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1、新版人教新课标高中英语必修四：新版人教新课标高中英语必修四：unit1Readingunit1Reading 教案教案Reading:AdvertisementReading:AdvertisementTeaching Aims:Teaching Aims:To learn more about advertisementsTo learn how to read a expository writingTo read the passage Advertisements and complete relatedanswersTo improve their reading comprehen
2、sion skill by fullyparticipating in all activitiesTeaching Key Points&Teaching Difficulties:Teaching Key Points&Teaching Difficulties:How to improve their reading ability through teachingactivitiesHow to let them gain some insight into advertisements andhelp them deal with advertisements in their da
3、ily lifeThe usages of some key wordsTeaching Procedure:Teaching Procedure:Step One:Leading-inStep One:Leading-in T:(Greet the students as usual)In the last lesson wediscussed four advertisements and talked about their-1-/6effects on us.Today we will go on to learn more aboutads by reading a passage
4、called Advertisements.Pleaselook at the title and tell me:What might be talked about in the article?Ss:(Any possible answers are acceptable)(This step is to help them predict the contents of thepassage which is of great help to improving their readingcomprehension ability)Step Two:Reading Comprehens
5、ionStep Two:Reading Comprehension T:Very Good!Now let s read the article to check whetheryour prediction is correct or not.First of all,pleaseopen your book to page 2.Go through the questions inpart A first and then read the text silently to find theanswers to the three questions:1)Whatdoadstrytoper
6、suadepeopletodo?2)3)What does PSA stand for?What do PSAs aim to do?(Remind students to use skimming and scanning skills tofocus on and identify the information needed to answerthese questions.Let them pay attention to the threesubtitles in the passage which can help them find the-2-/6information the
7、y want.)Ss:(Encourage them to give their answers in their ownwords.)Suggested Answers:1)To buy a product service or service,or to believe in anidea.2)3)Public service advertisementsThey aim to teach us and help us lead better lives.T:Wonderful!Since we read the article once,I think youcan a general
8、idea of the passage.But if you want to geta better understanding of the article,you should read anarticle several times.So please look at Part C1 on page4.Do the true and false exercise.Part C1:Most people are not aware of how many ads are around them.Advertisements are always meant to promote a pro
9、duct orservice.PSAs are only found in newspapers and on TV.PSAs and commercial ads use some of the same methods.Commercial ads often give us valuable information abouthow to live our lives.An ad warning people against smoking is an example of a-3-/6PSA.Ss:(Ask them finished it individually)Suggested
10、 Answers:1.T 2.F 3.F 4.T 5.F 6.TT:Great!Now I think most of you have gota betterunderstanding of the article.Next let s go on to do theexercise in Part C2.Please go over the article again andanswer the following questions.Part C2:Where are advertisements usually found?What is the major distinction b
11、etween commercialadvertisements and PSAs?Why are some of the advertisements clever accordingto the article?When did China begin a nationwide public serviceadvertising campaign?Why should we follow the advice in PSAs?Step Three:Reading StrategyStep Three:Reading Strategy T:Now you have read the artic
12、le twice.I think most of youhave no difficulty in understanding it.Yet differenttypes of passages require different reading strategy.Thearticle we have learnt is an expository writing.Then:-4-/6Do you know how to read an expository article?Ss:No.T:Ok.Please read the reading strategy on page 3 and tr
13、y toanswer the two questions:1)2)What is expository writing meant to do?What is its basic format?Ss:(Remind them to concentrate on the letters in bold)Possible Answers:1)It is meant to introduce you to basic information on atopic.2)It usually follows the basic format:introduction of thesubject,examp
14、les and facts that develop or support theidea,conclusion.T:Good!If you read expository writing in future,rememberto use what you have learnt today.It will help you get agood understanding of the passage and improve your readingability.Thats all for the reading.If you have any problem,please point it out and ask me for help.(Give explanations if necessary and ask them complete theleft exercises after class.)The Keys to Part D:-5-/6