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1、www.XiYuS锡育软件Theres a man by the name of Captain William Swenson whorecently was awarded the congressional Medal of Honor forhis actions on September 8,2009.大名鼎鼎的 威廉斯文森队长,他被国会授予荣誉奖章,因为他在2009 年 9 月 8 日的英勇行为。00:12On that day,a column of American and Afghan troops weremaking their way through a part of
2、 Afghanistan to helpprotect a group of government officials,a group of Afghangovernment officials,who would be meeting with some localvillage elders.在那一天,一支美国人和 阿富汗人组成的部队 正试图穿越 阿富汗的一个地区,去支援保护 一组政府官员,这组阿富汗政府官员 将会会见 当地长老们。00:25The column came under ambush,and was surrounded onthree sides,and amongst m
3、any other things,CaptainSwenson was recognized for running into live fire to rescuethe wounded and pull out the dead.这支队伍不幸被埋伏了,被三方包围,在一片混乱中,只见斯文森队长 冲入熊熊火焰,抢救伤员,拖回死者的尸体。00:43One of the people he rescued was a sergeant,and he and acomrade were making their way to a medevac helicopter.其中一个被救者是一位中士,他和他
4、的一位战友那时 正在赶去一架医疗直升机的路上。01:00And what was remarkable about this day is,by sheercoincidence,one of the medevac medics happened to have aGoPro camera on his helmet and captured the whole sceneon camera.这一天特别的是,非常巧,这一天一位医疗队员的头盔上正好装有GoPro的相机,而且捕捉了事件的整个过程。01:08by the name of:名叫;以的名义 awarded:adj.嘉奖,得奖;给予;已
5、获得/v.授予;判定(award的过去分词形式)congressional:adj.国会的;会议的;议会的 elders:n.长老;尊长(elder的复数)ambush:n.埋伏,伏击;伏兵/vt.埋伏,伏击/vi.埋伏 pull out:离开,撤离;拔出;渡过难关;恢复健康;折叠的大张插页;飞机进场重新飞起 rescued:救援 sergeant:n.军士;警察小队长;海军陆战队中士;高等律师 medevac:n.救伤直升机 coincidence:n.巧合;一致;同时发生 medics:n.医学工作者;苜蓿(medic的复数)helmet:n.钢盔,头盔It shows Captain S
6、wenson and his comrade bringing thiswounded soldier who had received a gunshot to the neck.我们可以看到斯文森队长 和他的队友带回 这个颈部受枪伤的士兵。01:21They put him in the helicopter,and then you see CaptainSwenson bend over and give him a kiss before he turnsaround to rescue more.他们把伤员放入直升机,斯文森队长俯下身,给了他一个吻,然后又转身去救人。01:30I
7、saw this,and I thought to myself,where do people like thatcome from?我看到这时,我想 那样的人来自哪里呢？01:44What is that?That is some deep,deep emotion,when youwould want to do that.那是什么？那是一种很深、很深的感情,才会让你想那么做。01:50Theres a love there,and I wanted to know why is it that Idont have people that I work with like that?那
8、里充满爱。我想知道为什么 和我一起工作的人没有像那样的？01:55You know,in the military,they give medals to people whoare willing to sacrifice themselves so that others may gain.你知道,在军队里,奖章会颁给那些愿意牺牲自己成全他人的人。02:02In business,we give bonuses to people who are willing tosacrifice others so that we may gain.在商场中,我们把奖金给那些 喜欢牺牲别人、成全自己
9、的人。02:08We have it backwards.Right?这正好相反,对不对？02:13So I asked myself,where do people like this come from?我问自己,像斯文森队长那样的人是怎么来的呢？02:17And my initial conclusion was that theyre just better people.我最初的结论是;他们只是更高尚的人。02:19gunshot:n.射击;射程;炮击/adj.射击的;枪炮射击所致的 bend over:俯身;折转 medals:n.劳经奖章;勋章(medal的复数)/v.授予奖章(
10、medal的第三人称单数)bonuses:n.奖金(bonus的复数形式)Thats why theyre attracted to the military.那也是他们愿意投身军队的原因。02:22These better people are attracted to this concept of service.那些道德更高尚的人 被这种服务精神的概念所吸引。02:23But thats completely wrong.但这个想法完全错了,02:27What I learned was that its the environment,and if you getthe enviro
11、nment right,every single one of us has the capacityto do these remarkable things,and more importantly,others我发现真正的原因是环境,如果你进入了正确的环境,我们每一个人都有能力 做出这些了不起的事情,更重要的是,别人也有那样的能力。02:29TED演讲者：Simon Sinek|西蒙西.内克演讲标题：Why good leaders make you feel safe|为什么好的领导能给你安全感?内容概要：What makes a great leader?Management the
12、orist Simon Sinek suggests,it.ssomeone who makes their employees feel secure,who draws staffers into a circle of trust.Butcreating trust and safety especially in an uneven economy means taking on bigresponsibility.什么塑造出一个杰出的领袖?管理理论学家西蒙西.内克说，好的领袖是一个让他的员工有安全感，并让员工进入一个充满信任的圈子的人。但是创造信任与安全，尤其是在不平等的经济环境中，
13、意味着承担巨大的责任。to do these remarkable things,and more importantly,othershave that capacity too.Ive had the great honor of getting to meet some of these,who we would call heroes,who have put themselves and puttheir lives at risk to save others,and I asked them,Why wouldyou do it?我曾非常有幸地 与那些被我们称为英雄的人会面,他们
14、不顾自己的生命安危 去救助他人,我问他们,“你们为什么要这样做？02:40Why did you do it?为什么会这样做？“02:51And they all say the same thing:Because they would havedone it for me.他们都说了同样的话;“因为他们也会为我这么做。”02:53Its this deep sense of trust and cooperation.这是深深的信任和合作。02:58So trust and cooperation are really important here.所以信任和合作是非常重要的。03:01T
15、he problem with concepts of trust and cooperation is thatthey are feelings,they are not instructions.问题是,信任与合作 是种感觉,而不是指示。03:04I cant simply say to you,Trust me,and you will.我不能直接对你说,“信任我”,你就信任我了。03:09concepts:n.概念,观念;思想(concept复数形式)I cant simply instruct two people to cooperate,and they will.我不能直接指
16、示两个人去合作,然后他们就合作了。03:12Its not how it works.Its a feeling.不可能是这样的。这是一种感觉。03:16So where does that feeling come from?到底这种感觉从何而来？03:18If you go back 50,000 years to the Paleolithic era,to the earlydays of Homo sapiens,what we find is that the world wasfilled with danger,all of these forces working very,
17、very hardto kill us.如果你往回倒推 5 万年,回到旧石器时代,到智人生活的早期,我们会发现 世界充满了危险,所有的力量都在努力要杀死我们。03:20Nothing personal.没有什么是只与个人有关的,03:34Whether it was the weather,lack of resources,maybe asaber-toothed tiger,all of these things working to reduceour lifespan.无论是天气,资源匮乏,或是牙齿锋利的老虎,所有这些东西都在 缩短人的寿命。03:36And so we evolved
18、 into social animals,where we livedtogether and worked together in what I call a circle of safety,inside the tribe,where we felt like we belonged.于是,我们发展成为群居动物,在部落里,我们一起生活与工作,我把这个叫做安全圈,我们在那里有归属感。03:45And when we felt safe amongst our own,the natural reactionwas trust and cooperation.当我们在同伴中感到安全时,自然的
19、反应便是信任与合作。03:54There are inherent benefits to this.这带来了根本的益处,04:00Paleolithic:adj.旧石器时代的 Homo:n.人,人类;同性恋者 sapiens:adj.(拉)现代人的 saber-toothed:adj.上犬齿的;有军刀形的 lifespan:n.寿命;预期生命期限;预期使用期限 tribe:n.部落；族；宗族；一伙/inherent:adj.固有的；内在的；与生俱来的，遗传的It means I can fall asleep at night and trust that someonefrom withi
20、n my tribe will watch for danger.意味着我可以晚上睡着觉,相信部落里有人在提防危险。04:01If we dont trust each other,if I dont trust you,that meansyou wont watch for danger.如果我们不互相信任,如果我不相信你,那就意味着你不会为别人留心危险。04:07Bad system of survival.不好的幸存系统,04:11The modern day is exactly the same thing.完全就像现代社会这样。04:13The world is filled w
21、ith danger,things that are trying tofrustrate our lives or reduce our success,reduce ouropportunity for success.世界充满了危险,那些试图挫败我们、阻挠我们成功的事,减少了我们成功的机会。04:15It could be the ups and downs in the economy,theuncertainty of the stock market.这可以是经济的波动,证券市场的漂移不定;04:21It could be a new technology that renders
22、 your businessmodel obsolete overnight.也可能是高新科技 使你的商业模式顷刻过时;04:26Or it could be your competition that is sometimes trying tokill you.或者是试图 压垮你的竞争,04:30Its sometimes trying to put you out of business,but at thevery minimum is working hard to frustrate your growth andsteal your business from you.有时它试图
23、将你赶出市场,至少会 尽可能地阻止你的增长,并将你的生意偷走。04:34ups and downs:n.沉浮;盛衰;高低 uncertainty:n.不确定,不可靠 stock market:股票市场;证券市场;股票交易 renders:n.渲染;粉刷,打底(render的复数)/v.提出;放弃;报答(render的第三人称单数)obsolete:adj.废弃的;老式的/n.废词;陈腐的人/vt.淘汰;废弃We have no control over these forces.我们对这些力量无能为力。04:42These are a constant,and theyre not going
24、 away.它们是常态,不会从身边消失。04:44The only variable are the conditions inside the organization,and thats where leadership matters,because its the leaderthat sets the tone.唯一的变量就是 组织内部的情况,这也是领导力起作用的地方,因为是领袖决定了整体风气。04:47When a leader makes the choice to put the safety and lives of当领袖决定 将团队成员的 生命安全放在第一位,即便牺牲舒适和
25、有形的资产也要保证安全,这样大When a leader makes the choice to put the safety and lives ofthe people inside the organization first,to sacrifice theircomforts and sacrifice the tangible results,so that thepeople remain and feel safe and feel like they belong,remarkable things happen.即便牺牲舒适和有形的资产也要保证安全,这样大家就会留下来,并且
26、有安全感和归属感,这样奇迹也就会发生。04:56I was flying on a trip,and I was witness to an incident where apassenger attempted to board before their number wascalled,and I watched the gate agent treat this man like hehad broken the law,like a criminal.我曾乘飞机旅行,看到这样一个事件,一位乘客想提前登机,我看到门卫 对待这个人 像对待一个违法的罪犯。05:13He was yelled
27、 at for attempting to board one group toosoon.因为想提前登机,那个人被大声斥责。05:31www.XiYuS锡育软件So I said something.我于是说了些话。05:35I said,Why do you have treat us like cattle?我说;“你为什么把我们当作牛来对待？05:36Why cant you treat us like human beings?你不能像对待人一样对待我们吗？”05:39comforts:n.安慰;舒适;安慰者/vt.安慰;使(痛苦等)缓和 tangible:adj.有形的;切实的;可
28、触摸的/n.有形资产 yelled:叫喊,号叫,叫着说(yell的过去式和过去分词)And this is exactly what she said to me.这是她回答我的原话。05:42She said,Sir,if I dont follow the rules,I could get in troubleor lose my job.她说;“先生,如果我不遵守规则,我会陷入麻烦甚至丢掉工作。”05:44All she was telling me is that she doesnt feel safe.所有她告诉我的 都表明了她缺乏安全感。05:50All she was tel
29、ling me is that she doesnt trust her leaders.所有她表达的话 都说明了她不信任她的上司。05:53The reason we like flying Southwest Airlines is not becausethey necessarily hire better people.我们喜欢乘坐西南航空 不是因为它有更好的雇员,05:59Its because they dont fear their leaders.而是因为它的雇员不畏惧上司。06:04You see,if the conditions are wrong,we are for
30、ced to expendour own time and energy to protect ourselves from eachother,and that inherently weakens the organization.你看,当情况不对的时候,我们被迫花费时间和能量去保护我们自己,这从本质上削弱了一个组织。06:07When we feel safe inside the organization,we will naturallycombine our talents and our strengths and work tirelessly toface the dange
31、rs outside and seize the opportunities.当我们在组织内部有安全感时,我们会自然地结合我们的特长 和力量,并不知劳累地 去面对外面的危险,同时抓住机会。06:17The closest analogy I can give to what a great leader is,is likebeing a parent.关于一个好领袖是什么样的,我可以给出的最贴切的类比就是家长。06:28Southwest:n.西南方/adj.西南的/adv.往西南;来自西南 expend:vt.花费;消耗;用光;耗尽 inherently:adv.内在地;固有地;天性地 w
32、eakens:vt.减少;使变弱;使变淡/vi.变弱;畏缩;变软弱 strengths:n.优势,强项(strength的复数形式);长处 tirelessly:adv.不知疲倦地;不屈不挠地 seize:vt.抓住;夺取;理解;逮捕/vi.抓住;利用;(机器)卡住 analogy:n.类比；类推；类似If you think about what being a great parent is,what do youwant?What makes a great parent?如果你想想一个好家长是什么样的,你想要什么？什么会塑造一个好家长？06:33We want to give our
33、child opportunities,education,disciplinethem when necessary,all so that they can grow up andachieve more than we could for ourselves.我们想给我们的孩子机会,教育,并在必要时训诫他们,所有这一切都是为了他们可以长大,并且比我们更有成就。06:36Great leaders want exactly the same thing.伟大的领袖也是这样的。06:45They want to provide their people opportunity,educati
34、on,discipline when necessary,build their self-confidence,givethem the opportunity to try and fail,all so that they couldachieve more than we could ever imagine for ourselves.他们想为团队成员提供机会、教育,以及必要的训诫,帮助他们建立自信,给他们尝试和犯错的机会,为了他们可以获得 超出我们想象的成就。06:47Charlie Kim,whos the CEO of a company called Next Jump in
35、New York City,a tech company,he makes the point that ifyou had hard times in your family,would you ever considerlaying off one of your children?查理金,纽约一家叫做Next Jump的 科技公司的CEO,他指出,如果你的家庭遇到困难,你会考虑牺牲你自己的一个孩子吗？06:59We would never do it.我们绝不会这样做。07:12Then why do we consider laying off people inside ourorg
36、anization?但为什么我们要考虑 在我们的组织中裁员呢？07:13Charlie implemented a policy of lifetime employment.查理采用了 终生雇佣制度。07:17If you get a job at Next Jump,you cannot get fired forperformance issues.如果你在Next Jump获得了工作,你不会因为表现不好被开除。07:21self-confidence:n.自信 implemented:v.实施(implement的过去分词形式);执行/adj.应用的In fact,if you hav
37、e issues,they will coach you and they willgive you support,just like we would with one of our childrenwho happens to come home with a C from school.实际上,如果你有问题,他们会训练你,并给你支持,就像我们对待 带着一个等级C回家的孩子一样。07:27Its the complete opposite.这是完全不同的方式。07:36This is the reason so many people have such a visceralhatred
38、,anger,at some of these banking CEOs with their这也是为什么许多人 拿着微薄的工资和奖金 对一些银行的CEO 有发自内心的仇恨和愤怒。07:37hatred,anger,at some of these banking CEOs with theirdisproportionate salaries and bonus structures.Its not the numbers.这不是因为薪水的多少,07:47Its that they have violated the very definition of leadership.而是因为他们亵
39、渎了领袖的定义。07:49They have violated this deep-seated social contract.他们违反了这根深蒂固的社会契约。07:52We know that they allowed their people to be sacrificed sothey could protect their own interests,or worse,theysacrificed their people to protect their own interests.他们会让组织成员做牺牲,以保全他们自己的利益,甚至更糟的是他们会牺牲组织成员,去保护他们自己的利益
40、。07:55This is what so offends us,not the numbers.这是让我们感到被冒犯的原因,不是薪水。08:04Would anybody be offended if we gave a$150 millionbonus to Gandhi?会有人因为我们给甘地 1.5 亿美元的奖金而觉得被冒犯么？08:07visceral:adj.内脏的;出于本能的;发自肺腑的;粗俗的 disproportionate:adj.不成比例的/不成比例地 salaries:n.工资;职员薪金(salary的复数)/v.给薪水(salary的第三人称单数形式)violated:
41、v.违反(violate的过去分词)deep-seated:adj.深层的;根深蒂固的;深位的 sacrificed:牺牲,献出(sacrifice的过去式和过去分词)offended:adj.不舒服,生气/v.冒犯(offend的过去分词)How about a$250 million bonus to Mother Teresa?会有人因为给特蕾莎修女 2.5 亿美元的奖金被激怒么？08:11Do we have an issue with that?None at all.我们会对这感到不愉快么？绝对不会。08:14None at all.绝对不会。08:16Great leaders
42、would never sacrifice the people to save thenumbers.伟大的领袖绝不会牺牲 人民去拯救数字。08:18They would sooner sacrifice the numbers to save the people.他们会立即牺牲数字去 拯救人民。08:21Bob Chapman,who runs a large manufacturing company inthe Midwest called Barry-Wehmiller,in 2008 was hit veryhard by the recession,and they lost
43、30 percent of theirorders overnight.鲍勃查普曼,在中东经营 一家大型生产工厂,2008年受经济萧条严重的打击,他们一夜间丧失 30%的订单。08:26Now in a large manufacturing company,this is a big deal,and they could no longer afford their labor pool.对于一个大的生产公司来说,这是非常严重的,他们不再有能力支付人员工资,08:42They needed to save 10 million dollars,so,like so manycompanie
44、s today,the board got together and discussedlayoffs.他们需要省出 1000 万美元。因此,像许多现在的公司一样,董事会集中并开始商讨裁员。08:48And Bob refused.但是鲍勃拒绝了。08:55You see,Bob doesnt believe in head counts.你们看,鲍勃不相信人头数,08:56Bob believes in heart counts,and its much more difficult tosimply reduce the heart count.鲍勃相信人心数,简单地去减少人心数 是更困难
45、的。09:01Chapman:n.叫卖小贩;商人 manufacturing:adj.制造的;制造业的/n.制造业;工业/v.制造;生产(manufacture的ing形式)hard by:在近处 layoffs:n.裁员;解雇And so they came up with a furlough program.所以他们想出了度假项目。09:08Every employee,from secretary to CEO,was required to takefour weeks of unpaid vacation.所有的雇员,无论是秘书还是CEO,被要求接受一个4周的无薪假期。09:11T
46、hey could take it any time they wanted,and they did nothave to take it consecutively.他们可以选择任意时间,而且他们不需要一次性用完假期。09:17But it was how Bob announced the program that matteredso much.鲍勃是这样宣布 这个重要的项目的。09:22He said,its better that we should all suffer a little than any ofus should have to suffer a lot,and
47、morale went up.他说,我们大家都牺牲一点,比完全牺牲我们其中的任何人,要好得多。员工的斗志上来了。09:25They saved 20 million dollars,and most importantly,aswould be expected,when the people feel safe and protectedby the leadership in the organization,the natural reaction isto trust and cooperate.他们省下了 2 千万美元,最重要的,也在预料之中的是,当人们感到安全,感到被领导力保护的时
48、候,人们自然的反应就是信任与合作。09:34And quite spontaneously,nobody expected,people startedtrading with each other.超出大家预想的,人们开始自发地互相帮助。09:45Those who could afford it more would trade with those whocould afford it less.那些能够承担多一些无薪假期的人,向无力承担的人购买假期。09:49furlough:n.休假;暂时解雇;放假/vt.准假;暂时解雇 unpaid:adj.未付款的;税收未缴纳的;无报酬的 con
49、secutively:adv.连续地 mattered:n.物质;原因;事件/vi.有关系;要紧 morale:n.士气,斗志 and most importantly:最主要的是spontaneously:adv.自发地;自然地;不由自主地People would take five weeks so that somebody else onlyhad to take three.有些人愿意休五周的假,这样一来别人就只需要休三周的假。09:53Leadership is a choice.It is not a rank.领导力力是一种选择,不是等级。09:59I know many pe
50、ople at the seniormost levels of organizationswho are absolutely not leaders.我认识很多组织的 最高领导层,但他们绝对不算领袖。10:02They are authorities,and we do what they say because they他们是权威,而我们按他们所说的做,是因为他们有高于我们的权限,但是我们不愿追随他们。10:06They are authorities,and we do what they say because theyhave authority over us,but we wo