《品类管理流程英文》课件.pptx

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1、PPT courseware for category management process inIntroductionOverview of Category ManagementCategory management processCategory Management Tools and TechnologiesCase analysis of category managementSummary and Outlookcontents目录01IntroductionThis course is designed to introduce the concept and importa

2、nce of category management in EnglishIt provides an overview of the category management process,including its history,evolution,and current practicesThe course also highlights the role of English in effective category management and the importance of language proficiency in this fieldCourse Introduc

3、tionTo familiarize learners with the concept and principles of category managementTo develop learners language proficiency in English,specifically in terms of vocabulary,grammar,and communication skills related to category managementTo enable learners to understand and apply the processes involved i

4、n category managementCourse objectivesThis course options a combination of traditional and innovative teaching methodsLectures,case studies,and group discussions are used to illustrate and explain the concepts and processes involved in category managementSimulations,role plays,and other practical ac

5、tivities are also employed to enhance learners understanding and application of the subject matterLearning method02Overview of Category Management Understanding the definition and basic concepts of classification management is the foundation for understanding its importance.Summary Classification ma

6、nagement is a systematic approach used to organize,evaluate,and optimize product categories to achieve better business performance.It involves the entire process of goods from procurement to sales,including product positioning,pricing,promotion,and distribution strategies.Detailed descriptionDefinit

7、ion and ConceptsSummary Understanding the importance of classification management is the key to inspiring attention and practice towards it.Detailed description Classification management is crucial for both retailers and suppliers.By implementing effective classification management,enterprises can i

8、mprove customer satisfaction,increase sales,optimize inventory management,and reduce costs.In addition,it also helps businesses better understand market demand and consumer behavior,thereby making wiser business decisions.The importance of category managementThe History and Development of Category M

9、anagementSummary:Understanding the history and development of classification management helps to gain a deeper understanding of its current applications and future trends.Detailed description:Classification management originated in the American retail industry in the 1970s.Initially,it was mainly us

10、ed for product classification and inventory management.As time goes by,the scope of classification management gradually expands,involving more decisions related to products,such as pricing,promotion,and distribution.Nowadays,with the rise of e-commerce and big data technology,classification manageme

11、nt is moving towards a more refined and intelligent direction.In the future,as consumer demand and market changes continue to accelerate,classification management will continue to play an important role in helping enterprises maintain a leading position in fierce market competition.03Category manage

12、ment process Clarify management objectives to provide direction for subsequent strategy development.Determine management objectives Gain in-depth understanding of the target market,including consumer demand,competitor situation,etc.Market research Based on market research results,classify products r

13、easonably.Product classification Unify classification standards to ensure accuracy and consistency of classification.Develop classification standardsCategory planningCategory strategy developmentIdentify core categoriesBased on market trends and company strategy,identify the categories that need to

14、be prioritized for development.Develop category strategyDevelop specific strategies for each category,including positioning,target consumer groups,marketing strategies,etc.Resource allocationBased on category strategy,allocate company resources reasonably to ensure effective support for category dev

15、elopment.Collaboration and Supplier ManagementEstablish cooperative relationships with suppliers to ensure the stability and cost-effectiveness of category supply.Category implementation and executionOrganizational structure adjustmentBased on category strategy,adjust the organizational structure to

16、 ensure collaborative work among departments.Marketing activity planning and executionPlan and execute various marketing activities to enhance category awareness and sales performance.Inventory managementEstablish a scientific inventory management system to ensure reasonable inventory levels and avo

17、id backlogs and shortages.Sales channel expansionExpand new sales channels and expand market share in product categories.Performance evaluation:Regularly evaluate the performance of each category to understand key indicators such as sales performance and market share.Market feedback collection:Colle

18、ct consumer and market feedback to provide a basis for category optimization.Category adjustment and optimization:Based on evaluation results and market feedback,adjust and optimize categories.Continuous improvement:Continuously optimize management processes,improve category management level,and ens

19、ure competitive advantage.Category evaluation and optimization04Category Management Tools and TechnologiesTypes of Category Management ToolsAdvantages and Disadvantages of Category Management ToolsCategory Management Tools:Definition and FunctionalityIntroduction to Category Management ToolsApplicat

20、ion Scenarios of Category Management TechnologyProcess of Applying Category Management TechnologyKey Steps in Implementing Category Management TechnologyApplication of Category Management TechnologyCriteria for Selecting Category Management Tools and TechnologiesMethods for Optimizing Category Manag

21、ement Tools and TechnologiesCase Studies of Successful Category Management Tool Selection and OptimizationSelection and optimization of tools and technologies05Case analysis of category managementThey assign products to relevant categories based on attributes and characteristics,ensuring that custom

22、ers can easily find what they are looking forSuccess Case 1:Amazons Category Management ProcessAmazon has implemented a Sophisticated category management process that allows them to efficiently organize and market their productsSuccess Case SharingAmazon regularly updates their categories as market

23、trends and customer preferences change,enabling them to stay ahead of the competitionSuccess Case SharingSuccess Case 2:Walmarts Category Optimization StrategyThey analyze customer shopping patterns and preferences to identify popular categories and productsWalmart also partners with suppliers to in

24、troduce new and innovative products in their categories,attracting more customers and maintaining market shareWalmart has focused on optimizing their category assessment to increase sales and profitsSuccess Case SharingFailure Case 1:Targets Category MismanagementTarget faced challenges in their cat

25、egory management process due to a lake of a unified approach across their storesDifferent stores have different categories and assessments,making it difficult for customers to find what they needFailure Case AnalysisTargets failure to standardize their categories resulting in reduced sales and custo

26、mer satisfactionFailure Case AnalysisFailure Case 2:Tescos Category Overlap ProblemThis makes it difficult for customers to navigate the store and find the products they needTesco had issues with category overlap,where similar products were grouped into different categoriesTescos failure to resolve

27、this issue led to decreased sales and customer loyaltyFailure Case Analysis03Regularly update categories based on market trends and customer preferences to stay relevant01Inspiration from Success Cases02Implement a structured category management process that aligns with your business objectivesCase

28、Inspiration and Suggestions0102Case Inspiration and SuggestionsPartner with suppliers to introduce new and innovative products that will attract more customersAnalyze customer data to identify popular categories and products,and focus on optimizing these areasCase Inspiration and Suggestions01Sugges

29、tions for improvement02Develop a unified category management approach that is consistent across all stores or websites03Identify and correct category overlap issues to improve customer negotiation and satisfaction04Implement customer feedback mechanisms to gather insights on category management effe

30、ctiveness06Summary and OutlookCategory management is a business management strategy that focuses on optimizing the classification,selection,and procurement of products and services to meet the needs of customers and achieve business goalsIt involves analyzing market trends,understanding customer nee

31、ds,and managing product assessments to ensure profitability and market competitivenessCategory management is essential for businesses to stay relevant in todays rapidly changing market environment010203Summary of Category Management01With the evolution of technology and the digitization of the suppl

32、y chain,category management will come more data driven and automated02Advanced analytics tools will enable more precision market segmentation and customer insights,leading to more detailed category strategies03Collaborative decision making processes between suppliers and retailers will come more com

33、monplace,enabling a more effective and responsive supply chainThe Future Development of Category ManagementLearners should seek opportunities to gain practical experience in category management,such as internships or part time positions in related fieldsLearners should stay up to date with industry

34、trends and best practices in category management through professional development courses,conferences,and networking eventsIt is recommended to gain profitability in data analysis,marketing,and supply chain management to enhance career prospects in category managementPersonal learning and career development suggestions感谢您的观看THANKS

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