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1、分析分析mujimuji的现状和问题的现状和问题MUJI無印良品無印良品MUJIinChinaDevelopment&ChallengeIntroductionProblemSolutionMUJIIntroductionMUJIWhatisMUJI？WhatisMUJI？Selection Of MaterialsStreamlining ProcessesSimplifying PackagingWhatisMUJI？IntroductionMUJIMUJIinChinaMUJI in ChinaDesignconceptLocalpriceProblemsProblemsDesignco
2、nceptOthersNotusefulLocalpriceExpensiveinChinaToosimpleCopyeasilyUnattractiveProblemsProblemsCompareCompareUNIQLO&MUJIAnnualsaleReasonPercentageUnnecessaryexportandUnnecessaryexportandimportimport25%25%RentRent（shoppingcentershoppingcenter）15%15%RentRent（smallshopsnexttosmallshopsnexttosubwaysubway）
3、12%12%SolutionPriceSolutionSolutionSolutionPriceSolutionLocationSolutionSolutionStreetStore DepartmentStore SolutionQualitySolutionLocalizationSolutionSolutionEstablishingBrandConclusionAcompanyAcompanysOverseasdevelopmentisarduousandlengthy.WesOverseasdevelopmentisarduousandlengthy.Wehopethatbymaki
4、ngsomechanges,MUJIcanimplementitshopethatbymakingsomechanges,MUJIcanimplementitsideaofideaof”simpleandhigh-qualitysimpleandhigh-quality”.GivingpeopleinChinaa.GivingpeopleinChinaabrandnewwayofliving.brandnewwayofliving.Reference无印良品为什么在中国卖得比日本贵无印良品为什么在中国卖得比日本贵2015-02-11 06:00:002015-02-11 06:00:00来源来源:网易家居网易家居历史信息历史信息開店閉店情報開店閉店情報MUJIMUJI宣布将在中国降价宣布将在中国降价 为什么买不买都爱它？为什么买不买都爱它？本文来源于财经网本文来源于财经网2015-07-24 20:29:002015-07-24 20:29:00凤凰财经：无印良品为何降价：在日本是低端杂货店凤凰财经：无印良品为何降价：在日本是低端杂货店 卖到中国贵一倍卖到中国贵一倍MujiMuji官网官网THANKYOU:)结束结束