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5、M/RISGW/KMSERP/EIPEnterprise CRMeCRMData Warehousing/IntegrationWeb LogDataData BaseTransactionData CustomerProfileService Sales CRMData Warehousing/IntegrationSMSChannelWeb FAXChanneleMailChannelWeb SiteChannelPost channelConsumerInvestorPurchaser AnalystThe pressClubMarketing Customer Interaction
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13、erClientsDistributorsCompetitorsSuppliersSkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated
14、The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is righta
15、nd desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary peopleSelling margin ContributionSalesSel
16、ling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsAvailable selling timeTotal selling costsEfficiencyUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTota
17、l sales timeSupport costsTextTextTextTextTextTextTextTextTextTextText AbilityIntentionFlexibiltytt.+.+=ProjektteamsJiehuaNew BrandRejoiceHead&ShouldersUlanWhisperArielTideJV BrandsCrestProfessional MarketingSafeguardZest CamayAssistant Brand Manager,2-5 per BrandMedia&Commercial ProductionMarketing
18、ManagerDimitri PanayatapolousSchool Program GroupNurses for School ProgramRandall BeardMarketing DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*VacantGeneral Man
19、agerVirginia LeeVice President*Marketing OrganizationCompetitive ModelsMarket ResultsFeasible ScenariosIndiaChinaPhilippinesSuccess RequirementsBacardiStrategyAsia WhiskyOpportunityAssessmentMarketArchetypeModelSizingPricingBacardiStrategy OverlapDetermine Whether to Proceed FurtherExecuteWill whisk
20、y help to build Bacardi rum globally?Are there opportunities for whisky in the rest of the world?YesDevelop Objectives&StrategiesFinancial GoalsMarket PrioritiesAcquisition or Organic GrowthProduct/Marketing/Distribution StrategiesProcess Map1231234TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText此此课课件下件下载载可自行可自行编辑编辑修改，修改，仅仅供参考！供参考！感感谢谢您的支持，我您的支持，我们们努力做得更好！努力做得更好！谢谢谢谢