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1、2002/12/202 Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race.從前，有一隻烏龜和一隻兔子在互相爭辯誰跑從前，有一隻烏龜和一隻兔子在互相爭辯誰跑得快。他們決定來一場比賽分高下，選定了路得快。他們決定來一場比賽分高下，選定了路線，就此起跑線，就此起跑。2002/12/209 If he had
2、 not taken things for granted, theres no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed.如果它不要自認一切都是理所當然的，烏龜是如果它不要自認一切都是理所當然的，烏龜是不可能打敗它的。因此，它單挑烏龜再來另一不可能打敗它的。因此，它單挑烏龜再來另一場比賽，而烏龜也同意。場比賽，而烏龜也同意。2002/12/2010 This time, the hare went all out and
3、ran without stopping from start to finish. He won by several miles.這次，兔子全力以赴，從頭到尾，一口氣跑完，這次，兔子全力以赴，從頭到尾，一口氣跑完，領先烏龜好幾公里。領先烏龜好幾公里。2002/12/2011 The moral of the story？ Fast and consistent will always beat the slow and steady. 這故事有什麼啟示？這故事有什麼啟示？動作快且前後一致的人將動作快且前後一致的人將可勝過緩慢且持續的人。可勝過緩慢且持續的人。2002/12/2012 If
4、you have two people in your organisation, one slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organisational ladder faster than the slow, methodical chap.如果在你的工作單位有兩個人，一個緩慢，按如果在你的工作單位有兩個人，一個緩慢，按部就班，且可靠，另一個則是
5、動作快，且辦事部就班，且可靠，另一個則是動作快，且辦事還算牢靠，那麼動作快且牢靠的人會在組織中還算牢靠，那麼動作快且牢靠的人會在組織中一直往上爬，陞遷的速度比那緩慢且按部就班一直往上爬，陞遷的速度比那緩慢且按部就班辦事的人快。辦事的人快。2002/12/2013 Its good to be slow and steady; but its better to be fast and reliable.緩慢且持續固然很好，但動作快且牢靠則更勝緩慢且持續固然很好，但動作快且牢靠則更勝一籌。一籌。2002/12/2014 But the story doesnt end here. The tor
6、toise did some thinking this time, and realised that theres no way he can beat the hare in a race the way it was currently formatted. 這故事還沒完沒了。這下輪到烏龜要好好檢討，這故事還沒完沒了。這下輪到烏龜要好好檢討，它很清楚，照目前的比賽方法，它不可能擊敗它很清楚，照目前的比賽方法，它不可能擊敗兔子。兔子。2002/12/2015 He thought for a while, and then challenged the hare to another r
7、ace, but on a slightly different route.它想了一會兒，然後單挑兔子再來另一場比賽，它想了一會兒，然後單挑兔子再來另一場比賽，但是是在另一條稍許不同的路線上。但是是在另一條稍許不同的路線上。2002/12/2016 The hare agreed. They started off. In keeping with his self-made commitment to be consistently fast, the hare took off and ran at top speed until he came to a broad river. 兔子
8、同意，然後兩者同時出發。為了確保自己兔子同意，然後兩者同時出發。為了確保自己立下的承諾從頭到尾要一直快速前進，兔子立下的承諾從頭到尾要一直快速前進，兔子飛馳而出，極速奔跑，直到碰到一條寬闊的河飛馳而出，極速奔跑，直到碰到一條寬闊的河流。流。2002/12/2017 The finishing line was a couple of kilometers on the other side of the river.而比賽的終點就在幾公里外的河對面。而比賽的終點就在幾公里外的河對面。2002/12/2018 The hare sat there wondering what to do. In
9、 the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race.兔子呆坐在那裡，一時不知怎麼辦。這時候，兔子呆坐在那裡，一時不知怎麼辦。這時候，烏龜卻一路跚跚而來，撩入河裡，游到對岸，烏龜卻一路跚跚而來，撩入河裡，游到對岸，繼續爬行，完成比賽。繼續爬行，完成比賽。2002/12/2019 The moral of the story? First identify your core competen
10、cy and then change the playing field to suit your core competency.這故事的有什麼啟示？這故事的有什麼啟示？首先，辨識出你的核心首先，辨識出你的核心競爭力，然後改變遊戲場所以適應（發揮）你競爭力，然後改變遊戲場所以適應（發揮）你的核心競爭力。的核心競爭力。2002/12/2020 In an organisation, if you are a good speaker, make sure you create opportunities to give presentations that enable the senior
11、management to notice you.在你的工作單位，如果你是一個能言善道的人，在你的工作單位，如果你是一個能言善道的人，一定要想法創造機會，好好表現自己，以便讓一定要想法創造機會，好好表現自己，以便讓層峰注意到你。層峰注意到你。2002/12/2021 If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs. Working to your strengths will not only get you noticed but
12、will also create opportunities for growth and advancement.如果你的優勢是從事分析工作，那麼你一定要如果你的優勢是從事分析工作，那麼你一定要做一些研究，寫一個報告，然後呈送上樓。依做一些研究，寫一個報告，然後呈送上樓。依著自己的優勢著自己的優勢( (專長專長) )來工作，不僅會讓上頭的來工作，不僅會讓上頭的人注意到你，也會創造成長和進步的機會。人注意到你，也會創造成長和進步的機會。2002/12/2022 The story still hasnt ended.故事還沒結束。故事還沒結束。2002/12/2023 The hare and
13、 the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realised that the last race could have been run much better.這下子，兔子和烏龜成了惺惺相惜的好朋友。這下子，兔子和烏龜成了惺惺相惜的好朋友。它們一起檢討，兩個都很清楚，在上一次的比它們一起檢討，兩個都很清楚，在上一次的比賽中，它們可以表現得更好。賽中，它們可以表現得更好。2002/12/2024 So they decided to
14、do the last race again, but to run as a team this time.所以，他們決定再賽一場，但這次是同隊合作所以，他們決定再賽一場，但這次是同隊合作。2002/12/2025 They started off, and this time the hare carried the tortoise till the riverbank. There, the tortoise took over and swam across with the hare on his back. 它們一起出發，這次可是兔子扛著烏龜，直到它們一起出發，這次可是兔子扛著烏
15、龜，直到河邊。在那裡，烏龜接手，背著兔子過河。河邊。在那裡，烏龜接手，背著兔子過河。2002/12/2026 On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than theyd felt earlier.到了河對岸，兔子再次扛著烏龜，兩個一起抵到了河對岸，兔子再次扛著烏龜，兩個一起抵達終點。比起前次，它們都感受到一種更大的達終點。比起前次，它
16、們都感受到一種更大的成就感。成就感。2002/12/2027 The moral of the story? Its good to be individually brilliant and to have strong core competencies; but unless youre able to work in a team and harness each others core competencies, youll always perform below par because there will always be situations at which youll
17、do poorly and someone else does well.2002/12/2028這故事有什麼啟示？個人表現優異與擁有堅強這故事有什麼啟示？個人表現優異與擁有堅強的核心競爭力固然不錯，但除非你能在一個團的核心競爭力固然不錯，但除非你能在一個團隊內（與別人）同心協力，並掌控彼此間的核隊內（與別人）同心協力，並掌控彼此間的核心競爭力，否則你的表現將永遠在標準之下，心競爭力，否則你的表現將永遠在標準之下，因為總有一些狀況下，你是技不如人，而別人因為總有一些狀況下，你是技不如人，而別人卻幹得蠻好的。卻幹得蠻好的。2002/12/2029Teamwork is mainly about
18、situational leadership, letting the person with the relevant core competency for a situation take leadership.團隊合作主要就是有關情境（權變）領導這檔團隊合作主要就是有關情境（權變）領導這檔事，讓具備處理某一情境能力（核心競爭力）事，讓具備處理某一情境能力（核心競爭力）的人當家做主。的人當家做主。2002/12/2030There are more lessons to be learnt from this story.從這故事，我們可以學到更多從這故事，我們可以學到更多2002/12
19、/2031Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure.我們了解，在遭逢失敗後，兔子和烏龜都沒有我們了解，在遭逢失敗後，兔子和烏龜都沒有就此放棄。兔子決定更拼，並且投入更多的努就此放棄。兔子決定更拼，並且投入更多的努力。力。2002/12/2032The tortoise changed his strategy because he was already w
20、orking as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. 在盡了全力之後，烏龜則選擇改變策略。在人在盡了全力之後，烏龜則選擇改變策略。在人的一生中，當失敗臨頭時，有時我們需更加努的一生中，當失敗臨頭時，有時我們需更加努力。力。2002/12/2033 Sometimes it is appropriate to change strategy and try something different
21、. And sometimes it is appropriate to do both.有時則需改變策略，嘗試不同的抉擇。有時候，有時則需改變策略，嘗試不同的抉擇。有時候，兩者都要一起來。兩者都要一起來。2002/12/2034 The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far better.兔子和烏龜也學到了最關鍵
22、的一課。當我們不兔子和烏龜也學到了最關鍵的一課。當我們不再與競爭對手較力，而開始逐鹿某一情境時，再與競爭對手較力，而開始逐鹿某一情境時，我們會表現得更好我們會表現得更好。2002/12/2035 When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Cokes growth. 19801980年代，當古茲維塔接掌可口可樂執行長時，年代，當古茲維塔接掌可口可樂執行長時，他面對的是百
23、事可樂的激烈競爭，可口可樂的他面對的是百事可樂的激烈競爭，可口可樂的市場成長正被它蠶食掉。市場成長正被它蠶食掉。2002/12/2036 His executives were Pepsi-focussed and intent on increasing market share 0.1 per cent a time. 古茲維塔手下的那些管理者，把焦點全灌注在古茲維塔手下的那些管理者，把焦點全灌注在百事可樂身上，一心一意只想著一次增長百分百事可樂身上，一心一意只想著一次增長百分之零點一的市場佔有率。之零點一的市場佔有率。2002/12/2037 Goizueta decided to st
24、op competing against Pepsi and instead compete against the situation of 0.1 per cent growth.古茲維塔決定停止與百事可樂的競爭，而改與古茲維塔決定停止與百事可樂的競爭，而改與百分之零點一的成長此一情境角逐。百分之零點一的成長此一情境角逐。2002/12/2038 He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Cokes
25、share of that? Two ounces. Goizueta said Coke needed a larger share of that market. 他問起美國人一天的平均液態食品消耗量為多他問起美國人一天的平均液態食品消耗量為多少？答案是十四盎斯。可口可樂在其中有多少？少？答案是十四盎斯。可口可樂在其中有多少？答案是兩盎斯。古茲維塔說，可口可樂需要在答案是兩盎斯。古茲維塔說，可口可樂需要在那塊市場做大佔有率。那塊市場做大佔有率。2002/12/2039The competition wasnt Pepsi. It was the water, tea, coffee, mi
26、lk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something.我們的競爭對象不是百事可樂，要是佔掉市場我們的競爭對象不是百事可樂，要是佔掉市場剩餘十二盎司的水、茶、咖啡、牛奶及果汁。剩餘十二盎司的水、茶、咖啡、牛奶及果汁。當大家想要喝一點什麼時，應該是去找可口可當大家想要喝一點什麼時，應該是去找可口可樂。樂。2002/12/2040 To this end, Coke put up
27、vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.為達此目的，可口可樂在每一街頭擺上販賣機，為達此目的，可口可樂在每一街頭擺上販賣機，銷售量因此節節上升，百事可樂從此再也追趕銷售量因此節節上升，百事可樂從此再也追趕不上。不上。2002/12/2041 To sum up, the story of the hare and tortoise teaches us many things.Chief among them are
28、that fast and consistent will always beat slow and steady; work to your competencies; pooling resources and working as a team will always beat individual performers; never give up when faced with failure; and finally, compete against the situation. Not against a rival.2002/12/2042結論：龜兔賽跑的故事啟發我們良多。結論：龜兔賽跑的故事啟發我們良多。最重要的是：最重要的是：動作快且前後一致的人總是勝過動作快且前後一致的人總是勝過緩慢且持續的人緩慢且持續的人；依著自己的優勢；依著自己的優勢( (專長專長) )來工來工作；作；結合所有的資源且團隊合作的人，總是打結合所有的資源且團隊合作的人，總是打敗單打獨鬥者敗單打獨鬥者；面對失敗時，絕不輕言放棄；面對失敗時，絕不輕言放棄；最後，最後，與某一情境競爭，而不是限定某對手與某一情境競爭，而不是限定某對手。