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1、Unit 1Unit 1Important termsImportant termse-business process电子商务流程online marketing 在线营销Word-Wide-Web interface 万维网接口financial transaction 财务往来business model 商务模式customer service 客户服务dispute resolution 解决争端customer relationship management 客户关系管理electronic billing and payment system电子付兑与付系统shipping do
2、cument 运输单EDI 电子数据交换Customs clearance 清关Final customer 最终用户Credit card verification信用卡鉴别Market niche 市场领域Software module 软件模块Important sentencesImportant sentences1.它已成为各贸易和商务的强有力的手段。It has become a powerful medium for commerce and business transaction of all kinds.2.电子贸易指网上财务往来，电子商务指所有形式的网上交易。e-com
3、merce refers to financial transactions over the web and e-business refers to all forms oftransactions over the Web.3.客户服务已经是并将继续是一个主要的竟争因素。Customer service has been,and continues to be,a major competitive factor.4.电子商务的交易通常涉及几个互动的步骤。E-business transactions often involve several interactive steps.5.那
4、将给你极大的竟争优势。That will give you a serious advantage over your competition.6.当你的公司电子商务化后，你与客户间的关系就改变了。When you become an e-business you transform your relationship with your customers.7.客户关系管理在你的商务程序中起决定用。Your most critical business process is customer relationship management.8.我们必须尽最大可能利用我们已有源。We must
5、 make the best possible use of the resources we have.9.男孩们依次被召入会见考官。The boys were summoned in turn to see the examiner.10.他做一切事情都不考虑后果。He does everything regardless of the consequences.11.法官的权利由法律规定。The power of a judge are defined by law.12.商业电视是有效的广告宣传工具。Commercial television is an effective mediu
6、m for advertising.13.他们向她表示热烈欢迎。They extended a warm welcome to her.14.我把参考书放在书桌旁以便使用。I keep my reference books near my desk for convenience.15.我们处在历史的紧要关头。We are at a critical time in our history.16.在那一瞬间，我以为他要拒绝了。Just for an instant I thought he was going to refuse.17.在过去的数年中，因特网已经从一个仅用于科研的网络发展成了一
7、个使新一代商务模式成为可能的平台。Over the last few years the internet has evolved form being a scientific network only,to aplatform that is enabling a new generation of business.Unit 2Unit 2Important termsImportant termsJust-In-time/Direct Site Delivery 及时供应制bandwidth 带宽target market 目标市场DigiCash 电子现金delivery and p
8、ayment mechanism 交货与付款机制search engine 搜索引擎URL 统一资源定位器PGP 一个基于 RSA 公匙加密体系的邮件加密软件Downward industry trend 行业下滑cost overruns 成本超支hacker intrusion 黑客入侵computer virus 计算机病毒Profit/loss statement 损益表Cash-flow 现金流量Balance sheet 资产负债表tangible benefit 有形利益intangible benefit 无形利益R&D 研究与开发Important sentencesImpo
9、rtant sentences1.我们扼要说明了我们对该建议的反对意见.We outlined our major objections to the proposal.1.报告中有一段谈到工作中的事故问题.The report has a section on accidents at work.2.这辆汽车很废汽油.The car consumes a lot of fuel.3.你可以把不重要的细节删除.You can cut out the unimportant details.4.这项新的税收将迫使公司采用节省能源的措施.The new tax will force compani
10、es to adopt energy-saving measures.5.提高了生产力理应增加工资Improved productivity justifies an increase in wages.6.只要买了保险就不会遭受损失.When you are insured,you are secure against loss.7.务必打个电话让我们知道你已安全地回家.Be sure to ring and let us know you ve got back safely.9健康欠佳可能成为取得成功的障碍Poor health may be a barrier to success.1
11、0该公司宣布率润增加The company has declared an increase in profit.11他悉心好学弥补了经验不足His lack of experience was balanced by his willingness to learn.12你必须有计划地安排些步以便将你的提议变成现实。You must lay out the steps to make your proposal a reality.13.该计划应对如何达到目标市场描述。The plan should describe how the target markets are to be reac
12、hed.Unit 3Unit 3Important termsImportant termsPlanning horizon 规划远景business unit 营业单位distribution channel 配销渠道business process re-engineering BPR 流程再造CRM 客户关系管理buy-in 补偿购入board 董事会earnings per share 每股收益return on investment 投资利得率legal entity 法人实体business unit(BU)经营单位new economy 新经济end user 最终用户B2B 企
13、业对企业的营销模式B2C 企业对客户的营销模式brick-and-mortar enterprise实体企业market share 市场份额net loss 净亏损strategic objective 战略目标discounter price 折扣价格planning horizon 计划周期enterprisewide 企业范围的Important sentencesImportant sentences1我们要尽快做出决定.It is imperative that we make a quick decision.2旅行课开阔人的眼界.Travel broadens ones hor
14、izons.3.我们很有可能得到这笔钱.Its quite feasible well get the money.4.在多数情况下,这种疼痛很快就消失In most cases,the pain soon goes away.5.税收增加已经影响了我们所有人.The tax increases have affected us all.6.评价一个人要充分考虑他的成绩.We should take full account of his achievements while evaluating someone.7.我们有够十个人吃的食物吗?Do we have sufficient foo
15、d for ten people?8.她对这消息的反应如何?What was her reaction to the news?9.他的写作方法别具一格.He writes in a very individual way.10.你有能力把这工作做好.You have the capability to do this job well.11.儿童的鞋子并不便宜-反而更贵.Childrens shoes arent cheap quite the reverse.12 我们要在吃饭前把一切规划好.We should get everything planned out before dinne
16、r.13.正如把电子商务战略融入整体商务战略种是重要的一样,把商务平价系统融入进来也同样重要.Just as it is important to integrate the e-business strategy into the overall business strategy,it isequally important to integrate business measures.14.这一前景理论上可行,但实际上吹嘘过渡.While possible in theory,the promise was clearly oversold.15.为了获得市场份额,他们必需竭尽全力.To
17、 gain market share,they will go to great lengths.Unit 4Unit 4Important termsImportant termsChopping out margins on sales削减销售率润search engines 搜索引擎the inventory/ordering system存货/订货系统pricing structures 价格体系a mail-order operation通过邮购运作生意的方法site loyalty 对网站的忠诚度the physical word现实世界automatic replenishmen
18、t 自动再补给the local pricing 当地商店定价方法a back order 延期交货CEO 总裁,首席执行官UPS 联合包裹快递公司Federal express 联邦快递公司apples-to-apples comparison同类比较customer service 客户服务commercial suicide商务自杀online and offline 线上和线下timely delivery 及时送货best-price guarantee 最佳价格保障profit margin率润national catalog 全国商品目录mail-order pricing 邮购
19、定价product return 产品回转privacy policy 保护隐私的措施Important sentencesImportant sentences1你能确定我们定了房间吗?Can you make sure that we have a room reservation?2现代火车都有自动门.Modern trains have automatic doors3一个公司的老字号并不一定能保证其质量.A famous old name on the firm is not necessarily a guarantee of quality.4我们要提前准备所有申请材料.We m
20、ust have all the application materials prepared in advance5欧洲服饰被世界很多地方的人采用。European dress has been adopted by people in many parts of the world.6她没提到她的母亲没来。She did not mention her mothers absence.7她给艾琳打了电话但没和她约去看她。She telephoned Ellen but made no arrangements to see her.8他们今天发现的证据不能用来解释这个案件.The evid
21、ence they discovered today doesnt account for the case.9网络让你们建立起确实的一对一的动态关系。The Internet permits you to build a dynamic relationships that are really one to one.10它确实需要你重新思考你的整个经营方式和管理企业的策略。It really involves rethinking the entire way you do business and how you run your organization.11钱本身并不重要，重要的是钱
22、的用途。Money is not the end itself,but the application of it is most important.Unit 5Unit 5Important termsImportant termsOnline information 线上信息information network 信息网site traffic 站点访问量growth rate 增长率customer base 顾客群product description 产品描述database 数据库return rate 退货率follow-up calls 售后服务电话sales figures
23、 销售额CyberCash 电子货币公司online venture 网络公司sales tax 销售税top seller 最畅销的货品information technology 信息技术Important sentencesImportant sentences1我有时感到区分西班牙语和葡萄牙语很困难.I sometimes have difficulty distinguishing Spanish from Portuguese2 当说导他父亲时,他就一言不发了.When it comes to his father,he keeps silent3 虽然我比珍妮出门晚,但我比她提早
24、到达晚会现场.Although I left home later than Jane,I arrived at the party ahead of us4 他们施压让她接受轿车的较低价格.They put pressure on her to accept a lower price for the car5 你把耽搁归咎于什么呢?To what do you attribute this delay?6 刘易斯创了新的世界记录.Lewis has set up a new world record7如果资金缩减的话，我们将无法提供同等水平的教学。We will not be able t
25、o provide the same standard of teaching if there are funding cuts.8 我们正在制定新的策略提高我们时常的占有量。We are working on new strategies to improve our share of the market.9 我们花了一整天的时间开车回家。It took all day for us to drive home.10 邮件一天两次送达到我们办公室。Mail is delivered to our office twice a day.11 在求学的道路上，我们准备克服很多的困难。On t
26、he way of study,we must be ready to grapple with(overcome)many difficulties.12我们必须想办法进入敌人的电脑获得情报。We have to manage to get access to enemy s computer an then get the intelligence.Unit 6Unit 6Important termsImportant termsMarketing 市场营销eCRM 电子商务客户关系管理Web technology互联网技术client 顾客customized software 按顾客
27、要求制作的软件customer information 客户信息field technician 实地技术人员automated reports 机器自动生成的报告customers buying preference 顾客的购物喜好IP address IP 地址workflow 工作流程virtual private network(VPN)虚拟专用网customer support 用户支持下solution 解决方案Important sentencesImportant sentences1那是个令人尴尬的境地，需要技巧。It was an embarrassing situatio
28、n that called for tact2我觉得她在利用他的良好品质。I think she is taking advantage of his good nature3这个国家的大多数人口集中在北部。Most of the countrys population is concentrated in the north4严寒使水结冰。Frost turns water into ice.5这常需要制定软件。It often calls for customized software.6 灾害是公众的注意力集中到化学废料问题上。The disaster focused public at
29、tention on the problem of chemical waste.7 你的广告有人反馈吗？Did you have any answer to your advertisement yet?8让自己溶入一个文化背景完全不同的社会很难。It is very difficult to integrate yourself into a society whose culture is so differentfrom your own.9 很多公司声称他们需要有经验的雇员。Many companies claim that they need experienced employe
30、es.10 总裁说我们需要实施一个新的计划。The chief executive said we needed to launch a new project.11 你将负责全企业的协调工作。You will be responsible for the coordination of the whole enterprise.12他们在大规模准备战争。They are preparing the war on a grand scale.Unit7Unit7Important termsImportant termsstatements and payments结算清单与支付e-money
31、 电子货币electronic bill presentment and payment(EBPP)电子账单付兑与支持transfer funds 基金转移customer care 客户关怀billing department票据中心cross-sell 交叉销售up-sell 上行销售in-house program 内部流程overhead 营业费用customer relations客户关系credit card 信用卡cost savings 节约成本individual spending habits个人购物习惯Internet billing and customer manag
32、ement因特网结算与客户管理account data 账户数据direct billing 直接结算centralized system 中央系统data collection 数据收集Important sentencesImportant sentences1 她说出了种种理由，但没有一条令人信服。She presented a variety of reasons,but none was convincing.2 不管他说什么你都不要相信他。Dont trust him no matter what he says.3每天早晨步行上班你就不用交公共汽车费了。Walking to th
33、e office every morning will save you from spending money on bus fares.4 这个公司试图通过降低产品价格来促进销售。The company tries to promote the sale by cutting down the prices of its products.5 他宁愿辞职也不愿意参与这种欺诈的交易。He resigned rather than take part in such a dishonest transaction.6 这位作家用四条情节线组合成了这部小说。The author weaved f
34、our plots together into this novel.7 他据绝了政府部门的工作而选择了大学的职位。He refused a job in government in favor of a university appointment.8这本字典非常好。最好的一点在于他用例句来说明词汇的用法。This dictionary is very good.Best of all,it provides example sentences to illustrate the usage ofwords.Unit 8Unit 8Important terms in the text:Im
35、portant terms in the text:1.keyword 关键词2.search engine 搜索引擎3.browse 浏览4.search result 搜索结果5.subset 子集6.video/audio clips 视频/音频夹7.database 数据库8.interface 界面9.adaptive probabilistic concept自适应概率概念10.concept clustering 概念聚类11.concept profiling 概念描述12.multilingual searches 多语言搜索13.database management sy
36、stems数据库管理系统14.information and data retrieval 信息和数据检索15.database integration 数据库集成16.intelligent search engines智能搜索引擎17.neural network 神经网络Important termsImportant terms1.这依次失败使我太灰心了，我不想再尝试了。I was too discouraged by this failure to try again.2.那机会太好了,不能错过.Thats too good an opportunity to miss.3.这本书不
37、但有用而且有趣。This book is not only useful but also interesting4.他宁可自己做衣服而不愿意去商店买。She prefers making her own clothes instead of buying them in the shops5.这个主意在理论上和实践上都站不住脚。In theory as well as in practice,the idea is unsound.6.从一方面来说这个项目花费太大，另一方面也太难实施。On the one hand,the project is too expensive;on the ot
38、her hand it is also too difficult to carry out.7.这很便宜,但另一方面质量不好.Its cheap,but on the other hand,the quality is poor.8.你的这些乱七八糟的东西占了太多的位置.Your clutter takes up far too much space.9.只有这样你们才能改善那里的局势。Only in this way can can you hope to improve the situation there.10.那些不说英语或不以英语为本族语的人在互联网上受到很大的限制People
39、who do not speak English or who are non-native English speakers have manydisadvantages on the web.Unit 9Unit 9Important terms:Important terms:buying leverage 购买spending analysis 开支分析supply chains 供应链value chains 价值链ERP software 企业资源管理maverick purchasing 个性化购买purchase requisition cycle购货清购周期order ini
40、tialization 订单初始化availability checks 有效性核查status tracking 状态rogue/off-contract buying 非契约approval cycles 受理周期workflow 工作流程review and approval process检查批准流程approval channels受理渠道trending tools流行ERP systems 企业资源管理系统back-end integration后台整合Metcalfs Law迈卡尔夫定律Important sentencesImportant sentences1.丈夫一人的收
41、入便可以让家里过上相对宽裕的生活。The husband s income alone allows the family to live a comparatively well-to-do life2.我们必须依照制度办事。We have to act according to rules.3.罢工的失败使公司恢复了正常的公共汽车营业。The collapse of the strike enabled the company to resume normal bus services.4.我也喜欢文学，但没有到他那样的程度。I love literature,too,but not to
42、 the extent as he does.5.与同时代的妇女相比，她受到了更多的教育。Compared with women of her age,she had got more education.Unit 10Unit 10Important terms:Important terms:legal counsel法律顾问external environment外部环境legal environment法律环境business activity商业活动resolving disputes解决争端corporate endeavor共同努力traditional business传统商业
43、numerous variables无数变量local law 当地法律commercial value 商业价值legal considerations法律因素human resources 人力资源customer loyalty客户忠诚domain names域名information products信息产品enforceable transactions可执行交易traditional transaction传统交易key factors关键因素electronic payment电子支付electronic signature电子签名consumer protection law消
44、费者保护法legal issue法律争端liability risk责任风险online seller在线买方legal intervention司法干预information privacy 信息隐私Important sentences:Important sentences:1.这些法律要素以复杂的方式相互关联。These legal essentials relate to one another in a complex way.2.必须考虑外在威胁以保护名誉免受破坏。External threats must be considered to protect ones reputa
45、tion from harm3.著名品牌防止很多人加入进来与之竞争。A strong brand results in fewer competitive entrants.4.政府一贯愿意按照业界的行情而修改历法方案Governments have consistently beenwilling tomodify legislative proposals followingrepresentations from business.5.信息产品可以在顷刻间传遍全世界,所以特别有风险.Information products are particularly at risk as they
46、 can instantly be disseminated worldwide.6.勿受坏榜样的影响.Dont be influenced by bad example.7.工业革命改变了整个英国的社会结构.The industrial revolution modified the whole structure of English society.Unit 11Unit 11Important terms:Important terms:Out of business 破产site traffic 网络交通holiday revenues 假日收入holiday sales 假日销售t
47、ransportation hassles 交通困难online retailers 网络零售商potential sales 潜在销售actual revenues 实际收入buying attempt购买企图potential market 潜在市场actual losses 实际checkout process 结账过程place an order 订购Important sentences:Important sentences:1.由于天气原因，航班已经推迟一个小时了。The flight has been delayed one hour,due to weather condit
48、ions.2.很多人在网上购物只是图个方便。Many people buy things online just for convenience.3.尽管有热切的购物者，很多电子商务公司还是遭受了重大损失。Many e-business companies suffer from great losses despite eager shopper.4.我不知道这本书是否值得一读。I dont know whether the book is worth reading.Unit12Unit12Important terms:Important terms:Mobile telephony 移
49、动电话技术interactive TV 交互式电视smart cards 智能卡Asia-Pacific region 亚太地区traditional companies传统公司at the founding stage 在创建阶段winners and losers 赢家和输家industry sectors 工业部门technology trends 技术趋势network economy网络经济consumer market 消费者市场strategic development策略发展e-business market电子商务市场key success 成功的关键e-business s
50、pace 电子商务商业空间real world 真实世界key issues 焦点true value 真正价值success criteria 成功标准Important sentences:1.我认为在这个市场上速度是第一位的。I think speed is of the essence in this market.2.所有这些趋势都毫无疑问地对电子商务市场产生着深远的影响。All of these trends ate undoubtedly having a profound effect on the e-business market.3.结果非常令人不满意，和我们所期望的恰恰