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1、Business ProposalBusiness ProposalUniversity studentsUniversity students innovative undertaking innovative undertakingSpeaker:PPTSUtopia Utopia Limited Liability CompanyLimited Liability CompanyNameService PhilosophyAlways at your serviceAlways at your serviceTeam PrincipleDevelopmentIdealCompany mi
2、ssionEnterprise culture Passion PassionDevotionDevotionEfficiency Efficiency ResponsibilityResponsibilityPrudent managementPrudent managementPremium servicesPremium servicesFaithful treatmentFaithful treatment Leading services Leading services in mental healthin mental healthEverlasting effort Everl
3、asting effort creates Utopiascreates UtopiasIntroductionProspect AnalyseProspect Analyse1Corporate StrategyCorporate Strategy2Core competitivenessCore competitiveness3Financial PlanFinancial Plan4Management CompanyManagement Company5Prospect AnalysePsychological problems have become the top Psycholo
4、gical problems have become the top incentive of suspension and drop-out of schoolincentive of suspension and drop-out of school Psychological problem is the prime cause Psychological problem is the prime cause of suicide among university studentsof suicide among university studentsthe lacking of soc
5、ial supporting system the lacking of social supporting system means no opportunities for means no opportunities for overseas students to communicateoverseas students to communicateMental Status QuoEvery two seconds,one dies of suicideEvery two seconds,one dies of suicide The international market cou
6、ld also be The international market could also be compared as vacancy.With an increasing compared as vacancy.With an increasing number of Chinese oversea students,number of Chinese oversea students,we predict vast market space.we predict vast market space.the market capacity would be the market capa
7、city would be 576 million576 millionFirstmover advantageFirstmover advantagethe market capacity the market capacity would be more than would be more than 1.12 billion1.12 billionProspect AnalyseDomestic Domestic marketmarketAnalysis of EnvironmentForeign Foreign marketmarketThe industry will grow ra
8、pidly and eventually The industry will grow rapidly and eventually become a fixed market in the next 3 to 5 years.become a fixed market in the next 3 to 5 years.Market trendsProspect AnalyseParks,Psychological Consultations,PubsParks,Psychological Consultations,Pubsnone of them could combine none of
9、 them could combine entertainment with psychological alleviation.entertainment with psychological alleviation.A Crying bar and Emotion catharsis barA Crying bar and Emotion catharsis bar These bars focus on alleviation of pressure temporarily and fail to solve psychological problems.craft brother co
10、mpetitioncraft brother competitionintertype competitionintertype competitionAnalysis of competitionAnalysis of competitionCorporate Strategy4P principleCorporate StrategyPRICEPROMOTIONPLACEPRODUCTCathartic method of emotion:Crying bar、Laughing bar、Talking bar、Cooling down barPsychological relaxation
11、:Cafe、Chat room、populace BBSProfessional psychological consultation:Meditation room、Psychological consulting roomProvide services in university townCorporate StrategyDATA ACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProductNetwork PlatformDirect MarketingCampus CooperationCorporate StrategyDATA
12、ACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPlaceCorporate StrategyDATA ACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAIL1.The service for ordinary consumers:Market survey and analysisVarious types of product costs and the expected profit marginsComparing our price with othersCombining the comp
13、anys earnings goals with the first three points2.The service for the studentEstablishing long-term cooperation with universityStudent will receive the half-profit consumer pricing modelsPriceCorporate StrategyDATA ACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetwork
14、 PlatformSMS PlatformAnnual ActivitiesProspect AnalyseProspect Analyse1Corporate StrategyCorporate Strategy2Core competitivenessCore competitiveness3Financial PlanFinancial Plan4Management CompanyManagement Company5Core competitivenessThe competitive advantage of competitorsEnterpriseadvantagefactor
15、BarKTVCoffeshopUtopiaStoredecorationSimple,characteris ticLuxuryComfortable&armOriginal&CreativeForms ofconsumptionsimple,noisyOver simplifiedOversimplifiedPublicVarious forms good to keep Privacyease the badfeelings or notBe able to,but not the PermaneBe able to,butnot thePermanentBe able to,but no
16、tconducivetoBe able to,andconducive to emotionalStoredecorationSimple,characteris ticLuxuryComfortablewarmOriginal&CreativeAdvantage compare with Entertainment-oriented sitesOther vent service industriesUtopiaStore sizeStore sizesmallsmalllargelargeservicesservicesOverOversimplifiedsimplifiedA wide
17、range of servicesA wide range of servicesService Service objectobjectOnly to give vent to Only to give vent to emotionsemotionsthe nature of promoting a the nature of promoting a healthy outlet,healthy outlet,leading the healthy lifeleading the healthy lifelocationlocationremote areas,easily lead to
18、 remote areas,easily lead to people misunderstandingpeople misunderstandingDowntown areaDowntown areaa healthystrive to create a a healthystrive to create a healthy outlet lifestyle fashionhealthy outlet lifestyle fashionAdvantage compare with Craft brotherProfessional Professional psychological psy
19、chological treatment roomtreatment roomUtopiaUtopiaScale Scale WhetherWhetherSmallSmallLargeLargeprofessional professional YesYesYesYesConsumer Consumer pricespricesHighHighLowLowPossible consumerPeople with mental People with mental illnessillnessPeople with Pressure People with Pressure and the ba
20、d moodand the bad moodAdvantage compare with professional psychological treatment roomCore competitivenessThe Competitive Edge of UtopiaTeaching with entertainmentTeaching with entertainmentModel Offering internships and Offering internships andsetting up a scholarship setting up a scholarship for u
21、ndergraduatefor undergraduateHuman resource competition1 Direct sales focusing on consumers1 Direct sales focusing on consumers2 Cooperation with universities2 Cooperation with universities3 Company website3 Company websiteMulti-channel competition Unfixed service model and unlimited Unfixed service
22、 model and unlimited innovation are the key of competitive innovation are the key of competitive edges of Utopia.edges of Utopia.DifferentiationFirst-mover advantangeFirst-mover advantangeCooperation with universityCooperation with universityBrand effect Core competitivenessThe Competitive Edge of U
23、topiaModelAttractivetostudentsintheuniversitytowns Act according to actual circumstances Abreaction positively rather than passively Cooperationwithuniversities Campus brand Psychological servicesFinancial PlanInvestmentRisk&profitFinancial PlanInvestmentTotal market value millionInitial stageSecond
24、 stageThird stageForth stageTotal market value million Total market value millionTotal market value millionVenture capital80%Venture20%Initial stageVenture capital53%Venture20%New shareholders38%Second stageVenture capital38%Venture20%New shareholders38%Second phase29%Third stageListedListedFinancia
25、l PlanRisk添加标题Risk of Risk of MarketMarketSubstitutes&Substitutes&Similar Services Similar ServicesDemander is closenessDemander is closenessThe project is a one-time,reusable,low-cost and high-profit investment.The project is a one-time,reusable,low-cost and high-profit investment.Listed in Hong Ko
26、ng or Listed in Hong Kong or the Mainland Small the Mainland Small Business ListingBusiness ListingSell the Company through RestructuringFinal developmentFinal developmentThe rate of return The rate of return stays above 80%when stays above 80%when the profit ranges within the profit ranges within 2
27、0%20%the annual dividend the annual dividend can be as high as 50%of can be as high as 50%of the net profit.the net profit.Risk of InvestmentRisk of InvestmentManagement CompanyManagement CompanyThe structure of managementPARTIIPARTIIPARTIIChair manChair manManagerManagerVice-managerVice-managerVice
28、-managerVice-managerSales&design Sales&design departmentdepartmentFinancialFinancialdepartmentdepartmentHRHRdepartmentdepartmentLegalLegaldepartmentdepartmentInformationInformationdepartmentdepartmentSale promotionSale promotiondepartmentdepartmentManagement CompanyIncentive systemBusiness ModelPerf
29、ormance evaluation The“352”method of The“352”method of evaluation evaluation“3”“3”Category of index“5”“5”Level of performance of each position“2”Classes of index“the gold handcuff”for the seniors“Silver-ladder”for the middle levelTo fulfill the promises in timethe system of membershipTo establish an
30、 effective process of safety managementNon Disclosure Agreement of customer informationA huge potential market1Cooperation with university2Various service to attrctive customer3Innovation model:teaching with entertainment4one-time,reusable,low-cost and high-profit investment5Our TeamOur TeamShen Ting Fu Bin Tian JiePPTS Liu Ying Gong Hang Welcome to join in our teamTheme Club UtopiaThank you