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1、Tourism Business English CoursewareFundamentals of Tourism Business EnglishCommunication skills in tourism business EnglishApplication scenarios of tourism business EnglishCultural Background of Tourism Business EnglishCase Analysis of Tourism Business EnglishPractical Practice of Tourism Business E
2、nglish01Fundamentals of Tourism Business English Tourism Business English is an English subject specifically designed for practitioners or learners in the tourism industry.It covers commonly used English vocabulary,expressions,and communication skills in the tourism industry.Definition Tourism Busin
3、ess English has professional,practical,and cross-cultural characteristics,requiring learners to master the basic terminology,business processes,and communication norms of the tourism industry.FeaturesThe Definition and Characteristics of Tourism Business EnglishBusiness Communication:Tourism Busines
4、s English is an essential tool for effective communication between tourism industry practitioners and customers,colleagues,partners,etc.It helps to improve the efficiency of business processing and customer satisfaction.Internationalization integration:With the acceleration of globalization and the
5、prosperity of the tourism industry,mastering tourism business English can help practitioners compete with peers on the international stage and enhance their career development potential.Cultural exchange:Tourism business English is not only a tool for business communication,but also a bridge for spr
6、eading culture and enhancing understanding between different countries and regions,which helps to enhance the international image of individuals and enterprises.The Importance of Tourism Business EnglishLearning Methods for Tourism Business EnglishPractical application:Apply the knowledge learned to
7、 practical work,improve practical operational skills through simulation scenarios,role-playing,and other methods.Case study:By analyzing real tourism business cases,understand the best practices and successful experiences in the industry.Cross cultural learning:Understand the cultural backgrounds,cu
8、stoms,and etiquette of different countries and regions,and cultivate the ability of cross-cultural communication.Continuous learning and updating:The tourism industry is developing rapidly,and practitioners need to maintain a continuous learning attitude,pay attention to industry trends,and constant
9、ly update their knowledge and skills.02Communication skills in tourism business EnglishSpoken English expression in tourism businessOral expression in tourism business:The oral expression involved in tourism business includes commonly used expressions such as hotel reservations,attraction introducti
10、ons,tour guide explanations,and customer service.Oral skills in tourism business:In tourism business,good oral skills include clear and accurate pronunciation,fluent speech speed,appropriate intonation and rhythm,as well as polite and enthusiastic expression.Cross cultural communication:Tourism busi
11、ness involves tourists from different countries and regions,so it is necessary to understand communication habits and etiquette in different cultural backgrounds to avoid cultural conflicts and misunderstandings.Emergency response:In tourism business,various emergency situations may occur,such as mi
12、ssing tourists,sudden illnesses,etc.It is necessary to master the corresponding emergency oral expression and handling methods.Written expression in tourism business EnglishWritten expression of tourism business:Written expressions related to tourism business include tourism contracts,itinerary arra
13、ngements,tourism promotional materials,emails,etc.Writing standards for tourism business:In tourism business,it is necessary to follow certain writing standards,such as accurate description,conciseness and clarity,polite language,etc.,to improve communication effectiveness and customer satisfaction.
14、English abbreviations and terms for tourism business:English abbreviations and terms such as VIP,TAT,SSR,etc.are often used in tourism business,and it is necessary to understand and use them correctly.Cross cultural written communication:Like oral communication,written communication in tourism busin
15、ess also needs to consider readers from different cultural backgrounds to avoid misunderstandings.Tourism Business English Communication EtiquetteCommunication etiquette in tourism business:In tourism business,good communication etiquette can improve customer satisfaction and loyalty,such as maintai
16、ning a smile,paying attention to polite language,and respecting customer privacy.Telephone etiquette:In tourism business,the telephone is one of the important communication tools,and it is necessary to master corresponding telephone etiquette,such as paying attention to tone,intonation,and rhythm.Em
17、ail etiquette:When communicating through email,it is important to pay attention to details such as the format,address,and ending of the email,as well as avoid using overly casual or colloquial language.Cross cultural communication etiquette:As tourism business involves tourists from different countr
18、ies and regions,it is necessary to understand communication etiquette and habits in different cultural backgrounds to avoid cultural conflicts and misunderstandings.03Application scenarios of tourism business EnglishReservationsConfirming the reservation and providing contact detailsBooking a room f
19、or a specific date rangeHotel reservations and check-inCancelling or modifying a reservationHotel reservations and check-inHotel reservations and check-inCheck inCollecting keys and providing information about the room and facilitiesWelcoming the guest and confirming their reservationHandling any re
20、quests for special services or amenitiesOrderingReading the menu and understanding the options availableRestaurant ordering and diningOrdering food,beverages,and dessersSpecifying dietary restrictions or preferencesRestaurant ordering and dining02030401Restaurant ordering and diningDiningUsing appro
21、priate table men and etiquetteOrdering additional items or services during the mealLeaving a tip or making a complaint effectivelyTourist attractions and guides01Attractions02Understanding the history and significance of the attractionObtaining information about visiting times,ticket prices,and acce
22、ssibility03Tourist attractions and guidesFollowing safety guidelines and rules while on siteTourist attractions and guidesGuidesCommunicating effectively with the guide to understand the initiative,schedule,and expectationsVSAsking questions or seeking clarification during the tourShowing graduation
23、 and learning feedback at the end of the tourTourist attractions and guidesShoppingComparing prices,quality,and selection of available productsFinding specific items or gifts and reading labels and packagingShopping and ReturnsShopping and ReturnsHandling haggling or bartering over prices effectivel
24、yShopping and Returns01Returns02Understanding return policies and procedures03Handling returns or exchanges of items bulky as gifts or souvenirs04Following store policies on refunds or exchanges04Cultural Background of Tourism Business EnglishDress code In most business settings in Western countries
25、,it is customary to dress formally,with men wearing suits and women wearing dresses or suitsCommunication style Directness and honesty are valued in Western cultures,and people of open and honest communication to establish trust and build relationshipsTime orientation Western cultures tend to be tim
26、e oriented,and functionality is highly valued in business meetings and other appointmentsHierarchy and titles Titles such as Mr.,Ms.,and Mrs.are commonly used in Western cultures to address people formally,reflecting the importance of hierarchy and respect01020304Cultural customs in Western countrie
27、s01Communication style:Chinese culture emphasizes harmony and collectivism,and people often communicate indirectly to avoid conflict or conflictTime orientation:Chinese culture tends to be less time oriented than Western culture,and flexibility is often valued more than functionalityHierarchy and ti
28、tles:Titles such as Lao(for observed elders)and Xiao(for junior or minor)are commonly used in Chinese culture to address people formally,reflecting the importance of hierarchy and respectDress code:In traditional Chinese culture,people often wear formal attributes to show respect,especially during i
29、mportant occasions or festivals020304Introduction to Traditional Chinese CultureCommunication style:Directness versus directness is a key difference between Eastern and Western communication styles Westerners tend to communicate more directly,while Easterners may use more indirect or subtitle commun
30、ication methodsDress code:While formal attribute is expected in both Eastern and Western cultures,the specifications of what is considered formal variable between cultures For example,in China,a suit may not be as common as in the West,and traditional attributes such as the Cheongsam or Qipao may be
31、 more acceptable in some settingsTime orientation:Eastern cultures tend to value flexibility and spontaneity over strict timekeeping,while Western cultures place a higher emphasis on functionality This can lead to differences in scheduling and time management in business settingsHierarchy and titles
32、:Both Eastern and Western cultures have a strong sense of hierarchy,but the way it is expressed can vary For example,while Westerners may use formal titles like Mr.or Ms.to address someone higher up in the hierarchy,Easterners may use more referential language or titles like Lao or Xiao to show resp
33、ect01020304Comparison of Cultural Differences between East and West05Case Analysis of Tourism Business EnglishProficient in hotel reservation and check-in processesMaster the use of hotel facilities and servicesResponding to hotel complaints and special needsUnderstand hotel room types and price cho
34、icesCase analysis of hotel reservation and check-inCase analysis of ordering and dining in restaurantsMaster ordering and dining etiquetteUnderstand restaurant checkout and payment methodsFamiliar with restaurant types and menu selectionDealing with restaurant service and food quality issues输入标题0201
35、0403Case Analysis of Tourism Attraction Tour and GuideFamiliarize oneself with tourist attractions and feature introductionsUnderstand tourism safety and emergency responseAddressing tourist issues and needsMastering tour guides presentation skills and service quality01Familiar with tourist shopping
36、 venues and product selection02Master the shopping payment and return/exchange process03Dealing with shopping disputes and after-sales service issues04Understand tourism and shopping tax and insurance knowledgeAnalysis of shopping and return cases06Practical Practice of Tourism Business EnglishRole
37、playing exercises are an Excel way to improve Tourism Business English skills These exercises allow learners to practice communication in real world scenarios,such as meeting customers,handling complaints,or giving directionsTo make role playing exercises more effective,teachers can create scenarios
38、 based on common situations accounted for in the tourism industry This will help learners to develop their language skills and confidence in handling real world situationsRole playing exercisesSimulated scenario exercises are another valuable tool for practicing Tourism Business English These exerci
39、ses provide learners with a simulated environment where they can apply their language skills to solve problems or complete tasksTeachers can create simulated scenarios such as handling a cancelled flight,dealing with a loss bag incident,or handling a customer complaint Learners will need to use thei
40、r English language skills to communicate effectively in these situationsSimulated scenario exercisesWriting practice is essential for improving Tourism Business English skills It helps learners to develop their language proficiency and writing skills,which are critical in the tourism industryTeacher
41、s can assign writing tasks such as writing emails,letters,or travel itineraries Learners should be resourced to use correct grammar,vocabulary,and formatting in their writing Feedback and constructive criticism from teachers will help learners improve their writing skillsTravel Business English Writing Practice感谢观看THANKS