淮安商务英语口语.docx

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1、淮安商务英语口语 如下: 是我们开设海外分公司的时候了。 Its time to open our overseas branch office. 我们要雇用当地人在分公司任职吗? Will we hire local people to work in the branch office 当然,但不是全部人。 Of course, but not everyone will be local. 分公司的管理层特别重要。 Management in a branch office is very important. 所以我们要从总公司调入一些管理者。 So well bring in som

2、e management from our home office 他们得懂商务。 They need to know the business. 他们还要对当地文化敏感。 They also have to be sensitive to local culture. 举个例子说说。 Would you please give an example 比如,派到拉美工作的经理必需变得独断专行一些。 Say, managers transferred to Latin America must become more authoritarian. 为什么? Why 不这样的话,下属会认为他们懦弱

3、无能,他们的指令就得不到执行。 If not, their employees will consider them weak and incompetent and they will not have their orders carried out. 管理方式真的要,进行调整才能适应.当地文化。 En, the management style should be adjusted to the local culture. 我们的洗漆产品在日本市场卖得不好。 Our detergent doesnt sell well in Japanese market. 得想想方法。 We hav

4、e to think out a solution. 打折促销怎么样? How about discounting 不得已才会出此下策。 Its the last resort. the last resort 为什么? Why 日本市场不同于欧美市场,一旦降价打折,就很难再把价格提起来了。 Unlike in Europe and the United States, once you discount your product here its hard to raise the price again. 此话怎讲? What do you mean 日本的家庭主妇不是开家用轿车购买日用杂

5、货,而是就近在家门口的零售小店买东西。 Japanese housewives don y t mom-and-pop have a family car to carry store groceries, so they shop in the neighborhood mom-and-pop stores to home. 与打折有何关系? Why is it related to discounting 这些零售小店销售30%的洗涤用品占日本. These small retailers sell 30% of all the detergent sold in Japan. 我明白了。

6、他们的货架有限,所以不愿,意经营利润低的打折商品。 I see. Their shelf space is limited. If they sold discounted products, their profit would be lower. 对。而且假如利润.,降低,赚钱少,批发-商也会被疏远 You said it. Moreover, whole salers would also be alienated if they made less money due to lower margins. 印度是我们的产品没有涉猎到的市场。 India represents an unt

7、apped market for our product. 是我们进军印度市场的时候了。 Its time to begin our business there. 找一个印度中介大有禅益。 Its usually helpful to have an Indian intermediary. 为什么? Why 因为印度的官僚体制非常困难,中介知道怎样在其中运作。 Thats because Indias bureaucracy is very intricate. An India intermediary knows how to maneuver within it. 这样一来,必要文件

8、的签字盖章手续就好办多了。 So its easy to get the necessary papers signed and stamped, signed and stamped 在印度,不这个字眼含有顶撞、反对的意思。假如你必需拒绝邀请,你最好说得模糊一些。 The word no has harsh implications in India. If you have to decline an invitation, youd better give a vague answer. 是不是应当说我会尽力而为而不是不行? Is it advisable to say Ill try

9、rather than No, I cant. 是的。在商务会谈起先前,一般会上茶款待来宾。 Yes. And most business discussions will not begin until tea is served. 我听说这时一般应当先拒绝一次,但到,其次次和第三次邀. I heard that it is customary to refuse the first offer but to accept the second or third. 是的,但无论款待何种饮料,你都千万不要拒绝。 Yes. But do not refuse any beverage. 为什么?

10、 Why 拒绝会被理解为羞辱。 Thatll only be perceived as insult. 对当地文化保持敏感真是很重要啊。 Its important to keep sensitive to local culture. 能提提在韩国做生好用的建意的建议吗? Would you give me some tip tips on doing business in South Korea 首先,相互介绍时,假如你没递上名片,就会很没面子。 First, you will risk losing face if you dont have cards to present duri

11、ng introductions. 有意思。 Thats interesting 不能总是照字面理解是字。 A yes answer should not always be taken literally. 那它有何意义? What does it mean 是可以用来表示 我会考虑。 A yes may be used to mean Ill think about it. 喔。那不呢? Well. What about a no answer 韩国人不大乐意干脆说不字。 Koreans are reluctant to give a direct answer of no. 那我怎样表达

12、不 的意思? How do I express the meaning no 咬牙吸气或者说或许。 Just suck in air through your teeth or say maybe. 我会记住的。 Ill keep it in mind. 在韩国,三角形具有不好的含义。 In Korean culture triangles triangle have negative connotations. 我会避开把它们运用在促销品中。 Ill avoid them in my promotional material. 韩国人对生疏人会心存芥蒂。 South Koreans tend

13、 to be suspicious of people they dont know. 难怪他们那么重视合同。 No wonder contacts arc so important here. 但合同只是做生意的大纲,日后他们还会制定出细则。 But a contract is only a general guide for conducting business. They will work out the details later. general guide 你帮了大忙。 You arc really very helpful. 情愿为您效劳 At your service. 明

14、天我和美国客户谈判。 Ill negotiate with my American client tomorrow. 你最好先谈主要问题,然后再攻细枝末节。 Youd better approach the main points first and then the details after. 可是我认为还是应处该先解决细微环节问题扫清这些障碍后,主要问题自然也就凸现出来。 . But I think details should sort out come first, and when the details are sorted out, the main points stand

15、out themselves. 那是中国式谈判胜利假如你那样做的话,将无功而返。 Thats the Chinese way. If pay off you adopt this way your negotiation will not pay 有那么严峻吗? To such a degree 毫不夸张。西方人,尤其是美国人,实行直奔主题式的谈判方法。他们认为转弯抹角、不谈正题是不礼貌的,甚至是让人厌烦的举动。他们会感到困惑,最终放弃谈判。 Indeed, Westerners, esp. Americans take a direct-to-the-point approach. They think beating about the bush is impolite or even annoying. They will become so perplexed that they will finally give up. 喔。多亏和你谈一谈。 Well. Thanks to talking with you. 第9页 共9页第 9 页 共 9 页第 9 页 共 9 页第 9 页 共 9 页第 9 页 共 9 页第 9 页 共 9 页第 9 页 共 9 页第 9 页 共 9 页第 9 页 共 9 页第 9 页 共 9 页第 9 页 共 9 页

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