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1、绝密 考试前严禁任何人翻阅全国外经贸从业人员考试国际商务英语等级考试（中级）试题册考试时间:2014年12月6日 09:30-11:30考生姓名： 准考证号： 考点（考区）： 留意事项一、考生将姓名、身份证号、考试工程、考点（考区）、准考证号填涂在试题册及答题卡（答题纸）相应位置。二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位置，写在试题册上的答案一律无效。全部答题时间为120分钟。三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由考生个人负责。客观题按题号依次进展填涂，主观题在每题左上角写清题号按依次作答。凡因题号不清导致考试成果
2、有误，由考生个人负责。四、考生不得将试题册、答题卡（答题纸）带出考场。考试完毕，监考员收卷后考生方可分开考场。五、考生留意对自己的答案保密。若被抄袭，一经发觉，后果自负。 请将答案写在答题卡上，答案写在试卷上无效。一、客观题（本大题有60小题，每小题1分，共60分）1-20 Listening: 20%（听力，20分）Section A Directions: In this section you will hear 5 questionsAfter you hear each question, read the four choices in your paper and decide
3、which is the correct answer to the question you have heardEach question will be read twice.1AYes, I am BYes, I am notCNo, I am DNo, Im from the USA2ANext year BUSD$ 1,000 CEarly September DFOB3A5% B100% CCIF Dfirm offer4AIm afraid yes BIm afraid not CSight L/C DSight draft5AFor 110% of the invoice v
4、alue BWith the PICCCAgainst the insurer DAll RisksSection B Directions: In this section you will hear 10 statementsAfter you hear each statement, read the four choices in your paper and decide which one means similarly to the statement you have heard. The sections will be read twice6AIn the meantime
5、, well have to spend all our savings BIn the meantime, well have to tighten our belt CIn the meantime, well have to save money DIn the meantime, well have to borrow money7AI need to put on my sleeves and figure out the finances BI need to take off my sleeves and figure out the finances CI need to bu
6、y the dress and figure out the finances DI need to get prepared and figure out the finances8AThe agent is billing me for everything BThe agent is killing me for everything CThe agent is paying the cost for everything DThe agent is shifting the cost for everything9AYour advertising campaign was a rea
7、l success BYour advertising campaign was a real failure CYour advertising campaign was a real stop DYour advertising campaign was a real shop10AYoure firing me BYoure hiring meCYoure kidding me DYoure pushing me11ASusan stood up all night thinking about her new business BSusan lay up all night think
8、ing about her new business CSusan was awake all night thinking about her new business DSusan sat up all night thinking about her new business12AAre you prepared to work a dog BAre you prepared to work very hard CAre you prepared to walk like a dog DAre you prepared to walk a dog13AOur business plan
9、has been made BOur business plan has not been made COur business plan is a success DOur business plan is a failure14AMy customers will not like these products BMy customers will not buy these products CMy customers will not use these products DMy customers will be quite interested in these products1
10、5AI know Ive been happy since I got fired BI know Ive been unhappy since I got fired CI know Ive been depressed since I got firedDI know Ive been depressing since I got fired Section CDirections: In this section you will hear 5 short conversations between two speakers. At the end of each conversatio
11、n, there will be a question about what was said. After you hear a conversation and question about it, read the four choices in your paper and decide which is the correct answer to the question you have heard. Both the conversations and the questions will be read twice.16AA seller BA buyer CA boss DA
12、n employee17AThe packaging of the goods BThe packing of the goodsCThe sales of the goods DThe after-sales services of the goods18ATwo weeks before shipment BTwo months before shipment COne month before shipment DA month after shipment19A2%B5% C6% D7%20ANo, he doesnt BYes, he doesCNo, he does DYes, h
13、e doesnt21-60 Reading Comprehension: 40%（阅读理解，40分）Section ADirections: There are 10 incomplete sentences in this sectionFor each sentence there are four choices marked A, B, C, and DChoose the ONE that best completes the sentenceThis section totals 10 points, one point for each sentence21Please repl
14、y as soon as possible, the earliest shipment date and terms of paymentAstated Bas stated Cstating Dstate 22We would not give you any lower price you could place an order for more than 500 tonsAexpect Buntil Cunless Dbesides23There is a steady demand in Europe leather gloves high qualityAfor, with Bf
15、or, of Cat, with Din, of24We enquire glassware available export Afor, to Bfor, for Cto, for Dof, about25 we thank you for your enquiry, we regret being unable to make you an offer for the time being AWhile BWhen CAs DSince26Please mark the initials of our company on the Ainner packing Bouter packing
16、 Cproducts Dboxes27Our strong packing will certainly help the sales of the product Apromotional Bpromotion Bpromote Dpromoting 28We are writing to the arrangements we made with youAconduct Bmake Cconfine Dconfirm29We are fully aware the trouble you are faced with Aof Bin Cat D/30 heavy commitments,
17、we cannot accept any fresh ordersASince BBecause COwing to DAs Section BDirections: There are 15 blanks in the following letterYou are required to choose the best one from the given four choices marked A, B, C, and DThis section totals 15 points, one point for each blankDear MrWongWe have received y
18、our letter 31 the 1st of October, asking us to modify the previous arrangements 32 the shipment of the captioned orderWe understand that instead 33 two equal shipments 34 January and February, 2004, you now wish to have 80% of the goods shipped in November and the balance in December 2003 35 reply,
19、we wish to inform you that although we are 36 a position to supply you 37 the goods against the above mentioned order from stock, we are advised 38 the shipping company that because direct vessels, either liner 39 tramp, sailing 40 your port are few and 41 between, the shipping space has been fully
20、booked up to the end of NovemberIn the circumstances, we regret being unable to meet your requestHowever, if you would allow transshipment at Hong Kong, we would do our best to make further contacts 42 the shipping company for the shipment of the first lot of the goods in November In this case, you
21、must 43 the additional charges In spite of this, we wonder if the goods in question will reach you earlier 44 the originally scheduled timePlease 45 the above into consideration and let us know your decision as early as possibleSincerely yours31. Ain Bof Con Dby32. Afor Bof Cat Din33. Ain Bby Con Do
22、f34. Aon Bof Cin Dto35. Ain Bfrom Con Dby36. Aat Bto Cvia Din 37. Ato Bin Cwith Dout 38. Aat Bin Con Dby39. Aor Bbut Cin Dnor40. Aon Bfor Cat Dto41. Afarther Bfar Cfurther Dfur42. Aby Bwith Cabout Dfor43. Acharge Bchange Ccost Dbear44. Aover Bout Cthan Dthrough45. Athink Bconsider Cgive DtakeSection
23、 C Directions: There are two passages in this sectionEach passage is followed by some questions or unfinished statementsFor each of them there are four choices marked A, B, C, and DYou should decide on the best choiceThis section totals 15 points, one point for each questionQuestions 46 to 55 are ba
24、sed on the following passage1 Next month Procter & Gamble, which has for some time been reaching Hispanic consumers through brands such as Gain, the laundry detergent, will go a step further in its efforts to woo LainosWhen Tide Tropical Clean hits the shelves, it will be promoted with the usual mul
25、ti-media advertising campaignsHowever, what distinguishes this new product from others is the fact that the products itself has been shaped with the Latino market in mindAn important element of this is the detergents smellFifty-seven percent of Hispanics describe themselves as active scent seekers,
26、says Mauricio Troncoso, marketing director of P&Gs multicultural business development unitAnd this is just the hard dataWhen you try to quantify what it means, you would be surprised how strong a scent needs to be considered as really strong. 2 Unilever Bestfoods also hopes to seduce Latino consumer
27、s, encouraging them to enamorelos con Ragu (fall in love with Ragu) through the pasta sauce brands first television ad campaign, launched last month, aimed at US HispanicsShot in Argentina, the ads tell the story of how a family falls in love with Ragu3 With a Hispanic population rapidly heading tow
28、ards 40m, the increase in numbers is matched by a sharp rise in Latino spending powerIn addition, it seems that Latinos may be more responsive to advertising than other groupsA Nielsen Media Research study released this month found that Spanish-language television viewers pay more attention to comme
29、rcials and are more likely to base their purchasing decisions on advertisements than other US consumers4 But while the Hispanic community may represent an appealing target for advertisers, it is by no means a uniform oneAmerican Latinos represent a highly diverse population the word Hispanic is an e
30、thic category, rather than a racial group, that can refer to people whose origins range from Mexican and Puerto Rican to Cuban and Argentineans5 Marketers also need to take into account differences between first-generation and second-generation HispanicsAs an advertiser, it is important to be aware
31、of and sensitive to these differences and what they mean from a strategy and communications perspective, says Susan Wayne, Executive Vic-President of marketing at Old Navy, the clothing retailer that is part of the Gap groupRecognition of this fact was what last November prompted Old Navy to create
32、its first Spanish-language TV campaigns We know from out research that we had a stronger emotional connection with our Hispanic customers who were very integrated in American cultureBut we also found out that we were not speaking to Hispanics who are predominantly Spanish-speaking and who are more c
33、omfortable with Hispanic culture, says Ms WayneQuestions 46 49 are based on the headings of the five paragraphsChoose a possible heading for paragraphs 2 546(paragraph 2) 47(paragraph 3) 48(paragraph 4) 49(paragraph 5) AUS Hispanics and their reaction to advertisingBDifferences between generations o
34、f US HispanicsCThe non-uniformity of US HispanicsDHispanics and the campaign for Ragu pasta sauce50In line 2 of paragraph 1, the word “woo” in the sentence will go a step further in its efforts to woo Latinosmeans Aput off Battract Cfind Doptimize51In line 3 of paragraph 1, the expression “hits the
35、shelves” in the sentenceWhen Tide Tropical Clean hits the shelvesmeans Abecomes unavailable Bbecomes availableCbecomes unsuccessful Dbecomes successful52In line 4 of paragraph 1,what distinguishes this new product from othersmeans A what makes this new product the same as othersB what makes this new
36、 product different from othersC what makes this new product better than othersD what makes this new product inferior to others53In line 5 of paragraph 1, the word “shaped” in the sentence the product itself has been shaped with Latino market in mindmeans Asold Bformed Cdeveloped Dbought54In line 9 o
37、f paragraph 1, the word “quantify” in the sentenceWhen you try to quantify what it meansmeans Ameter Bmetrics Cmeasure Dguess55What is the key message of the article Choose the best alternative Marketers in the US must remember that the Hispanic community Adislikes strong perfumes Bprefers TV advert
38、ising to be filmed in Spanish-speaking countries Ccontains sub-groups with different attitudes Dbases all their purchases on advertisingQuestions 56 to 60 are based on the following passage1 First impressions are often lasting onesIndeed, if you play your cards right, you can enjoy the benefits of w
39、hat is called “halo effect” This means that if you are viewed positively within the critical first four minutes, the person you have met will likely assume everything you do is positive2 Four minutes! Studies tell us thats the critical period in which impressions are formed by someone weve just metP
40、eople tend to focus on what they see (dress, eye contact, movement), on what they hear (how fast or slowly we talk, our voice, tone and volume), and on our actual words3 Most employers believe that those who look as if they care about themselves are more likely to care about their jobsWe know “Its w
41、hats inside that counts,” but research shows that physically attractive people are generally perceived by employers as more intelligent, likable and believable4 Heres how to make those critical four minutes count:5 First, look your bestIt signals successStudies have linked clothing consciousness to high self-respect and job satisfactionSecond, monitor your body languageHow you move and gesture will greatly influence an interviewers first imp