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1、精选学习资料 - - - - - - - - - 教案课程名称：高级综合商务英语授课班级： 14 级商务英语本科 1,3 班授课老师：钟擎所在部门：外语系教 研 室：商 务 英 语学 期： 2022 至 2022 学年第一学期广 东 理 工 学 院 教 务 处 制名师归纳总结 - - - - - - -第 1 页,共 20 页精选学习资料 - - - - - - - - - 广东理工学院教案撰写说明一、授课时间：用阿拉伯数字书写；二、授课方式：在相应选项前打；三、授课时数：用阿拉伯数字 , 如节；四、授课题目：填写教学章节或主题；五、教学目的：分把握、熟识、明白三个层次填写,可依据实际需要 取
2、舍建议全部写明；六、教学重点及难点：依据实际情形填写；七、教学方法及手段：如举例讲解、多媒体讲解、模型讲解、实物讲 解、挂图讲解、音像讲解等；八、教学过程及内容：按复习、引导、讲授新课、稳固、小结等步骤 进行；九、作业布置：写明课本或练习册的章、节、页、题；老师自拟题时,需写出题目的内容；十、教学后记：填写老师通过本次课教学,有何心得体会及今后改良 提高的一些设想；名师归纳总结 - - - - - - -第 2 页,共 20 页精选学习资料 - - - - - - - - - 学期授课方案编制说明本学期大纲要求学时数教学大纲本学期教学周数名称、 版本、 文号高级综合商务英语本学期周学时数本学期
3、使用教材本课程学期总时数名称、 主编、 版本讲授 试验 实习实训课 复习课其考核异 动 及 必 要 说 明 事 项中机动节假日占用其它名师归纳总结 - - - - - - -第 3 页,共 20 页精选学习资料 - - - - - - - - - 学期授课方案表周次章节名称及主要内容授课作业备注节数1 3 2 3 3 3 4 3 5 3 6 3 7 3 8 3 9 3 10 3 11 3 12 3 名师归纳总结 - - - - - - -第 4 页,共 20 页精选学习资料 - - - - - - - - - 周次章节名称及主要内容授课作业备注节数13 3 14 3 15 Presentati
4、on of course design 3 16 Final test 3 教研室主任组长：系部 负责人：名师归纳总结 - - - - - - -第 5 页,共 20 页精选学习资料 - - - - - - - - - 授课时间第7 周第 1 次课授课时数3 授课方式理论课 争论课试验课 习题课 其他请打授课题目教学章、节或主题：Unit 7 Mass Customization-Text A BMW Drives Germany 教学目的、要求分把握、熟识、明白三个层次：1 To master key words and expression 2 To improve competence
5、of translating and interpreting 教学重点及难点：1 To learn how to paraphrase in English 2 To learn how to grasp key points in comprehensive reading 3 To simulate the live conference to form a similar surroundings to students to do interpretation 教学方法及手段：Situational teaching, Role-play, FCM 教学过程与教学内容：Step 1
6、Lead-in 1. Dictation. 2. Study the two Quotations on page 137. 3.Background Information Introduction- Mass Customization. Step II Case study 1 A warm-up discussion on the four faces of Mass Customization and answer the following questions. My Muesli, the manufacturer of cereal food, enables the user
7、s to customize a food product through online interaction. Q1. What is “ customization” . Do you like My Muesli s customizing its cereal food . Why or why not. However, the company neglected robust processes of mass customization. Whenever a report on customers favor was published, the manufacturing
8、capacity was insufficient. For lack of human labor mixing muesli from about 65 different categories of options by hand, the company had to turn down prospective customers by setting a daily order limit. Q2: Is there any solution to this problem. Q3: What lessons of potential risks of customization c
9、an be learnt from this case. 名师归纳总结 - - - - - - -第 6 页,共 20 页精选学习资料 - - - - - - - - - 教学过程与教学内容：Q4: In your opinion, what products are more suitable for mass customization.Step III Text analysis - BMW Drives Germany 1 Present a brief introduction and structure of the text Para.BMWMain TopicsPara. 1-
10、4s mass customization used as a marketing device a nd an effective means of injecting flexibility into BMW. Para. 5-8 BMW symbolic of German economy. Para. 9-11 BMWs highly automated Leipzig plant conducive to mass customization. Para. 12-18 BMWs attempt to handle the key issues of mass customizatio
11、n: workforce flexibility, production capacity expansion, product-line expansion. 2. 20 minutes given to students to preview the text and finish the exercise I Reading Comprehension on P144, then check the answers with detailed analysis. Note: Students should identify the relative information in the
12、text to explain their choice. Answers: CDBACAAC 3 Paragraphs analysis 1 Analysis of Part 1 Para. 1-4 Questions of Part 1: . Q1. What s the main idea of Part I Para. 1-4. . BMW used mass customization to promote its sales as a handy marketing device and to inject flexibility into almost every aspect
13、of the company, particularly, manifested by its ability to cater for fickle customer desires and its rhythm of work. .Q2. What does “ heavily unionized workforce” mean. What changes have been brought about by the deals BMW struck with its workforce. . 1 A union is a group of workers who have come to
14、gether to make collective decisions about their work and their working conditions. Heavily unionized workforce means that a relatively high proportion of employees belong to a union. . 2 A number of challenges can arise for a company to manage a heavily unionized workforce, especially because of lac
15、k of flexibility. Union workers often work set hours, and they must take a certain number of breaks during the day, no matter how heavy or how light the workload. Deals BMW struck with its workforce enabled it to bring in new ways of working and manage its workforce more or less in accordance with p
16、roduction demands. 名师归纳总结 - - - - - - -第 7 页,共 20 页精选学习资料 - - - - - - - - - Words and Expressions Of Part 1 . fickle Para. 3. adj. characterized by erratic changeableness or instability, especially with regard to affections or attachments . synonym: capricious . example:The company must face the cha
17、llenge of meeting fickle market demands in a new, uncertain economy. . juggle Para. 4. v. to keep several simultaneous activities in motion or progress at one time . example:He is an expertly project manager who can juggle multiple projects and still make progress on each. Sentence Interpretation Of
18、 Part 1 . 1. Your BMW dealer will be happy to oblige with as many changes as you care to make, until a cutoff point: six days before your particular car goes into production. Line 7, Para. 1. Your BMW dealer will be happy to do a favor by making as many changes as you care to, until a point of termi
19、nation. .2. BMW does not break out details of the additional revenue, but given the profit margins on many add-ons, “ it like a big dollop of cream on the cake” ,says Peter Schmidt, a British-based auto-industry consultant. Line 6, Para. 2 BMW does not categorize specific information of the addition
20、al revenues generated by its many add-ons, but on the condition of their profit margins, its just like adding a bcream onto the cake. 2 Analysis of Part 2 Questions of Para.5-8: . Whats the main idea of Part II Para. 5 -8. . BMW is in some ways symbolic of German economy, which is resurgent from eco
21、nomic straitjacket but still hindered by both internal and external counter-forces. . Q2: What are internal and external counter-forces which hinder German economy. Internal: Little sign of substantive change in the system of labor relations, hindering productivity level 名师归纳总结 .External: Low-cost c
22、ompetition from Asia and East Europe. 第 8 页,共 20 页- - - - - - -精选学习资料 - - - - - - - - - Words and expressions: . formidable Para. 6. adj. difficult to undertake, surmount, or defeat . synonym: awesome . example: As the workshop of world, China has become a formidable trading power to be reckoned wit
23、h, causing other countries to view its massive potential market with hope and its cheap products with fear . upswing Para. 7. n. an increase, as in movement or business activity . synonym: surge . example:There is an upswing of prices on the stock market. Sentences analysis and paraphrase: 1. Faced
24、with low-cost competition from Asia and Eastern Europe, he says, “ many German firms did their homework, and now they are benefiting from it.Line 1, Para. 8 ” “ Do one s homework ” is an idiomatic expression which means “ to study a subject or situation carefully so that one knows a lot about it and
25、 can deal with it successfully. 4. 5 minutes given to students to sum up the main idea of Part 1 & Part 2 according to their own understanding. Step IV Assignment Ask Ss to translate the 10 sentences in Ex.2 Blank-filling. 作业布置 preview the part 3 and part 4 and finish the exercises. 教学后记名师归纳总结 - - -
26、 - - - -第 9 页,共 20 页精选学习资料 - - - - - - - - - 授课时间第8 周第 1 次课授课时数3 授课方式理论课 争论课试验课 习题课其他请打授课题目教学章、节或主题：Unit 7 Mass Customization-Text A BMW Drives Germany 教学目的、要求分把握、熟识、明白三个层次：1 To master key words and expression 2 To improve competence of translating and interpreting 教学重点及难点：1 To learn how to paraphra
27、se in English 2 To learn how to grasp key points in comprehensive reading 3 To simulate the live field to form a similar surroundings to students to do business affairs 教学方法及手段：Situational teaching, Role-play, FCM 教学过程与教学内容：Step 1 Lead-in 1 Review the main points that Ss learned last week. 2 Ss Pres
28、entation.Step II Text analysis mainly about Analysis of Part 3 and Part 4. 1 Review words and expressions in Part 1&2 2 Analysis of Part 3 Para. 9-Para. 11 Questions : . Q1. What s the main idea of Part III Para. 9-11.BMWs highly automated assembly line, sophisticated logistics and effective communi
29、cation .with key suppliers in Leipzig plant enable BMW to manufacture customized cars with impressively high efficiency and reliability. . Q2. What is the striking feature of BMWs highly sophisticated logistics in Leipzig. . On a highly automated assembly line, workers stationed at regular intervals
30、 reach back for components in wire baskets rigorously sorted into the right sequence. 名师归纳总结 - - - - - - -第 10 页,共 20 页精选学习资料 - - - - - - - - - Words and Expressions disrupt Para.11 v. to interrupt or impede the progress, movement, or procedure of . synonyms: hinder, obstruct . example:Sentences ana
31、lysis and paraphrase: . The complexity is visible to the naked eye. Line 8, Para. 10 .“ The naked eye ” means “ the eye unassisted by an optical instrument, such as a telescope, microscope, or spectacles” . . In the sentence, “ visible to the naked eye” means “ very easy to see” . Analysis of Part 4
32、 Para. 12-Para. 18 Questions about Part 4: . Q1. What s the main idea about Part IV Para. 12-18. To achieve a balance between revenues and costs, BMW is striving to inject flexibility into its workforce, expand its production capacity and diversify its product-line. . Q2. What had BMW intended to ac
33、hieve through the acquisition of Rover. . BMW had intended to achieve a goal of turning the company into a two-brand company, one for the mass market and one for a premium brand. Words and Expressions : 名师归纳总结 .canvass Para. 13v. to examine carefully or discuss thoroughly .synonym: scrutinize .examp
34、le: The poll canvassed the views of almost eighty economists. .fuel Para. 18v. to support or stimulate the activity or existence of .synonyms: stir, provoke .example:The price upswing of crude oil fuels the soaring material cost of textile industry. 第 11 页,共 20 页- - - - - - -精选学习资料 - - - - - - - - -
35、 Sentence Interpretation and paraphrasing . 1. Putting BMW on a more efficient footing at home has enabled it to expand its product line in all directions. Line 1, Para. 16 .Managing BMW at home in Britain on a more efficient basis. .2. But other analysts such as Cardiffreckon that BMW can continue
36、to forge ahead because of the skillful management of its brandname and underlying business. Line 11, Para. 17. .think that BMW can continue to make strong progress steadily because of the skillful management of its brand name and core business. Step III Exercises Step IV Practical teaching section-D
37、ebate Advantages and disadvantages of Mass Production and Mass Customization Hold a Debate Competition Step V Conclusion 作业布置 Review the text and finish the translation on 11 教学后记名师归纳总结 - - - - - - -第 12 页,共 20 页精选学习资料 - - - - - - - - - 授课时间第9 周第 1 次课授课时数3 授课方式理论课 争论课试验课 习题课其他 请打授课题目教学章、节或主题：Unit 12
38、 Entrepreneurship -Text A Can Red Wine Help You Live Forever. 教学目的、要求分把握、熟识、明白三个层次：1 To master key words and expression 2 To improve competence of translating and interpreting 教学重点及难点：1 To learn how to paraphrase in English 2 To learn how to grasp key points in comprehensive reading 3 To simulate th
39、e live field to form a similar surroundings to students to do business affairs 教学方法及手段：Situational teaching, Role-play, FCM 教学过程与教学内容：Step I Lead-in 1.Background information introduction 2. Listening Practice on Page 276 Step II Text analysis -Text A Can Red Wine Help You Live Forever. 1 Ask student
40、s to preview the whole text and outline the structure 2 Present a brief introduction and structure of the text Structural Analysis名师归纳总结 Para. Main Topics s working conditionPara. 1-3 Introduction to the effect of resveratrol and the company Sirtris. Para. 4-16 The process of Sirtris establishment a
41、nd WestphalPara. 17-26 The future development of Sirtris and its owners major concerns.第 13 页,共 20 页- - - - - - -精选学习资料 - - - - - - - - - 3.Analysis of Part 1 Para. 1-3 Questions : Q1. What s the main idea of Part I Para. 1-3.This part introduces the three main factors of the text: the productresver
42、atrol, the companySirtris and the entrepreneur Westphal, which consists of the quintessential part of the whole story.Q2. What is Sirtris goal.In fact, Sirtris is a lab which focuses on the research of medicines that can boost people and slow their aging process. Resveratrol is one of its product. Q
43、3. Is it easy for Sirtris to develop such kind of medicines. No. For all that to happen, Sirtris must spend many years doing the research about the medicine functions. Besides, it has to take many risks to venture into this biochemical field. To achieve its goal, it must have a dreamer, a science wh
44、iz and a riverboat gambler. Words and expressions: unprepossessing Para.2不吸引人的；不讨人喜爱的 adj. not very attractive or noticeable example: Despite his unprepossessing appearance, he was very popular with women. in the wake of Para. 2 在 .后面,紧随其后 If something, especially something bad, happens in the wake
45、of an event, it happens afterwards and usually as a result of it.example: Famine followed in the wake of the drought. in somebody s/somethings wakebehind or after someone or something example: The car left clouds of dust in its wake.retard Para. 4 阻碍,阻滞,抑制 vt. to delay the development of something,