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1、国际酒店预订收益管理-Reservation&Revenue Management前厅部Front Office国际酒店预订收益管理Reservation&Revenue Management SOP国际酒店管理资料手册International Hotel Management Information Manual前台是展示酒店的形象、服务的起点。对于宾客来说，酒店大堂前台是接触我们酒店的第一步，是对酒店的第一印象，是非常重要的。 制定前厅部标准运作程序手册的目的制订本手册是为了说明酒店管理前厅部标准运作的政策和程序，确保前厅部运营及管理工作的一贯性。向前厅部工作人员提供日常工作及培训的指导
2、。使前厅部员工了解前厅的作用，了解前厅运作及管理的政策和程序。Standard Operating Procedure标准操作程序SOP Title标题:ONLINE MARKETINGDepartment(s)部门:EO Revenue ManagementApplied to:Reservation Agent / Revenue Manager / Online ManagerBrand standard ref品牌标准参考.NILReference No参考标准:SOP-EO-RM-10Effective date有效日期:SOP Author作者:SOP approved by批准者
3、:Manager of Revenue Management收益管理经理General Manager总经理Standard1. Manage online tactical marketing initiatives for hotel. 2. Fully capture the potential of the internet marketing3. Build the revenue stream through effective online tactical tools and build a strategic alignment with the third party in
4、termediariesProcedure1. Marketing initiatives managed by Online Manager include:- Email and SMS campaigns- Online marketing- Third Party Website rate loading and comments review- Consultation on search marketing (SEM and SEO)- Online web pages that promote the properties, and special offers tied in
5、with the destination or with the specific brand- Destination sites for those markets considered to be major travel destinations- Preferred Guest (SPG) and other marketing channels- Local and corporate marketing partners- Stargroups- Star Guest Communication2. Revenue Manager is responsible for providing rate to Online Manager and working closely with the online associate, to manage the connectivity, rate loading, pricing and room inventory access for OTAs.Supporting Documents支持文档NIL-酒店管理手册前厅、客房、餐厅、人事、保安、工程、营销、行政、总经办开业、入职、招聘、设计、程序、标准、SOP酒店管理之家