《新概念第三册第26课ppt课件.pptx》由会员分享，可在线阅读，更多相关《新概念第三册第26课ppt课件.pptx（37页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、Lesson 26 Wanted: a large biscuit tin 征购大饼干筒征购大饼干筒 nNo one can avoid being influenced by advertisements. n没有人没有人能能避免避免受广告的影响。受广告的影响。n双重否定（double negative）nNo kids can avoid being influenced by their parents. nNo one can avoid problems, not even sages (n.先哲)or worthies (n. 杰出人物).nMuch as we may pride
2、 ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. n尽管尽管我们可以我们可以自夸自夸自己的自己的鉴赏力鉴赏力如何敏锐，但我如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上这是因为广告在我们身上施加施加着一种着一种潜移默化潜移默化的的影响。影响。nas 引导让步状语从句时，句子要采用倒装形式（ adj. / adv
3、. / n. / v.提到as前面）nfor引导原因状语从句，交代为何“我们已经无法独立自主地选购自己所需的东西了”。n1adj. + as + 主语主语+ 谓语谓语nRich as he is, he is not happy.nSingle, highly-educated and well-paid as they may be, they are the ones who are left behind.n也许这群单身女青年受过高等教育，领取高薪，但她们还是被剩下了。n 2adv. (much ) + as + 从句从句nMuch as I like you, I will not m
4、arry you.nMuch as I hate to do it, I must stay home and study English.n虽然我不愿意这么做，但我今晚必须呆在家里学习英语。n3v. + as + 主语主语 +谓语谓语nTry as they may, they will never succeed.n即使他们很努力，但他们不会成功。nObject as my parents may, I decide to do it.n不管我父母怎样反对，我都决定要这样做。n4. Boy as he was, he behaved like a girl. n他虽是个男孩，但举止却像个女
5、孩。npride oneself on sth 以为傲 n= take pride inn= be proud of nMary prides herself on her ability to remain calm when trouble suddenly happensn玛丽为自己在遇到麻烦时仍能保持冷静的能力而感到自豪。nHe prided himself on his skills in negotiationn他对自己的谈判本领很是得意。ntaste n. 味道；品位；审美ngood/ bad/ poor taste in clothes/ men/ women/ archite
6、cturenHis taste in clothes is extremely good.n他在服装上品位极好。nHe rejects the idea that his film is in bad taste.n他拒绝接受那种认为他的电影品位低的观点。nbe free to do sth 随意做某事 ; 自由自在做某事 nDuring the holiday I can be free to do everything I like, such as swimming and reading. nI want to be a swan, which can fly in the sky s
7、o that I can be free enough to do the thing I like. n俺期望变成一只天鹅，一只可以展翅高飞的天鹅，因为那样俺会很自由去做自己喜欢的事。nexert：汉语中的施加都可用它exert pressure on 压力exert influence onexert fascination on 魔力，魅力nBut it turns out that genes from Mom and Dad do not always exert the same level of influence on the developing fetus ( fits n
8、. 胎儿). n但是对于发育中的胎儿，来自母亲与父亲的基因并不总是施加同一水平的影响力。nShoe shops exert a peculiar fascination on a great many ladies. n鞋店对于很多女士来讲，具有一种很特殊的魅力nThe method of Google is to exert a subtle influence on youths minds. n谷歌所追寻的方式是对青年思想起到潜移默化的影响。nIn their efforts to persuade us to buy this or that （various）product, adv
9、ertisers have made a close study of human nature and have classified all our little weaknesses.(l.3)n做广告的人做广告的人在力图劝说我们买下这种产品或那种在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人产品之前，已经仔细地研究了人的本性，并把人的弱点进行了的弱点进行了分类分类。nin efforts to do 付出努力做. npersuade sb to do 说服某人做某事nin their efforts to persuade us to buy this or
10、 that product 作目的状语nand连接两个并列的谓宾成分nadvertiser n.做广告的人, 刊登广告者nadvertise v.做广告, 登广告nadvertisement n.广告nMen in the post office classify mail according to places it is to go. n邮局里的人员将信件按寄送地点分类。nShe glanced at the classified advertisements. n她扫视了一下分类广告。nAdvertisers discovered years ago that all of us lov
11、e to get something for nothing（for free）.n做广告的人们多年前就发现我们大家都喜欢做广告的人们多年前就发现我们大家都喜欢免费免费得到东西得到东西(不劳而获不劳而获)。nthat引导宾语从句，交代discovered的内容。nAn advertisement which begins with the magic word FREE can rarely go wrong.n凡是用凡是用“免费免费”这个这个神奇的神奇的词开头的广告很少会词开头的广告很少会失败的。失败的。nwhich引导定语从句，修饰advertisement。nHis secret hob
12、by: performing magic tricks.n他的秘密嗜好：表演魔术。nmagic n. 巫术；魔法；戏法nmagician n. 魔术师，变戏法的人nmagical adj. 魔术的；有魔力的nAnd now, by the magic of satellite technology, we can take you live to Sydney, Australia. n现在，由于卫星技术的魔力，我们可以为你直播澳大利亚悉尼的实况。nThese days（Now）, advertisers not only offer free samples but free cars, f
13、ree houses, and free trips around the world as well.n目前，做广告的人不仅提供免费目前，做广告的人不仅提供免费样品样品，而且还提，而且还提供免费汽车，免费住房，免费周游世界。供免费汽车，免费住房，免费周游世界。nnot onlybutas well构成并列结构。nWere giving away 2,000 free samples.n我们正在赠送2000件免费样品。nThe exhibitors at the trade fair passed out free samples to stimulate interest. n参加交易会展览
14、的厂商免费分发样品以引起人们的兴趣。nThey devise hundreds of competitions which will enable us to win huge sums of money. n他们他们设计设计数以百计的竞赛，竞赛中有人可赢得巨数以百计的竞赛，竞赛中有人可赢得巨额奖金。额奖金。nwhich引导定语从句，修饰competitions。nenable sb. to do sth.“使某人能够做某事”。nThey devised proposals to deal with air pollution.n他们构想出处理空气污染的方案。nThe researchers
15、say it should be possible to devise a drug or diet that would lower growth hormone levels. （v.发明）n研究者认为，应该有可能发明一种药或者饮食方式来降低生长激素水平。nRadio and television have made it possible for advertisers to capture（catch） the attention of millions of people in this way. n电台、电视使做广告的人可以用这种手段电台、电视使做广告的人可以用这种手段吸引吸引成成
16、百万人的注意力。百万人的注意力。nit在本句中充当的是形式宾语，真正的宾语位于其后to capture the attention of millions of people。nThis advertisement will capture the attention of TV audiences. n这则广告将会引起电视观众的注意。nYour resume must capture the attention of your employer. n您的简历必须吸引雇主的注意。nDuring a radio programme, a company of biscuit manufactur
17、ers once asked listeners to bake biscuits and send them to their factory. n有一次，在之声播放的节目里，一个生产饼干的公有一次，在之声播放的节目里，一个生产饼干的公司请听众烘制饼干送到他们的工厂去。司请听众烘制饼干送到他们的工厂去。nof biscuit manufacturers作company的后置定语。nto bake biscuits作 listeners的宾语补足语。nto their factory作them(指“饼干”)的宾语补足语。nThey bought the machine directly fro
18、m the manufacturer.他们直接从厂商那里购买了这台机器。nAll the goods are labelled with the address of the manufacturer. n所有商品均标明了生产厂家的地址。nRetailers buy goods directly from the manufacturer or from a wholesaler (hl,seln.批发商). n零售商直接从制造商或从批发商那里购买商品。nThey offered to pay $10 a pound for the biggest biscuit baked by a lis
19、tener.n他们愿意以每磅他们愿意以每磅10美元的价钱买下由听众美元的价钱买下由听众烘制的最大的饼干。烘制的最大的饼干。noffer to payfor的意思是“愿意为付”nbaked by a listener是过去分词短语，充当biscuit的后置定语。nThe response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbar
20、row. It weighed nearly 500 pounds.n这次竞赛在听众中引起极其热烈的反响。这次竞赛在听众中引起极其热烈的反响。不久不久，形，形状各异，大小不一的饼干陆续送到工厂。一位女士状各异，大小不一的饼干陆续送到工厂。一位女士用用手推车手推车运来一个饼干，重达运来一个饼干，重达500磅左右。磅左右。nto this competition是介词短语，作后置定语，修饰response。narrive at的本意是“到达”，因为“饼干”是不会自己到达的，所以在此引申为“被送到”。non a wheelbarrow是介词短语，作方式状语。nNext to her is a whe
21、elbarrow full of flowers for planting.n在她身边的是一个装满要种的花的手推车。nA little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. n相隔不一会儿，一个男子也带来一个大饼干，那相隔不一会儿，一个男子也带来一个大饼干，那个饼干把汽车的个饼干把汽车的行李箱行李箱挤得满满
22、的。凡送来的饼挤得满满的。凡送来的饼干都仔细地称量。最重的一个达干都仔细地称量。最重的一个达713磅。磅。nwhich引导定语从句，修饰biscuit，即“的饼干”。nthat引导定语从句，意为“的饼干”。nweigh既可表示“重达”,也可用被动语态形式，表示“被称重”。n本句是一个省略句，可还原为The largest biscuit was 713 pounds.nShe opened the boot of the car and started to take out a bag of groceries.n她打开汽车的行李箱，开始拿出一袋杂货。ntrunk n. 汽车车尾的行李箱nS
23、itting behind me on the trunk of my car was the beautiful girl, pointing toward the moon. n那个漂亮的女孩正坐在我身后的汽车行李箱上，指着月亮。nIt seemed certain that this would win the prize. 看来这个饼干获奖无疑了看来这个饼干获奖无疑了nit seemed certain that是固定搭配，表示“确定无疑”。nIt为形式主语，真正的主语是that引导的从句that would win the prize.即“已经是确定无疑的了”。nBut just b
24、efore the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds.n但就在竞赛截止时间将到之际，一辆卡车驶进了工但就在竞赛截止时间将到之际，一辆卡车驶进了工厂，运来了一个特大无比、重达厂，运来了一个特大无比、重达2,400磅的饼干。磅的饼干。njust before 强调时间即将截止。nwith a truly colossal biscuit 作方式状语。nwhich引导定语从句，修饰biscuit。ntruly adv.非常
25、强调ncolossal adj. 巨大的nIt had been baked by a college student who had used over 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.n它是由一个大学生烘制的，用去它是由一个大学生烘制的，用去1,000多磅的面多磅的面粉、粉、800磅食糖、磅食糖、200磅动物脂肪及磅动物脂肪及400磅其他各磅其他各种种原料。原料。nwho引导定语从句，修饰a college st
26、udent。nSo if all of these ingredients are basically the same, why are some shampoos more expensive? n因此如果所有这些成分基本上都是相同的，为什么有些洗发水会更贵一些？nHe uses only the finest ingredients in his cooking.nthe ingredients of a saladnthe ingredients in the soapnHonesty is an essential ingredient of a successful marriag
27、e.nIt was so heavy that a crane had to be used to remove it from the lorry. n饼干份量太重了，用了一台饼干份量太重了，用了一台起重机起重机才把它从卡车上才把它从卡车上卸下。卸下。nDrivers of heavy trucks can pull in six-figure salaries, recruiters say, while experienced crane operators can earn hundreds of thousands a year.n招工人员说，重型卡车驾驶员在这里能挣六位数的工资，熟
28、练的起重机操作员每年能挣几十万元。ncrane n.鹤 nThe manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.n饼干公司不得不付出比他们饼干公司不得不付出比他们预计预计多得多的钱，因多得多的钱，因为为买下那学生烘制的饼干他们支付了为为买下那学生烘制的饼干他们支付了24,000美美元。元。nFewer have come than we anticipated. n来的人较我们预料的少。nThis is
29、 worse than I anticipated .nhe anticipated the fall in value by selling early.nI anticipated his punch by moving out of reach.nhttp:/ questionsn1.Are we free to choose the things we want any longer? nNo, we aret. n2. What does advertising exert on us?nA subtle influence. n3. Have advertisers made a
30、close study of human nature?nYes, they have.n4. What have they classified?nAll our little weaknesses.n5. What do we all love to get?nSomething for nothing.n6. If the advertisement begins with the magic word FREE. What can happen?nIt can rarely go wrong. n7. What do advertisers offer nowadays as well
31、 as free samples?nFree cars, free houses, free trips round the world. n8. What do they devise to enable us to win huge sums of money?nHundreds of competitions. n9. What did the biscuit manufacturers ask listener to do?nBake biscuits and send them to the factory. n10. What did they offer? nTo pay 10
32、dollars a pound for the biggest biscuit baked by a listener. n11. Was the response tremendous? nYes, it was. n12. How did one lady bring in one biscuit?nOn a wheelbarrow. n13. How much did it weigh?nNearly 500 pounds. n14. What happened to all the biscuits that were sent? nThey were carefully weighe
33、d.n15. How much did the largest weigh?n713 pounds.n16. What arrived at the factory just before the competition closed?nA lorry. n17. What was on the lorry?nA colossal biscuit which weighed 2,400 pounds. n18. Who had made it?nA college student. n19. What had he used to make it?nOver 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. n20. What had to be used to take the biscuit off the lorry?nA crane. n21. How much did the company have to pay the student? n24,000 dollars.