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1、外文翻译 Research on Shampoo Product Market Marketing Strategy of Uniliver Corporation At present the domestic shampoo markets competition exceptionally is frigid， is seized along with the staple market by each greatly international brand，other brands can not but start to join opposite party to subdivid
2、e the market the fight， further causes the profession overall profit reduction and the market price drops. Some small shampoo brand withdraws from the market gradually，the entire shampoo market goes on an expedition to return the Core price to plant gradually. Uniliver as early as in 1923，its predec
3、essor advantage Brother Hua the company has constructed the soap plant in Shanghai， may say that is enters one of most early Chinese market Foreign-funded enterprises. in 1986，Uniliver started to enter the Chinese market comprehensively，established more than 10 Joint ventures successively，side the s
4、ale， the person of great strength 原文来源于： Philip Kotler. Marketing Management ， Xia Shilian， the mystery， clean and so on nearly 20 brands. 2004， Uniliver starts to begin using the new company to mark，“has the family， has Uniliver” the idea quilt “lets your life has the vigor” the new idea displace.T
5、he marketing strategys research collects the multi-disciplinary overlapping scientific disciplines， involves to the marketing study， the economic， the management science，and so on many disciplines. The author in profits from the Chinese and foreign marketing scholars research technique and in the re
6、search results foundation， obtains from the market marketing concept， selection Uniliver Corporation shampoo product market marketing for object of study. In line with the realistic principle， the Uniliver Corporation shampoo products marketing present situation and the corporate growth condition， a
7、nalyze its existing marketing pattern existence the insufficiency and the reason ， the research formulation Uniliver Corporation shampoo produce market marketing strategy and the implementation safeguard. In this research， the author not only has provided the theory instruction to the Uniliver Corpo
8、ration shampoo product marketing strategys research to Uniliver Corporation， has indicated the development direction and the goal， has outside the help to its growth and the strength， to is engaged in the shampoo production and marketing profession other enterprises also has certain reference value
9、and profits from the significance， believed that this article also has the strong theory significance to the related domains marketing research.中文译文：联合利华公司洗发水产品市场营销策略研究目前国内洗发水市场的竞争可谓异常惨烈，随着主要市场被各大国际品牌占领，其他品牌不得不开始加入对方细分市场的战斗，进一步导致行业整体利润减少与市场价格下降。一些较小的洗发水品牌逐步退出市场，整个洗发水市场的征战逐渐回归核心价植。联合利华早在 1923 年，其前身利华
10、兄弟公司就在上海建造了肥皂厂，可以说是最早进入中国市场的外资企业之一。1986 年，联合利华开始全面的进入中国市场，先后建立起 10 多家合资企业，销售旁氏、力士、夏士莲、奥妙、洁诺等近 20 个品牌。2004，联合利华开始启用新的公司标识，“有家，就有联合利华”的理念被“让您的生活更具活力”的新理念取而代之 原文来源于： Jill Griffin. Customer Loyalty：How to Earn It How to Keep It。营销策略的研究是汇集多学科的交叉科学，涉及到营销学、经济学、管理学、等多个学科。作者在借鉴中外营销学者的研究方法和研究成果的基础上，从市场营销概念入手，选取联合利华公司洗发水产品的市场营销为研究对象。本着实事求是的原则，联合利华公司洗发水产品的营销现状和公司发展状况，分析其现有营销模式存在的不足及其原因，研究制定联合利华公司洗发水产品市场营销策略和实施保障。本研究中，作者对联合利华公司洗发水产品营销策略的研究不仅对联合利华公司提供了理论指导，指明了发展方向和目标，对其成长和壮大有所帮助外，对从事洗发水生产和营销行业的其他企业也有一定的参考价值和借鉴意义，相信本文对相关领域的营销研究也有较强的理论意义。