高级商务英语教案-- .docx

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1、精品名师归纳总结教案课程名称：高级综合商务英语授课班级： 14 级商务英语本科1,3 班授课老师：钟擎所在部门：外语系教 研 室：商 务 英 语学期： 2021 至 2021 学年第一学期广 东 理 工 学 院 教 务 处 制可编辑资料 - - - 欢迎下载精品名师归纳总结广东理工学院教案撰写说明一、授课时间：用阿拉伯数字书写。二、授课方式：在相应选项前打。三、授课时数：用阿拉伯数字 , 如节。四、授课题目：填写教学章节或主题。五、教学目的：分把握、熟识、明白三个层次填写，可依据实际需要取舍建议全部写明。六、教学重点及难点：依据实际情形填写。七、教学方法及手段：如举例讲解、多媒体讲解、模型讲解

2、、实物讲解、挂图讲解、音像讲解等。八、教学过程及内容：按复习、引导、讲授新课、稳固、小结等步骤进行。九、作业布置：写明课本或练习册的章、节、页、题。老师自拟题时，需写出题目的内容。十、教学后记：填写老师通过本次课教学，有何心得体会及今后改良提高的一些设想。可编辑资料 - - - 欢迎下载精品名师归纳总结学期授课方案编制说明可编辑资料 - - - 欢迎下载精品名师归纳总结本学期大纲要求学时数本学期教学周数教学大纲名称、 版本、 文号可编辑资料 - - - 欢迎下载精品名师归纳总结本学期周学时数本课程学期总时数本学期使用教材名称、 主编、 版本高级综合商务英语可编辑资料 - - - 欢迎下载精品名

3、师归纳总结讲授试验实习实训课复习课异其考核动及必机动要说明中节假日占用事项其它可编辑资料 - - - 欢迎下载精品名师归纳总结学期授课方案表可编辑资料 - - - 欢迎下载精品名师归纳总结周次章节名称及主要内容授课节数作业备注可编辑资料 - - - 欢迎下载精品名师归纳总结132333435363738393103113123可编辑资料 - - - 欢迎下载精品名师归纳总结可编辑资料 - - - 欢迎下载精品名师归纳总结周次章节名称及主要内容授课节数作业备注可编辑资料 - - - 欢迎下载精品名师归纳总结13314315 Presentation of course design316 Fin

4、al test3教研室主任组长：系部 负责人：可编辑资料 - - - 欢迎下载精品名师归纳总结授课时间第 7 周第 1 次课授课时数3可编辑资料 - - - 欢迎下载精品名师归纳总结授课方式请打理论课 争论课 试验课 习题课 其 他 可编辑资料 - - - 欢迎下载精品名师归纳总结授课题目教学章、节或主题：Unit 7 Mass Customization-Text A BMW Drives Germany教学目的、要求分把握、熟识、明白三个层次：1 To master key words and expression2 To improve competence of translating

5、 and interpreting教学重点及难点：1 To learn how to paraphrase in English2 To learn how to grasp key points in comprehensive reading3 To simulate the live conference to form a similar surroundings to students to do interpretation教学方法及手段：Situational teaching, Role-play, FCM教学过程与教学内容：Step 1 Lead-in1. Dictation

6、.2. Study the two Quotations on page 137.3. Background Information Introduction- Mass Customization.Step II Case study1 A warm-up discussion on the four faces of Mass Customization and answer the following questions.My Muesli, the manufacturer of cereal food, enables the users to customize a food pr

7、oduct through online interaction.Q1. What is“ customization”. Do you likMeuMesyli s customizing its cereal foo.dWhy or why not.However, the company neglected robust processes of mass customization. Whenever a report on customers favor was published, the manufacturing capacity was insufficient. For l

8、ack of human labor mixing mueslifrom about 65 different categories of options by hand, the company had to turn down prospective customers by setting a daily order limit.Q2: Is there any solution to this problem.Q3: What lessons of potential risks of customization can be learnt from this case.可编辑资料 -

9、 - - 欢迎下载精品名师归纳总结教学过程与教学内容：Q4: In your opinion, what products are more suitable for mass customization. Step III Text analysis - BMW Drives Germany1 Present a brief introduction and structure of the textPara.Main TopicsPara. 1-4BMW s mass customization used as a marketing devicenad an effective mean

10、s of injecting flexibility into BMW.Para. 5-8BMW symbolic of German economy.可编辑资料 - - - 欢迎下载精品名师归纳总结Para. 9-11Para. 12-18BMW s highly automated Leipzig plant conducive to mass customization.BMW s attempt to handle the key issues of mass customizationw: orkforce flexibility, production capacity expan

11、sion, product-line expansion.可编辑资料 - - - 欢迎下载精品名师归纳总结2. 20 minutes given to students to preview the text and finish the exercise IReading Comprehension on P144, then check the answers with detailed analysis.Note: Students should identify the relative information in the text to explain their choice.

12、Answers: CDBACAAC3 Paragraphs analysis1) Analysis of Part 1 Para. 1-4 QuestionsofPart 1:.Q1. What s the main idea of Part I Par-a4.1.BMW used mass customization to promote its sales as a handy marketing device and to inject flexibilityinto almost every aspect of the company, particularly, manifested

13、 by its ability to cater for fickle customer desires and its rhythm of work.Q2. What does“ heavily unionized workforce”Wmheaatnc.hanges have been brought about by the deals BMW struck with its workforce.1 A union is a group of workers who have come together to make collective decisions about their w

14、ork and their working conditions. Heavily unionized workforce means that a relatively high proportion of employees belong to a union.2 A number of challenges can arise for a company to manage a heavily unionized workforce, especially because of lack of flexibility. Union workers often work sethours,

15、 and they must take a certain number of breaks during the day, no matter how heavy or how light the workload. Deals BMW struck with its workforce enabled it to bring in new ways of working and manage its workforce more or less in accordance with production demands.可编辑资料 - - - 欢迎下载精品名师归纳总结Words and E

16、xpressions Of Part 1.fickle Para. 3.adj. characterized by erratic changeableness or instability, especially with regard to affections or attachments.synonym: capricious.example:The company must face the challenge of meeting fickle market demands in a new, uncertain economy.juggle Para. 4.v. to keep

17、several simultaneous activities in motion or progress at one time.example:He is an expertly project manager who can juggle multiple projects and still make progress on each.Sentence Interpretation Of Part 1.1. Your BMW dealer will be happy to oblige with as many changes as you care to make, until a

18、cutoff point: six days before your particular car goes into production.Line 7, Para. 1.Your BMW dealer will be happy to do a favor by making as many changes as you care to, until a point of termination.2. BMW does not break out details of the additional revenue, but given the profit margins on many

19、add-ons, “ it liske a big dollop of cream on the cake”,says Peter Schmidt, a British-based auto-industry consultant. Line 6, Para. 2.BMWdoes not categorize specific information of the additional revenues generated by itsmany add-ons, but on the condition of their profit margins, it s just like addin

20、g a b cream onto the cake.2) Analysis of Part 2 Questions of Para.5-8:.What s the main idea of Part II Para. 5 -8.BMWis in some ways symbolic of German economy, which is resurgent from economic straitjacket but still hindered by both internal and external counter-forces.Q2: What are internal and ext

21、ernal counter-forces which hinder German economy.Internal: Littlesign ofsubstantive change inthe system of labor relations, hindering productivity level.External: Low-cost competition from Asia and East Europe.可编辑资料 - - - 欢迎下载精品名师归纳总结Words and expressions:.formidable Para. 6.adj. difficult to undert

22、ake, surmount, or defeat.synonym: awesome.example:Asthe workshop of world, China has become a formidable trading power to be reckoned with, causing other countries to view its massive potential market with hope and its cheap products with fear.upswing Para. 7.n. an increase, as in movement or busine

23、ss activity.synonym: surge.example:There is anupswing of prices on the stock market.Sentences analysis and paraphrase:1. Faced with low- cost competition from Asia and Eastern Europe, he says, “ manyGermanfirms did their homework, and now they are benefiting from it.Line 1, Para. 8”“ Do one s homewo

24、rk ” is an idiomatic expression which means“ to study a subject or situati carefully so that one knows a lot about it and can deal with it successfully.4. 5 minutes given to students to sum up the main idea of Part 1 & Part 2 according to their own understanding.Step IV AssignmentAsk Ss to translate

25、 the 10 sentences in Ex.2 Blank-filling.作业布置preview the part 3 and part 4 and finish the exercises.教学后记可编辑资料 - - - 欢迎下载精品名师归纳总结授课时间第 8周第 1 次课授课时数3可编辑资料 - - - 欢迎下载精品名师归纳总结授课方式请打理论课 争论课 试验课 习题课其 他 可编辑资料 - - - 欢迎下载精品名师归纳总结授课题目教学章、节或主题：Unit 7 Mass Customization-Text A BMW Drives Germany教学目的、要求分把握、熟识、明白三

26、个层次：1 To master key words and expression2 To improve competence of translating and interpreting教学重点及难点：1 To learn how to paraphrase in English2 To learn how to grasp key points in comprehensive reading3 To simulate the live field to form a similar surroundings to students to do business affairs教学方法及

27、手段：Situational teaching, Role-play, FCM教学过程与教学内容：Step 1 Lead-in1 Review the main points that Ss learned last week. 2 Ss Presentation.Step II Text analysismainly about Analysis of Part 3 and Part 4. 1 Review words and expressions in Part 1&22 Analysis of Part 3 Para. 9-Para. 11 Questions :.Q1. What s

28、 the main idea of Part III Para. 9-11.BMW s highly automated assembly line, sophisticated logistics and effective communication with key suppliers in Leipzig plant enable BMW to manufacture customized cars with impressively high efficiency and reliability.Q2. What is the striking feature of BMW s hi

29、ghly sophisticated logistics in Leipzig.On a highly automated assembly line, workers stationed at regular intervals reach back for components in wire baskets rigorously sorted into the right sequence.可编辑资料 - - - 欢迎下载精品名师归纳总结Words and Expressionsdisrupt Para.11 v. to interrupt or impede the progress,

30、 movement, or procedure of.synonyms: hinder, obstruct.example:Sentences analysis and paraphrase:.The complexity is visible to the naked eye. Line 8, Para. 10.“ The naked eye” means “ the eye unassisted by an optical instrument, such as a telescope, microscope, or spectacles”.In the sentence,“ visibt

31、hlee tnoaked eye” means “ very easy to see”.Analysis of Part 4 Para. 12-Para. 18 Questions about Part 4:.Q1. What s the main idea about Part IV Para. 12-18.To achieve a balance between revenues and costs, BMW is striving to inject flexibility into its workforce, expand its production capacity and di

32、versify its product-line.Q2. What had BMW intended to achieve through the acquisition of Rover.BMW had intended to achieve a goal of turning the company into a two-brand company, one for the mass market and one for a premium brand.Words and Expressions :.canvass Para. 13v. to examine carefully or di

33、scuss thoroughly.synonym: scrutinize.example: The poll canvassedthe views of almost eighty economists.fuel Para. 18v. to support or stimulate the activity or existence of.synonyms: stir, provoke.example:The price upswing of crude oil fuels the soaring material cost of textile industry.可编辑资料 - - - 欢迎

34、下载精品名师归纳总结Sentence Interpretation and paraphrasing.1. Putting BMW on a more efficient footing at home has enabled it to expand its product line in all directions. Line 1, Para. 16 .Managing BMW at home in Britainon a more efficient basis.2. But other analysts such as CardiffreckosnRthast BMW can con

35、tinue to forge aheadbecause of the skillfulmanagement of its brandname and underlying business. Line 11, Para. 17.think that BMWcan continue to make strongprogress steadily because of the skillful management of its brand name and core business.Step IIIExercisesStep IVPractical teaching section-Debat

36、eAdvantages and disadvantages of Mass Production and Mass Customization Hold a Debate CompetitionStep V Conclusion作业布置Review the text and finish the translation on 11教学后记可编辑资料 - - - 欢迎下载精品名师归纳总结授课时间第 9周第 1次课授课时数3可编辑资料 - - - 欢迎下载精品名师归纳总结授课方式请打理论课 争论课 试验课 习题课其 他 可编辑资料 - - - 欢迎下载精品名师归纳总结授课题目教学章、节或主题：Un

37、it 12 Entrepreneurship-Text A Can Red Wine Help You Live Forever.教学目的、要求分把握、熟识、明白三个层次：1 To master key words and expression2 To improve competence of translating and interpreting教学重点及难点：1 To learn how to paraphrase in English2 To learn how to grasp key points in comprehensive reading3 To simulate the

38、 live field to form a similar surroundings to students to do business affairs教学方法及手段：Situational teaching, Role-play, FCM教学过程与教学内容：Step I Lead-in1. Background information introduction2. Listening Practice on Page276Step II Text analysis -Text A Can Red Wine Help You Live Forever. 1 Ask students to p

39、review the whole text and outline the structure2 Present a brief introduction and structure of the textStructural AnalysisPara.Main TopicsPara. 1-3Introduction to the effect of resveratrol and the company Sirtris.Para. 4-16The process of Sirtris establishment and Westphal s working conditi Para. 17-

40、26The future development of Sirtris and its owners major concerns.可编辑资料 - - - 欢迎下载精品名师归纳总结3. Analysis of Part 1 Para. 1-3 Questions :Q1. What s the main idea of Part I Para. 1-3.This part introduces the three main factors of the text: the productresveratrol, the companySirtris and the entrepreneur W

41、estphal, which consists of the quintessential part of the whole story.Q2. What is Sirtris goal.In fact, Sirtris is a lab which focuses on the research of medicines that can boost people and slow their aging process. Resveratrol is one of its product.Q3. Is it easy for Sirtris to develop such kind of

42、 medicines.No. For all that to happen, Sirtris must spend many years doing the research about the medicine functions. Besides, it has to take many risks to venture into this biochemical field. To achieve its goal, it must have a dreamer, a science whiz and a riverboat gambler.Words and expressions:u

43、nprepossessing Para.2不吸引人的。不讨人喜爱的adj. not very attractive or noticeableexample:Despite his unprepossessingappearance, he was very popular with women. in the wake of Para. 2在.后面，紧随其后If something, especially something bad, happens in the wake of an event, it happens afterwardsand usually as a result o

44、f it. example:Famine followed in the wake of the drought. in somebody s/something s wake behind or after someone or somethingexample:The car left clouds of dustin its wake. retard Para. 4阻碍，阻滞，抑制vt. to delay the development of something, or to make something happen more slowly than expected= slow down example:Cold weather retards the growth of many plants.synonyms: delay, hold up, slow down, obstruct Sentence Interpret