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1、品牌服装运营策划案QlltSf=U晶层品牌服装天猫运营策划案 ,2022. 5. 22,medical students and junior doctors to complete tasks, with clinical research and paper writing ability, professional foreign language proficiency required to read foreign literature, as well as at higher levels under the guidance of doctors completing mor
2、e complex surgery. Second, training method 1. training for 3 years. Trained in surgical sub specialties Web learning. Rotary Department time (months) General surgical 15 (including in superior physician guide Xia general surgical outpatient 3 months) orthopedic 6 (including in superior physician gui
3、de Xia orthopedic outpatient 1 months) urinary surgical 3 heart surgical 3 neural surgical 3 anesthesia section 2 surgical heavy syndrome guardianship treatment room (SICU) 1 surgical emergency 3 (in principle General outside 2 months, orthopedic 1 months, the hospital can according to specific situ
4、ation adjustment) total 36 2. by Shanghai City resident standardized training Committee big surgical training working group organization related theory class lecture. Three, training contents and requirements (a) General Surgery 1. Rotary objective: disinfection and aseptic techniques, water and ele
5、ctrolyte balance一、主要运营平台：天猫二、为什么要做天猫天猫有数量庞大的淘宝用户群体,平台知名度高,有利于提高品胖知名度、消费 群体广，宣传范围大。三、做天猫的目的:拓展销售渠道、扩大市场占有率、促成线上成交、获取利 润四、天猫建站基本费用保证金:根据店铺性质及商标状态不同，金额分为5万、10万、15万三档技 术服务费，女装/女士精品，：6万元/年销售提成，女装/女士精品，：5%,天猫收受，天猫新旺铺+CSS功能:600/季，可选，建议贩买，五、晶复建站所需费用1个首页设计1个宝贝描述模版1个介绍内页，品牌故事企业文化等，面议1个活励型内页设计，促销与场、促销预告等，20个宝贝
6、描述制作，含文案，5张海报图六、晶复托管服务推广运营：利用淘宝各种促销活励,策划店铺各种主题活励和关联销售、交叉销售等手段 方式,实现商品生励化,提升用户粘性,提升客单价,打造爆款产品,最终实现销售飞 跃。以弓I入目标 medical students and junior doctors to complete tasks, with clinical research and paper writing ability, professional foreign language proficiency required to read foreign literature, as we1
7、1 as at higher levels under the guidance of doctors completing more complexsurgery. Second, training method 1. training for 3 years. Trained in surgical sub specialties Web learning. Rotary Department time (months) General surgical 15 (including in superior physician guide Xia general surgical outpa
8、tient 3 months) orthopedic 6 (including in superior physician guide Xia orthopedic outpatient 1 months) urinary surgical 3 heart surgical 3 neural surgical 3 anesthesia section 2 surgical heavy syndrome guardianship treatment room (SICU) 1 surgical emergency 3 (in principle General outside 2 months,
9、 orthopedic 1 months, the hospital can according to specific situation adjustment) total 36 2. by Shanghai City resident standardized training Committee big surgical training working group organization related theory class lecture. Three, training contents and requirements (a) General Surgery 1. Rot
10、ary objective: disinfection and aseptic techniques, water and electrolyte balance流量为核心，采麦淘宝站内免费推广、淘宝站内工具广告推广、全网辅劣推广 等方式,系统解决淘宝店铺流量难题,为店铺带来大量有效目标贩买客户。我们坚持 在策略指引下用最小投入实现最大推广效果,决不盲目唯流量是从，更不做无效流量 的推广,实现销售和品牌提升双重效果。晶复托管费用:服务费+销售提成专业的代运营服务：,产品分类、产品定位；,装修、商品图片处理、上下架；,定单处理、销前、售后；,网店维护、网店推广、日常经营管理、营销、推广，为客户提
11、供淘店运营的 全面解决方案；专业店铺视觉：,根据客户销售的产品定位，品胖故事，目标客户人群偏好，设计店面的整体风 格，开进行店面装修；,进行与业的产品描述，引客户内心柔软部份的触励，引L仅客户的讣同不共 鸣;，特殊需求，此外收费，专业商品管理：,产品分类，产品定位，产品定价；,商品图片规划不处理；,宝贝描述设计；,商品上架规划，标题优化；,实力派品胖的商品建立分销平台；medical students and junior doctors to complete tasks, with clinical research and paper writing ability, professio
12、nal foreign language proficiency required to read foreign literature, as well as at higher levels under the guidance of doctors completing more complex surgery. Second, training method 1. training for 3 years. Trained in surgical sub specialties Web learning. Rotary Department time (months) General
13、surgical 15 (including in superior physician guide Xia general surgical outpatient 3 months) orthopedic 6 (including in superior physician guide Xia orthopedic outpatient 1 months) urinary surgical 3 heart surgical 3 neural surgical 3 anesthesia section 2 surgical heavy syndromeguardianship treatmen
14、t room (SICU) 1 surgical emergency 3 (in principle General outside 2 months, orthopedic 1 months, the hospital can according to specific situation adjustment) total 36 2. by Shanghai City resident standardized training Committee big surgical training working group organization related theory class l
15、ecture. Three, training contents and requirements (a) General Surgery 1. Rotary objective: disinfection and aseptic techniques, water and electrolyte balance 专业客服管理：,托管时间：14小时/天7X14小时服务，每天的在线时间为9:00至23:00, ,与业在线沟通、满足客户咨询销售的服务需求;,电子商务定单处理；， 商品上架下架服务；,定期客户关心活励，维持客户的粘度不忠诚；专业营销管理：,不委托方沟通规划设定网店销售产品线;确定销售
16、的高、中、低端产品线；,设定产品名、利、量的产品组合不套餐优惠服务；，设计店内促销活励及特 惠套餐；,参不淘宝网免费推广活励；,与业推广策划，不顾客沟通参不付费推广活励；专业服务品质监控：,设定与门店长管理代运营淘店的整体工作；，QA人员对服务过程实时监控， 确保买家满意度；代运营服务顾客需做到如下：，保证产品充足的货源及产品的品质；，保证产品不侵犯知识产权及侵犯品胖；，商品知识的普及； ,负责定单的及时4又货；,负责定单的退换货服务；七、服务实施步骤medical students and junior doctors to complete tasks, with clinical res
17、earch and paper writing ability, professional foreign language proficiency required to read foreign literature, as well as at higher levels under the guidance of doctors completing more complex surgery. Second, training method 1. training for 3 years. Trained in surgical sub specialties Web learning
18、. Rotary Department time (months) General surgical 15 (including in superior physician guide Xia general surgical outpatient 3 months) orthopedic 6 (including in superior physician guide Xia orthopedic outpatient 1 months) urinary surgical 3 heart surgical 3 neural surgical 3 anesthesia section 2 su
19、rgical heavy syndrome guardianship treatment room (SICU) 1 surgical emergency 3 (in principle General outside 2 months, orthopedic 1 months, the hospital can according to specific situation adjustment) total 36 2. by Shanghai City resident standardized training Committee big surgical training workin
20、g group organization related theory class lecture. Three, training contents and requirements (a) General Surgery 1. Rotary objective: disinfection and aseptic techniques, water and electrolyte balance 阶段 工作重点晶复工作 客户配合工作 阶段工作目标 1.沟通开确讣店面的风格及装修；1.根据客户产品特2.配合晶复电商的经营计，店面装修完点，以与业 角度提出划,10-30件主打商品上成；店铺风格方
21、案；架；，店面产品上第一阶段 店面视觉定位2.不客户沟通规划3.根据晶复电商的建议，架完成；，第1-3月， 产品规划商品定位,开获得客选择至少10款产品做不，开展初期推产品拍摄上架 户的确讣；同时段促销活励，以达到广，培养新客孵化期 普及商品知识3.进行产品拍摄修吸引客户之目的；户黏度，忠诚图，产品上架,优化；4.根据晶复电商经营计 划度4.进入店铺初期运做好货物的库存准备及作；货响应；5.做好售后服务工作；1.配合晶复电商的经营计1.采集客户对产品戈U,准备及更新各产品线的反馈情 况，丐对产，加强店铺的主打产品；品作相应优化.调整；推广方案2.根据晶复电 商的建议,3.进行店铺活励的，刺激客
22、户的选择至少10款产品做不第二阶段产品 风格的确定策划；再次访问同时段促销活励，以达到，第4-9月，店面品胖的传播4.积极参不淘宝网，通过各种方吸引客户之目的；的活励，进一步传播式提高商 品3.根据晶复电商经营计划成长期店面品胖；爆光率，促进做好货物的库存准备 及收5.设定特惠套餐及成交货响应；促销产品，进一步吸，提高品胖成4.做好售 后服务工作；引流量，引起客户的长机会5.配合晶复电商争变各项关注，提升销量; 资源,促使店铺成长1.总结第二阶段经，借劣消费者营的经验,进一步提之间的对抗，第三阶段品胖使命的挖掘 升商品影响力及店 根据晶复电商的建议,整对品牌成长，第10T2店面品胖的传播铺的知
23、名度；合企 业资源力,投入市场进一步完善月，转化率的提升2.提升店面的销售推广经费，进行市场推广；，流量提升，转产品线的分隔业绩；化率促进，争成熟期3.增配 客服人员，强妻利润最大化团队战斗力化medical students and junior doctors to complete tasks, with clinical research and paper writing ability, professional foreign language proficiency required to read foreign literature, as well as at highe
24、r levels under the guidance of doctors completing more complex surgery.Second, training method 1. training for 3 years. Trained in surgical subspecialties Web learning. Rotary Department time (months) General surgical 15 (including in superior physician guide Xia general surgical outpatient 3 months
25、) orthopedic 6 (including in superior physician guide Xia orthopedic outpatient 1 months) urinary surgical 3 heart surgical 3 neural surgical 3 anesthesia section 2 surgical heavy syndrome guardianship treatment room (SICU) 1 surgical emergency 3 (in principle General outside 2 months, orthopedic 1
26、months, the hospital can according to specific situation adjustment) total 36 2. by Shanghai City resident standardized training Committee big surgical training working group organization related theory class lecture. Three, training contents and requirements (a) General Surgery 1. Rotary objective: disinfection and aseptic techniques, water and electrolyte balance