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1、20XX年营销网建工作总结（20XX 年 11 月 28 日）20XX 年，客户服务科在县局（分公司）的正确领导下，在营销中心的直接指导以及其他科室的大力支持与配合下，认真贯彻落实年初省、市烟草工作会议及局长经理座谈会精神，紧紧围绕“上水平、创一流”的目标，以开展“知行同心服务品牌建设年”为主线，以“卷烟销售调优竞赛”、”品牌培育明星团队、明星个人竞赛”、“六无达标竞赛”活动为抓手，重销量、保增长；重要务、育品牌；重基础、抓网建；重规范、严管理；深入开展市场营销服务优质化建设，不断提升经济运行及网建管理水平。营销网络建设水平在市公司前三季度验收考核中，取得了两个第一名，一个第二名的好成绩。行业
2、重点品牌销售增幅名列全市第一。客户经理职能转变与考核管理试点课题、2431差异化服务创新课题稳步推进，取得明显实效。物流配送线路整合、全市大配送、首尾相连试点工作取得圆满成功。在全市“市场营销上水平”论文研讨、“江苏烟草成立三十周年”征文、创建优秀地市级公司知识竞赛、品牌营销方案策划竞赛活动中分别取得了一二三等奖。与办公室一道圆满承办了全市第三季度经济运行分析会。一、主要营销网建指标完成情况。（数据为 1-11 月）1、卷烟销量。销售卷烟23335 箱，同比 22693 箱，增长了 2.83%。2、销售结构。实现销售收入38486 万元，同比33304万元，增长了15.6%；单条销售结构65.
3、97元/条，同比58.70 元/条，增长 12.38%。3、重点品牌。全国性重点品牌销售10940 箱，同比 7955箱增长 37.5%。4、低档卷烟。低档烟销售 5762 箱,完成全年计划的96%。5、电子商务。电子结算率100%，电子结算成功率99%。网上订货客户达3825 户，网上订货率为95.27%，圆满完成既定目标任务。6、差异化服务。差异化订货客户805 户，固化率为20.02%。7、功能终端。顺利建成435 户功能店客户，超额完成市公司下达的400 户建设任务。8、物流配送。送货准确率为100%，送货到户率为100%。二、主要做法。（一）以卷烟销售为中心，着力“四个强化”，确保经
4、济运行健康有序。20XX 年，在整体宏观经济增长趋缓的情况下，我们紧紧围绕“稳中求进”的工作基调，根据单位年初目标责任状，突出经济运行指标的序时推进，在“四个强化”上努力做好文章。一是 强化卷烟营销的统筹谋划。在年初销售旺季，专门召开 20XX 年销售动员会，针对“两节”销售制定了“1234”卷烟营销方案（即：明确“卷烟销售”这一中心目标，文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:C
5、S9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR
6、8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1
7、D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码
8、:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4
9、HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 Z
10、H1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档
11、编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8围绕“访销与配送”两大任务，落实“均衡销售、规范销售、策略销售”的三项原则，推出“计划分解、灵活营销、指标跟踪、培销并重”的四项举措），确保开好头，起好步，为新一年工作奠定了扎实的基础。二是强化信息采集的客观准确。从今年市场的总体表现来看，总体供应略低于市场需求，下半年市场需求较上半年形成明显对比，购买力势头不减，随着经济水平的不断提升以及消费观念的不断变化，卷烟销售结构增长较快。为了准确把握市场脉搏，根据营销中心的统一部署，就低档卷烟库存、价格、销量以及需求进行两次专项调查，深入响水、阜宁等周边市场进行摸底。并对“
12、两节”前后、销售淡季以及年底的市场开展专题调研，强化对信息采集点的日常监测反馈工作，高度重视数据的准确性以及重点牌号市场表现，适时掌握市场动态，努力调控好市场。三是强化重点品牌的精准营销。作为商业企业，努力为工业企业搭建公平竞争的舞台，协同营销，共同发展。从今年的市场来看，行业重点品牌市场表现良好，后劲十足，为了切实履行好培育品牌的首要任务职能，我们扎实开展品牌培育明星团队与明星个人竞赛活动，在客户经理中开展品牌分析，品牌培育明星与品牌营销方案策化活动，重点关注黄鹤楼、黄山、七匹狼等重点品牌精准营销。并且紧跟发展要求，由高度关注铺货率向动销率转变。在去年“三个一”（一户一户劝、一条一条铺、一天
13、一天算）的基础上，每天盯销量，文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3
14、X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I
15、6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6
16、J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9
17、W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L
18、4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9
19、S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8每周算进度，每月排名次。并与工业企业一道，召开品牌销售形势分析会，强化新品上市的信息采集与跟踪维护工作，准确把握信息、科学投放。20XX 年行业重点品牌实现了快速增长，增幅名列全市第一。四是强化货源投放的科学合理。结合本县实际情况，换
20、位思考，从客户的角度出发，进一步细分市场，对“八级”组合进行微调，并根据不同的客户组合、需求程度、销售季节、货源供应情况实施不同的起订量标准，进一步对货源供应实施合理有效配置，提高客户需求与货源供应之间的匹配度，不断提升货源满意度水平。（二）以服务客户为宗旨，狠抓“六项举措”，不断提升客户满意度。今年以来，我们将服务客户作为网建工作的重点来抓，采取了六项扎实有效的措施，在每季度的考评验收中，效果越发明显，没有出现一起这客户投诉现象。一是构建“2431”差异化服务体系。根据现有卷烟零售终端不同的店面形象、经营能力、服务需求，将其划分为“功能店”、“形象店”、“达标店”、“基本店”四种类型，形成梯
21、次化零售终端格局。然后根据零售终端梯次化结构实施对应的差异化服务。从实际情况看，四类终端客户所占比例分别为20%、40%、30%、10%较为适宜，简称“2431”服务体系。二是加大客户经理走访宣传力度。由于春节、清明、五一、国庆等节日的销售日程调整以及实施全区集中配送，我们在下发告全县零售客户书的基础文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8
22、S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3
23、X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I
24、6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6
25、J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9
26、W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L
27、4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9
28、S6J8S1 ZH1D10Y9W3X8上，进一步加强对全县广大零售户的宣传。三是指定专人负责满意度调查。每天以电话抽查的方式开展客户满意度调查，每天不少于60 户，上午30 户、下午 30 户，并及时做好网上通报、客户咨询、投诉受理与处理等相关工作。同时抓住矛盾焦点，重点 抽查“落后户”。通过对落后户再三的宣传，使“落后户”理解、配合、直到满意。四是与移动公司合作，建立信息群发平台。在客户经理拜访服务、电话服务、飞信服务、QQ 服务的基础上，积极与县移动公司签订合作协议，搭建与客户沟通信息平台，通过MAS 移动代理服务器，每10 天群发一次信息，进行重点提示。五是在固定电话上粘贴标签。我们自己
29、印制了4000 余张 省公司电话小标签，并将其粘贴在客户的固定电话上，让客户更加直观了解，便于记忆。六是货源供应尽量照顾到弱小客户。针对销售淡旺季的不同，按照“控制大户、稳定中户、扶持小户”的要求，在货源投放上尽量向弱小客户倾斜。（三）以终端建设为重点，明确“六个步骤”，有条不紊推进第二阶段功能终端建设。从今年开始，加强零售终端建设是网建的主攻方向，我们积极贯彻落实江苏烟草第二阶段卷烟零售终端建设工作指导意见以及市公司实施方案，明确“六个步骤”稳步推进功能终端建设。截止11 月底，完成功能终端建设435 户，超额完成市公司下达的400 户建设任务。一是成立组织，强文档编码:CS9L4I6R1B
30、4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1
31、 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8
32、文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R
33、1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8
34、S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3
35、X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I
36、6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8化领导。专门成立功能终端建设领导小组，负责全过程的检查与督导，精细解码功能终端建设过程的每一个节点，制定意向调查表、任务分解表、目标推进表，功能终端的选择、上报、审批、签约、补贴、运送、交接、宣传画张贴、卡条发放，卷烟规范陈列等工作，全部做到责任到人，任务到肩，确保每一个环节全部到位。二是严格
37、程序，认真选点。结合我县的实际情 况，制定具体选择标准，并开展了全县具备功能终端客户条件的摸底大调查，结合每名客户经理服务区域的差异情况，有针对性的下达功能终端建设目标任务。在选点工作中，我们总结出了“四重六要”的原则，即：重诚信、重标准、重城镇、重能力；宣传要到位、条件要符合、筛选要严格、手续要完备、程序要合法、客户要自愿。三是周密安排，签订协议。根据营销中心的要求，对每一次的签约工作，十分重视，进行周密安排，对会场专门布置，悬挂了会标，为客户准备了功能终端使用规范手册，签到表、小礼品、矿泉水，让对应的客户经理专门负责接待工作，使客户有宾至如归的感觉，并对零售客户与客户经理进行专题培训，使他
38、们对功能终端建设有一个进一步的了解与认识。四是强化沟通，及时反馈。针对功能店客户补贴卷烟品种的选择、单品种限量、分期兑现、软中华不是三字头等现象，密切与营销中心沟通，寻求解决办法，努力让客户满意。五是充分准备，运送到户。为了确保每批次80 户柜台圆满地交接到位。文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:
39、CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 H
40、R8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH
41、1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编
42、码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4
43、 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1
44、ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8我
45、们立足“三快”充分做好各项准备工作。快落实，确定“宏陶公司”作为柜台的运送方，个体户杨洪永作为叉车卸货方。快签约，明确责任与义务以及费用情况，进一步落实安全工作，我们与双方分别签订了卷烟柜台送货协议、叉车安全使用协议。快到位，利用公司现有的库房及场地的有利条件，以及提前选定目标场所，为车辆与柜台提供开阔的场地。为了提高运送效率，我们还特地安排客户经理带路送货，并且做好柜台的签字交接手续。六是强化服务，跟踪维护。自觉做到“双六条”。即在功能店建设“六个一”基础上突出柜台展示“六个一”：统一界定分档，统一品牌规格，统一品牌数量，统一价格梯次，统一标签出样，统一宣传展示。在市公司出台功能终端客户管理
46、办法后，我们迅速进行了改进与落实，确保与市公司管理办法高度统一。积极参与营销中心8月份组织的互查活动，推动功能终端建设稳健发展。（四）以降本增效为目的，强化服务效率，不断提升运行质量。一是以电子商务为基础，强化措施，提升效率。截止 11月底，全县电子结算率达到100%；成功率达99%。网上订货 3825 户，网订货率为95.27%，网上订货率始终保持着稳定的发展趋势。要求客户经理做好新增户的培训工作，并及时对未订货零售客户的订货提醒和已订货零售客户及时存款的提醒，确保网上订货的成功率。随着全市跨区送货工文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:
47、CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 H
48、R8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH
49、1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编
50、码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4 HR8L9S6J8S1 ZH1D10Y9W3X8文档编码:CS9L4I6R1B4