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1、进入夏天，少不了一个热字当头，电扇空调陆续登场，每逢此时，总会想起进入夏天，少不了一个热字当头，电扇空调陆续登场，每逢此时，总会想起那一把蒲扇。蒲扇，是记忆中的农村，夏季经常用的一件物品。记忆中的故那一把蒲扇。蒲扇，是记忆中的农村，夏季经常用的一件物品。记忆中的故乡，每逢进入夏天，集市上最常见的便是蒲扇、凉席，不论男女老少，个个手持乡，每逢进入夏天，集市上最常见的便是蒲扇、凉席，不论男女老少，个个手持一把，忽闪忽闪个不停，嘴里叨叨着一把，忽闪忽闪个不停，嘴里叨叨着“怎么这么热怎么这么热”，于是三五成群，聚在大树，于是三五成群，聚在大树下，或站着，或随即坐在石头上，手持那把扇子，边唠嗑边乘凉。孩
2、子们却在周下，或站着，或随即坐在石头上，手持那把扇子，边唠嗑边乘凉。孩子们却在周围跑跑跳跳，热得满头大汗，不时听到围跑跑跳跳，热得满头大汗，不时听到“强子，别跑了，快来我给你扇扇强子，别跑了，快来我给你扇扇”。孩。孩子们才不听这一套，跑个没完，直到累气喘吁吁，这才一跑一踮地围过了，这时子们才不听这一套，跑个没完，直到累气喘吁吁，这才一跑一踮地围过了，这时母亲总是，好似生气的样子，边扇边训，母亲总是，好似生气的样子，边扇边训，“你看热的，跑什么？你看热的，跑什么？”此时这把蒲扇，此时这把蒲扇，是那么凉快，那么的温馨幸福，有母亲的味道！蒲扇是中国传统工艺品，在是那么凉快，那么的温馨幸福，有母亲的味
3、道！蒲扇是中国传统工艺品，在我国已有三千年多年的历史。取材于棕榈树，制作简单，方便携带，且蒲扇的表我国已有三千年多年的历史。取材于棕榈树，制作简单，方便携带，且蒲扇的表面光滑，因而，古人常会在上面作画。古有棕扇、葵扇、蒲扇、蕉扇诸名，实即面光滑，因而，古人常会在上面作画。古有棕扇、葵扇、蒲扇、蕉扇诸名，实即今日的蒲扇，江浙称之为芭蕉扇。六七十年代，人们最常用的就是这种，似圆非今日的蒲扇，江浙称之为芭蕉扇。六七十年代，人们最常用的就是这种，似圆非圆，轻巧又便宜的蒲扇。蒲扇流传至今，我的记忆中，它跨越了半个世纪，圆，轻巧又便宜的蒲扇。蒲扇流传至今，我的记忆中，它跨越了半个世纪，也走过了我们的半个人
4、生的轨迹，携带着特有的念想，一年年，一天天，流向长也走过了我们的半个人生的轨迹，携带着特有的念想，一年年，一天天，流向长长的时间隧道，袅长的时间隧道，袅如何成为好的演讲者How to Become A Good SpeakerKai-Fu LeeCorporate Vice PresidentMicrosoft CorporationVerbal Skills Be Simple&ClearBe simple and clear!Dont ramble Dont ramble Stop to think if you need toStop to think if you need toExa
5、mple one:Dan Quayle celebrates democracyExample one:Dan Quayle celebrates democracyExample two:Dan Quayle trying to say Example two:Dan Quayle trying to say“A mind is a terrible thing to waste”“A mind is a terrible thing to waste”Verbal Skills Use simple wordsSpeaking is not like writing!Use simple
6、wordsUse simple wordsDont use complex sentencesDont use complex sentencesCan you understand this:Can you understand this:Text:The development of this frightful means of The development of this frightful means of destruction was ardently demanded by the perils of destruction was ardently demanded by
7、the perils of the time and situation.Simultaneously,however,a the time and situation.Simultaneously,however,a new paradoxical situation has been.is upon us new paradoxical situation has been.is upon us continually.One cannot defend oneself effectively continually.One cannot defend oneself effectivel
8、y any more.any more.-Albert Einstein-Albert EinsteinVocal Skills:Play your voiceProject&resonate your voiceNo“UM”s and“ER”s.(Pause instead)Tools:silence,loudness,intonation,speed“You are right.I am wrong.”“You are right.I am wrong.”Stalin to Trotsky Stalin to Trotsky“Ask not what your country can do
9、 for you;ask“Ask not what your country can do for you;ask what you can do for your country.”what you can do for your country.”-John F.Kennedy-John F.Kennedy“I“I welcomewelcome this kind of examination,because this kind of examination,because people have to people have to knowknow whether their presi
10、dent is a whether their president is a crookcrook.Well,Im not a crook.”.Well,Im not a crook.”-Richard M.Nixon-Richard M.NixonDont overdo it!Vocal+Verbal:Words+IntonationJohn Kennedy:“You need to contribute to your country”“You need to contribute to your country”“Ask not what your country can do for
11、you;ask what“Ask not what your country can do for you;ask what you can do for your country”.you can do for your country”.Quayle vs.Benson Debate:Quayle:Quayle:I have as much experience in the Congress I have as much experience in the Congress as Jack Kennedy did when he sought the presidency.as Jack
12、 Kennedy did when he sought the presidency.Answer 1:Answer 1:“Jack Kennedy is better than you.”“Jack Kennedy is better than you.”Answer 2:Answer 2:Senator,I served with Jack Kennedy.Senator,I served with Jack Kennedy.I knew Jack Kennedy.I knew Jack Kennedy.Jack Kennedy was a friend of mine.Jack Kenn
13、edy was a friend of mine.Senator,youre no Jack Kennedy.“Senator,youre no Jack Kennedy.“Visual SkillsUS Election 1960 was won on visual skills Components of Visual Skills:EyesEyesBodyBodyHandsHandsFaceFaceVisual Skills EyesLook forward at audience(trust)Dont shift eyeballs;dont look in cornerDont shi
14、ft eyeballs;dont look in cornerDont look too much at computer screen or notesDont look too much at computer screen or notesLook at peoples faces(not eyes)3-6 seconds per person3-6 seconds per personShift randomlyShift randomlyNod,smile,use facial expressionNod,smile,use facial expressionVisual Skill
15、s BodyStand up when talkingWalk around=informalDont:Rock,shakeRock,shakeLean too muchLean too muchVisual Skills HandsGesture complements talkShould come naturally,without thinkingShould come naturally,without thinkingMake sure they match!Make sure they match!Need to exaggerate a littleEspecially wit
16、h large audienceEspecially with large audienceDont fidget or put in pocketVideotape whole talk&watchCan improve hand gesturing!Can improve hand gesturing!Visual Skills FaceShow emotion!Most of the time:“I care a lot about this.”“I care a lot about this.”“I really believe in this.”“I really believe i
17、n this.”“I love my work.”“I love my work.”Sometimes(in response to questions).“This is the most outrageous thing Ive ever heard.”“This is the most outrageous thing Ive ever heard.”“I will have nothing to do with this.”“I will have nothing to do with this.”Learn Speaking SkillsNext Topic:Develop the
18、talkDevelop Key PointOrganize StoryDesign GraphicsPractice TalkQ&ADeliveryThe Key Point:the Goal of the TalkThe ONE clear walk-away message.The answer to the question:“How was the talk?”The answer to the question:“How was the talk?”The one thing people remember in 3 monthsThe one thing people rememb
19、er in 3 monthsThe Origin PointThe Origin Point(Where the audience was)(Where the audience was)The Key PointThe Key Point(Where you took them)(Where you took them)PersuasionMust Have Audience BenefitPut audience needs at heart“Whats in it for you?”“Whats in it for you?”Has to be their reason,not your
20、sHas to be their reason,not yoursMust consider feeling,not just reactionMust consider feeling,not just reactionMust have right“you”Must have right“you”Good phrases to know:“This is important to you because”“This is important to you because”“Why am I telling you this?Because”“Why am I telling you thi
21、s?Because”“What does this mean for you?Let me tell you”“What does this mean for you?Let me tell you”Know your audienceExperience,knowledge,attitudeExperience,knowledge,attitudeLearn Speaking SkillsNext Topic:Develop Key PointOrganize StoryDesign GraphicsPractice TalkQ&ADeliveryOrganizing the StoryYo
22、ure the salesmanFirst lesson for salesmen:Tell them what youre going to saySay itTell them what you saidOpeningBodyEndingThe OpeningYou never get a second chance to make a first impressionYou never get a second chance to make a first impressionJerry WeissmanJerry WeissmanThe openingA questionA quest
23、ionFactoidFactoidAnecdoteAnecdoteQuotationQuotationAnalogyAnalogyJoke(make it relevant!)Joke(make it relevant!)Customize the openingLead to the Key PointGive a(very short)outline/overviewThe BodyBrainstorming into data dumpConnect the ideas into“main themes”Connect the teams using one logic flowRead
24、y to write the slides?DONT!Data DumpKey point“How was the talk?Remember in 3 monthsWhats in it for you?Right youAudience benefitAudience feelingGood phrases to use3-step salesmanOpeningJokeRelevantQuoteAnalogyData dumpbrainstormingConnect to main themesClustersResearch backgroundTransitionsRepeat KP
25、Issue/ActionProblem/SolutionFeature BenefitChronologicalFlowForm/FunctionOpportunity/LeverageEverything a good ideamain themesEnding&Main ThemesThe FlowPossible flows:Possible flows:Convincing logic&orderConvincing logic&orderSmooth transitionsSmooth transitionsKeep repeating the Key Point!Keep repe
26、ating the Key Point!SpatialSpatialNumericalNumericalChronologicalChronologicalCompare/ContrastCompare/ContrastProblem/SolutionProblem/SolutionFeature/BenefitFeature/Benefit(See“Presenting to Win”by Jerry Weissman for more examples)(See“Presenting to Win”by Jerry Weissman for more examples)The Ending
27、End with a BANG!“Tonight,we are a country awakened to danger“Tonight,we are a country awakened to danger and called to defend freedom.Our grief has and called to defend freedom.Our grief has turned to anger,and anger to resolution.Whether turned to anger,and anger to resolution.Whether we bring our
28、enemies to justice or bring justice to we bring our enemies to justice or bring justice to our enemies,justice will be served.”our enemies,justice will be served.”George W.BushGeorge W.BushRepeat the Key Point“If you remember only one thing from this talk,“If you remember only one thing from this ta
29、lk,then you should remember XXX”then you should remember XXX”Say thank youReview of Organizing Your StoryOpening Key PointClosing Key PointFlow Main ThemesTheme 1Issue ActionTheme 2Issue Action Data Dump Main ThemesBody(Repeat Key Point)Tell them what youre going to saySay itTell them what you saidL
30、earn Speaking SkillsNext Topic:Develop Key PointOrganize StoryDesign GraphicsPractice TalkQ&ADeliveryDesign GraphicsPowerPoint only supports your talkSpend more time on organization&delivery!Spend more time on organization&delivery!Design principlesKeep it simpleKeep it simpleApply psychologyApply p
31、sychologyMake it easy to followMake it easy to followMake it attractiveMake it attractiveYour titles should tell your storyYour titles should tell your storyWhy“Keep It Simple”?Aim to develop a consistent style,using the standard Aim to develop a consistent style,using the standard stylesheet whenev
32、er possible.stylesheet whenever possible.One concept per slide.One concept per slide.The font that is being used should be very largeThe font that is being used should be very large24 point or larger24 point or larger.I will now use smaller fonts to prove to you that it is a major strain to your eye
33、s to.I will now use smaller fonts to prove to you that it is a major strain to your eyes to read small fonts.read small fonts.The color of the font and the background should be in sharp The color of the font and the background should be in sharp contrast.If one is light,then the other should be dark
34、.Otherwise contrast.If one is light,then the other should be dark.Otherwise it will be very hard to read.it will be very hard to read.The use of bullets should be simple.Too many bullets The use of bullets should be simple.Too many bullets distracts the user from listening to you.distracts the user
35、from listening to you.3 big sub-ideas3 big sub-ideas(or bullets)is the most you should have.(or bullets)is the most you should have.The entire slide should have fewer than 8 bullets and sub-bullets.The entire slide should have fewer than 8 bullets and sub-bullets.I will add a few more bullets to sho
36、w this is not a good ideaI will add a few more bullets to show this is not a good ideaAnd one moreAnd one moreAnd one more And one more Keep the language used simple,so that the user doesnt Keep the language used simple,so that the user doesnt have to“think”to understand your point.have to“think”to
37、understand your point.Each bullet should fit in one lineEach bullet should fit in one line,because the idea of a bullet is to,because the idea of a bullet is to convey idea,headline,and server as a reminder(or cue)for you to convey idea,headline,and server as a reminder(or cue)for you to describe an
38、d amplify.describe and amplify.Parallel wordingParallel wording means the bullets are roughly parallel,and means the bullets are roughly parallel,and contain similar grammatical constructs.This can save the user a contain similar grammatical constructs.This can save the user a lot of time trying to“
39、understand”what you said.lot of time trying to“understand”what you said.Keep It SimpleConsistent lookOne concept per slideReadable20 point20 pointAvoid abbreviationAvoid abbreviationUse shadow outline fontsUse shadow outline fontsContrast font&backgroundContrast font&backgroundDont leave too much bl
40、ank spaceKeep It Simple:BulletsHeadline,not sentenceReminder for youReminder for youConcise4 top-level bullets4 top-level bullets10 total bullets&sub-bullets10 total bullets&sub-bulletsSimple languageOne line per bulletOne line per bulletParallel wordingParallel wordingWhats wrong with this?A good s
41、peechClear pointClear pointUnderstands what audience wantsUnderstands what audience wantsOrganization based on logicOrganization based on logicPowerful openingPowerful openingEnding that people rememberEnding that people rememberInstead,do this.A good speechClear pointClear pointAppealing audience b
42、enefitAppealing audience benefitLogical flowLogical flowPowerful openingPowerful openingStrong closeStrong closeApply Psychology to DesignDont fight natural eye movementsMove left to rightMove left to rightReturn to upper left cornerReturn to upper left cornerSweep to lower right cornerSweep to lowe
43、r right cornerSubliminal hintsGraphics to match your key pointGraphics to match your key pointAnticipationAnticipationRequirementRequirementFast speedFast speedLow costLow costEasy to useEasy to useOur SolutionOur SolutionApply Psychology to DesignDont fight natural eye movementsMove left to rightMo
44、ve left to rightReturn to upper left cornerReturn to upper left cornerSweep to lower right cornerSweep to lower right cornerSubliminal hintsGraphics to match your key pointGraphics to match your key pointAnticipationAnticipationAvoid bad signsAvoid bad signsWhats Wrong With This?Great financial resu
45、lts-Revenue reached$1,000,000-Growth passed 20%-Profit exceeded$200,000Instead,do thisGreat financial resultsRevenue reached$1,000,000Revenue reached$1,000,000Growth passed 20%Growth passed 20%Profit exceeded$200,000Profit exceeded$200,000Whats Wrong With This?RevenueInstead,do thisRevenueMake it Ea
46、sy to FollowUse outlineHighlight upcoming sectionHighlight upcoming sectionUse buildsRemind where you areRemind where you areGeneral goal:Dont make the audience thinkDont make the audience think(Other than what youre saying)(Other than what youre saying)Make It Attractive20 hours on preparation10 ho
47、urs on practiceWhy not spend 1 hour on attractive design?Instead of doing thisCostSatisfactionProductivityRevenueWhy not do thisInstead of doing thisBill GatesBrilliant TechnologistBrilliant TechnologistSteve BallmerPowerful SalesmanPowerful SalesmanSteve JobsPassionate EvangelistPassionate Evangeli
48、stLou GerstnerLogical BusinessmanLogical BusinessmanWhy not do thisBill GatesSteve BallmerSteve JobsLou GerstnerBrilliant technologistPowerful salesmanPassionate evangelistLogical BusinessmanYour Titles Should Tell the StoryBody&handsBody&handsEyesEyesVisual skillsVisual skillsPlay your voicePlay yo
49、ur voiceEnthusiasmEnthusiasmVocal skills:Vocal skills:Simple&ClearSimple&ClearVerbal skillsVerbal skillsWhat are speaking skills?What are speaking skills?Speaking skills are importantSpeaking skills are important Learn speaking skillsLearn speaking skillsWhat youll learn todayWhat youll learn todayW
50、hy be a good speaker?Why be a good speaker?Use simple wordsUse simple wordsWords+intonation Words+intonation“The man who can think and does not The man who can think and does not know how to express what he thinks is know how to express what he thinks is at the level of him who cannot think.”at the