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1、商务英语阅读I-课程教学大纲商务英语阅读I I 课程教学大纲 一、课程基本信息 课程代码：16133102 课程名称：商务英语阅读I 英文名称：Reading of Business English Literature I 课程类别：专业方向课学时：32 学分：2 适用对象: 商务英语专业、英语专业 （国际商务管理）、非英语专业 考核方式：分散考试（笔试）先修课程：综合英语/高校英语二、课程简介本课程是外国语学院商务英语以及英语（国际商务与管理方向）本科学生的专业方向必修课，同时也作为向全校非英语专业学生开设的选修课。本课程旨在帮助学生了解管理、财务、国际商务、营销等基本理论和常用术语，并同
2、时提高学生的英语综合水平，特殊是阅读商务材料的实力。由于教学对象大多为今后的涉外人才，在本课程中融入社会主义思想政治教化尤其重要。思政内容将特殊体现在中外经济制度和商务实践的比较研读部分，教学过程中将着重介绍中国特色社会主义的经济制度和商务实践与西方完全市场经济和自由竞争条件下商务实践的重大区分。通过案例探讨来说明共同富有、协调发展优先于个别企业的利益导向原则，以彰显在党中心宏观调控下的社会主义特色市场经济对中国特别国情的专适性和优越性。This course is offered to Business English majors (with an International Busine
3、ss and Management orientation) as a compulsory course. It is also designed as an elective course for all students from specializations other than English. The course is intended to introduce the fundamental knowledge and nomenclature in management, finance, international business, marketing, etc. 三、
4、课程性质与教学目的 通过对指定教材和老师所选材料的阅读、分析、探讨和讲介，在课程结束时，学生应娴熟驾驭常用的商务英语词汇和表达法，具备较强的商务英语阅读理解实力。同时，在有关阅读材料中引入社会主义思想政治教化，培育具有高度政治觉悟和政治素养的复合型外语人才。四、教学内容及要求 Session 1. General and Specific Environment and Its Constraints on BusinessLecture Outline Business 1.Definition.Business is buying and selling of goods for prof
5、it. Business includes profit-making activities, such as production, distribution, and sale. 2. Special terms. Profit is the money that remains after all the expenses are paid. To make a profit is the primary goal of all business activities. Fill in the blanks according to the definition. Profit(R_ )
6、 (C_ ) D_(C _ ) (R_) ProfitRevenues Costs Deficit/LostCosts Revenues 3. Relationship between seller and customer 4. Business is not only an economic activity but also a way of life. Economics 1. Differentiate the following words. Economical, economic, economize 2.Meaning of Economics.Original meanin
7、g: the management of a household, setting aside a part of one’s income for various expenses necessary to sustain a household. 3. Problems in economics. Scarcity: limited/insufficient resources. Nearly all goods and services are scarce. Choice: What output will be produced?How will the goods be
8、 produced?For whom will the output be produced? 4. Definition.Economics is the science of how to allocate /divide scarce resources between alternative users. Economics is the science of the production and distribution of wealth. 5. Two branches. Microeconomics: the interplay of supply and demand in
9、competitive markets, deals with small units, including individual companies and small groups of consumers. Macroeconomics: national income and employment, inflation, GNP (Gross National Product), what determines the size of GNP. 6. Famous economists. Home Assignments: Review the questions (if any) l
10、isted in the lecture outline. Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Session 2. Additional Reading: Personal Finance – Part ILecture Outline Why do people change their priorities as time elapses? (para.3, page 18)How does the
11、author differ from other people in terms of spending money? (para. 4, page 18)How was the author’s life as a grad student like? (para. 2, page 19)What does the author learn from the book Your Money or Your Life? (para.4, page 19) What is real wage? (the same para.) What does it mean by paying
12、for one’s house 3 times? (the same para.)How was the author changed by the book Rich Dad, Poor Dad(para.2, page 20)Why is middle class weighed down? (para. 3, page 20) Please differentiate assets and liabilities(the same para.)The advantages and disadvantages of a savings account? (para. 4, pa
13、ge 20) The concept of compounding (the same para.)What is active income, passive income, and financial independence?Please give a summary of Part I.Home Assignments: Review the questions (if any) listed in the lecture outline.Teaching Methods: Lecturing, presentation, discussion, teamwork and case s
14、tudy with the aid of multi-media Session 3. Government Intervention and Economic SystemsLecture Outline 1.Definition. Systems: sets of rules, different ways An economic system is a basic set of rules for allocating a society’s (limited) resources properly (in order to satisfy everyone’s
15、needs, provide people with the goods and services they want). 2. Classification. 3. Disadvantages of different economic systems Capitalism: not responsive to the needs of the old, disabled, elders; not protect the environment (Solution: government control) Socialism and communism: not create enough
16、jobs and or wealth to keep economies growing fast enough. (solution: privatization) The global trend is a blend of free-market economy (capitalism) and planned economy (socialism). 3.Economic forces affecting business Two forces dominate the operation of any freemarket. Competition /Supply and deman
17、d 4. Competition Perfect /pure competition: equal size, same product, freely, well-informed Imperfect competition: Oligopoly- some industries are in the hands of a few sellers (car, plane, beer) Monopoly-only one firm is in the industry(funeral, water, gas) Functions of competition: Price-keep down
18、efficiency-improve, reduce costs quality-promote innovation-encourage 5.Supply and demand Supply: something provided by producers Demand: something demanded by customers Theory of supply and demand Role of Government in Business 1. Enforcing laws and regulations. 2. Fostering competition. 3. Contrib
19、uting to social and economic stability. Inflation: steady rise in the prices of goods and services. Disinflation: steady decline in the prices of goods and services. CPI: consumer price index Spending for public good.Home Assignments: Review the questions (if any) listed in the lecture outline.Teach
20、ing Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Session 4. Additional Reading: Personal Finance – Part IILecture Outline What does it mean by saying It isn’t rocketscience that sweating the small stuff is important (para.1, page 21)Wh
21、at does food as fuel imply? (para. 1, page 21)How much of the after-tax wage does the author spend on improving himself? (para. 3, page 21)Please interpret the statement Still my savings rate on my after tax wage income is around 40% which my passive income bumps up to almost 80%. (para.3, page 21)P
22、lease analyse the grammatical structure of the sentence I experimented one winter with whether I could do without heating in a temperate climate. (para.1, page 22)What is the important message conveyed in paragraph 1 and 2, page 22?What is your understanding on the statement In terms of quality I li
23、ve somewhat above the ordinary consumer class standard of living since I own more luxury items but in terms of quantity my life style is quite a bit below. (para. 2, page 22)Based on the information contained in the fact that I became an academic researcher and was now making about as much as a stat
24、e trooper or a long haul trucker, what can you infer about American society? (para. 1, page 23)What is the advantage of not going to college? (para. 2, page 23) What is your understanding on the statement For those who have their heads and hands screwed on right, spending up to 10 years in the educa
25、tional system just to learn how to research arcane details that are interesting to maybe only 5 or 10 people in the world probably sounds crazy as well whereas building a beautiful house is a great accomplishment. (para. 2, page 23)Home Assignments: Review the questions (if any) listed in the lectur
26、e outline.Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Session 5. Structural Issues of Business and Organizational DesigningLecture Outline Classifications of Business Organization Two ways of classification: The first classification- by
27、industry sector: service business amp; goods-producing business service business: finance amp; insurance transportations amp; utilities wholesale amp; retail trade other services like banking goods-producing business: manufacturing construction miningagricultureSecond classification -by the ownershi
28、p of firms: three basic forms of business and other typesSole proprietorshipPartnershipCorporation Other types :Joint Venture, Technical Partnership, Syndicate, Cooperative, and Franchise. Here: The form of organization means the type of ownership . The main differences between the types of ownershi
29、p are in their ability to raise capital, the size and the continuity of the enterprise, the disposition of profits, and the legal obligations in the event of bankruptcy. Sole proprietorship DefinitionSole means single, and the proprietoris the owner.A sole proprietorship is a business owned and usua
30、lly managed by just one person who is responsible for its debts, although it may have many employees.Advantages: Ease of Establishment; Independence; Flexibility; Secrecy; Pride of Ownership; Tax Advantages Disadvantages: Limited Potential for Profitability; Management Problems; Financial Problems; Unlimited Liability; Overwhelming Time Commitment; Few Fringe Benefit Limited Growth; Limited Life Partnership Definition：A partnership is a legal association of two or more persons in a business, as co-owners of that business.Three key elements:(1) common ownersh.