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1、Supplementary material Here is the transcript of the TED Talk given by Ric Elias,the CEO and cofounder of Red Ventures,in 2011.How does he open his speech?Do you find it effective and impressive?How does he create visual pictures in the audiences minds with vivid descriptions?Three Things I Learned
2、While My Plane Crashed Ric Elias Imagine a big explosion as you climb through 3,000 ft.Imagine a plane full of smoke.Imagine an engine going clack,clack,clack.It sounds scary.Well,I had a unique seat that day.I was sitting in 1D.I was the only one who could talk to the flight attendants.So I looked
3、at them right away,and they said,No problem.We probably hit some birds.The pilot had already turned the plane around,and we werent that far.You could see Manhattan.Two minutes later,three things happened at the same time.The pilot lines up the plane with the Hudson River.Thats usually not the route.
4、He turns off the engines.Now,imagine being in a plane with no sound.And then he says three words.The most unemotional three words Ive ever heard.He says,Brace for impact.I didnt have to talk to the flight attendant anymore.I could see in her eyes,it was terror.Life was over.Now I want to share with
5、you three things I learned about myself that day.I learned that it all changes in an instant.We have this bucket list,we have these things we want to do in life,and I thought about all the people I wanted to reach out to that I didnt,all the fences I wanted to mend,all the experiences I wanted to ha
6、ve and I never did.As I thought about that later on,I came up with a saying,which is,I collect bad wines.Because if the wine is ready and the person is there,Im opening it.I no longer want to postpone anything in life.And that urgency,that purpose,has really changed my life.The second thing I learne
7、d that day-and this is as we clear the George Washington Bridge,which was by not a lot-I thought about,wow,I really feel one real regret.Ive lived a good life.In my own humanity and mistakes,Ive tried to get better at everything I tried.But in my humanity,I also allow my ego to get in.And I regrette
8、d the time I wasted on things that did not matter with people that matter.And I thought about my relationship with my wife,with my friends,with people.And after,as I reflected on that,I decided to eliminate negative energy from my life.Its not perfect,but its a lot better.Ive not had a fight with my
9、 wife in two years.It feels great.I no longer try to be right;I choose to be happy.The third thing I learned-and this is as your mental clock starts going,15,14,13.You can see the water coming.Im saying,Please blow up.I dont want this thing to break in 20 pieces like youve seen in those documentarie
10、s.And as were coming down,I had a sense of,wow,dying is not scary.Its almost like weve been preparing for it our whole lives.But it was very sad.I didnt want to go;I love my life.And that sadness really framed in one thought,which is,I only wish for one thing.I only wish I could see my kids grow up.
11、About a month later,I was at a performance by my daughter-first-grader,not much artistic talent-Yet!And Im bawling,Im crying,like a little kid.And it made all the sense in the world to me.I realized at that point,by connecting those two dots,that the only thing that matters in my life is being a gre
12、at dad.Above all,above all,the only goal I have in life is to be a good dad.I was given the gift of a miracle,of not dying that day.I was given another gift,which was to be able to see into the future and come back and live differently.I challenge you guys that are flying today,imagine the same thin
13、g happens on your plane-and please dont-but imagine,and how would you change?What would you get done that youre waiting to get done because you think youll be here forever?How would you change your relationships and the negative energy in them?And more than anything,are you being the best parent you can?Thank you.