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1、中职英语 基础模块下册 Unit-9 课文翻译 Four short words sum up what has lifted most successful Four short words sum up what has lifted most successful individuals above the crowd: a little bit more. individuals above the crowd: a little bit more. -author -author -date-date精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Advertisi
2、ng is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Advertising is an important way of promotion in commercial
3、 business. W h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 广告是商品交易中一种重要的促销手广告是商品交易中一种重要的促销手段。段。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Advertising is an important way of promotion in commercial business. W
4、h a t i s a n a d v e r t i s e m e n t ? Advertisements are used to send commercial information about some commodities or services to the public. 什么是广告？什么是广告？精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Advertising is an important way of promotion in commercial business. W h a t i s a n a d v e r t i s e m e n
5、 t ? Advertisements are used to send commercial information about some commodities or services to the public. 广告被用来向公众传递一些产品和服广告被用来向公众传递一些产品和服务的信息。务的信息。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Cen
6、ter on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the E
7、xhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果在周六要举行一场时装秀如果在周六要举行一场时装秀精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 If a fashion show is to be held on Saturday, and you paint a si
8、gn saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 而你画了一个写有而你画了一个写有“周六将在展览中周六将在展览中心上演一场时装秀心上演一场时装秀”的牌子，的牌子，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系
9、管理员删除 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 那就是一个广告。那就是一个广
10、告。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertis
11、ing promotion. 如果你把这个牌子放在一头大象背上，如果你把这个牌子放在一头大象背上，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it
12、into town, that means you are doing an advertising promotion. 牵着它进城，牵着它进城，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of
13、 an elephant and walk it into town, that means you are doing an advertising promotion. 那就意味着你在进行广告促销。那就意味着你在进行广告促销。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing
14、 posters or newspaper ads, making radio, TV or the Internet commercials and so on.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making
15、 radio, TV or the Internet commercials and so on.通过发送宣传册、传单或信函广告，展示广告通过发送宣传册、传单或信函广告，展示广告牌、报纸广告，做收音机、电视或互联网商业牌、报纸广告，做收音机、电视或互联网商业广告等途径，使某些产品或服务引起潜在的以广告等途径，使某些产品或服务引起潜在的以及现有的客户的注意。及现有的客户的注意。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Brochures can contain a great deal of information if designed well. Mails can
16、be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read new
17、spapers, so putting ads in newspapers is a common way of advertising.如果设计得好的话，宣传册可包含大如果设计得好的话，宣传册可包含大量信息。量信息。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting
18、ads in newspapers is a common way of advertising.邮寄广告可以直接寄到经过选择的客邮寄广告可以直接寄到经过选择的客人手里。人手里。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is
19、 a common way of advertising.大多数成年人都读报纸，大多数成年人都读报纸，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.所以报纸上刊登广告
20、是一种常见的广所以报纸上刊登广告是一种常见的广告途径。告途径。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Posters can be very powerful in places where the customers notice them. In
21、teresting colorful ones will appear new to passers-by. 在顾客看到的地方，招贴广告的作在顾客看到的地方，招贴广告的作用是有力度的。用是有力度的。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. 多彩有趣的招贴画会使路人耳目一新。多彩有趣的招贴画会使路人耳目一新。精品ppt
22、文档收集于网络，仅供学习交流,如有侵权请联系管理员删除A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除A m a j o r a d va n t a ge o f
23、 ra d i o announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.收音机里的广告的主要优点是它们比收音机里的广告的主要优点是它们比电视广告便宜，电视广告便宜，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除A m a j o r a d va n t a ge o f ra d i o an
24、nouncements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.很多人仍然听收音机广播，很多人仍然听收音机广播，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除A m a j o r a d va n t a ge o f ra d i o announcements is that they are usual
25、ly cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.比如当他们在出租车上或者在开车的比如当他们在出租车上或者在开车的时候时候精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 TV commercials are usually very expensive. But it is said that ads on TV have a very good effect b
26、ecause TV is becoming more and more popular. 精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 电视广告通常很贵，电视广告通常很贵，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 TV commercials are usually v
27、ery expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular. 但是据说电视广告效果很好，但是据说电视广告效果很好，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more a
28、nd more popular. 因为电视变得越来越流行。因为电视变得越来越流行。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除Ads can more or less make consumers cha
29、nge their attitudes toward some products or services. Advertising plays an important role in the commercial business.广告或多或少能改变顾客对一些产品广告或多或少能改变顾客对一些产品和服务的态度。和服务的态度。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除Ads can more or less make consumers change their attitudes toward some products or services. Advertising
30、plays an important role in the commercial business.广告在商业中起着很重的作用。广告在商业中起着很重的作用。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理
31、员删除 However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.然而，众所周知，一些广告也会传递然而，众所周知，一些广告也会传递虚假的信息来误导消费者。虚假的信息来误导消费者。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除 However, it is known that some ads give false in
32、formation to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.一些名人会出现在广告里，说某产品一些名人会出现在广告里，说某产品是如何地好，是如何地好，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more
33、popular, more successful, etc. 精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 他们帮助（商家）使我们相信，如果他们帮助（商家）使我们相信，如果买了他们的产品，买了他们的产品，精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除They help to
34、make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc. 我们就会更快乐，更健康，更吸引人，我们就会更快乐，更健康，更吸引人，更出名，或者更成功等等。更出名，或者更成功等等。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除In fact, what they want is just to make us pay more money. So, it is necessary
35、that we make sure what is real and what is false in the ads.精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.事实上，他们只不过是想让我们付事实上，他们只不过是想让我们付更多的钱。更多的钱。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理
36、员删除In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.因此，确认广告中什么是真的，什么因此，确认广告中什么是真的，什么是假的就十分必要了。是假的就十分必要了。精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除useful expressions:1.be used to do2. the public3.fashion show4. to walk sb
37、 to walk 动物动物5. bringto the attention of被用来被用来公众，大众公众，大众时装表演，时装秀时装表演，时装秀带领某人走带领某人走赶着，牵着赶着，牵着使使引起引起的注意的注意精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除6. by means of7.a great deal of8. more or less9.play an important role 10. it is known that11. make sure借助于，通过借助于，通过大量的大量的或多或少或多或少起重要的作用起重要的作用众所周知众所周知确认，保证确认，保证精品pp
38、t文档收集于网络，仅供学习交流,如有侵权请联系管理员删除I.Language Study(P81 1.)1) This museum will be open to the _ next week.2) Reading practice has a very good_ on our English study.3) The doors in this building will_ white.4) This pop star _ on television every Sunday.publiceffectbe paintedappears精品ppt文档收集于网络，仅供学习交流,如有侵权请联
39、系管理员删除5) _ you are, you must do your best.6) She_ a white silk skirt for the party.7) We should pay more _to the new words in the textbook.8) The new classroom building which _ by a young engineer is the highest building on the campus.Whereverselectedattentionwas designed 精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除2.(P 81)）或多或少）或多或少）起重要作用）起重要作用）借助于）借助于）大量的）大量的）实际上）实际上）确认，保证）确认，保证more or lessplay an important roleby means ofa great deal ofIn factmake sure精品ppt文档收集于网络，仅供学习交流,如有侵权请联系管理员删除