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1、Business English商务英语商务英语1.2 Introducing a CompanyUnit 1 Company ProfileI.Sentence PatternsII.DialoguesIII.Famous CompaniesIV.Factors to the Success of a CompanyContentsI.Sentence PatternsCompany History I want to know more about companys development history.Our company has a history of 40 years,whic
2、h makes it the oldest clothing company in our city.Our company was established/founded/set up in 2000.The company is an export-oriented company with a 20-year history.Company History The company started out as a workshop with ten workers.The company started operation/was founded in early 2001 and ha
3、s been doing well since then.The company was listed on the Stock Exchange a year ago.Line of Business Our company specializes in/is engaged in/deals in/trades in the import and export of light industrial products.We handle exclusively in cosmetics.Our company is one of the leading distributors of El
4、ectronic Products in the world.We carry out business operations in the following areas.Capacity or Capabilities The company is able to develop and process the products with Qualified Quality Control(Q.C.)and commodity inspection.We can timely meet the special needs of our customers bydesigning and m
5、aking various types of Electronic Products.The company has an annual production capacity of 80000 cars per year.Development,Reputation and Others In the past twenty years,the company leaped forward and currently owns five branches in the country.We are the exporter of long standing and high reputati
6、on,and have been in the line of arts and crafts for twenty years.Now we have a market capitalization of 100 million Yuan.Development,Reputation and Others The company has a staff of more than 2000.There are about 1000 employees in the company.Our market share in Canada has increased by 4.5%this year
7、,accounting for 20%of the total sales.Our company has been certified by the ISO 9002 System.Development,Reputation and Others We have a sale of/Our turnover has reached US$500000.The companys annual revenues rose by 30%.turnover 营业额；成交量annual revenue 年收益；年收入II.DialoguesDialogue 1A:Could you tell me
8、something about your company？B:Of course.Its a Sino-American joint venture.It is established in 2002.We are mainly engaged in the manufacture and sales of televisions.A:How about your organizational structure?B:It consists of four departments:Finance,Marketing,Production,and R.&D.A:How many employee
9、s do you have?B:We have one thousand employees in all.A:Do you have any branch office in Shenzhen?B:Im afraid we dont have any one now.Dialogue 2A:Let me make a brief introduction of the company now.B:Thats great.A:We are modern company.We started operation in early 2003 and have been doing well sin
10、ce then.We had a net profit of eight million dollars last year.B:I want to know how you can this.A:Maybe wo dont have the best facilities,but we offer best services.Besides,the prices of our products are reasonable.B:Im happy to have the chance to set a discussion about the cooperation with your com
11、pany.A:Thats also our pleasure.III.Famous CompaniesRolexReputation:Famous brand of High-quality luxury watchesFounder:Hans Wilsdorf and Alfred DavisHistory and Development:Founded in London in 1905Registered the name“Rolex”in 1908 Moved to Geneva,Switzerland in 1919RolexPioneer:The first ever self-w
12、inding watchThe first watch with an automatically changing date The first underwater time piece.Production Capacity:Over 2,000 watches a dayAnnual Revenues:Around$3 billionStaff:Less than 3,000 Standing:An international coffee and coffeehousechain Reputation:Theworldsbest-knownbrandofcoffeeshop Empl
13、oyees:Close to 150,000 people Founding Place and Date:Seattle,Washington/1971 Founders:English teacher Jerry Baldwin,historyteacher Zev Siegl,and writer Gordon BowkerStarbucks What are the two things to do every day to the website?Share great coffee with our friends and help make the world alittle b
14、etter.What is Starbucks famous for?Its range of coffees and pastries,its comfortable and well-furnished shops and its free-trade coffee.What are trained Starbucks staff called?Coffee Masters 咖啡大师 What are staff in training called?Baristas 咖啡调配师StarbucksState Grid Corporation of China(SGCC)Nature:Cen
15、tral state-owned enterpriseDate of Establishment:December 29,2002Registered Capital:RMB 829.5 billionCoverageArea:over 1.1 billion people88%of the national territoryReputation:Third on the Fortune Global 500 list in 2020State Grid Corporation of ChinaCapacity:Set the worlds longest safety recordfor
16、super-large power gridsBecomeapowergridwiththestrongesttransmissioncapacityandlargestscaleofrenewableenergyconnection in the worldFounding Time:1987Standing:LeadingglobalproviderofICTinfrastructure and smart devicesEmployees:More than 194,000Serving Capability:Serving more than threebillion people a
17、round the worldVision and Mission:Bring digital to every person,home and organization for a fully connected,intelligent worldIV.Factors to the Success of a Company1.What makes a company successful?future-oriented 未来导向的customer-driven客户驱动的value-driven 价值驱动的2.Six signs of a Doomed Entrepreneur collaborative 协同合作的self-fulfilled 自我实现的future-focused 关注未来的curious 求知好奇的tech-Savvy 精通技术的action-oriented 行动导向的Thank You