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1、旅游英语旅游英语Tourism EnglishTourism EnglishUnit 1 Marketing and Preliminary Work Reading AReading ATextTask 1Task 2Task 3Task 4Background Information1. niche market A niche market is a market in which a limited and clearly defined range of products is sold to a specific group of customers.2. timeshare A
2、timeshare is a form of ownership or right to the use of a property. The property is typically in a resort area, and multiple parties hold rights to use it. Each sharer is allotted a period of time (typically one week, and almost always the same time every year) in which they may use the property.Tas
3、k 1 Match each type of tourism with its corresponding picture. Try to describe them in English briefly.Cultural tourism Adventure tourism Agritourism(a)(b)(c)Reading ATask 1(a) Adventure tourism: It is a type of niche tourisminvolving exploration or travel to remote areas, where the traveler may exp
4、erience many exciting activities such as mountaineering, hiking, rafting and rock climbing, etc.Suggested Answers(b) Cultural tourism: It means traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past and present. It includes cultur
5、al, historic and natural resources.(c) Agritourism: It is the practice of attractingtravelers or visitors to an area or areas used primarily for agricultural purposes.Reading ATTrends of Domestic Tourism in China Chinas domestic tourism started in 1978 and has made great progress. In recent years, i
6、n order to meet the increasing needs of tourists, many different types of tourism have appeared in China. While visits to cultural heritage sites were very popular with domestic tourists in the 1980s, tourism based on folk traditions, recreation and business activities started to appear in the 1990s
7、. As increasing numbers of tourists aspire to ever new travel experiences, niche markets continue to emerge centered around sport, adventure and ecological protection, and large theme parks, such as the Splendid China and Window of the World in Shenzhen, are booming. Within the next five years, acco
8、rding to the Analysis and Investment Consulting Report on China Tourism Industry (2011-2015), the following types of leisure activities will be made available: ecotourism, golden-week package holidays, red tourism, hot spring Spa, driving holidays, rural experiences and visits to theme parks. Furthe
9、rmore, an expert analyzed that the golden-week vacation and city-based tourism trend would become more prominent, and self-driving would further increase and promote the golden-week passenger flow. Ecotourism is also one of the fast-developing trends of tourism. It strives to minimize the effects of
10、 tourism on the environment while offering tourists insights into the lives of local people. As large numbers of visitors have a major effect on village infrastructure and environment tour groups are kept small, and energy efficiency and water conservation are carefully managed. The aim is to leave,
11、 for future generations, an environment unspoilt by human activity whilst providing economic opportunities for the local people. As “carbon guilt” sets in and the cost of flying increases, tourists no longer feel entirely comfortable boasting about their overseas acations. The “why” and “how” of tra
12、vel is likely to become more important so alternatives will be looked for. For example, a low-carbon tourism zone has been established in Miyun County, north of Beijing, which is claimed to be the first of its kind in China. In the zone, energy consumption is minimized so, for example, instead of la
13、rge energy-guzzling hotels, village inns are encouraged to adopt solar power to reduce the carbon impact of tourism. As the economy continues to grow in China, domestic tourism will expand. It is predicted that, in the future, tourism based on industrialization, agriculture, and science and technolo
14、gy will provide increasingly diverse holidays for domestic tourists. New products such as timeshares, cruises, exhibitions and conventions will see rapid development in China.中国境内旅游的发展趋势中国境内旅游的发展趋势 中国境内旅游于中国境内旅游于19781978年起步，并获得了长足发展。近年起步，并获得了长足发展。近年来，为了满足游客不断增长的需求，中国出现了许多不年来，为了满足游客不断增长的需求，中国出现了许多不同类
15、型的旅游方式。同类型的旅游方式。2020世纪世纪8080年代，文化遗址旅游深受国年代，文化遗址旅游深受国内游客的欢迎。内游客的欢迎。2020世纪世纪9090年代，民俗旅游、休闲游及商务年代，民俗旅游、休闲游及商务旅游开始出现。由于越来越多的游客开始追求新鲜的旅游旅游开始出现。由于越来越多的游客开始追求新鲜的旅游体验，诸如运动主题游、探险旅游和生态保护游的小众旅体验，诸如运动主题游、探险旅游和生态保护游的小众旅游市场随之出现。大型主题公园，如深圳的锦绣中华和世游市场随之出现。大型主题公园，如深圳的锦绣中华和世界之窗，也得到蓬勃发展。界之窗，也得到蓬勃发展。 根据中国旅游业分析及投资咨询报告（根据
16、中国旅游业分析及投资咨询报告（2011-20152011-2015），未来五年内，以下休闲游的形式将得到极大的发），未来五年内，以下休闲游的形式将得到极大的发展：生态旅游、黄金周包办旅游、红色旅游、温泉游、展：生态旅游、黄金周包办旅游、红色旅游、温泉游、自驾游、乡村观光游和主题公园游。自驾游、乡村观光游和主题公园游。 此外，专家分析，黄金周假期旅游和基于城市的观光此外，专家分析，黄金周假期旅游和基于城市的观光游趋势将更加火爆，且自驾游会进一步增加黄金周的旅游趋势将更加火爆，且自驾游会进一步增加黄金周的旅客流量。客流量。 生态旅游也是一种快速发展的旅游形式。它力图生态旅游也是一种快速发展的旅游形
17、式。它力图将旅游对环境的影响最小化，同时让游客得以洞悉当将旅游对环境的影响最小化，同时让游客得以洞悉当地人民的生活方式。因大量游客涌入会对农村的基础地人民的生活方式。因大量游客涌入会对农村的基础设施和环境产生很大影响，故需严格控制旅行团的人设施和环境产生很大影响，故需严格控制旅行团的人数，并且要精细管理能源的利用和水资源的保护。这数，并且要精细管理能源的利用和水资源的保护。这么做是为了给当地人民带来经济发展，同时给后代留么做是为了给当地人民带来经济发展，同时给后代留下一个不因人类活动而污染的环境。下一个不因人类活动而污染的环境。 由于人们已认识到由于人们已认识到“排碳有罪排碳有罪” ” ，而且
18、乘飞机，而且乘飞机的成本增长，游客在炫耀他们的海外假期时不再像以的成本增长，游客在炫耀他们的海外假期时不再像以前那么心安理得了。旅游的目的和方式将变得更加重前那么心安理得了。旅游的目的和方式将变得更加重要，人们将开始寻找其他的替代方式。例如，北京北要，人们将开始寻找其他的替代方式。例如，北京北部的密云县建立了中国第一个低碳旅游区。在该旅游部的密云县建立了中国第一个低碳旅游区。在该旅游区，所有的能源消耗被最小化。例如，当地鼓励使用区，所有的能源消耗被最小化。例如，当地鼓励使用太阳能的乡村客栈取代能耗高的酒店，以减少旅游带太阳能的乡村客栈取代能耗高的酒店，以减少旅游带来的碳影响。来的碳影响。 随着
19、中国经济的持续发展，境内旅游业将得以发展。随着中国经济的持续发展，境内旅游业将得以发展。人们预期，将来，基于工业、农业和科技的旅游将为国内人们预期，将来，基于工业、农业和科技的旅游将为国内游客提供越来越多元化的度假方式。新兴旅游产品，诸如游客提供越来越多元化的度假方式。新兴旅游产品，诸如分时度假游、乘船旅游、博览会及民俗风情游，也将在中分时度假游、乘船旅游、博览会及民俗风情游，也将在中国得到迅速发展。国得到迅速发展。domestica. relating to or happening in one particular country and not involving any other
20、countriesVocabulary of Reading Ae.g. 1.Great efforts have been made to increase demand in the domestic market.2.The economic policy of a country influences not only its domestic economy but also internationaleconomy to some extent.aspire toe.g. 1. This was something to aspire to.2. She aspires to no
21、thing less than the chairmanship of the competition.a. to desire and work towards achieving something importantVocabulary of Reading Aleisuree.g. 1. I will translate it for you at my leisure.n. time when one is free from work or duties of any kind2. Healthy life demands balanced work and leisure.Voc
22、abulary of Reading Aminimizee.g. 1. Protective gloves and a safety helmet are worn to minimize injury.2. Products are bought in bulk to minimize packaging.v. to reduce something that is difficult, dangerous, or unpleasant to the smallest possible amount or degree.Vocabulary of Reading Aunspoilte.g.
23、1. a broad expanse of unspoilt countrya. not destroyed2. There are 300 miles of unspoilt coastline and moors to explore.Vocabulary of Reading Aboaste.g. 1. The new firm will boast a total staff of more than 10,000, including 637 partners, in 30 offices.2. He loses no opportunity to boast of the glor
24、ies of his native land. v. to talk too proudly about ones abilities, achievements, or possessionsVocabulary of Reading Aalternativee.g. 1. The alternative of a low-paid part-time position is not always an attractive option.n. something you can choose to do or use instead of something else2. A romant
25、ic alternative for your honeymoon is to cruise around the islands.Vocabulary of Reading Aadopte.g. 1. Other European operators are expected to adopt similar plans.v. to take and use as ones own2. He decided to adopt a different approach.Vocabulary of Reading AReading AComplete the following table ac
26、cording to the passage.Task 2Task 2Time periodsTypes of tourismIn the 1980sVisits to 1._ were very popular.In the 1990sTourism based on 2._, recreation and business activities started to appear.From 2011 to 20153._, 4._, red tourism, hot spring Spa, driving holidays, rural experiences and 5._. will
27、be made available.cultural heritage sitesfolk traditionsgolden-week package holidaysecotourismvisits to theme parksReading ADecide whether the following statements are true (T) or false (F) according to the passage.Task 31. Ecotourism was very popular among the early domestic tourists during the fir
28、st decade after 1980s.2. In the future, tourism based on industrialization, agriculture, and science and technology will provide many different types of holidays for domestic tourists.3.A low-carbon tourism zone has been established in Shenzhen.4. Niche markets have emerged as more and more tourists
29、 want to try new travel experiences.5. Tourists no longer feel entirely comfortable about their overseas vacations because they lose their interest.TTFFFReading AThere are many different types of tourism around the world. Please give the definitions of the following types after surfing on the lntern
30、et.Task 4Suggested AnswersNautical tourism is an increasingly popular way to combine love of sailing and boating with vacation and holiday activities.Dark Tourism This type of tourism involves visits to“ dark” sites, such as battlegrounds.Culinary Tourism The pursuit of unique and memorable eating and drinking experiences. Wine