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1、 http:/ http:/ 1URLE-MailTel/Fax http:/ http:/ 21. Executive Summary1. Executive Summary 2. 2. 2-1. 2-2. 2-3. 2-4. 2-5. 2-7. 2-8. 2-8. 2-9. 3. 3. 3-1. 3-2. 3-3. 3-4. 3-5. 3-6. 3-7. 3-8. 4. 4. 4-1. 4-2. 4-3. 5. 5. 5-1. 5-2. 6. 6. 6-1. 6-2. 6-3. 6-4. 7. 7. 7-1. 7-2. 8. 8. http:/ http:/ 31. Executive S
2、ummary 1. Executive Summary Key-word, 3 1. Executive Summary http:/ http:/ 41. Executive Summary 1. Executive Summary 2121 http:/ http:/ 51. Executive Summary 1. Executive Summary , , ( (3 ) ) http:/ http:/ 61. Executive Summary 1. Executive Summary / / (3-5(3-5) 2) 2 , , , , , , / / http:/ http:/ 7
3、1. Executive Summary 1. Executive Summary 3-53-5 Place Place PromotionPromotion http:/ http:/ 82. 2. 2. 2-1. 2-1. 2-2. 2-2. 2-3. 2-3. 2-4. 2-4. 2-5. 2-5. 2-6. 2-6. 2-7. 2-7. http:/ http:/ 92. 2. ()0(2001. 02. 00 )00(2001 )0(2001. 02. 00 )q 2001. 2 (/)q 2001. 1q q q q 2000. 0 1 - -(/ ) - - - - - - -
4、http:/ http:/ 102. 2. 1967 00 1967 00 http:/ http:/ 112. 2. 1999-00-005,00000,000100,000,000 00,00045.5% 45.5%20.5%10.0%10.0%14.0% http:/ http:/ 12( () ) ( ) 1989.02.22 5,000 10,000 10,000 50,000 1992.12.03 5,000 10,000 10,000 100,000 100% 1996.12.06 20,000 10,000 10,000 300,000 200% 1997.04.02 , 80
5、,000 5,000 5,000 700,000 133% 1999.11.18 120,000 5,000 5,000 3,000,000 25% 2. 2. 1999-00-005,00000,000100,000,0002001-00-002001.00.00 http:/ http:/ 132. 2. , , / / Internet Business & Service LeadingSEROMESoftInternetCommunityBiz.SEROMEComm.InternetShoppingMallSEROMEITITTech.&SolutionManufacturingba
6、se IADBiz.D,Inc.The 1stFree Web to Phone ServiceIn USA Enhancing to EC Biz.Biz.Networking http:/ http:/ 142. 2. Enhancing to EC Biz. Dastaman Enhancing with IM & Pursuing to Asian Community Critical mass (member DB) : 1M within 1Q/2K Launching in US for commercial service with GTE Feasibility Effect
7、 Promotion & Funding Launching & Making a Brand of SEROME NET Image Change & Brand Mktg Start up IT Service in 4Q Aggressive Mktg Modeling as Revenue Biz. of Internet http:/ http:/ 152. 2. ( () ) 1 - -, , ?2001 2003 2 3 4 : , , , (S/W,or / ) , / , ASP, , / , , http:/ http:/ 162. 2. : Market CAP : Ma
8、rket CAP ( : ) 48% 199920002001200220032004 6,00012,00016,00020,00024,00027,500-100%33%25%20%15%199920002001200220032004 3706731,1771,5982,0182,439-82%75%36%26%21%: http:/ http:/ 172. 2. : Market CAP : Market CAP ( : )5,00010,00015,00020,00025,00030,00035,00040,00045,0001998199920002001200220032004U
9、nits in 000s02,0004,0006,0008,00010,0001998199920002001200220032004Units in 000s STBSTB05,00010,00015,00020,0001998199920002001200220032004Units in 000s STBSTB STBSTBv STBSTB v 42%, 42%, 36% 36% v 19991999 http:/ http:/ 182. 2. ( : )M I N O RM I N O RM A J O RM A J O RBrand Holder (OEM)Brand Holder
10、(OEM) Distributor/End-user Distributor/End-user (Brand)(Brand) Operator (S M) Operator (S M)Ex) Digital Platform (Turkey)Ex) Digital Platform (Turkey) NTV+ (Russia), Christian TV (U.K.) NTV+ (Russia), Christian TV (U.K.) PDMC (Taiwan) PDMC (Taiwan) Operator (L)Operator (L) Ex) BskyB (U.K.), Canal +
11、(France) Ex) BskyB (U.K.), Canal + (France) DirecTV (USA,Satellite) DirecTV (USA,Satellite) TCI (USA,Cable) TCI (USA,Cable) M I N O RM I N O RM A J O RM A J O R STB manufactures in STB manufactures in Korea & TaiwanKorea & TaiwanHumaxHumax, Nokia, NokiaKathrein, TechnisatKathrein, Technisat HumaxHum
12、ax, Sagem, Nokia, Sagem, Nokia Echostar, UEC, Samsung Echostar, UEC, Samsung Philips, Pace, Amstrad Philips, Pace, Amstrad Thomson, Panasonic, GI, SA Thomson, Panasonic, GI, SAA AD DC CB BB BA AC CD D http:/ http:/ 192. 2. Market Growth RateRelative Market Share (1.0)30%30%2.02.05% 5% StarsQuestionm
13、arksCash cowsDogs15% 1 1 2 2 3 3 4 420012001()(%) (%)20032003()(%) (%)0.50.5 BCG MatrixBCG MatrixBPMBPM(Business Portfolio Management)(Business Portfolio Management) http:/ http:/ 202. 2. Business Positioning Business Positioning 1-4 DB Contents MBC/SBSAuctionSky LoveSEROME CALL/SEROME NETSEROME Com
14、munity/ ( : ) http:/ http:/ 212. 2. 1999-00-00 : , , , s/w , : (, ) http:/ http:/ 222. 2. ( : ) http:/ http:/ 232. 2. 200120012003200320052005 1 2 3 4 DB(+) http:/ http:/ 242. 2. 01,0002,0003,0004,0005,000200120022003 50125150020406080100120140160200120032005 : : : http:/ http:/ 252. 2. 2001. 2. 200
15、1. 2. : : 0 0 2001. 12. 2001. 12. : : 000012 1 21, 01, 01, 01, 01, 01, 01, 01, 02 22 22 22 22 22 22 22 2q. . q. . q. . q. . q. . q. . http:/ http:/ 262. 2. 2001. 2. 2001. 2. q (1967(1967) ) -000 000 - - -q (1967(1967) ) -000 000 -000 000(/000) - - -q (1967(1967) ) -000 000 -000 000(/000) - - -q (196
16、8(1968) ) -000 000 - - -q (1967(1967) ) -000 000 -000 000(/000) - - -q (1967(1967) ) -000 000 -000 000(/000) - - - http:/ http:/ 273. 3. 3-1. 000 3-1-1. 3-1-1. 3-1-2. 3-1-2. / / 3-1-3. 3-1-3. 3-1-4. 3-1-4. 3-1-5. 3-1-5. 3-1-6. 3-1-6. 3-1-7. 3-1-7. 3-1-8. 3-1-8. 3-1 3-1. 1 3-2. 2 3-3. 3 http:/ http:/
17、 28 3. 3. - . , , , SYSTEM ( : Security ) http:/ http:/ 29 3. 3. ( : Security ) - Video door phone - Inter Phone - Home Automation - DVR (Digital Video Record) - CCTV (Closed Circuit Tele Vision system) - IAS, ISS - Module - Nurse call System - System (, , , SYSTEM) - - , http:/ http:/ 30 3. 3. ( :
18、)q Create the Innovation by Internet Oriented Business : New Concept, New Revenue Modelq Globalization by Worldwide Franchise Biz. Enhancingq Leading NextGen IT Technologies & Biz. Trendsq The First Free Web-to-Phone Internet Telephony Serviceq Making a Worldwide Brand Awareness as Innovated Concept
19、q Create a New Revenue Model in Current Internet Industry and a Distinct Valuation compare with “Yahoo”, “Daum”, etc.q Leading SEROME e-Biz.(SEROME NET, Community, etc.) and Making the Synergy Effect http:/ http:/ 31 3. 3. ( : )q Free Long Distance & Intl Calls to Anywhere in S. Korea Calls are made
20、 from Web browsers to regular phone #s Call minutes are purchased from established TELCOs Sponsored by internet banner ADs - One AD for every 30 seconds of call timeSEOULNew YorkSEROME IT Server()Free! Simple! Convenient! http:/ http:/ 32 Service - Web to Phone as VoIP Community - DataMan enhancing
21、- Instant Messanger Entertainment - Movie Contents - Music Contents - Sports Contents - Comics, etc. E-Commerce - ShopclubBASIC Service Search & Directory Service Business Home News Stock Reference Weather . . 3. 3. ( : ) http:/ http:/ 33 3. 3. ( : )Free SectionCharged SectionSubscriber/PC&Modem(Sen
22、der)ISP & TelcoCarrierReceiver/TelephoneVega Server(Call Router)INTERNETSubscriber/PC&LAN(Sender)TelcoCarrierITGateWayCall Info.Packet Data http:/ http:/ 34 3. 3. ( () ) 1 - -, , ?2001 2003 2 3 4 : , , , (S/W,or / ) , / , ASP, , / , , http:/ http:/ 35/ / Larger Tanker Larger Tanker Small TankerSmall
23、 TankerContainerContainerHigh-Grade CargHigh-Grade Cargo oLow-Grade CargoLow-Grade CargoLarge BulkLarge BulkSmall BulkSmall BulkLiquid GasLiquid Gas Highly Attractive Segments Highly Attractive Segments First First ClassClass 2nd 2nd ClassClass First First ClassClass SmallSmall 3. 3. http:/ http:/ 3
24、6q Residential Internet Users Residential Internet Users Convenience; do not have to log off q Company friendly Users Company friendly Users DataMan subscribers, SEROME NET registrant, etc.q Teenagers & College students Teenagers & College studentsq Office workers Office workers SOHO SOHO 3. 3. http
25、:/ http:/ 37InternetTelecom Portal Service Service PC to PC Internet Phone vs Minor :500(99) : 21,972(99) : 11,616(99)/ / 3. 3. ( : ) http:/ http:/ 38 / / , , , , 3. 3. M I N O RM I N O RM A J O RM A J O RBrand Holder (OEM)Brand Holder (OEM) Distributor/End-user Distributor/End-user (Brand)(Brand) O
26、perator (S M) Operator (S M)Ex) Digital Platform (Turkey)Ex) Digital Platform (Turkey) NTV+ (Russia), Christian TV (U.K.) NTV+ (Russia), Christian TV (U.K.) PDMC (Taiwan) PDMC (Taiwan) Operator (L)Operator (L) Ex) BskyB (U.K.), Canal + (France) Ex) BskyB (U.K.), Canal + (France) DirecTV (USA,Satelli
27、te) DirecTV (USA,Satellite) TCI (USA,Cable) TCI (USA,Cable) M I N O RM I N O RM A J O RM A J O R STB manufactures in STB manufactures in Korea & TaiwanKorea & TaiwanHumaxHumax, Nokia, NokiaKathrein, TechnisatKathrein, Technisat HumaxHumax, Sagem, Nokia, Sagem, Nokia Echostar, UEC, Samsung Echostar,
28、UEC, Samsung Philips, Pace, Amstrad Philips, Pace, Amstrad Thomson, Panasonic, GI, SA Thomson, Panasonic, GI, SAA AD DC CB BB BA AC CD D( : ) http:/ http:/ 39 / / , , , , 3. 3. : : Voice Market Voice Market 989920002001200219,42920,91621,55422,66324,222 10,28320,77211,30012,29314,013 9181,0561,4281,
29、6261,908 3008441,1851,6261,908 20,34721,97222,98224,28926,130 10,58311,61612,72813,90716,604 Remark : (/) (KISDI) http:/ http:/ 4002,0004,0006,0008,00010,00012,00014,00019992000(e)2001(e)050,000100,000150,000200,000250,000300,000350,000400,000450,00019992000(e)2001(e): 3. 3. : : Security Security ht
30、tp:/ http:/ 41 SpaceBuildersSpaceBuilders 1 1 2 2 3 3 4 4 5 5 6 6 3. 3. http:/ http:/ 42 , 3. 3. SEROMECALL vs InternetSEROMECALL vs Telecom Internet Site Portal Site(, ) Site(Yahoo, ) , Site (Contents ) Internet Phone Competition Limitation Coverage( ) (PC/Internet) New Internet Concept/ http:/ htt
31、p:/ 43q Technologies Technologies Proprietary Split-323 Architecture SCALABILITY : Thousands of concurrent calls per server FLEXIBILITY : Ability to connect to multiple ITSPs(US) Very small Java applet 150kBq First to Market Leadership First to Market Leadership Preemptive position Brand-new applica
32、tion of VoIP capability Aggressive partnership with portal site planned in the initial deployment stageq Relief established Special Type Telco or ISP Relief established Special Type Telco or ISP Much different from low cost service Perfectly targeted audience generation , 3. 3. http:/ http:/ 44 , ,
33、( ) 3. 3. http:/ http:/ 45 , , ( ) 3. 3. q First-time user must register before using the serviceq During registration, a small Java applet is automatically downloaded and installed Downloading is required only once All user DB and info. Shared with SEROME NETq When the user logs on to the , the Ser
34、omecall applet is presentedq User dials the number to be called and clicks on the dial buttonq Microphone and speaker on the users PC environment are used to talk with regular phone on the destination caller( : ) http:/ http:/ 46 / / 3. 3. http:/ http:/ 47 3. 3. q Revenue : 50won/minutes Revenue : 5
35、0won/minutes 2 banners ads flashed per minutes q Cost : 22won/minutes Cost : 22won/minutes average local call price to TELCOsq Gross Margin : 28won/minutes expected Gross Margin : 28won/minutes expected( : ) http:/ http:/ 48 / 3. 3. http:/ http:/ 49 - e-Marketing (e-CRM) 3. 3. http:/ http:/ 50 20002
36、0002001200120022002 CYBER APTCYBER APTAPTAPT5,6005,60024,00024,00040,00040,000APTAPT 24,00024,00035k(35k()/45k()/45k() )28028048048040040050k/20k/10k50k/20k/10k: : 1,0081,0082,8802,8807,6807,6801 1:15k:15k/ /X XX X,2.3,2.3:10k:10k(contents(contents) )* *210210360360960960OFF-Line BizOFF-Line Biz* *4
37、204207207201,9201,920 * *1,2881,2884,4404,44010,96010,960CyberCyber 2,5002,50015,00015,00027,00027,000 200020002001200120022002 NET-WORKNET-WORK, SI, SI5,0005,0002,0002,0002,0002,00010,00010,00015,00015,00020,00020,000 4,8004,80010,00010,00010,00010,000 19,80019,80027,00027,00032,00032,000 3. 3. htt
38、p:/ http:/ 51 Technology Map Technology Map 1999 1999 2000 2000 200120012002 2002 2003 2003 3. 3. http:/ http:/ 52 , , , 1999-00-002000. 00. 00 3. 3. http:/ http:/ 53 1996199719981999200020012002 FTA(Free-To-Air)Q4Common Interface Q3CASViaccessQ4MediaguardQ1CryptoworksQ4IrdetoQ4Conax Q2Nagravision Q
39、2 Q4 Q3High-end Q3 Q1Q1 Q2 ( ( ) ) 3. 3. ( : ) http:/ http:/ 54 3. 3. 35 http:/ http:/ 55 , , , 2001200120022002( (計計) )20032003( (計計) )2001.1/42001.1/42001.2/42001.2/42001.3/42001.3/42001.4/42001.4/4計計 1 2 3 4 DB(+) 3. 3. http:/ http:/ 56890,4199,500,000,000165,563,238600,000,0001,286,16012,000,000
40、,000202,309,092800,000,000 , , , 3. 3. ( : ) http:/ http:/ 57 200320032001200120022002 1 2 31 1 * / 3. 3. http:/ http:/ 584. 4. 4. 4-1. 4-1. 4-1. 4-1. 動因動因 4-3. 4-3. http:/ http:/ 594. 4. / http:/ http:/ 604. 4. 動因動因 1 1 2 2 3 3 http:/ http:/ 61 CTICTI UMS UMS IP/CP IP/CP 9,0009,000( (0.45%)0.45%) -
41、 CYBER APT (- CYBER APT () ) - NET-WORK - NET-WORKCYBER TOWNCYBER TOWN-WEB Camera -WEB Camera - - -WEBTEAM -WEBTEAM -WEB PROMOTION-WEB PROMOTION 25,00025,000( (6.58%)6.58%) - CYBER APT- CYBER APT , CONTENTS, CONTENTS -T-LAN-T-LAN-ADSL-ADSL- - - - - CYBER APT (- CYBER APT () ) - NET-WORK - NET-WORK 4
42、. 4. ( : ) http:/ http:/ 624. 4. Humax U.K (Belfast in U.K)Humax U.K (Belfast in U.K)Humax GmbH (Frankfurt in Germany)Humax GmbH (Frankfurt in Germany)Humax Gulf (Dubai in U.A.E)Humax Gulf (Dubai in U.A.E)Chakir(Germany)Chakir(Germany)A&C ElectronicsA&C ElectronicsTurkeySocomosatSocomosatTunisTeka P
43、ortuguesaTeka PortuguesaPortugalSpace TVSpace TVAfricaWicomWicomUkraineIMSIMSU.A.E.YamaniYamaniMoroccoDaly Export CommunicationDaly Export Communications sEgyptTuhamiTuhamiBelsatBelsatSwitzerlandS K OrbitS K OrbitIsraelVideo & SuonoVideo & SuonoFlemmingFlemmingEurosatEurosatSMSSMSWilliams Global Acc
44、essWilliams Global AccessTurbosatTurbosatWisatWisatWeissWeissNevelingNevelingDoebisDoebisAlltechAlltechCustomerGreeceDenmarkFranceUnited KingdomGermanyCountryMikrovisatos ServisasMikrovisatos ServisasLithuaniaMini GaleriaMini GaleriaHungaryGeneral SateliteGeneral SateliteUniversal CommunicationsUniv
45、ersal CommunicationsRussiaData ExpressData ExpressMaltaSatecSatecDacommDacommAustriaBando TradingBando TradingSpainCardmaniaCardmaniaMediasatMediasatItalyCustomerCountrySpace TVSpace TV ( : ) http:/ http:/ 635. 5. 5. 5-1. 5-1. 5-2. 5-2. http:/ http:/ 645. 5. : , , () Leased Line- Servers & G/Ws : 11
46、0(99)/300(2K)- 10/100 mbps switch : 500(99)- Back up G/W : 800(99)/1000(2K)- DB Server : 50- : 81x4=324(99)/10(2K)- (120-25) : 30(99)/100(2K) Remark : (992000 Biz. Yr.)Total- 99 : 206,240,000- 2000 : 420,000,000( : ) http:/ http:/ 655. 5. http:/ http:/ 666. 6. 6. 6-1. 6-1. 6-2. 6-2. 6-3. 6-3. 6-4. 6
47、-4. -, , , ( ), http:/ http:/ 676. 6. 2000200012001200160016002000200024002400280028002102103003002500250038038058058013001300600600800800( () )200120012002200220022002 80% 80% 800800320032003600360042004200 : 40%: 40% : 10%: 10% : 10%: 10%: 10%: 10% : 30%: 30%( : ) http:/ http:/ 686. 6. (:,%)* 300
48、, 7,470 19971998199920003 2000 (E )( 2 0 0 0 )( %). 2,478 2,063 8,205 9,917 31,052 76.2%22,847278.5% (1) 1,064 1,050 6,526 7,990 27,867 68.4%21,341327.0% (2) 1,414 1,013 1,679 1,927 3,185 7.8%1,50689.7%. 3,395 3,364 2,950 4,907 9,676 23.8%6,726228.0% (1) 466 574 249 1,620 1,680 4.1%1,431574.7% (2) 2
49、,923 2,787 2,699 3,285 7,995 19.6%5,296196.2% (3) 6 3 2 2 1 0.0%1-50.0% 5,873 5,427 11,155 14,824 40,728 100.0%29,573265.1%. 2,561 3,217 1,974 4,233 3,613 8.9%1,63983.0%. 2,051 581 418 450 - 0.0%4 18-100.0% 4,612 3,798 2,392 4,683 3,613 8.9%1,22151.0%. 700 700 3,000 3,000 4,500 11.0%1,50050.0%. 2,62
50、3 2,623 23,453 57.6%20,830794.1%. 561 929 3,140 4,518 9,162 22.5%6,022191.8% 1,261 1,629 8,763 10,141 37,115 91.1%28,352323.5% 5,873 5,427 11,155 14,824 40,728 100.0%29,573265.1% ( : ) http:/ http:/ 696. 6. (:,%)* 2000 : 5 , 15 1997199719981998199919992000(1-3)2000(1-3)2000(E)2000(E) 7,357 9,035 15,