国外顶尖商学院MBA案例分析模版.ppt

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2、ueRGBCode:222-211-182GreenRGBCode:153-204-000Preferred Colors104-Nov-223Agenda1.Structuredtext2.Graphs3.Pictures4.ServiceLineCharts04-Nov-224TextBlocks-SequenceofCausesandEffects.Subtitlecomeshere04-Nov-225Text-SequentialVertical.Subtitlecomeshere04-Nov-226Text-MakingPoints.Subtitlecomeshere04-Nov-2

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5、btitlecomeshere04-Nov-2218Agenda1.Structuredtext2.Graphs3.Pictures4.ServiceLineCharts04-Nov-2219BarChart-StackedSource:.UnitsCharttitle comes here04-Nov-2220ColumnChart-StackedSource:.UnitsCharttitle comes here04-Nov-2221ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitle comes he

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9、ilestoneMilestoneMilestoneMilestoneSubtitlecomeshere04-Nov-2233ValueChains-LooseArrows.Subtitlecomeshere04-Nov-2234ValueChains-TouchingArrowsSubtitlecomeshere04-Nov-2235InterrelatedStages.Subtitlecomeshere04-Nov-2236Movements.Subtitlecomeshere04-Nov-2237Circle-OverlappingArrows.VirtuousViciousSubtit

10、lecomeshere04-Nov-2238Circle-IntegratedArrows .VirtuousViciousSubtitlecomeshere04-Nov-2239ClosedLoop.Subtitlecomeshere04-Nov-2240ProcessEndinginaClosedLoopSubtitlecomeshere04-Nov-2241WheelofFortuneSubtitlecomeshere04-Nov-2242Puzzle-FourPiecesFittingTogetherSubtitlecomeshere04-Nov-2243Puzzle-FivePiec

11、esFittingTogetherSubtitlecomeshere04-Nov-2244Puzzle-PiecesNotFittingTogetherSubtitlecomeshere04-Nov-2245Puzzle-PiecesMightFitTogetherSubtitlecomeshere04-Nov-2246QuotesSubtitlecomeshere04-Nov-2247CirclesofInfluenceSubtitlecomeshere04-Nov-2248Eggs.Subtitlecomeshere04-Nov-2249Circles-Interrelated.Subti

12、tlecomeshere04-Nov-2250Circles-OverlappingSubtitlecomeshere04-Nov-2251Expansion.Subtitlecomeshere04-Nov-2252CubeSubtitlecomeshere04-Nov-2253Maps-NetherlandsSubtitlecomeshere04-Nov-2254Maps-WesternEurope,TheWorld ungroup to select countries Subtitlecomeshere04-Nov-2255LifeCycle-GenericUnits soldTime

13、since launchProductAProductBProductCProductDSubtitlecomeshere04-Nov-2256LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere04-Nov-2257CostCurveCost/unitCumulative Volume.Subtitlecomeshere04-Nov-2258Downwardandupwardslopes123Time321TimeSubtitlecom

14、eshere04-Nov-2259RecognitionFor TeachingRecognitionOf Research04-Nov-2260FunnelsSubtitlecomeshere04-Nov-2261BuildingblocksSubtitlecomeshere04-Nov-2262Spectrum.LowHighSubtitlecomeshere04-Nov-2263Balance.Subtitlecomeshere04-Nov-2264Cross.Subtitlecomeshere04-Nov-2265Pyramid.Subtitlecomeshere04-Nov-2266

15、Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere04-Nov-2267Agenda1.Structuredtext2.Graphs3.Pictures4.ServiceLineCharts04-Nov-2268GenericStrategyDevelopmentFramework-EnglishEnvironmental AnalysisBusiness ImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternal

16、AnalysisKeyInsightsFutureIndustryScenariosFutureIndustryScenariosStrategic Options AnalysisStrategy ImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesDesk Research and InterviewsInterviews and WorkshopsWorksh

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21、atorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosen StrategyScenarios&OptionsCreativitySubtitlecomeshere04-Nov-2272BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWherearewenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprincip

22、lesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere04-Nov-2273IncrementalversusDynamicStrategicPlanningFrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWherewearenow?Actionstakeninr

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