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1、20XX 年网店电商运营部全年工作计划+活动实施方案部门职责：1、公司电商运营与销售计划执行，对销售额与ROI 负责；围绕销售目标制定可执行的运营方案2、维持公司在天猫等电商平台的正常运营；按照运营计划实施各个岗位的工作；推广、活动策划、营销等3、以客户为中心，通过运营带进销售驱动，同时提升产品与品牌影响力、用户与服务体验等4、数据分析与挖掘，市场行情与用户、竞品分析；为公司新品开发和战略布局提供有效参考5、建立运营部门内工作流程与制度管理体系、与其它部门协作流程，实现标准化流程管理，以及KPI 考核6、负责网络分销渠道体系的拓展与管理；以及后期其它电商平台开店计划实施与管理部门目标：1、销售
2、额：300W/2016 下半年；2000W/20XX 年。（20XX 年 9/10/11/12月销售目标：20W/40W/90W/150W）2、健康合理的运营结构：投入产出比ROI 控制在 1:3-1:5；营销10-15%、人员 10%、运营 25%、毛利 50%；转化 1%；目标完成率在 5080%；复购率 30%；3、运营体系流程清晰，团队磨合与维稳；打造营销型运营团队；KPI 考核合理。运营链思路：天猫+整合流量渠道全网分销自建商城或平台+O2O+品牌营销；在此做2016下半年规划培育成长期：2016下半年；主抓天猫网店运营以活动策划为主、直通车和钻展、推广开始运作，搭建梳理运营团队，制
3、定并优化工作流程标准化 SOP规范+KPI 考核制度、梳理岗位协作，销售驱动支撑运营；官网建设与初期网站运营与品牌推广；微博微信微淘构建改造、创造用户需求炒作概念，侧重活动策划与事件营销、公益营销等；网店运营初期以美工和客服优先；详情页视觉与文案策划和标题关键字优化为关键；当然前期可能产品和上线进度，天猫审核、以及申报活动都可能会延缓计划进度；主要以实际情况进行预案与应变。网店运营计划核心（2016）：1、运营规划和计划、目标与成本控制预算；组建运营团队、管岗管人、任务落实到人；岗位工作流程标准化SOP规范制定、KPI 考核定制；准备工作：仓储物流体系设计、包装等；客服体系；营销推广资源共享与
4、分工；2、产品定位、风格定位、拍摄图片、天猫上线上新、详情页制作、店铺管理与内功、装修与视觉营销、策划文案；文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R
5、7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10
6、文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:C
7、L5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3
8、T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 H
9、R10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I
10、6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V103、网店推广 引流（主抓站内 直通车、钻展、淘宝客等持续性）
11、、养词；基础排名优化；关联搭配与套餐优化4、活动策划、大促策划（开业大促、中秋活动、重阳活动、双11限时购、双 12 秒杀大促）；其它活动：满减/优惠券/+1 元换购/新品 0 元购等5、站内 帮派淘江湖微淘等传播推广体系构建；引流与提升转化率，内容营销为主，主推生态排毒和肠道营养健康6、站外 SNS与微博品牌推广引流体系；与品牌营销部合作完成品牌传播进度7、会员等级与积分制方案；会员关怀；用户体验提升；老客户优惠活动8、分销体系建立与拓展；计划在20XX 年 12 月开始构建拓展分销渠道体系9、网店上线计划：9 月初天猫上线；11 月底铺设淘宝 C 店 1 家；12 月底分销渠道计划初期10
12、 家 C 店。10、日常维护管理、网店优化、数据监控分析来调整运营方向（店铺、行业、用户、活动数据等）；11、团队统筹协作与部门 协调沟通、供应链的管理梳理（产品、市场、仓储、物流等）12、电商核心要素：柔性供应链与价格、用户体验、运营推广文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3
13、T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 H
14、R10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I
15、6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6
16、ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R
17、7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10
18、文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:C
19、L5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10第一阶段：准备孕育期（20XX 年 8 月）1、运营团队准备（运营、美工、客服、仓管、推广、策划）；初期美工和客服优先；计划在8 月 10日前完成；预算人员成本2W/月/6人。岗位工作流程标准化SOP规范制定、KPI 考核定制2、仓储物流准备（制定公司内部的仓储发货流程规范，选择价格服务合适的快递公司，制定全国物流价格表）3、经营商品准备（根据淘宝指数与巴巴哈卖家工具数据分析；考察市场针对同行竞品分析，做出热销爆品的价格战略方案，初步制定有竞争力的引流款、主推款、活动促销款、利润款等产品方案）；选品计划在 8 月 15 日
20、前完成4、根据每个季度的 SKU 数进行全年的销售目标分解；主推款、促销款与当季的 SKU 数配比；PV、UV、转化率、客单价目标分解；广告投入与其他活动资源的配比。计划在8 月 18 日前完成。5、运营与营销计划细化（制定店铺开业促销计划，进行站内和站外相结合的推广）；计划在8 月 20日前完成。6、基础人员的产品知识学习及服务话术培训（目前主要针对客服及仓储物流）7、天猫上线准备：准备拍摄产品、美工图片处理、产品上传、宝贝标题关键词优化、描述页策划、广告文案、店铺装修等；店铺风格定位与选品；计划在8 月 28 日前完成文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R
21、7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10
22、文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:C
23、L5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3
24、T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 H
25、R10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I
26、6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6
27、ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V108、天猫上线开业准备、预热（制造行业热点话题，通过软文或者其它植入点形式进行品牌宣传以及开业促销宣传，发布平台如微博、网易、新浪、搜狐等）第二阶段：开张期、试运营（20XX 年 9 月）1、店铺装修、描述页优化，塑造品牌形象（从店铺装修、品
28、牌介绍及殊荣、设计理念、顾客需求上着手，给消费者留下深刻的印象；统一设计包装盒、包装袋、品牌形象小礼品等）；正式上线；计划9 月3 日前上线。2、开业大促活动策划优化与实施，聚划算，0 元购（满 100送 100优惠券）；活动总结。3、中秋大促：提前10 天准备。9 月 9 日前完成。4、网店推广 引流开始运作（主抓站内 直通车、钻展、淘宝客等持续性）、养词；基础排名优化；关联搭配优化5、站内 帮派淘江湖微淘等传播推广体系构建；引流与提升转化率，内容营销为主，主推生态排毒和肠道营养健康；计划在9 月 20 日前完成人员分工安排和推广计划。6、数据记录每天商城的各项数据并进行分析（此项工作须长期
29、持久；如 UV、PV、转化率、跳失率等）；月度运营计划和总结报表流程；运营表格计划在 9 月 20 日前完成。文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6
30、R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V1
31、0文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:
32、CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X
33、3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7
34、HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3
35、I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V107、活动小结，总结试运营阶段销售与产品、用户等数据，分析得
36、失，分析不足并优化后期推广和活动计划。第三阶段：运营成长期（20XX 年第四季度）1、制定成长期内周期性网店推广计划，分阶段的完成目标并分解指标；直通车和钻展为主；开拓淘客渠道。（开始站内站外SNS的推广）；计划在 10 月初完成2、活动策划、大促策划（开业大促、中秋活动？、重阳活动、双11大促、双 12 大促）；其它活动：满减/优惠券/+1 元换购/新品 0 元购等；各个活动准备期710 天。3、钻展 10 月开始测试，活动海报，并计划在双 11 前 10 天完成计划，优化并预案测试；双11 主投钻展预算 1520W。4、根据销售情况，以及淘宝同类目销售情况进行分析，适当的调整主推货品，开始
37、打造爆款计划，选品测试。策划有针对性的活动与关联搭配、特惠套餐，商讨后优化方案并执行，引进流量打造爆款。计划在 10 月 20 日前完成。5、直通车养词计划50个；调整优化质量得分、点击与转化率；定向与大词培养，计划在10 月中旬完成。6、站内推广与优化；站外SNS 推广计划实施达到引流和品牌提升。计划在 10 月中旬完成。文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X
38、3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7
39、HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3
40、I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6
41、 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6
42、R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V1
43、0文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:
44、CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V107、根据店铺 PV、UV、转化率、客单价等数据分析店铺可能存在的问题并及时改善，周期性做店铺诊断8、制定会员等级与积分管理机制，遵循80:20 定理，提升 VIP 会员复购率。计划 11 月 10 日前完成。9、开设或购买一家淘宝C 店（待议）；店铺定位、人员安排准备、上线、运营计划等；计划在11 月 22 日前完成。10、淘宝内部分销-建立庞大的淘宝分销网络体系，提升品牌的影响力；计划在 12 月 10 日前完成。11、团队维稳，适当扩
45、充团队成员（增加专职推广、文案策划、数据分析等）；运营流程和团队分工流程在实践中检验，优化流程和考核KPI，计划在 11 月 25 日前完成。量子食品运营框架规划运营团队组建与预算（待定商议，分阶段组建，在此只做前期框架规划，不含客服部）团队组建：电商运营部运营总监 1 名（薪资：10000-15000）已经到位平台专员 1 名（薪资：5000-7000）需招聘，8 月中到位美工设计 2 名（薪资：6000-8000）已经到位网店推广 2 名（薪资：4500-6500）需招聘，8 月底到位文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X
46、3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7
47、HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3
48、I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6
49、 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6
50、R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V10文档编码:CL5F4X3T6D7 HR10C3I6P9R6 ZC8M6R7W3V1