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1、Four short words sum up what has lifted most successful individuals above the crowd: a little bit more.-author-datechinese-valueschinese-valuesFace concerns 面子问题In China, face saving and face giving are crucial values. As one can see, Chinese always live in the eyes of the others and pay much attent
2、ion on their reputation. Every person has a face as every tree has a bark人要脸,树要皮as the Chinese saying goes. As one has put that to lose ones credit is just like losing ones eyes, nose, and mouth. Social judgment as a personal asset and as a family asset is considered as vital. The worst thing that c
3、an happen to Chinese is to lose face, to feel humiliated. For Chinese, not showing ignorance is more important than telling the truth. Maintaining face is always prior over other issues. （举例说明In this regard, the 19th century with events like the Nanjing and the Tianjin treaties and the sack of the S
4、ummer palace, explain a lot of what happened during the 19th century in terms of humiliation, national bitterness and restoration of reputation. The fact that one of the current best sellers in China is titled China can say no deeply expresses such a concern for the recovery of face.）TrustIn the tou
5、gh, reckless, merciless global Chinese society, there is no room for trust. Suspicious is normal in daily life. Trust is required in doing business, building and maintaining a good relationship. Thus, any business starts with establishing a relationship. This will hopefully thwart dirty tricks and h
6、idden agendas of all sorts. One must develop a protective sphere made of friends, relatives with whom business can be carried out minimal risk. This explains the eagerness of the Chinese to develop personal networks or rely on the family, meeting thus a basic Confucian value. While in Chinese cultur
7、e, cleverness and shrewdness are viewed as superior to strength and law. Chinese people are used to getting to back door rather than following the rules or laws.CentralityThe Chinese operate from concentric同心的 circles: China, center of the world; Beijing, center of China (with the whole country at B
8、eijing time); Zhong Nan Hai (the new forbidden city where political power stays) is the heart of Beijing. The geographical and political structures completely overlap.Centrality applies as well to cultural issues. Everything is assessed from a sino-centric point of view. The reference is China, Chin
9、ese views, Chinese needs, Chinese values, Chinese tastes, and Chinese food. While negotiating with Chinese leaders, Kissinger had to permanently deal with what he conceptualized as the Middle Kingdom SyndromeIndividuation个性Among Chinese traditional values, changes have taken place; apparently can be
10、 identified on the process of individuation.Individualism, the way it is understood in the West, is not a newly established main value but there is a clear trend towards personal responsibility.(三方面举例Privatization of State-owned Enterprises, development of joint ventures and Wholly Foreign-owned Ent
11、erprises introduce new methods of management based on individual performance. The multiplication of small businesses relying on a very small number of people brings personal responsibility to the foreground. The current trend is increased accountability as an individual rather than to be a number of
12、 a group which bears as a whole the responsibility.企业方面A sharp analyst of Chinese family values is also challenged in many aspects. In places such as Shanghai or Beijing, it is not unusual that the son or daughter who has studied abroad earns a salary twenty times higher than what the father gets, q
13、uestioning the traditional family hierarchy.家庭观念方面Another significant indicator of the phenomenon is the surprising rise of the number of divorces. These new trends indicate that people take more and more their personal interest and their individual needs into consideration and make them priorities.
14、个人观念）Money-oriented behavior拜金行为Along with individuation, showing external signs of wealth has become a social basic requirement. It can be analyzed as a search for status, for social recognition, an ambivalent desire of identification to the new trend and a quest for differentiating oneself sociall
15、y, which comes up with a new identity issue in changing China, since Chinese believe that more money means better life.On the other hand, people are becoming definitively richer than ever before, but there are some drawbacks:Seeking quick and easy money leads to widespread corruption. Civil servants
16、 use their position to extort bribes and the Party as well as the government can heavily punish corrupted members when discovered. It also leads to gambling, smuggling, cheating and counterfeiting, another serious problem that still has to be solved in spite of recent efforts made by the central gov
17、ernment.The concept of timeTraditionally, time was understood as an unlimited resource fully available like the air that people breathe. Now, time becomes money and in business transactions costs are increasingly taken into account. It does not take any longer three to four years to sign a joint venture contract. Traditionally companies and people were long term oriented. Time was not understood as a sum of hours, minutes and seconds but as the general course of events and seasons. A radical shift in perspectives is occurring and short-term views now tend to prevail. -