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1、2021年四川考研英语考试真题卷（2）本卷共分为1大题50小题，作答时间为180分钟，总分100分，60分及格。一、单项选择题（共50题，每题2分。每题的备选项中，只有一个最符合题意） 1.Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get ca
2、n sometimes lead you into a big (2) . Respondents may lie just to be polite.Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) no
3、rmal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.Most major commercial
4、s are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.Newspaper and magazine groups became intensely interested in testing their ads for a product
5、 (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) a low-involvement (18) . It is contended that low involvement means that there is
6、less (19) that the ad message will be (20) .Notes: commercial广告。pitch音调。Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.5（）AwithBaboutConDof2.Millions of dollars often depend on the choice of which commercial to use in launching a new
7、product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and th
8、en record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (
9、8) of both, but the computer reported their emotional (9) in the two was totally different.Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are
10、interested or bored.Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of th
11、e TV set. TV began to be (17) a low-involvement (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .Notes: commercial广告。pitch音调。Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.6（）
12、AdemonstrateBdesignateCdebateDindicate3.Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may l
13、ie just to be polite.Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject
14、 (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.Most major commercials are sent for resting-to theaters (10) with various el
15、ectronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested
16、 because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) a low-involvement (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .Notes: comm
17、ercial广告。pitch音调。Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.7（）ApackBflockCmultipleDbulk4.Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) o
18、f typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a produ
19、ct. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emo
20、tional (9) in the two was totally different.Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.Newspaper and magazine grou
21、ps became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) a low-involvement
22、 (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .Notes: commercial广告。pitch音调。Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.8（）AtowardBintoCfromDto5.Millions of dollars often
23、 depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.Now some companies and major advertising (3)
24、 have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing
25、of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought i
26、n off the street. Viewers can push buttons to (12) whether they are interested or bored.Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot m
27、ore mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) a low-involvement (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .Notes: commercial广告。pitch音调。Read the following text. Choose the best word(s)
28、 for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.9（）ArejectedBreviewedCrevivedDremembered6.Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answer
29、s you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of c
30、hange (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.Most majo
31、r commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.Newspaper and magazine groups became intensely interested in testing their ads f
32、or a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) a low-involvement (18) . It is contended that low involvement means th
33、at there is less (19) that the ad message will be (20) .Notes: commercial广告。pitch音调。Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.10（）Aas withBagainstCas toDunder7.Millions of dollars often depend on the choice of which commercial to
34、 use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.Now some companies and major advertising (3) have been hiring voice detectives who test
35、your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were,
36、vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons t
37、o (12) whether they are interested or bored.Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when
38、 they sit in front of the TV set. TV began to be (17) a low-involvement (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .Notes: commercial广告。pitch音调。Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or
39、 D on ANSWER SHEET 1.11（）AindependentBordinaryCtypicalDaverage8.Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big
40、 (2) . Respondents may lie just to be polite.Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of
41、 pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.Most major commercials are sent for resting-to theat
42、ers (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same produ
43、ct. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) a low-involvement (18) . It is contended that low involvement means that there is less (19) that the ad message w
44、ill be (20) .Notes: commercial广告。pitch音调。Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.13（）AexhibitBextendCexpandDexert9.Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you sho
45、w the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on ta
46、pe (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the
47、 computer reported their emotional (9) in the two was totally different.Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored
48、.Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began
49、to be (17) a low-involvement (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .Notes: commercial广告。pitch音调。Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.12（）AlossBpanicCbenefitDsurprise10.Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show t