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1、活动会议的策划与组织 Event Management课程目标：l 了解成功组织一场活动会议需要考虑的流程与内容l 通过对不同类型活动会议案例的学习，逐步掌握策划组织的要点l 全面提升活动会议策划与组织的水平授课时间：7课时课程大纲：第一单元 活动会议策划组织的流程 l 项目筹划项目策划书l 项目实施：经费管理、时间管理、场地管理、项目团队的管理、媒体宣传、后勤物流支持l 项目评估：评估途径、撰写评估报告第二单元 活动会议策划组织指南（每种类型活动均结合实际案例给出具体模板与针对性的细节要旨。）l 公司年会-某财富500强企业中国公司年会l 新品上市会-雀巢新品上市推广会（即经销商订货会）l
2、新闻发布会-某全球知名FMCG公司新闻发布会l 开幕典礼-某外资银行上海办事处开业典礼l 招待酒会-XX公司鸡尾酒会l 研讨会-外滩源保护与开发国际研讨会l 展览会-奥林巴斯大型全国十三城巡展活动Learning Objectivesl Understand the necessary process and content for organizations to hold a successful meeting or eventl Master key points of a successful meeting or event through different case studi
3、es on event managementl Improve capability to manage and run eventsProgram Length: 7 hoursModules at a GlanceModule 1 Process of Event Managementl Project design proposall Project implementation expense management, time management, venue management, project team management, media and promotion, logi
4、stic supportl Project evaluation evaluation process, evaluation reportModule 2 Guide for Event Management (Each type of event will have a case analysis to identify the correct model and details guide)l Annual conference a Fortune 500 companys annual conferencel New product launch Nestle new product
5、launch (for a distributors order purchase conference)l Press conference a global well-known FMCG companys press conferencel Opening ceremony an international banks Shanghai branchs opening ceremonyl Cocktail party a companys cocktail partyl Research seminar The Bund Protection and Development Intern
6、ational Foruml Exhibition Olympus 13-cities road show exhibition学员感言 Participant Feedback讲师分享的多个活动策划方案很好，希望能有更多的时间去模拟练习这些策划与组织的方法。When you are old and grey and full of sleep,And nodding by the fire, take down this book,And slowly read, and dream of the soft lookYour eyes had once, and of their shado
7、ws deep;How many loved your moments of glad grace,And loved your beauty with love false or true,But one man loved the pilgrim soul in you,And loved the sorrows of your changing face;And bending down beside the glowing bars,Murmur, a little sadly, how love fledAnd paced upon the mountains overheadAnd
8、 hid his face amid a crowd of stars.The furthest distance in the worldIs not between life and deathBut when I stand in front of youYet you dont know thatI love you.The furthest distance in the worldIs not when I stand in front of youYet you cant see my loveBut when undoubtedly knowing the love from
9、bothYet cannot be together.The furthest distance in the worldIs not being apart while being in loveBut when I plainly cannot resist the yearningYet pretending you have never been in my heart.The furthest distance in the worldIs not struggling against the tidesBut using ones indifferent heartTo dig a
10、n uncrossable riverFor the one who loves you.倚窗远眺，目光目光尽处必有一座山，那影影绰绰的黛绿色的影，是春天的颜色。周遭流岚升腾，没露出那真实的面孔。面对那流转的薄雾，我会幻想，那里有一个世外桃源。在天阶夜色凉如水的夏夜，我会静静地，静静地，等待一场流星雨的来临许下一个愿望，不乞求去实现，至少，曾经，有那么一刻，我那还未枯萎的，青春的，诗意的心，在我最美的年华里，同星空做了一次灵魂的交流秋日里，阳光并不刺眼，天空是一碧如洗的蓝，点缀着飘逸的流云。偶尔，一片飞舞的落叶，会飘到我的窗前。斑驳的印迹里，携刻着深秋的颜色。在一个落雪的晨，这纷纷扬扬的雪，飘落着一如千年前的洁白。窗外，是未被污染的银白色世界。我会去迎接，这人间的圣洁。在这流转的岁月里，有着流转的四季，还有一颗流转的心，亘古不变的心。第 4 页