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1、智慧树知到大学生创业英语章节测试含答案第一章测试1.创新创业是世界大势所趋、国家发展动力之源，加强创新创业教育是高等教育的时代使命。（）A.正确B.错误正确答案：A2.本课程能帮助同学们提升英语语言技能和了解创新创业。（）A.正确B.错误正确答案：A3.This course has 15 chapters. （）A.正确B.错误正确答案：B4.One of the course objectives is o help foster current and prospective Chinese business owners with a learning experience by co
2、mbining elements of learning English vocabulary with usage in the business environment. （）A.正确B.错误正确答案：A5.Innovation and entrepreneurship has become the trend of our world and it is the momentum of our national development. （）A.正确B.错误正确答案：A6.What is the name of this online course? （）A.College Busine
3、ss EnglishB.College English for EntrepreneursC.Entrepreneurship EnglishD.English for College students正确答案：B7.Which of the followings does not belong to the course objectives? （）.A.To build a foundation for international cooperation by expanding students English ability directly in the area of Busine
4、ss EntrepreneurshipB.To help foster current and prospective Chinese business owners with a learning experience by combining elements of learning English vocabulary with usage in the business environmentC.To create a businessD.To create an introduction course to business entrepreneurship正确答案：C8.Which
5、 of the followings is incorrect （） ?.A.You will gain information on running a business by learning this course.B.Learners of this course have to create a business.C.One of the course objectives is to create an introduction course to business entrepreneurship.D.This course has 11 chapters.正确答案：B9.Who
6、 are our target students？（）A.Students in university looking for an elective in Business EntrepreneurshipB.Current business owners looking for more information on running a businessC.Students who are curious about business creation and developmentD.Internationals who are English speakers looking for
7、an introduction to business entrepreneurship正确答案：ABCD10.What will you get after learning this online course? （）A.Basic concepts of Business EntrepreneurshipB.Resources for creating a businessC.Simple conversation using business lingo and vernacularD.Increased vocabulary focused on Business/Entrepren
8、eurship正确答案：ACD第二章测试1.“Mass entrepreneurship and innovation” has been an effective driver for both economic growth and the consistent transition between traditional and new growth engines. （）A.正确B.错误正确答案：A2.One of the major purposes of Entrepreneurship education is to encourage both college students
9、 and graduates to broaden their mind and maximize their potential. （）A.正确B.错误正确答案：A3.It is commonly believed that entrepreneurs are risk-takers. （）A.正确B.错误正确答案：A4.Entrepreneurial thinking is one of the most relevant skills for the 21st-century workforce. （）A.正确B.错误正确答案：A5.Which of the followings are
10、 incorrect? （）A.“Determination” means “once entrepreneurs decide on a course of action, they implement it as quickly as possible”.B.“Devotion” means “entrepreneurs want to be in charge of their own destiny rather than dependent on an employer”.C.“Destiny” means “entrepreneurs love what they do”.D.“D
11、ecisiveness” means “entrepreneurs make decisions swiftly”.正确答案：ABC6.What are major tasks of the State Council executive meeting?（）A.Discuss urgent social and economic issues.B.Make decisions on important items involved in the State Councils work.C.Deliberate on drafts of laws and administrative regu
12、lations.D.Make new policies.正确答案：ABC7.What does “big business” mean in the following sentence: “Medicine is big business in many countries around the world”? （）A.大企业B.大生意正确答案：B8.Every organization has to be operated exclusively for profit. （）A.正确B.错误正确答案：B9.Jack Ma is the cofounder of Alibaba Group.
13、 （）A.正确B.错误正确答案：A10.All businessmen are entrepreneurs. （）A.正确B.错误正确答案：B第三章测试1.What does Design Thinking mean? （）A.设计方法B.设计思路C.设计思考D.设计思维正确答案：D2.Design thinking is a series of effective innovation modes. （）A.正确B.错误正确答案：A3.Which of the followings is incorrect? （）A.A good point of view should provide f
14、ocus and frames the problem.B.Empathy is the foundation of a human-centered design process.C.The define mode is critical to the design process because it explicitly expresses the problem you are striving to address through your efforts.D.Test is the mode of your design process in which you aim to ge
15、nerate radical design alternatives.正确答案：D4.Prototyping is used for many reasons, including empathy gaining, exploration, testing and inspiration. （）A.正确B.错误正确答案：A5.What are the modes of design thinking？（）A.ideate and prototypeB.testC.empathizeD.define正确答案：ABCD6.Group travelling and adventure represe
16、nt two different modes of thinking. （）A.正确B.错误正确答案：A7.Adventure reflects managerial thinking which emphasizes efficiency. （）A.正确B.错误正确答案：B8.Group travelling reflects entrepreneurial thinking. （）A.正确B.错误正确答案：B9.Which of the followings is incorrect? （）A.Bird-in-hand Principle means, to start your busi
17、ness, the resources that you have already owned are better than unreachable resources.B.It is important to realize that contingencies will happen in the process of creating a business.C.Lemonade Principle encourages entrepreneurs to be negative when encountering difficulties.D.Affordable Loss Princi
18、ple suggests evaluating your affordable loss in advance.正确答案：C10.Which of the followings is incorrect? （）A.In the eyes of expert entrepreneurs, negative contingencies are not the cost, but new resource.B.Lemonade Principle tells us to embrace uncertainty or contingency during the process of creating
19、 a business.C.Pilot-in-the-plane Principle means entrepreneurs should learn to control the moving directions.D.Entrepreneurs can create the predictable future.正确答案：D第四章测试1.In the “STRETCH” framework, S refers to Social Needs. （）A.正确B.错误正确答案：A2.In the “STRETCH” framework, the first T refers to Team-b
20、uilding. （）A.正确B.错误正确答案：B3.In the “STRETCH” framework, R refers to Resources. （）A.正确B.错误正确答案：A4.In the “STRETCH” framework, E refers to Evaluation. （）A.正确B.错误正确答案：A5.In the “STRETCH” framework, the second “T” refers to Targets. （）A.正确B.错误正确答案：B6.In the “STRETCH” framework, C refers to Contingency. （
21、）A.正确B.错误正确答案：A7.In the “STRETCH” framework, H refers to How to run your business? （）A.正确B.错误正确答案：A8.The word STRETCH cannot have a positive meaning: to make business or entrepreneurship project bigger and farther. （）A.正确B.错误正确答案：B9.The word “stretch” literally means to cause something to reach, oft
22、en as far as possible, in a particular direction. （）A.正确B.错误正确答案：A10.This course uses “STRETCH”, as a framework, to correspond with the main steps of creating a business. （）A.正确B.错误正确答案：A第五章测试1.“Those products or services that fill the needs or wants of a large part of society” is the definition of
23、what vocabulary term? （）A.Social NeedsB.Social RelationsC.MarketD.Customers Needs正确答案：A2.Brainstorming means “an activity during which the sole purpose is to develop ideas”. （）A.正确B.错误正确答案：A3.Competitor means “a person or business who sells a similar product or service as you”. （）A.正确B.错误正确答案：A4.NGO
24、 stands for Governmental Organization. （）A.正确B.错误正确答案：B5.Western culture is more（） than Chinese culture.A.hierarchicalB.indirectC.individualisticD.dignity oriented正确答案：C6.Linell Davis suggested that a better translation for 面子 was what? （）A.FaceB.IntegrityC.DignityD.Honor正确答案：C7.Using hints and subt
25、le speech while speaking, is an example of what? （）A.Indirect CommunicationB.Direct CommunicationC.MiscommunicationD.Disrespectful Communication正确答案：A8.Using the word profit, which sentences are correct? （）A.We spent less money this year and our profits increased.B.We can profit from this situation.
26、C.It mostly profit that the business makes.D.Profits is inescapable with a great business plan.正确答案：AB9.Which sentence is correct? （）A.Group brainstorming is one way of coming up with ideas because more heads can come up with more ideas than just one head thinking.B.Group brainstorming isnt one way
27、of coming up with ideas because more heads can come up with more ideas than just one head thinking.C.Group brainstorming isnt one way of coming up with ideas because more heads cant come up with more ideas than just one head thinking.D.Group brainstorming are one way of coming up with ideas because
28、more heads can have come up with more ideas than just one head thinking.正确答案：A10.Group Brainstorming is when several people gather to come up with ideas.A.正确B.错误正确答案：A第六章测试1.Which of the followings is incorrect about “mission statement” ?（）A.A mission statement reflects a companys business goals and
29、 philosophies.B.A mission statement describes what an organization would like to achieve or accomplish in the long-term future.C.A mission statement represents an organizations core purpose and focusD.A mission statement is a brief written statement正确答案：B2.How many interpretations of SMART goals was
30、/were introduced in this chapter?（）A.2B.3C.4D.1正确答案：A3.Which of the followings is incorrect in the SMART system? （）A.M stands for manageable.B.A stands for action-oriented.C.S stands for special.D.R stands for reachable.正确答案：B4.A companys values should align to its mission. （）A.正确B.错误正确答案：A5.A goal
31、is “an observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe. （）A.正确B.错误正确答案：A6.Usually the higher-level goals only can be reached as the lower-level goals have been attained. （）A.正确B.错误正确答案：A7.A SMART goal is a short acronym for a pa
32、rticular standard and criterion in goal setting process.（）A.正确B.错误正确答案：A8.Which of the followings are business goals? （）A.Increase traffic on your business website or blog/WeChat .B.Reduce ongoing business expenses.C.Create a new product.D.Hire your first employee.正确答案：ABCD9.Which of the followings
33、belongs to the process of creating a mission statement? （）A.Try to write a sentence to describe the purpose of your business.B.Discuss the statements and come up with one sentence everyone agrees with.C.Communicate it to everyone in your company, when you have finalized your mission statement.D.Ask
34、your business partners or core team members to do the same thing正确答案：ABCD10.A mission statement is a summary which defines.（）A.who you areB.do it for whomC.what you doD.how to do it正确答案：ABCD第七章测试1.In the 21st century, people with abundant and excellent resources are easy to be successful. （）A.正确B.错误
35、正确答案：A2.Resource means money and possessions, especially a large amount of money used for producing more wealth or for starting a new business. （）A.正确B.错误正确答案：B3.KAR model is based on the means of Effectuation proposed by Professor Saras Sarasvathy. （）A.正确B.错误正确答案：A4.In KAR model, “K” refers to Know
36、ledge, “A” refers to Abilities and “R” refers to Resources. （）A.正确B.错误正确答案：B5.Business letters are used for longer or more official messages. （）A.正确B.错误正确答案：A6.An e-mail is a message that is sent and received electronically over a computer network. （）A.正确B.错误正确答案：A7.Tangible resources include （）.A.p
37、hysical resourcesB.human resourcesC.technological resourcesD.capital resources正确答案：ABCD8.Intangible resources include （）.A.information resourcesB.policy resourcesC.Social resourcesD.physical resources正确答案：ABC9.In this chapter, resources that college student entrepreneurs use are （）.A.enterprise reso
38、urcesB.government resourcesC.resources in colleges and universitiesD.social resources and alumni resources正确答案：ABCD10.What are the qualities of effective business communication? （）A.punctuation and formB.briefness and organizationC.clarity and relevanceD.courtesy and suitability正确答案：BCD第八章测试1.SWOT A
39、nalysis: what does the “O” stand for? （）A.OriginalB.OccasionsC.OutstandingD.Opportunities正确答案：D2.Sometimes an investor will end their position in your company, what is their plan called? （）A.Termination PlanB.Termination ContractC.Exit ClauseD.Exit Strategy正确答案：D3.SWOT Analysis: what does the “T” st
40、and for? （）A.TransitionsB.TacticsC.ThreatsD.Troubles正确答案：C4.USP stands for? （）A.Unique Selling PropositionB.Uniform Stock ProfitC.Under Sold PartsD.Under Sales Penalty正确答案：A5.Jim has a pool construction business and Bob has a pool cleaning business. Bob gets the most repeat business. （）A.正确B.错误正确答案：
41、A6.“What areas are you lacking in that need improvement?” is a question from our SWOT framework. Which category does it belong to? （）A.ThreatsB.StrengthsC.WeaknessesD.Opportunities正确答案：C7.Revenue Expenses = Profit （）A.正确B.错误正确答案：A8.Which section does this question belong to: Why do you want to do th
42、is, really? （）A.Market FeasibilityB.Technical FeasibilityC.Financial FeasibilityD.Team Skills and Desire正确答案：D9.What is a business customer base? （）A.The first 100 customers of a business necessary to create a profitB.The customers we spend time and money to gain to purchase one timeC.The group of c
43、ustomers that give repeat business and stay over long periodD.The first customers that form the base of the business正确答案：C10.Which statement best describes Value Proposition? （）A.Why should a person do business with you and not with another similar product/service?B.This is a specific point at which
44、 the sale volume is maximized because the customer believes the price paid is lower that it should be for what they received. Also known as bang-for-buck.C.An arbitrary analysis of a business worth due to sale volume and intellectual property licenses.D.A market point where supply and demand are in
45、equilibrium.正确答案：A第九章测试1.Most great businesses are a one-person show. （）A.正确B.错误正确答案：B2.Business partners, like parents and spouses, are rarely perfect. （）A.正确B.错误正确答案：A3.Entrepreneurs wear many hats.” means they take on a lot of roles when running a business. （）A.正确B.错误正确答案：A4.The most obvious adva
46、ntage of hiring employees is that you will have a lot of free time to do whatever you want. （）A.正确B.错误正确答案：B5.Personal or professional conflicts can slow down the workflow and sour the workplace atmosphere. （）A.正确B.错误正确答案：A6.Entrepreneurial team refers to an effective working group formed by two or
47、more people who have certain interests and have a direct impact on the decisions of the team and the enterprise. （）A.正确B.错误正确答案：A7.Which is not the disadvantages of hiring employees? （）A.A large amount of paperworkB.Having others to share the workC.The added expensesD.Establishing more detailed work pl