《Individual assignment SMM 2019(1).docx》由会员分享，可在线阅读，更多相关《Individual assignment SMM 2019(1).docx（2页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、Faculty of Business Management&GlobalizationFaculty of Information&Communication TechnologyPage 1 of 2 STRATEGIC MARKETING MANAGEMENTDepartment:Faculty of Business Management&GlobalizationCourse Name:STRATEGIC MARKETING MANAGEMENTCommence Date:Week 7Deadline Date:Submission of written assignment in
2、Week 12Unit Controller:Mohammad chelouyContact Number:0183772761E-mail:Mohammad.chelouylimkokwing.edu.myImportant Notice:For all the students semester 6 a submitting date(dead line),for the both assignment(Individual&Group)is end of this month(October).For the group assignment please chose a members
3、 of group,among of semester 6students to finish it your duty faster.Your task:Choose a Company of your choice in Malaysia or any part of the world.Assume that you are aMarketing Manager in a company,which you have chosen.Suggest a Marketing Strategy and outlinethe direction on“Brand and“Branding”to
4、introduce a new“Coffee products or Cell Phone”.Recognize the challenges faced,and as a result the rationale and decision to gain competitiveadvantage by introducing a new“Coffee products or Cell Phone”.The objectives of the assignment are to:1.Narrate the difference in“Brand”and“Branding”and provide
5、 counter argument to justify yourdecision.2.Recognize the challenges in introducing a new product and how to gain a competitiveadvantage.Analyze and evaluate;Current market situationCompetitorsTarget marketSWOTJustify your Decision3.Develop and propose a coherent marketing strategy,based on the prac
6、tical understanding ofthe companys flaws and strength on strategy,and their theoretical review of relevantframeworks/concepts.This will help them to focus their report to specific issues and apply thetheories they have learned in real situations.4.Students should assume the role of a TOP manager and
7、 make specific suggestions forimproving the firms effectiveness i.e.,they need to identify specific problems.Thesuggestions can be in the form of changes to any part of current marketing strategy,culture,structure,or branding or positioning statement to gain the competitive advantage.Theyshould disc
8、uss the implications of their analysis,evaluation,and planning for practitioners andstrategic decision-makers.The limitations of the theories,frameworks and concepts that theyapplied should be evaluated and discussed.Implications for implementation as regards tomarketing strategy at business or corp
9、orate level should be addressed.If they do not identifyproblems they should make suggestions for additional strategic or tactical moves.It isimportant that they mention why they make the suggestion and how these will result in betterIndividualAssignment20%Page 2 of 2appeal to the business performanc
10、e.These suggestions should be specific and not generic.Generic suggestions are ones like:“having effective business strategy”to“gain competitiveadvantage”.Remember that the suggestions should be addressed at specific problems oropportunities so that they can justify them.SUBMISSION INFORMATIONThe nu
11、mber of words for the report should 2000 words excluding tables,figures,appendicesand references.Font:Times new Roman 12The report must be submitted with an assignment cover page with clear particulars of thestudent details.MARKING CRITERIA1.Content(15 marks)Relevancy of the contents to the theme in
12、 discussion,illustrating and supporting points bygraphs,table,figures,cases and sections2.Conclusions and recommendations(3 marks)This is to assess the students understanding of the topic in discussion.This is also toevaluate the ability of students in making an analysis of the whole topic and forwardingown suggestions and recommendations from fundamental macroeconomics theories learnin class.3.Bibliography/references/footnotes/end notes(2 marks)To assess the students conformity in the requirement of using the Harvard style ofreferencing in written assignments