipCritical reading and thinkingUnit 1 Studying BusinessText ATheme sentenceslThe theme sentence for Text A is:“Learning about business and how you can beinvolvedasanemployee,b
5、usinessowner,consumer,orinvestorcanbefun!”(lastparagraph)Critical reading and thinkingUnit 1 Studying BusinessSubheadingsText ACritical reading and thinkingSubheadings enable readers to find detailedinformationquickly.Effectivesubheadingsrepresentdistinctaspectsofatopic.Theyalsogivethereaderanideaof
6、howdeeplyatopiciscovered.Subheadingsareusuallymarkedoutinadifferentfont from the rest of the text.Or there is spaceinserted above and below them.They are eithergerundialphrases,participlephrases,prepositionalphrasesorinfinitivephrases.TipUnit 1 Studying BusinessSubheadingsText ACritical reading and
7、thinkingForHelpinChoosingaCareer(prepositionalphrase)lFind out the subheadings in Text A.Tobeasuccessfulemployee(infinitivephrase)Tostartyourownbusiness(infinitivephrase)Tobecomeabetterinformedconsumerandinvestor(infinitivephrase)Unit 1 Studying BusinessText structureCritical reading and thinkingTex
8、t AIdentify the structure of Text A by completing the table on Page 7.Unit 1 Studying BusinessText structureCritical reading and thinkingText ATherearefourtypesofpeoplewhomaybenefitfromstudyingbusiness.TypeofpeopleHowtheymaybenefitfromstudyingbusiness1234EmployeesStudying business helps them decide
9、on acareer,then acquire skills and knowledgenecessaryforasuccessfulcareer.BusinessownersStudying business helps them obtain skillsneededtostarttheirownbusinesses,identifyaproduct or service that customers want,andrealizethepotentialrisks.CustomersStudying business helps them to be moreinformedbefore
10、makingapurchasedecision.InvestorsStudying business helps them understand thebasicsofbusinesssoastobetterinvestforthefuture.Unit 1 Studying BusinessDiscussionText ACritical reading and thinking“Employers and our capitalistic economic systemaremoredemandingthaneverbefore.Askyourself:WhatcanIdothatwill
11、makeemployerswanttopaymeasalary?WhatskillsdoIhavethatemployersneed?”(Para.3)Whatskillsmakeyou“employable”?What are the skills that you can learn fromuniversitycourses?Whataretheskillsthatyouneedtolearnoutsidetheuniversity?Unit 1 Studying BusinessSpecialized vocabularyText A Language building-upSpeci
12、alized vocabulary consists of the words andphrasesusedregularly inagivensubjectarea.Forexample,youmightreadthefollowingsentencesinanarticleaboutoceanandlife.The ocean has a significant effect on the biosphere.Oceanic evaporation,as a phase of the water cycle,is the source of most rainfall.Unit 1 Stu
13、dying BusinessSpecialized vocabularyText A Language building-upMatch the words and phrases in Column A with the definitions in Column BgicbeadhfUnit 1 Studying BusinessSpecialized vocabularyText A Language building-upComplete the following sentences with the proper forms of words and phrases given i
14、n Column A.1Thebankscreditratinghasbeendowngradedbecauseofconcernsabout_.2Feesandexpensesareanimportantconsiderationinselectinga(n)_becausethesechargesloweryourreturns.undercapitalizationmutualfund3Ifyouseekfinancingthroughabankoraninvestor,youdbettercomeupwithacompelling_.4Thebankchargesafixedratef
15、oreach_.businessplantransactionUnit 1 Studying BusinessSpecialized vocabularyText A Language building-upComplete the following sentences with the proper forms of words and phrases given in Column A.5Thisiswhynoresearchstudy,nomatterhowfarbackitextends,willeverfullyprescribeanaccurate_forbusinessesof
16、thefuture.6Intelligent_productsprovidesimpler,faster,andcheapersolutionsforcustomerstolowercost.roadmap7Hehasbeenchargedwithtax_.8Womennowrepresentalmost50%ofthe_.9Whenitcomestopurchasinganewlap-top,_matters.on-demandfraudworkforcecustomerserviceUnit 1 Studying BusinessAcademicwritingfollowscertainr
17、ulesofformality.Theexpressionsweusewhenwe are writing to friends are differentfromthoseinbusinesswritings.Forthelatter,formalwordsandexpressionsarepreferredandcolloquialonesareavoided.Text A Language building-upFormal EnglishUnit 1 Studying BusinessFormal EnglishText A Language building-upFormal Eng
18、lish Informal EnglishItisusedinofficial,literary,academicwriting,orformalsocialevents.Itismorecommonlyusedinwritingthanspeech.Sentencesareoftenlongandcomplex.Contractionsareavoided.Thepassivevoiceisoftenused,makingitsoundimpersonal.MuchvocabularyderivedfromFrenchandLatinisused.Colloquialterms,slangs
19、andmanyphrasalverbsareavoided.Itisusedineverydaypersonalconversationsorletterstofriends.Itismorecommonlyusedineverydayspeechthaninwriting.Sentencesareoftenshortandsimple.Contractionsarecommon.Theactivevoiceisoftenused.VocabularyderivedfromFrenchandLatinisnotused.Colloquialterms,slangsandmanyphrasalv
20、erbsarecommon.Unit 1 Studying BusinessFormal EnglishText A Language building-upExamplesTheresearchersidentifiedtheimportantproperties.Doctorshaveestablishedanewmethod.ThisappearedtorectifytheproblemHiswordsdemonstratethatDetailsofthereportaretobefoundonpage26.Theexperimentwascarriedout/performed.The
21、researchersfoundoutwhattheimportantthingswere.Doctorshavecomeupwithanewmethod.ThisseemedtofixtheproblemHiswordsshowthatYoucanfindoutallaboutthereportonpage26.Theydidanexperiment.Unit 1 Studying BusinessFormal EnglishText A Language building-upThe following is excerpted from Text A.Replace the underl
22、ined formal words with less formal ones.Togetajobinyourchosenfieldandtobesuccessfulatit,youwillhaveto(1)developaplan,orroadmap,thatensuresthatyouhavetheskillsandknowledgethejobrequires.Youwillbeexpectedtohaveboththetechnicalskillsneededto(2)accomplishaspecifictaskandtheabilitytoworkwellwithmanytypes
23、ofpeoplein(3)aculturallydiverseworkforce.Theseskills,togetherwith(4)aworkingknowledgeoftheAmericanbusinesssystemand(5)anappreciationforaculturallydiverseworkplace,cangiveyou(6)aninsideedgewhenyouareinterviewingwithaprospectiveemployer.(6)anadvantage(1)makeKeys(3)completeaworkforcemadeupofpeoplefromm
24、anydifferentculturalbackgrounds(2)complete(4)adequateknowledgeofhowtheAmericanbusinesssystemworks(5)anunderstandingoftheimportanceofUnit 1 Studying BusinessTextBWhatSupermarketsDontWantYoutoKnowCriticalthinkingandreadingLanguagebuilding-upSpecializedvocabularyCollocationsUnit 1 Studying BusinessA na
25、tural breakText B Critical reading and thinkingScanthefirstsentenceofeachparagraphtolookforanaturalbreakthatdividesthetextintotwopartsCompleteCriticalThinkingtaskaswere-readthetextUnit 1 Studying BusinessA natural breakText B Critical reading and thinkingScanthefirstsentenceofeachparagraphtolookfora
26、naturalbreakthatdividesthetextintotwopartsUnit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Typeone:salepricingThequestion(Para.1)Explanation1(Para.2)Whydosupermarketsoffersalesseveraltimesayearinsteadofall-year-roundcheaperpric
27、es?Asaneffectivewayofselftargeting:usinghighpricetoexploitloyal(orlazy)customers,andlowpricetoattractbargainhunters.Unpredictabilitymakesitharderforcustomerstodecidewheretogoshoppingcheaply.Unit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea
28、of the text.Typeone:salepricingExplanation2(Para.3)Summary(Para.4)When two supermarkets compete for the samecustomers,they vary their special offers to takeadvantageofthosecustomerswhodontbothertogotobothstores.Companiesfinditmoreprofitabletoincreasepricesbyalargeramountonanunpredictablebasis.Custom
29、ersfind it troublesome to avoid unpredictable priceincreasesbuteasytoavoidpredictableones.Unit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Typetwo:otherpricemix-upsExample1(Para.5)Summary(Para.4)Huge price differences between l
30、oose chillies andpackagedchilliesDifferentpricesforcrispsofdifferentflavorsSummary(Para.8)Therandomelementistheresothatonlyshopperswhoarecarefultonotice,rememberandcomparepriceswillgetthebestbargains.Unit 1 Studying BusinessResearchingPricetargetingUnit 1 Studying BusinessResearchingPrice targeting
31、Why are there so many options?Unit 1 Studying BusinessResearchingPrice targeting A method to get buyers to pay as much as possible,e.g.Espresso$Espresso+hotwater=Americano$Espresso+milk=Latte$Espresso+chocolatepaste=Mocha$Cupsize:short,tall,grande,venti$Toppings:cream,vanilla,cinnamon$Also known as
32、price discriminationUnit 1 Studying BusinessResearchingPrice targeting Researching stepsReadinstructionsofResearchingTaskonPage14.Workingroupsof4-5andconductout-of-classroomresearchtofindexamplesofpricediscriminationindifferentindustries.Presentyourresearchfindingsinclassnexttime.Unit 1 Studying Bus
33、inessPresentationResearchingNexttime,whileyouarelisteningtothepresentation,practicethespeakingskillsofAskingforInformation/ClarificationonPage20.Price targeting Unit 1 Studying BusinessListeningPredictionListeningtasksUnit 1 Studying BusinessListeningl The importance of predictionPredictionFacilitat
34、etheaccesstorelevantknowledge.Enhancesubsequentunderstanding.Unit 1 Studying BusinessListening tasksListening You will listen to a clip of Steve Jobs speech at MacWorld 2007.Before,think about the following questions:WhatmightbethepurposeoftheconferenceMacWorld2007?Whomighttheaudiencebe?WhatnewApple
35、productwasreleasedatMacWorld2007?HowdoyouthinkSteveJobswouldmakethenewproductsoundexciting?Unit 1 Studying BusinessListening tasksListeningComplete the following notes.1ThethreerevolutionaryproductsfromApplementionedbySteveJobs:2Thethreefunctionsthenewproductcombines:3Twocriteriamentionedinthespeech
36、toevaluatecellphones:Macintosh,iPod,iPhone.AwidescreeniPodwithtouchcontrols,aphone,andanInternetcommunicator.Smartandeasy-to-use.Unit 1 Studying BusinessSpeakingUsefulexpressionsUnit 1 Studying BusinessAsking for information and clarification Useful expressionsSpeakingKnowing how to ask questions an
37、d seek clarificationduringtutorials,seminarsandlecturesisimportantatuniversity.Herearesomeusefulexpressionsforyourreference.In fact there are two sets of expressions that servesimilar purposes,but they differ in the degree ofpoliteness.Remember being polite is important inacademic discussions.Now re
38、ad these sentences inthefollowingtwocolumnsandcomparethemintermsofpoliteness.Unit 1 Studying BusinessAsking for information and clarification Useful expressionsSpeakingCanyouexplainthatagain?Couldyouexplainthatagain?IdidntunderstandwhatyousaidaboutImsorry,IdidntquiteunderstandwhatyousaidaboutCanyour
39、epeat?Iwonderifyoucouldrepeat?Canyougiveanexampleof?Wouldyoumindgivinganexampleof?Areyousayingthat?Excuseme,areyousayingthat?Whatdoesmean?Couldyouexplainwhatmeans?Whatis?Couldyouexplaininmoredetailabout?lesspolitemorepoliteUnit 1 Studying BusinessAsking for information and clarification Useful expre
40、ssionsSpeakingWork in groups of 4-5 and discuss the followingquestions.Trytousethestrategyofpolitenessinaskingforinformationandclarificationinyourdiscussion.1Doyouusesocialnetworkingsites?Ifso,whichonesdoyouuse?Ifnot,whichoneswouldyouliketotry?2Whataretheusualfunctionsofsocialnetworkingsites?3Whichf
41、unctionisyourfavorite?Why?4 How can a business use social networking sites to market aproductorservicetocollegestudents?Unit 1 Studying BusinessWritingWritingtasksMoresuggestionsUnit 1 Studying BusinessWritingReadtheinstructionsonPage21CompleteTask1onPage21ShareyourinterestedtopicswitheachotherChoos
42、ing a topicUnit 1 Studying BusinessMore Suggestions ResearchingChoosing a topicScanyourtextbookfortopicideasandsuggestions.Thinkofwhatyouhavereadorseenrecentlythatinterestedyou.Drawonyourotherclassesforinspiration.Arethereissues,ideas,ormaterialsfromotherclassesthatintrigueyou?Istheresomethingyoudli
43、ketolearnmoreabout?Unit 1 Studying BusinessMore Suggestions ResearchingChoosing a topicOnceabroadresearchtopicisdetermined,develop a tentative focus.Make a list ofthingsyoualreadyknowaboutthetopicandalistofquestionsyouwouldliketoansweraboutthetopic.Fromthelistofquestions,choosethoseyoufindmostintere
44、sting.Unit 1 Studying BusinessMore Suggestions ResearchingChoosing a topic Getsomebackgroundinformationonyourtopic.Ifyouknowverylittleaboutthetopicyou have chosen,you may experiencedifficultynarrowingit.Havingsomebackgroundknowledgeonthetopicwillhelpyoudecidehowtonarrowyourfocus.Unit 1 Studying BusinessGetreadyforunit2FindoutthemainpointsofTextA.Markthespecializedvocabularyandexplainthem.Underlinethecollocationsyouthinkimportant.