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1、Business English商务英语商务英语Unit 8 Corporate Culture Master and use relevant vocabulary and expressions Understand different types of corporate culture Talk about excellent corporate culture Write letters of complaints and claims Learn about business etiquette of giving and receiving giftsObjectives8.1
2、ExpressionsTypes of Organization CultureI.What is Corporate Culture?II.Terms of Corporate Culture III.Culture as the Organizations Personality IV.Types of Organization CultureContentsContentsI.What is Corporate Culture?The beliefs and behaviors that determine how a companysemployees and management i
3、nteract and handle outsidebusiness transactions.Corporate culture is implied,not expressly defined,anddevelops organically over time from the cumulative traits ofthe people the company hires.dress code business hours office setup employee benefits turnover hiring decisions treatment of clients clien
4、t satisfaction every other aspect of operations national cultures and traditions economic trends international trade company size productsResources are limited;only culture renews itself unceasingly.Huawei does not have natural resources that it can rely on,soit can only depend on the enormous“oil f
5、ields”,“forests”and“mines”that are found inside peoplesminds.Ren Zhengfei(CEO,Huawei Technologies)Key functions of corporate culture:Provide a sense of identity for members;Generate commitment to the organizations mission;Clarify and reinforce standards of behavior.II.Terms of Culture cross-culturec
6、ulture shockreverse culture shockIII.Culture as the Organizations Personality Risk-taking personalities Outcome-oriented personalities Attention to details personalities People orientation personalities Team orientation personalities Aggressive personalities Nonstable personalitiesIV.Types of Organi
7、zation CultureThe practices,principles,policies and values of anorganization form its culture.闪现下面网址，表明内容的出处：https:/ CultureThe norms and procedures of the organization arepredefined and the rules and regulations are set as perthe existing guidelines.The employees behave in an ideal way and strictly
8、 adhere to the policies of the organization.Pragmatic Culture More emphasis is placed on the clients and the external parties.Customer satisfaction is the main motive of the employees in a pragmatic culture.Academy Culture Organizations hire skilled individuals.The roles and responsibilities are del
9、egated according to the background,educational qualification and work experience of the employees.Organizations are very particular about training the existing employees.Various training programmes are being conducted at the workplace tohone the skills of the employees.The management makes sincere e
10、fforts to upgrade the knowledge of theemployees to improve their professional competence.The employees stick to the organization for a longer duration and also grow within it.Baseball Team Culture Theemployeesareconsideredthemosttreasuredpossession of the organization.The employees are the true asse
11、ts of the organization.The individuals always have an upper edge and they donot bother much about their organization.Club Culture Organizationsareveryparticularabouttheemployees they recruit.The individuals are hired as per their specialization,educational qualification and interests.The high potent
12、ial employees are promoted suitably.Appraisals are a regular feature of such a culture.Fortress Culture The employees are not very sure about their careerand longevity.The employees are terminated if the organization isnot performing well.Individuals suffer the most when the organization is at a los
13、s.Tough-Guy Culture Feedbacks are essential.The performance of the employees is reviewed fromtime to time and their work is thoroughly monitored.Team managers are appointed to discuss queries withthe team members and guide them whenever required.The employees are under constant watch.Bet-Your-Compan
14、y Culture Organizations take decisions which involve a huge amount of risk and the consequences are also unforeseen.The principles and policies are formulated to address sensitive issues and it takes time to get the results.Process Culture The employees adhere to the processes and procedures of the organization.Feedbacks and performance reviews do not matter much.The employees abide by the rules and regulations and work according to the ideologies of the workplace.Users are always right，while we need to constantlyimprove ourselves.Haier Group用户永远是对的，而我们需要不断完善自己。海尔集团Thank You