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1、精品文档，仅供学习与交流，如有侵权请联系网站删除 课程单元教学设计首页 课程课题：Unit 1 Advertising Period 1 Welcome to the unit授课教师授课班级 学时数 2授课日期年 月 日教学地点教学目标Knowledge1. To enjoy some beautiful advertisements and have a general idea of advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of ad
2、s and their respective purposes.3. To get involved in the discussion and practice spoken English.Ability1. Encourage the students to discuss about advertisements.2. Students can get a better understanding of advertisements. EmotionStudents are expected to practise their spoken English and share opin
3、ions with others by actively participating in the designed activities.教学重点难点1. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.2.Encourage the students to communicate with classmates.教学手段与方法1. Discussion in pairs or in groups.2. Tas
4、k-based in-class activities.3. Explanations of some language points.教学准备 A tape recorder and the multimedia. 参考资料牛津高中英语（教师用书）牛津高中英语课课练教学反思牛津高中英语教学设计单元：Unit 1 Advertising板块：Welcome to the unit 课堂设计指导思想： 本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生
5、初步了解广告的基本分类及其相关目的。学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关 “地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。Teaching aims:1. To enjoy some beautiful advertisements and have a general idea of advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of
6、ads and their respective purposes.3. To get involved in the discussion and practice spoken English.Teaching procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.【设计说明】在我们的日常生活中，广告随处可
7、见。教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。Step 2 BrainstormingAsk students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads? 【设计说明】让学生通过头脑风暴来回答上述两个问题，一方面可作为进一步的的热身活动，同时也可检测学生对
8、广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。Step 3 ObservationAsk students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functi
9、ons of the commercial advertisements and public service advertisements.【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即广告可分为商业广告和公益广告两大类，并激励学生进一步关注这两类广告的功能。另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。Step 4 Discussion and speakingOrganize the students into four groups and ask each group to t
10、alk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion.【设计说明】组织学生分组讨论可扩大操练面，在小组内所有学生可各抒己见，学生陈述自己观点的过程即练习口语的过程。然后各小组代表再集中本组的意见在全班展示，在这一过程中，
11、不仅陈述者得到了很好的锻炼机会，全班同学也可获取更多有关“地球日”和“禁毒”的信息。Step 5 More ads for you to discussProvide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.【设计说明】这一环节可作为与本课起始时导入环节的呼应，可进一步调动学生学习广告知识的热情，帮助学生为下一课时的学习做好准备。 Step 6 Homework Ask stud
12、ents to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it. 【设计说明】鼓励学生利用网络等有效学习资源了解更多有关广告的知识，在巩固本堂课所学内容的同时，为下一堂课铺设平台。U1 重点词汇讲解1. advertise v. 为做广告，登广告宣传 e.g. The perfume has been advertised in all the major wom
13、ens magazines. 这种香水在所有主要的女性杂志上都做了广告。 vi. 登广告招聘 e.g. We need to advertise for a new chef. 我们需要登广告招聘一名新厨师。 advertisement n. 广告，宣传 e.g. If you want to sell your old sofa, why not put an advertisement in the local paper? 你若打算想卖掉旧沙发，为什么不在本地报纸上登个广告呢？advertising adj. 登广告，广告宣传 a national advertising campaig
14、n n. 广告业 e.g. He has been working in advertising for 20 years. 他从事广告业已经二十年了。2. persuasive adj. 有说服力的 persuade v. 劝说 persuasion n. 说服e.g. They used many persuasive arguments. 他们用了许多有说服力的论据。【常用搭配】1) persuade sb. /pron.说服某人2) persuade sb. of sth. 使某人相信某事3) persuade sb. to do sth. = persuade sb. into do
15、ing sth.说服某人做某事4) persuade sb. out of doing sth.说服某人不要做某事5) persuade sb. that-clause使某人相信6) sb. be persuaded that-clause某人相信【例句】1) I can persuade the boss soon.我很快就能说服老板。2) I persuaded him of its truth.我使他相信这是真的。3) They persuaded her to go with them.他们说服了她和他们一起去。4) We persuaded him into taking the j
16、ob. 我们说服她接受这份工作。5) I persuaded my father out of smoking.我劝服我父亲戒了烟。6) She persuaded me that the death did not at all. 她使我相信死并不能结束一切。7) Im almost persuaded that he is honest.我几乎相信他是诚实的。3. cheat vi. 作弊，作假 e.g. Kids have always found ways of cheating in school exams. 孩子们总能找到考试作弊的方法。 vt 欺骗，哄骗 e.g. He was
17、 accused of cheating investors out of their life savings. 他被指控骗取了投资者一生的储蓄。 vi. 不忠 e.g. He swore to me that he had never cheated. 他向我发誓从来没有对我不忠。 n. 骗子，作弊者 e.g. We should have strict penalties for tax cheats. 我们对骗税者应该有严厉的惩罚。 n. 作弊行为4. breath n. 气息 e.g. His breath smelt strongly of alcohol. 他呼出的气中有很浓的酒
18、味。 呼吸 e.g. She took a long slow breath to calm down. 她长吸一口气，让自己平静下来。【常用短语】hold ones breath 屏住呼吸e.g. I held my breath and dived into the river. 我屏住呼吸，潜入了这条河里。be out of breath 上气不接下气e.g. She was out of breath from climbing the stairs. 她爬楼爬得上气不接下气。 breathe v. 呼吸 e.g. He held her so tightly that she cou
19、ld hardly breathe. 他紧紧地抱住她，使她几乎喘不过气来。 vi. 吸入 e.g. I dont want to breathe in other peoples smoke. 我不想吸入二手烟。5. fool n. 蠢人，傻子 e.g. How could you be such a stupid fool! 你怎么会笨成这个样子！ vt. 愚弄，欺骗 e.g. I was completely fooled by her. 我完全被她愚弄了。【常用短语】fool sb. into doing sth. 欺骗某人做e.g. Dont let anyone fool you i
20、nto handing over large sums of money. 不要让人骗得你把大把大把的钱叫出来。foolish adj. 愚蠢的 foolishly adv. 愚蠢地6. cure n. 有效药，疗法 e.g. Doctors say that there are several possible cures. 医生说有几种可能奏效的疗法。 n. 对策，方案 e.g. Its the only possible cure for our trade deficit. 这是解决我们财政赤字的唯一对策。 vt. 治愈 e.g. Many formerly fatal disease
21、s can now be cured. 原先的许多绝症现在都可以治好了。 vt. 控制，消除 e.g. Nothing seemed to cure him of his nervousness. 好像什么都不能消除他的紧张情绪。7. comment n. 评论，述评 e.g. We would welcome your comments on our work. 我们欢迎你对我们的工作提出意见。make a comment on = make comments on 对.做出评价e.g. Did she make any comments on your speech? 她对你的演讲做出什么
22、评价了吗？ n. （电视，电影）评论 e.g. a page of news and comment v. 发表意见，评价 e.g. Im not in a position to comment on the matter. 我无权对此事发表评论。8. aim n. 目标，目的 e.g. My main aim on this course is to gain confidence. 我上该课程的主要目的是获取自信。 n. 瞄准，准头 e.g. He quickly regained his balance, took aim, and fired.他迅速重新恢复平衡，瞄准并开火。 vi.
23、 打算，企图 e.g. The project aims to provide an outlet for childrens creativity. 该项目试图为孩子们的创造性提供一个表现的场所。 vt. 瞄准 e.g. He was aiming at the tree but missed. 他瞄准了那棵树，但是没有打中。 【常用短语】 be aimed at (doing) sth. 旨在于，目的在于e.g. The regulations are aimed at the prevention of accidents at work. 这些规定的目的是为了要防止工作事故。 The
24、book is aimed at people without specialized knowledge. 这本书适宜那些没有专业知识的人阅读。9. benefit n. 益处，好处 e.g. The new sports centre will bring lasting benefit to the community. 新的体育中心将会使社区居民持久受益。 n. 福利，津贴 e.g. The benefits include medical insurance and a company car. 福利包括医疗保险和一辆公车。 vi. 受益，得到好处 e.g. Patients hav
25、e benefitted greatly from this treatment. 病人已从该治疗中大大受益。 vt. 对.有好处，有助于 e.g. The system mainly benefitted people in the south. 这项制度主要使南方人受益。beneficial adj. 有益的e.g. One or two glasses of wine a day can be beneficial. 每天喝一两杯酒是有益的。 10. promote v. 提升，使晋级 积极筹划，鼓励，促进【例句】1) The young army officer was promote
26、d to captain.这位年轻的军官被提升为了上尉。2) How can we promote the sales of this product? 我们如何推销这一产品呢？3) We must promote the match carefully. 我们必须认真策划这场比赛。【派生词】 promoter n. 策划者，推销者promotion n. 提升，促销活动11. consult vt. 向咨询，求助 e.g. Before going on a diet, youd better consult your doctor. 节食前，你最好向你的医生咨询一下。 v. 商量，征得同意
27、 e.g. Well consult with representatives of different jobs. 我们会和不同职业的代表商量。 v. 查找，查询 e.g. Consult the timetable to see when the last train leaves. 查一下时间表，看看末班车什么时候开出。12. recommend vt. 推荐；介绍；建议 recommendation n. 建议，提议【常用搭配】1) recommend sth. to sb.= recommend sb. sth.向某人推荐2) recommend sb. to do sth.推荐/劝
28、告某人做某事3) recommend sb. as推荐某人为4) recommend that sb. (should) do sth.建议某人做【例句】1) Our teacher recommended us some new books on this subject. 老师向我们推荐了这个学科的一些新书。2) I recommend he should see a doctor.我建议他去找个医生。3) The old man should listen to the doctors recommendation that he stay in bed. 老人应听从医生卧床休息的建议。
29、13. determine v. 确定；决定 determination n. 决心；果断；坚定【常用搭配】1) determine sth. 决定某事2) determine to do sth. 决心做某事3) determine on (doing )sth. 就做出决定determined adj. 有决心的，决定的（在句中常作定语或状语） 【常用搭配】1) be determined to do sth.下决心/决定做某事2) be determined +从句【例句】1) The police are determined to bring back the missing boy
30、 when his family have given up all hope. 警方决心找回失踪的男孩，而他的家人已经放弃了所有的希望。2) At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。14. urge vt. 敦促，催促 e.g. The UN urged them to honor the peace treaty. 联合国敦促他们尊重这项和平条约。 vt. 强调，竭力主张
31、 e.g. He urged restraint in dealing with the protester. 他强调在应对抗议者时应该保持克制。 n. 冲动，强烈的欲望 e.g. I had an overwhelming urge to kiss him. 我有种冲动要吻他。15. product C/U. 产品，产物【例句】1) They must have new markets for their products.他们的新产品必须有新的市场。2) The plan was the product of many hours of careful thought. 这个计划是长时间仔
32、细思考的产物。【派 生 词】production n. 生产producer n. 生产者，制造者 productive adj. 生产的，多产的productivity n. 产率，生产能力produce n. 产量 U. 产品，农产品 v. 生产【单词辨析】1) product 产品，产物，它主要指工厂制造的产品；也可以用于化学反应的生成物。2) production 指生产或制造产品的行为，即生产过程。3) produce 用作名词时，解释为“产品，产物”，但它常指农产品。16. danger C. 可能引起危险的人或物 U. 一般的“危险”【派 生 词】dangerous a.危险的e
33、ndanger vt. 危及endangered a.面临灭绝的【常用搭配】1) in danger 处于危险之中2) in danger (of )有的危险3) out of danger 脱离危险4) be a danger to 对构成威胁【例句】1) Smoking is a danger to health.吸烟危害健康。2) She was very ill, but is now out of danger. 她病重，但已经脱离了危险。17. service n. 服务【常用搭配】3) at ones service随时为某人做某事4) do sb. a service帮某人的忙
34、5) be of service to sb.对某人有用处 【例句】1) If you need any help, Im at your service.你要是需要帮助，我可以随时帮忙。2) Can I be of service to you in organizing the trip? 你组织这次旅行需要我帮忙吗？【派 生 词】serve vt. “为服务，招待（顾客端）（饭,菜）” vi.（不及物），供职，服役 1) serve as充当，担当2) serve sb. with sth./serve sth. to sb. 给某人端上 3) serve the people/ the
35、 country/ the society 为人民/为国家/社会服务【例句】I hear you have an experience in the Royal Air Force. Is that true?Yes. I served in the Royal Air Force for six years.18. aware adj. 明白的，意识到；有意识的；懂事的，明智的【派 生 词】awareness n. 意识unaware adj. 不知道的，未察觉到的【常用搭配】1) be aware of 察觉，感觉到2) be aware that-clause 知道；意识到3) be a
36、ware wh-clause 知道；体会到4) make sb aware of 使某人意识到【例句】1) He wasnt aware of the danger. 他没有察觉到危险。2) Im well aware that very few jobs are available.我很清楚工作职位很少。19. intended adj. （为而）设计的/打算的【常用搭配】1) be intended for (专为而)设计的/打算的2) intend to do sth 打算做某事【例句】3) The film is intended for the young under 18. 这部电
37、影是专为18岁以下的青少年拍的。4) This was intended to be a picture of a cat.这幅画本来是要画猫的。20. issue n. 要点，关键问题；流出，放出，出版；发行物，刊物 vt. 发行，发布；出来，流出【例句】1) The real issue is that he is the right man to do that. 问题的关键在于他是做那件事的适当人选。 2) I bought the book that day after its issue.这本书发行的第二天我就买了。3) There is a new issue of Christ
38、mas stamps every day. 每年都有新发行的圣诞邮票。4) The new stamp was issued at last.新邮票最终发行了。5) I saw blood issuing from the wound.我看见血从伤口处流出来。【常用搭配】1) the issue of bank notes 钞票的发行2) raise a new issue 提出新论点3) issue in导致issue from 由引起21. claim vt. 声称，宣称 要求，索要【常用搭配】1) claim sth宣称/认领，要求得到2) claim A for B.因为B而要求得到A
39、3) claim that 宣称，宣布【例句】1) After the battle, both sides claimed victory.战争之后，双方都宣称取得了胜利。2) She claimed ownership of the land.她对这块土地的产权提出了要求。3) Can I claim payment for him for the damage?我能代他为其受到的伤害要求赔偿吗？22. convenient adj. 方便的，便利的 convenience n. 方便的【常用搭配】 1) be convenient to /for sb. 对某人说是方便的2) Its c
40、onvenient for sb. to do sth. 做是便利的 3) for convenience 为方便起见4) at ones convenience 为某人方便起见【例句】根据汉语提示完成下列句子。1) Can you come and see me at your convenience? 你能在方便的时候过来看我吗？ 2) Its quite convenient for us to live near the station. 对我们来说，住在车站附近很方便。23. approach v. 接近：靠近 n. 途径，达到的途径或方法；通路： 【常用搭配】1) approach
41、 to sth 的方法，通向的道路2) make an approach to 对进行探讨【例句】1) She heard footsteps approaching from behind. 她听到后面的脚步声逐渐接近。2) Soldiers were guarding all approaches to the palace.士兵们在所有通向宫殿的路口放哨。3) The company has made some approaches to the government. 公司已向政府提出了一些建议。24. share vt. 分享，共有 n. 份额；股份【常用搭配】1) share st
42、h. with sb. 与某人分享某物2) share sth. among/between sb.和某人分担某物3) share (in) sth. 分享、分担4) share the joys and hardships同甘共苦【例句】1) She wont share her secret with us. 她不愿意把她的秘密告诉我们。2) They shared the sweets among the children. 他们把糖分给了孩子。3) I will share (in) the cost with you，and your share of the cost is abo
43、ut $10.我会和你平摊费用, 你的这份费用大概是10美元。4) buy 500 shares in a shipping company购买某航运公司的500股股份 Useful phrases1. be meant to 有义务（责任）做 e.g. You are meant to keep the children out of trouble. 你有责任不让孩子们遇到麻烦。 有意（打算）做 e.g. It was meant to be an apology but it only made her angry. 这原本是为了道歉， 但却只惹她生气。be meant for sth.
44、/sb. 为.准备，设计的e.g. These books are not meant for primary school students. 这些书不是为小学生而编写的。2. even if/though 即使，即便e.g. He will never come even if he was invited. 即使请了他，他也不会来的。Even though I have a masters degree, I cant fill in this form. 尽管我有硕士学位，我还是不会填写这表格。 3. fall for 【常用搭配】1) fall for sb. 被某人所吸引，爱上某人 e.g. They fell for each other at first sight and got married six weeks later. 他们一见钟情，六个星期后就结婚了。2) fall for sth.（轻易）