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1、国开电大商务英语2单元自测3章节答案国开电大商务英语 2 单元自测 3 章节答案 4010-商务英语 2-Unit 3 Self-test-辅导资料第 1 题 -this is focus advertising agency. how may i help you - A. Excuse me, I’d like to buy a pair of sports shoes. B. Hi, there. I’m glad to introduce myself to you. C. I need some information on the advertising r
2、ates of your magazines. 参考答案:I need some information on the advertising rates of your magazines.第 2 题 - - it will take at least three weeks. A. How soon will you finish our TV commercial B. When will you finish our TV commercial C. How long have you finished our TV commercial 参考答案:How soon will you
3、finish our TV commercial第 3 题 - - we would like to get in with the fall publication, if possible. A. How much do you plan to spend on advertisement B. Which edition would you like your advertisement to appear in C. What do you want to say about your products in the advertisement 参考答案:Which edition w
4、ould you like your advertisement to appear in第 4 题 - - once a week. A. How soon will your department finish the meeting B. How often does your department hold a meeting C. How long will the department meeting last 参考答案:How often does your department hold a meeting第5题 - - i’m planning to go to
5、canada for further study. A. Why are you going to resign your current job B. When do you intend to resign yourcurrent job C. What is your intention after resigning your current job 参考答案:What is your intention after resigning your current job第 6 题 the digital image processing of this copier is a prim
6、e reason you can _ on it. A. account B. count C. discount 参考答案:count 第7题 the smart color laser copier is comparable professional editing. A. to B. on C. at 参考答案:to第8题 our advertising rates are size and location. A. depended on B. put on C. based on 参考答案:based on第 9 题 it will take at least two weeks
7、just to get the storyboard _. A. write up B. writing up C. written up 参考答案:written up第 10 题 remember we want to create a forward-looking image _ increase the awareness of our brand. A. as well as B. but C. so 参考答案:as well as第 11 题 二、翻译:从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。1. Our advertising agency will just
8、 have to come up with a theme for the advertisement by tomorrow. C. 明天之前我们广告公司将会拿出广告的主题。2. Product advertising aims at increasing sales by making a product known to a wider audience. A. 产品广告旨在通过广泛宣扬其产品来提高销售。3. A good advertising program tells potential customers the benefitsderived from the use of p
9、roducts.参考答案: A. 一个好的广告方案告知潜在的客户从产品运用中能有哪些受益。4. You can use either your own designers or a team of designers in our agency.B. 您可以采纳您自己的设计师，或者采纳我们公司的设计团队。5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. C. 舆论广告通过强调公司在公共服务中的重要性来展示公司形象。
10、第 12 题 二、阅读理解:阅读下面的短文，依据文章内容进行推断，正确写T错误写F。Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes t
11、o spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need th
12、e product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with t
13、he brand image andreputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion adv
14、ertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. Decide if each of the following statement is TRUE (T) or FALSE (F).1. Generally, an advertising agency is responsible for designing
15、 and organizing a product’s advertisement.参考答案:T2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.参考答案:F3. According to the text, there are three types of media used in advertising.参考答案:F4. Product advertising is different from corporate advertising.参考答案:T5. This passage is mainly about the history of advertising.参考答案:F