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1、Analysis and Thinking of SmartHomes Business Model in theVignettes of Internet of Things学院：外国语学院专业：姓名：指导老师：商务英语刘瑞幸学号：职称：161005103926方会红讲 师中国珠海二二 年 五 月北京理工大学珠海学院 2020 届本科生毕业论文毕业论文诚信承诺书毕业论文诚信承诺书本人郑重承诺本人郑重承诺：我所呈交的毕业论文 Analysis and Thinking ofSmart Homes Business Model in the Vignettes of Internet ofThi
2、ngs 是在指导教师的指导下，独立开展研究或调查所取得的成果，文中引用他人的观点和材料，均在文后按顺序列出其参考文献，文中所使用的数据真实可靠。承诺人签名：日期：年月日北京理工大学珠海学院 2020 届本科生毕业论文IAnalysis and Thinking of Smart Homes Business Model in theVignettes of Internet of ThingsAbstractWith the rapid development of computer technology,network technology,control technology,artifi
3、cial intelligence and other technologies at home and abroad,smart homes are gradually rising with the combination of home appliances and theInternet of Things.Smart homes have gradually matured from an imagined conceptinto a new industry with abundant capital flow.With the gradual appearance ofindus
4、try standards,future smart homes have unlimited potential.Due to the fixed profits and aging of sales channels,traditional householdappliances inherit the inevitable disadvantages of many traditional industries:limitedprofit space,too many dealer,underdeveloped marketing concepts,etc.Traditionalhous
5、ehold appliances have only a single value,that is to say,the only value ofproducts is to sell them.In contrast,smart home shows many space for achievingprofits,namely product+service,which is the absolute advantage brought byInternet of Things technology.At the same time,the more detailed and younge
6、rInternet marketing concept is very suitable for the promotion of smart home.Thelate-development advantage in this aspect will enable the whole Chinas home marketto welcome a new round of consumption upgrade on home hardware equipment.As a potential market to be developed,practitioners need to study
7、 consumerbehavior more carefully.Consumers often will overestimate the service life ofexisting products and underestimate the convenience and energy-saving functionsbrought about by intelligent product technology.At present,consumers are keeping await-and-see attitude towards smart home,which shows
8、that the rise of newtechnologies must have a brand-new business model to meet consumers expectations.On the basis of a large number of literature reviews,this paper takes the businessmodel of smart home based on the Internet of Things as the research object to studythe development and transformation
9、 of home life in the context of the Internet ofThings.This paper will analyze the development of smart home in China,describingcustomer demand characteristics,to explore customer awareness of products.Nextstep,it will analyze different ages,education,gender and occupation of smart home北京理工大学珠海学院 202
10、0 届本科生毕业论文IIproducts acceptance.This paper analyzes the business strategies of enterprises thattake smart home as their core business in the current market,and chooses Xiaomicorporation as a case study to observe the advantages and disadvantages of itsbusiness model.Based on these,we can get enlight
11、enment from the current businessmodel of Chinas Internet of Things smart home industry.Keywords:Internet of Things,smart homes,business model北京理工大学珠海学院 2020 届本科生毕业论文III物联网情境下物联网情境下智智能家居商业模式的浅析与思考能家居商业模式的浅析与思考摘要摘要伴随着国内外计算机技术、网络技术、控制技术及人工智能等技术的飞跃发展，智能家居凭借家电与物联网结合的特点渐渐兴起。智能家居从一个被想象的概念逐渐成熟成一个资金流充沛的新兴行业。
12、随着行业标准逐渐呈现，未来智能家居具有无限潜力。因为固定利润和销售渠道老化，传统家电继承了许多传统行业的不可避免的短板：利润空间有限、经销商环节过多、营销观念过于局限等等。传统家电仅仅只具备单一价值，也就是说产品的唯一价值就是售出。相比之下，智能家居展现出了多方面的利润空间属性，即“产品+服务”的盈利空间，这是物联网技术带来的绝对优势。同时，更加细致更加年轻化的互联网营销理念非常适用于智能家居的推广，这方面的后发优势将使得全中国的家居市场迎来新一轮的家居硬件设备上的消费升级。作为潜力巨大的待开发市场，从业者需要更加细致的研究消费者行为。通常情况下，消费者会高估现有产品的使用寿命和低估智能产品科
13、技带来的便利性和节能功能。目前消费者们对智能家居保持着观望的消费态度，这说明了新技术的兴起必定要有全新的商业模式来满足消费者的预期。在对大量文献综述的基础上，本论文以物联网智能家居商业模式为研究对象，研究家居生活在物联网情境下的发展与变革。从分析智能家居国内的发展入手，本论文探讨了客户需求特征，客户对产品的认知度，分析不同年龄，学历，性别以及职业对智能家居产品的接受程度，浅析了目前市场上以智能家居作为核心业务的企业的商业策略。本文选择了小米智能产品作为案例分析，观察其商业模式的优点和不足。以此为基础，从现今中国物联网智能家居行业的商业模式中得到启示。关键词：关键词：物联网；智能家居；商业模式北
14、京理工大学珠海学院 2020 届本科生毕业论文ContentsAbstract.I摘要摘要.IIIIntroduction.11Overview of Internet of Things Smart Homes.31.1The Process of Smart Homes.31.2The Development of Smart Homes.41.2.1The Current Situation.41.2.2Investment and Financing.51.2.3Market Size Situation.62Analysis of the Technical Characterist
15、ics of the IoT Smart Homes.82.1Basic Elements of Internet of Everything.82.2Smart Homes Hardware for the IoT.83Analysis on Customer Demand Characteristics.103.1Analysis on Customer Demand.103.1.1Questionnaire and Results.103.1.2MotivationAnalysis.103.2Market Segmentation.104Case Study of Business Mo
16、del-Take Xiaomi as an Example.124.1Xiaomis Business Model Analysis:the Three Carriages.124.1.1The First Carriage:Mobile Phone Business.124.1.2The Second Carriage:IoT Smart Homes.134.1.3The Third Carriage:Internet Services.144.2Construction of Xiaomi IoT Ecological Chain.144.3Xiaomis Dilemma.165Think
17、ing and Inspiration of IOT Smart Homes Business Model.185.1Summary of Smart Homes Industry.185.2Bottlenecks of Smart Homes Industry:.185.3Inspirations of the Smart Homes Business Model.19Conclusion.22References.24Acknowledgments.26北京理工大学珠海学院 2020 届本科生毕业论文1IntroductionWith the considerable accomplish
18、ment of the state-led 12th Five-Year Plan,thedevelopment scale of the Internet of Things is expected to break through the billions.Intelligent hardware has become a hot spot for intelligent technology giants to layahead.In recent years,smart home industry has developed rapidly through AI,bigdata,edg
19、e computing,5G and other technologies.“Smart homes(SHs)technologies isa device that provides a certain degree of digital connectivity or enhanced services tooccupants”(Strengers Y,Nicholls L.,2017)and are often synonymous with“homesautomation systems(Parag Y,Butbul G.,2018)”.The significance of smar
20、t homes is extraordinary.In the 18th century,Americansexperienced a major transformation from medieval life to modern life.By the early19th century,Americans had achieved a large-scale electrification modernization.Forthe first time,the appliances in peoples house were powered on.This cross-centuryt
21、echnological change is not just makes peoples lives more comfortable andconvenient,or promotes all kinds of consumption,but more importantly,it hasproduced a structural change in all aspects of human society.For example,thepopularity of electric lighting has not only enabled the United States to pro
22、mote theemergence of the lighting industry and the power generation industry.It is also moreprofound that it has made Americans work routine more diversified and improved theproductivity of labor productivity.The popularity of various household appliances,such as electric iron,bathrooms,and vacuum c
23、leaners,has freed women from heavyand hectic housework and allow their time to join the workforces,which means itreleased at least half of productivity for the 19thcentury society.Today,smart homes that are more intelligent than traditional homes appliancesshoulder the same mission.By collecting use
24、r behavior data for visualization,theyprovide users with individualize and elaborate household experiences,which iscontribute to construct senses of safety,convenience,comfort,and artistry in house.Multiple studies emphasize the criticality of smart homes technologies for achieving“net energy buildi
25、ngs,zero energy buildings(Marszal AJ,et al.,2011)”and“life cyclezero energy buildings(Hernandez P,Kenny P.,2010)”.Due to the visual structure brought by the IoT,smart homes are different from北京理工大学珠海学院 2020 届本科生毕业论文2traditional homes appliances.They are very convenient and comfortable,and havegradua
26、lly become the development direction of future homes design.And the livingstandards of residents in first-tier and second-tier cities are rapidly improving,and theconcept of smart homes is also constantly emerging,including“smart homes servicesand household internet of things”（Hong A,Nam C&Kim S.，20
27、20）“intelligentelectronic devices and homes and building automation（Dileep G.，2020），privatehomes based on information and communication technologies(ICT)”（Paetz AG,Dtschke E&Fichtner W.，2012）and even“non-stereotypical homes forhuman-computer interaction（Desjardins A.et al.，2019）.”At present,there ar
28、e many articles in China that study the technical results andproduct analysis of SHs,but how to make consumers happy and how to promotesmart life led by smart homes to the market has also attracted more and more attention.The smart homes industry is just on the way.There is low intelligence,inconsis
29、tentstandards,poor compatibility and instability in the smart homes system as a whole.The weakness of SHs system is not advanced and lacks of testing standards.Themarket quality supervision system is not standardized.Therefore,how to get to themarket and what kind of business model to promote has be
30、come a major challenge forthe future development of smart homes companies.As an emerging industry,it is important to think about how to challenge thestable market share position of traditional homes appliances,how to position yourselfin an industry situation where users have different preferences an
31、d are inconsistentwith the market.Besides,building a business model that suits them is particularlyimportant.This article analyzes the business model of the IoT smart homes,on thebasic of the smart homes industry chain and related services,then describes thebusiness model of Xiaomi Group,drawing ins
32、piration from the business model.北京理工大学珠海学院 2020 届本科生毕业论文31Overview of Internet of Things Smart HomesThis chapter mainly talk about the development process of SHs,including thecurrent situations,financing and investment and Market Size Situation,to explore thechanging and statues of SHs industries.1
33、.1 The Process of Smart HomesThe concept of smart home has been in Bill Gatess mansion for more than twodecades.Unlike the most popular new fields such as AI and the IoT,smart homes aredeveloping along with the development of the Internet,the mobile Internet and theInternet of Things.Smart homes can
34、 be described as long lasting,and each stage hassome new extensions.Source:TThe picture above shows the development process of the smart home after beingsorted out.It can be seen that the SHs has passed through three internet stages:Internet era(1997-2008):The early smart home belongs to the termina
35、l era.Single products and users belong to a single point of connection,and there stand aneed of operational,data and application connectivity between devices.The productmarket is mainly in the two fields of security alarm and intelligent control,withlimited product types.The era of mobile terminals(
36、2009-2012):applications can be migrated acrossscreens and multiple terminals,and the trend of device scenes is obvious.To a certainextent,it has helped users establish habits,such as the connection and projection ofmobile phones and TVs.The interconnection between the platform and the connection北京理工
37、大学珠海学院 2020 届本科生毕业论文4protocol lays a solid foundation for the development of smart homes.IoT era(2013-present):China has identified the smart home industry as astrategic emerging industry with a focus on development,and the smart home marketis regarded as a new blue ocean and a“wind outlet”.The inte
38、grated products andservices appear,which is composed of cloud platforms,home network environments,and smart products.1.2 Development of Smart Homes1.2.1Current SituationFrom aspects of product manufacturing,existing foreign giants have dominatedthe basic components such as chips and sensors with new
39、 technologies and concepts.Domestic smart home products mainly rely on these companies.In the semiconductorfor IoT equipment segmentation,large semiconductor companies such as IntelCorporation and Qualcomm in the United States have considerable strength andbecome the first choice for mainstream dome
40、stic technology companies.In the IoTgateway market,large mobile communication companies occupy a dominant position.Big mobile communication company provides optimized communication services forthe communication level,and provides wiring technology and wireless technology forsmart homes.From the ways
41、 of looking in product ecological chain,smart homes systems andsmart homes items are generally separated.In a single system,the multiple smarthome items have a small impact of synergy.The smart homes system give priority tothe enterprise-side market,with real estate developers,apartments,and online
42、stores.Cooperating with home stores,it is possible to set up exhibition halls like consumersto display,while certain smart home items,for instance TV sets,air purifiers,waterdispensers,sweeping robots and air conditioners,are relatively independent,and thedevice needs to be connected to WIFI and Blu
43、etooth,which are controlled by a smartphone or smart home system.There are various and multiple types of products in SHsmarket,but the ecological chain is not complete,and there are fewer integratedsolution providers of smart home at home.In addition,there is a lack of network linksbetween different
44、 brands.The brands of home products require separate apps.If usersuse different brands of smart homes,they need to install many apps of differentbrands,which decrease the efficiency and convenience in a large scale.From the perspective of existing product categories,“smart homes include smartair con
45、ditioners,refrigerators,washing machines,smart color TVs,smart kitchen北京理工大学珠海学院 2020 届本科生毕业论文5appliances and smart living appliances(AVC Corporation,2018).”Source:avc-From the view of the IoT technology environment,the endogenous driving forcefor the development of the IoT industry is constantly in
46、creasing.Continuousbreakthroughs in connection technology,global commercialization of low-powerWANs such as NB-Iot,eMTC,Lora,etc.,are continuously accelerating;IoT platformsare growing rapidly,and service support capabilities are rapidly improving(HUACHUANG Securities,2020)1.2.2Investment and Financ
47、ingWith the construction of the Internet of Things in the 5G era and theadvancement of smart cities,smart homes have a good development environment andhuge future prospects and space.At the same time,rapid development of informationtechnology has resulted in rapid development of smart homes product
48、categories.Increasingly,equipment shipments continue to increase,which has caused a largenumber of capital entry and active investment and financing.北京理工大学珠海学院 2020 届本科生毕业论文6(Source:ITJUZI.com)According to ITJUZI.com,there were 51 investment and financing incidents inChinas smart homes sector in 201
49、8.Among them,round A(including Pre-A and A+rounds)was the main round,with a total of 20 rounds,accounting for nearly 40%,followed by round C financing,a total of 9 rounds,accounting for 17.65%.Strategicinvestment and seed round financing were relatively less.(ITJUZI.com,2019)Atpresent,the investment
50、 and financing of the smart homes industry is mainly in theearly stage of financing.1.2.3Market Size SituationAccording to data from the Forward Industry Research Institute,“the size ofChinas smart homes market was 40.34 billion yuan in 2015,a year-on-year increaseof 41.0%.By 2016,the size of Chinas