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1、3.4 Business Etiquette:Exchanging Business Cards CONTENTSI.The definition of business cardII.The functions of business cardIII.Business cards etiquetteIV.International business card protocolsI.The definition of business card I.The definition of business card Business card,a small card bearing import
2、ant information about an individual,is an inexpensive,internationally recognized means of representing yourself to business associates and of conveying contact information to them.II.The functions of business cardII.The functions of business card1.Introducing oneself2.Making friends3.Keep connection
3、4.Introducing business5.Establish business relations1III.Business cards etiquetteIII.Business cards etiquetteNever leave your home or office without your cards.There is nothing more unprofessional than the business person who has to say,“Oh,Im sorry.I just gave out my last card.”or“Im sorry.I didnt
4、bring any with me.”2Keep your cards in a business card case or in something that protects them from wear and tear.A crumpled business card makes a poor first impression.3Know where your business cards are at all times.The person who has to go through every jacket and pants pocket or every nook and c
5、ranny of a briefcase to find those business cards loses credibility immediately.4Hand them out with discretion（谨慎）.Those people who believe in doling cards out in multiples of 12 send a message that their cards arent worth much.5Give and receive cards with your right hand the hand of discretion.This
6、 can make a big difference when doing business internationally.6Present the card so the person who is receiving it can read it without having to turn it around.Always make a comment about a card when you receive it.Note the logo,the business name or some other piece of information.This shows that yo
7、u place value on the card.7Keep your business cards up to date.When any of your contact information changes;run,dont walk,to your nearest printer for new cards.It is substandard business etiquette to hand out cards on which you have crossed off an old phone number and written in the new one.Always m
8、ake a comment about a card when you receive it.Note the logo,the business name or some other piece of information.This places value on the card.Dont write notes to yourself on someone elses business card during the exchange unless they appear relevant.For example,if someone asks me to send a copy of
9、 my book,Manners That Sell,it makes perfect sense to write“Send book”on the back of that card10Avoid appearing aggressive with business cards.Wait to be asked for yours.If that isnt happening,ask the other person for a card.Middle EastAlways present your card with your right hand,never your left.IV.
10、International business card protocolsIV.International business card protocolsJapanJapanIn Japan,business cards should be received with both hands,but they can be offered with just one.They are to be treated with the same respect as that you would give to the actual person.The card should mention the
11、 persons title as much emphasis is given to status and hierarchy in that country.China China In China,it is customary to hold the business card in both hands while handing it to someone,and you should never write on someones card unless youre asked to do so.It is also customary in China to mention y
12、our title on the business card,and it is best if you have one side of the card printed in Chinese with gold letters since gold is considered to be an auspicious color there.IndiaIndiaIn addition to your name and job title,your business cards should also state any university qualifications you have o
13、r any other kind of honor as business in India places a great emphasis on academic achievement.As in the Middle East,always use your right hand when offering a business card.If the local dialect is Hindi,then youd not normally need to print one side of the card in that language as most business people who speak Hindi can also speak English.Knowing the rules of business card etiquette is just one more way to add the polish that builds profits.Remember