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1、Five Disciplines of Management Quality and Ability4.6Behavioral Transformation Incentive Theory:Reinforcement TheoryHu worked in an IT company after graduation.He is passionate about his first job,not only doing excellent work that the company assigned him,but also bringing forward his own ideas to
2、the work.Many colleagues thought Hu would make a big difference in the future.Recently,he reported to leaders proactively again about his blueprint for work.After listening to his ideas,the leader said,“Hu,you are still young,just do your job well,and dont woolgather.”Since then,Hu was not motivated
3、 as before and didnt put forward any of his own ideas to the work.Question:Whats the problem of the leaders practice?Have A ThinkReinforcement TheoryReinforcement theory was proposed by the psychologist and behavioral scientist Burrhus Frederic Skinner and his associates.Individuals behavior is a fu
4、nction of its consequences of stimuli.If the stimulus is positive,then the behavior tends to be repeated.If the stimulus is negative,then the behavior will be weakened or removed.Reinforcement theory Managers assent to the desirable deeds employees made through ways like giving bonus,reward or promo
5、tion.To stimulate them to do desirable things repeatedly.Positive reinforcementInnovation behaviorsBonus awardName after the staffPositive reinforcement Pre-warn employees that some undesirable behaviors will be punished;Stimulates employees to avoid certain inappropriate behaviors.Negative reinforc
6、ementIt implies absence of positive reinforcements for previous desirable behaviors,like no praising or encouraging.Then this kind of behavior will be extinct gradually for not getting positive reinforcements.ExtinctionIt implies denying undesirable behaviors through methods like criticism,demotion,
7、pay cuts or dismissal to urge employees for not doing so.PunishmentChoose appropriate reinforcers to reinforcePositive reinforcement?Negative reinforcement?The characteristics of doers？Reinforcement TheoryClarify targets or goals for reinforcements Targets must be clear,specific and easy to understa
8、nd and evaluate.Reinforcement TheoryIf managers provide feedbacks in real time,then employees will be satisfied because of praise,so they will keep doing so,or using punishment to restrain their behaviors timely.Give feedbacks timelyReinforcement TheoryPrioritize positive reinforcement;avoid punishm
9、ent.Reinforcement Theory Working positivelyWorking negativelyNo encouragement but criticism.Reinforcement TheoryPrioritize positive reinforcementOne day,north wind competes with south wind to see who can take pedestrians clothes off first.When the game starts,north wind blows,pedestrians hold their
10、clothes tightly.While south wind blow gently,and then a bright day comes,pedestrians feet warm,so they take their coats off.South wind wins.South wind lawAfflictive,boredTimely rewardHappy,positivePrioritize positive reinforcementQuestion:Whats the problem of the leaders behavior?Have A ThinkHus beh
11、aviors and attitude toward hardworking should be praised timely through positive reinforcement.The leader adopted an extinction so the employee didnt repeat the same behavior.ProblemsHave A ThinkLi and Wang work in the technology department of an IT company after graduation.Li is a pragmatic employe
12、e,so he works hard every day.Wang is smarmy,flattering his leads frequently.After a month,Lis performance is outstanding,which impresses colleagues,while Wang was mediocre.Have A TryAt the end of the month,leaders,for encouragement,especially prepare an award of“best new employee”.However,what surpr
13、ises everyone is that Wang wins the award instead of Li,and the lead praises Wang very much and asks others to learn from Wang.Li is upset because of it while Wang is triumphant.He wants to thank the lead for his praise by buying him dinner after adjournment.Many new employees dont want to fall behind so they try to please leaders.Have A TryQuestion:Please use reinforcement theory to analyze the problems may made by the leader through his method.Key to the question,please see Exchange and Discussion.THANK YOU!