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1、UNIT 8Business Start-up第1页OutlineListeningListeningWatchingWatchingSpeakingSpeakingSupplementary MaterialFurther ListeningFurther WatchingFun Time第2页Lead in1.Watch the video and talk about what you know about starting up business.2.Have you ever thought about start up your own business？If you are to
2、 start a business,how will you choose your business and name your company?第3页Teaching PlanIn ClassPeriod 1:Listening 1 Speaking 1(Task 1-2)Period 2:Watching 1 Speaking 1(Task 3-4)Period 3:Listening 2 Speaking 2(Task 1-2)Period 4:Watching 2 Speaking 2(Task 3-4)After ClassUnit File+Supplementary Liste
3、ning+Project第4页Learning FocusKnowledge:v To build up the vocabulary about starting up a business.v To learn to get a general idea of the typical situations encountered when starting up a business&learn about structure of a start-up.Skills：v To be able to get a general idea of the typical situations
4、encountered when starting up a business&learn about structure of a start-up.第5页Pains Lots of hard work _ _ _Gains Becoming rich _ _ _Listening 1TASK 1 Making Decisions Warming-upNo pains,no gains.Discuss with your partner and list the“pains”and“gains”of starting a business.Lack of money and experien
5、ceLots of pressureYoure on your ownCan make your own decisionsFree work timeMore opportunities第6页Listening 1TASK 1 Making DecisionsNew Words&Expressions1.quit v.离开（工作职位、学校等）He quit his job as an office boy in Athens.他辞去了在雅典当办公室勤杂工工作。2.post n.职位；（尤指）要职Ask him whether he would accept the post.问问他是否愿意就
6、任该职。3.switch n.转移；改变，转变We had to make a switch in our arrangements.我们不得不对我们安排作些变动。4.rust v.（使）生锈There was an old rusting bolt on the door.门上有一个生锈旧门闩。第7页Listening 1TASK 1 Making DecisionsNew Words&Expressions5.scary a.恐怖；吓人Theres something very scary about him.他身上有某种东西让人不寒而栗。6.unpredictable a.不可预测；难以
7、预料He is utterly unpredictable.他是个高深莫测人。7.self-employed a.个体经营；自雇There are no paid holidays or sick leave if you are self-employed.8.假如你是个体户，就没有带薪休假或病假。9.start up 发起，创办；开始从事They have decided to start up a nursery in the factory.他们已决定要在工厂里创办一个托儿所。第8页Listening 1TASK 1 Making Decisions Extensive Listeni
8、ngListen to a conversation between Jenny and Andrew.Decide whether the following statements are true or false.Then write down the key words to support your answers.1.Andrew doesnt like the idea of starting up a business.2.Jenny persuades Andrew to be her business partner.Why dont you start up your o
9、wn business?Thats exactly where the fun lies.Andrew said,“Why dont we do it together?”FalseFalseScript第9页Listening 1TASK 1 Making Decisions Intensive ListeningListen to the conversation again and tick()the correct answer to each question.1.Jenny wants to quit her job because _.A.she cannot run the m
10、achine well B.she does not get along well with Frank C.she is bored with her current position2.What do we know about Frank?A.He has worked at TAF for over 10 years.B.He will take Jennys position next month.C.He has left the Sales&Marketing Department.3.According to Andrew,whats fun about starting up
11、 a business?A.To expand his business interests.B.To meet challenges and solve problems.C.To find a business partner and not to be alone.ScriptScript第10页Listening 1TASK 1 Making Decisions Language SummaryRead the following idioms and figure out their meanings.Then translate them into Chinese.1.Its ea
12、sier said than done._2.Well begun is half done._3.Where there is a will there is a way._4.Action speaks louder than words._说起来轻易做起来难。好开始是成功二分之一。有志者事竟成。事实胜于雄辩。第11页Listening 1TASK 2 Choosing a Business Warming-upIf you are to start a business,what line of business will you choose?Brainstorm some produ
13、cts or services that are easy for college students to sell if they want to start up a business on campus.Providing tutoring services _ _ _ _Fixing computers on campusFast food delivery serviceSetting up an online storeOpening up a design workshop第12页Listening 1TASK 2 Choosing a BusinessNew Words&Exp
14、ressions1.moderate a.适中While a moderate amount of stress can be beneficial,too much stress can exhaust you.适度压力是有好处，不过压力太大会把人压垮。2.fashion n.时尚，时兴Queen Mary started the fashion for blue and white china in England.玛丽女王开启了青花瓷在英格兰流行风尚。3.toiletry n.化装品She travels in toiletries.她出外推销化装品。4.device n.装置；仪器；设
15、备The company has come up with a new acoustic-optical device.这家企业已制造出一个新声光装置。第13页Listening 1TASK 2 Choosing a BusinessNew Words&Expressions5.media n.（medium复数）新闻媒介；传输媒介It is hard work and not a glamorous job as portrayed by the media.这是份苦差，并非像媒体描绘那般令人向往6.head start 先起步优势；有利开端A good education gives yo
16、ur child a head start in life.良好教育会让你孩子在人生起跑线上比他人领先一步。第14页JennyAndrew Mobile phones Cosmetics and toiletries Fashion Cameras ComputersListening 1TASK 2 Choosing a Business Extensive ListeningJenny and Andrew are talking about the business areas that they are interested in.Listen to the conversation
17、and figure out their interests by matching the two columns.JennyAndrew Mobile phones Cosmetics and toiletries Fashion Cameras ComputersScript第15页 Intensive ListeningListen to the conversation again and decide whether the following statements are true or false.Then write down the key words to support
18、 your answers.1.Andrew wants to start a business that they are both familiar with and interested in.2.Andrew is an expert in electronic devices.3.They finally decide to start a business in the electronics industry.TrueListening 1TASK 2 Choosing a BusinessWell,something that were interested in and fa
19、miliar withIn truth,Im no expert!FalseThen what about toiletries and cosmetics?That makes a lot of sense.FalseScript第16页Listening 1TASK 2 Choosing a Business Language SummaryRead aloud the following sentences,paying special attention to the italicized parts.1.Im interested in a lot of areas,such as2
20、.But I know nothing about3.Im not really interested in them.4.In truth,Im no expert!第17页Watching 1TASK 1 Structure of a Start-up Warming-upIf you are to start up a business,will you do it alone or with a partner?You may list some reasons to explain your decision.Alone_With a Partner_ You control eve
21、rything.You take all the profits.Have someone to discuss the problems with.Have someone to share the pressures with.第18页Watching 1TASK 1 Structure of a Start-upNew Words&Expressions1.structure n.结构；结构The chemical structure of this particular molecule is very unusual.这个特殊分子化学结构很不寻常。2.start-up n.新创办企业
22、For now the only bright spots in the labor market are small businesses and high-tech start-ups.当前劳动力市场上唯一亮点是小企业和新兴高科技企业。3.cafeteria n.自助餐厅；自助食堂This is a cafeteria.这是自助餐厅。4.proprietorship n.全部权The simplest form business is called an individual proprietorship.最简单商务形式就是独资经营。第19页Watching 1TASK 1 Structu
23、re of a Start-upNew Words&Expressions5.liability n.责任，义务The judge exempted them from all liability in these matters.法官免去了他们在这些事上全部责任和义务。6.limited liability company(LLC)有限责任企业It is a limited liability company.它是一间有限责任企业。第20页Watching 1TASK 1 Structure of a Start-up Extensive WatchingJenny and Frank ar
24、e talking about the structure of a start-up.Watch the video clip and tick()the items that are covered in the conversation.1.The area of business2.The company name3.The companys products4.The form of the company5.The importance of choosing a partner1.The area of business2.The company name3.The compan
25、ys products4.The form of the company5.The importance of choosing a partnerScript第21页Watching 1TASK 1 Structure of a Start-up Intensive WatchingWatch the video clip again and tick()the correct answer to each question.1.What is the advantage of a sole proprietorship?A.It has unlimited liabilities.B.It
26、 helps to raise more money.C.It is the quickest and easiest form for a start-up.2.Why doesnt Jenny start a limited liability company?A.Because she needs a partner.B.Because her business is small.C.Because she wants to be in charge.3.According to Jenny,what is the most important thing in choosing a p
27、artner?A.Mutual trust.B.Common goals.C.Similar work habits.Script第22页Watching 1TASK 1 Structure of a Start-up Language SummaryUse the suffix“-ship”to form new nouns after the example and then figure out their meanings.proprietor proprietorshippartner _owner _Sponsor _partnershipownershipsponsorship第
28、23页Watching 1TASK 2 Naming the Company Warming-upList at least three famous companies in each of the following industries.Personal Care _ _ Mobile Communications _ _ Automobile _ _P&G,Unilever,Nice GroupNokia,Apple,HTCFord,Toyota,Volkswagen第24页Watching 1TASK 2 Naming the CompanyNew Words&Expressions
29、1.evoke v.引发，唤起（感情、记忆或形象）A sense of period was evoked by complementing pictures with appropriate furniture.给照片配上一些适当家俱，唤起了一个年代感。2.Latin a.拉丁语The enthusiasm for Latin music is worldwide.全球掀起拉丁音乐热潮。3.exotic a.异乎寻常；异国情调She flits from one exotic location to another.她辗转于异国异乡。e up with 想出，提出（主意、计划等）Severa
30、l of the members have come up with suggestions of their own.有几位组员提出了自己提议。第25页Watching 1TASK 2 Naming the Company Extensive WatchingJenny and Andrew are talking about how to name their company.Watch the video clip and decide whether the following statements are true or false.Then write down the key w
31、ords to support your answers.1.They have different opinions in choosing the company name.2.They will ask more people for advice before deciding which name to use.-OK,lets write them down.-Good!-Thats a good idea.-Perfect!We need to talk to more peoplebefore deciding which one to use.FalseTrueScript第
32、26页Watching 1TASK 2 Naming the Company Intensive WatchingWatch the video clip again and answer the following questions.1.How does Jenny want people to feel about their company name and their products?2.How do they find the words that evoke the feelings they want?3.Why do they look for the Greek or L
33、atin translation of the words?Jenny wants people to feel clean,comfortable,elegant and confident.They find the words by looking at the names of flowers,colors or plants.Because a Greek or Latin word would make the company sound exotic and unique.Script第27页elegant eleganceconfident _important _ depen
34、dent _elegant eleganceconfident _important _ dependent _elegant eleganceconfident _important _ dependent _Watching 1TASK 2 Naming the Company Language SummaryFill in the blanks with the noun forms of the words given after the example.confidenceimportancedependence第28页Speaking 1 Work in pairs.Complet
35、e and practice the following conversation with your partner in turn.A:Whats your plan after our graduation this July?B:_.A:Great!To start up a business is a good option.B:But its difficult too.I need to _.A:What kind of preparations?B:Such as looking for a location,_ _.A:Yes,it involves a lot of wor
36、k._.B:No,Im looking for a partner.Do you want to join me?A:_.Im thinking of starting up my own business.make a lot of preparationschoosing a business,namingthe companyAre you going to do it aloneWell,thanks for inviting me.I need to think about it第29页Speaking 1 Work in groups.Talk about the advantag
37、es and disadvantages of starting the following businesses and decide on the best choice.BusinessAdvantagesDisadvantagesRestaurantOnline storeShoe factory第30页Speaking 1Sample:A:A restaurant is always a good idea.What do you think?B:You are right.However,to open a restaurant,you need a lot of money.Wh
38、ere can you get the money from?C:There are so many restaurants.There will be a lot of competition.D:Then what about a shoe factory?I know some friends who are involved in this industry.They say its very profitable.A:It might be profitable,but again,we need a lot of money to start with.Whats more,if
39、we do not have the latest technology in the shoemaking industry,we wont have any advantage.B:You are right.I think we should open an online store.Its easier to start with.C:And its promising too.I think online businesses will be growing rapidly in the next decade.D:Thats an good idea.Even if we fail
40、,we dont have much to lose.第31页Speaking 1 Work in pairs.Match the following forms of company structure with their descriptions and tell your partner the differences.A.Sole proprietorshipB.PartnershipC.Limited liability company(LLC)1.Two or more persons join to run a trade or business.Each person con
41、tributes money,property,labor or skill,and expects to share in the profits and losses of the business.()2.The company is owned by one person.He/She enjoys all the profits and also assumes complete responsibilities for any of its liabilities or debts.()3.The owners have limited personal liabilities f
42、or the debts and actions of the company.()BAC第32页Speaking 1 Work in groups.The following are some company names.Write down their Chinese names in brackets and tell your group members how you like these names.Then search online and find out how these names came out.Coca-Cola()Pizza Hut ()Benz ()Canon
43、 ()BMW ()HP ()可口可乐飞驰宝马必胜客佳能惠普第33页Speaking 1SampleI like the Chinese name of Coca-Cola because it gives an impression that the drink has a good taste.I like the Chinese name for Pizza Hut because it has the meaning of winning.So the customers might think if they come to Pizza Hut,they might win in al
44、l aspects of life.I like the Chinese name of Benz because it indicates the high speed of the car.I like the Chinese name of Canon because it means“good performance”.I like the Chinese name of BMW as it is associated with horses,which are symbols for speed and power in the Chinese culture.I like the
45、Chinese name of HP because it means“benefit the public”.第34页Listening 2TASK 1 Funding Warming-upIf you are to start up a company,where could you get the seed money?List at least three ways that you could get it for your start-up business.get the money from a bankget the money from an angel investorb
46、orrow the money from friends or relatives第35页Listening 2TASK 1 FundingNew Words&Expressions1.funding n.提供资金；提供基金They hope for government funding for the scheme.他们希望政府为这个计划提供资金。2.loan n.贷款；借款The country has no access to foreign loans or financial aid.该国得不到任何外国贷款或经济援助。3.repay v.偿还；偿还It will take 30 ye
47、ars to repay the loan.还清贷款需要30年时间。4.in-depth a.深入；彻底；全方面This is a new subject and needs to be explored in-depth.这是个新课题,需要深入研究。第36页Listening 2TASK 1 FundingNew Words&Expressions5.address v.对付，处理；满足（需求）Mr.King sought to address those fears when he spoke at the meeting.金先生在会上讲话时试图消除那些恐惧。6.justify v.证实正
48、确Ministers agreed that this decision was fully justified by economic conditions.部长们一致同意，这个决定完全符合经济情况。7.angel investor 天使投资人He is a angel investor.他是一个天使投资人。8.seed money 本钱；本金Seed money is money that is given to someone to help them start a new business or project.本钱帮助人们开始新生意或者项目。第37页Listening 2TASK
49、1 Funding Extensive ListeningFrank is giving Jenny some advice on funding.Listen to the conversation and decide whether the following statements are true or false.Then write down the key words to support your answers.1.A good business plan will ensure Jenny to get a bank loan.2.Frank might be able t
50、o help Jenny to get the seed money.Then you have to make your budget estimates as detailed as possible.FalseTrueI can introduce you to my friend Antonio;maybe he can help you.Script第38页Listening 2TASK 1 Funding Intensive ListeningListen to the conversation again and fill in the blanks with proper wo