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1、17 秋学期旅游市场学在线作业试卷总分:100 得分:100 一、单选题1.旅游产品就是旅游者为了满足其需求，花费一定时间、精力和金钱所获得的一系列（）。A.旅游经历B.精神享受C.物质产品D.旅游使用权正确答案:A 2.根据价有所值观念，针对低价产品的促销策略应该强调其（）。A.独特性B.质量C.平衡性D.价格低正确答案:B 3.旅游促销就是通过各种营销宣传手段，向（）传递旅游产品和服务的有关信息，以实现有效沟通和购买行为。A.旅游者B.旅游企业C.目的地居民#政府正确答案:A 4.寻找潜在买主并与之交流是分销渠道的（）功能。A.信息B.促销C.接触D.匹配正确答案:C 5.下列哪个因素不能
2、成为新产品开发的创意来源（）。A.内部员工B.顾客C.竞争者D.产品价格满分：2 分正确答案:D 6.在旅游业发展中，应该重视接待地的文化传统，其原因是（）。A.法律要求B.可以使游客体验到独特性C.可对其商业开发D.获得多样性体验满分：2 分正确答案:B 7.如果消费者所购买的产品功效（）顾客期望，则会出现消费者不满。A.大于B.等于C.小于D.以上均不对正确答案:C 8.保证产品质量是品牌化的条件之一，其中一致性和（）是关键因素。A.统一性B.个性化C.量产性D.标准化正确答案:D 9.下列哪个因素不属于影响分销渠道选择的市场因素。（）A.市场需求量B.顾客集中度C.消费者的购买习惯D.汇
3、率满分：2 分正确答案:D 10.一个具有垄断资源的旅游景区，在旅游目标市场模式选择中，可以选择（）模式。A.有选择的专门化B.产品专门化C.市场专门化D.完全覆盖市场满分：2 分正确答案:B 11.从市场学角度出发，旅游市场是指在特定的时间、地点和条件下，具有购买欲望和（）的群体。A.闲暇时间B.支付能力C.购买权利D.交易经验正确答案:B 文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR
4、5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R
5、6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR
6、5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R
7、6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR
8、5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R
9、6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H612.海尔公司
10、原先生产的是家用电器，现在该公司决定生产手机，并仍使用海尔这个品牌，这一战略被称为（）。A.品牌扩张B.品牌创新C.品牌延伸D.品牌传播满分：2 分正确答案:C 13.旅游目的地恰当定位的依据是（）。A.该地领导的决策B.广告公司的选择C.当地居民的判断D.该地的内在品质满分：2 分正确答案:D 14.在体育旅游市场中，由于高尔夫球运动具有（）特点，所以能够吸引依赖型旅游者。A.竞技性B.观赏性C.社交性D.昂贵性满分：2 分正确答案:C 15.旅游市场定位的核心内容包括旅游产品及旅游形象的（）。A.差异化B.同质化C.创新化D.品牌化满分：2 分正确答案:A 16.旅游者购买旅游产品的活动以
11、及与这种活动有关的决策过程被称为（）。A.旅游者选择过程B.旅游者判断过程C.旅游者购买行为D.旅游者决策行为满分：2 分正确答案:C 文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1
12、Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6
13、N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1
14、Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6
15、N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1
16、Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6
17、N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H617.一般来说航空运输中，商务旅游者支付的价格（）消遣旅游者。A.高于B.等于C.低于D.以上均不对满分：2 分正确答案:A 18.经营团体商业市场，最有效的营销行为是针对（）开展的。A.产品使用者B.购买影响者C.购买决策
18、者D.购买操作者满分：2 分正确答案:C 19.旅游代理商的收入来源是（）。A.佣金B.差价C.小费D.隐性收入满分：2 分正确答案:A 20.在导游人员的陪同下，完成全部旅游活动的旅游方式被称为（）。A.自助式旅游B.陪同式旅游C.全包价旅游D.半包价旅游满分：2 分正确答案:B 二、多选题 (共 20 道试题,共 40 分)1.旅游企业进行内部营销，可以（）。A.提高产品质量B.提高产品销量C.提高员工满意度D.提高顾客满意度文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编
19、码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H
20、4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编
21、码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H
22、4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编
23、码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H
24、4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编
25、码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6满分：2 分正确答案:ACD 2.旅游企业选择分销渠道的原则是（）。A.品牌化原则B.经济效益原则C.适合性原则D.可控性原则满分：2 分正确答案:BCD 3.具有费用低这一特点的媒体包括（）。A.直邮B.广播C.户外广告D.杂志满分：2 分正确答案:BC 4.品牌可以是一个（），或者是这些因素的组合，其目的是实现与竞争者的区别。A.名称B.术语C.标记D.符号满分：2 分正确答案:ABCD 5.一则广告要想实现其预期目的，必须回答三个基本问题，分别是（）。A.切合目标市场利益B.表达清楚C.表现形式突出D.尊重受众感受
26、满分：2 分正确答案:ABC 6.旅游业的复杂性体现在（）。A.渠道B.影响因素C.产品文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8
27、 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3
28、K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8
29、 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3
30、K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8
31、 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3
32、K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6D.旅游目的地满分：2 分正确答案:ABCD 7.下列哪些因素可能造成对旅游市场的毁灭性打击（）。A.恐怖主义B.政局不稳C.疾病爆发D.人口老龄化满分：2 分正确答案:ABC 8.旅游促销可以实现（）功能。A.传播信息B.刺激需求C.强化竞争优势D.树立良好形象满分：2
33、 分正确答案:ABCD 9.很多企业会采用心理定价策略，主要包括（）。A.尾数定价B.整数定价C.声望定价D.折扣定价满分：2 分正确答案:ABC 10.下列哪些策略可以提高消费者的品牌忠诚度。A.不断进行营业推广B.持续产品创新C.提高产品附加值D.有效沟通满分：2 分正确答案:BCD 11.市场细分的原则包括（）。A.可衡量性B.可占领性文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5
34、G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6
35、 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5
36、G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6
37、 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5
38、G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6
39、 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6C.效益性D.稳
40、定性满分：2 分正确答案:ABCD 12.具有依赖型人格特征的群体喜欢（）类型的广告。A.具有排他性B.名人作证式C.间接D.开门见山满分：2 分正确答案:BD 13.制定旅游规划时，应该遵循的指导思想是（）。A.经济效益是第一位的B.可持续发展C.均衡发展D.领导的要求满分：2 分正确答案:BC 14.在品牌评估过程中，应该对下列哪些要素进行评估（）。A.品牌寿命B.消费者态度C.产品销量D.更新程度满分：2 分正确答案:ABD 15.在旅游目标市场选择中，应该首先对细分市场进行评估，评估关注的要素包括（）。A.细分市场的规模与发展B.细分市场的结构性吸引力C.旅游企业的目标和资源D.市场中
41、的竞争者满分：2 分正确答案:ABC 16.下列旅游行为偏好中，（）是属于具有依赖型人格特点的群体的。A.喜欢远程旅游文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文
42、档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C
43、8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文
44、档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C
45、8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文
46、档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C
47、8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6B.很少故地重游C.在旅游目的地停留时间较短D.偏好自驾游满分：2 分正确答案:CD 17.旅游目的地定位矩阵包含两个维度，他们分别是（）。A.独特性B.熟悉性C.参与性D.放松性满分：2 分正确答案:ABCD 18.营销促销组合决策的因素包
48、括（）。A.市场状况B.企业管理者的偏好C.企业员工的工作能力D.产品的生命周期满分：2 分正确答案:AD 19.通过定价可以实现企业很多经营目标，其中包括（）。A.生存B.利润最大化C.市场份额领先D.产品质量领先满分：2 分正确答案:ABCD 20.旅游市场的特征包括（）。A.多样性B.季节性C.全球化D.稳定性满分：2 分正确答案:ABC 三、判断题 (共 10 道试题,共 20 分)文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H
49、4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编
50、码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H4W8R6 ZV1Q4K3K8H6文档编码:CR5G4Q6N2X8 HA1C8H