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1、商务翻译实践企业宣传资料的翻译I、企业宣传资料的性质与功能Short Passage 1 Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.I、企业宣传资料的性质与功能 Short Passage 1 Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world. 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一
2、Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France.Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial
3、public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange in 2000 and set up its global headquarter in Paris, France. 索迪斯集团由皮埃尔白龙先生创建于1966年，1983年在巴黎证券所上市，2000年于纽约上市，总部在法国巴黎。BackSummaryCharacteristics of passages 1&2 ？Hints: introduction of two companiesContents（2）: years o
4、f being founded places in the same industry企业宣传资料第一部分的主要内容及作用？介绍公司的创立时间、行（企）业定位让读者认同、建立信任感Passage 3 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005.Passage 3 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 bi
5、llion in 2005. 摩托罗拉是世界财富百强企业之一，拥有全球性的业务和影响力，2005年的销售额为353亿元。Short Passage 4 Today, with more than 40 years rich experience and successful operations on the five continents, Sodexho has grown to the largest multinational cooperation in catering and facility management field around the world. As a glo
6、bal Fortune 500 company with more than 324,000 employees, Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005. 今天，凭借40年的丰富经验以及在世界五大洲的成功经营，索迪斯联盟已成为世界上最大的从事餐饮服务及综合后勤管理服务的跨国公司之一，名列财富杂志全球500强企业名录。截止到2005年底，索迪斯联盟全球拥有员工32.4万人，在76个国家中设立了超过2.4万个分支企业。Summary Of Pas
7、sage 3&4Hints: introduction of Motorola/SodexhoContents（3）: rank /place Sales volumes Numbers of clients/employees企业宣传资料第二部分的主要内容及作用？ 介绍公司的排名、销售业绩、客户员工数量 证明实力 建立客户信心Passage 5 With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and t
8、rucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.Back通用汽车的的全球总部坐落在底特律， 迄今在全球33个国家建立了汽车制造业务。2005年，通用汽车在全球售出917万辆轿车和卡车。通用汽车旗下的轿车和卡车品牌包括：别克、凯迪拉克、雪佛兰、GMC、通用大宇、霍顿、悍马、欧宝、庞蒂亚克、萨博、土星和沃豪。Summary Of Passage
9、 5Hints: introduction of GM ManufacturersContents（1）: product brands 企业宣传资料第三部分的主要内容及作用？ 介绍公司的品牌（含推荐品牌） 加深对企业的了解 推荐新产品Passage 6Research and Development Motorola has been a global leader in innovation in telecommunications. In China, Motorola has invested US $600 million in R&D, Building 17 R&D cente
10、rs and labs in Beijing, Tianjin, Shanghai, Nanjing, Chengdu and Hangzhou. The number of R&D staff is about 3000 now. Motorola China R&D Institute has now become one of the world-class R&D base at Motorola. It has also evolved the largest R&D institute global companies have ever set up in China. 研发与创
11、新 摩托罗拉公司一直是全球电子通讯领域研发的领导者。摩托罗拉在中国的研发投资达6亿美元，在北京、天津、上海、南京、成都和杭州等6个城市建立了17个研发中心和实验室，研发人员约3000人。摩托罗拉中国研究院已经成为摩托罗拉的全球研发基地之一，也是跨国公司在中国建立的最大的研发机构。Summary Of Passage 6Hints: introduction of Motorola Co.Contents（4）: innovation investment R&D centers and labs R&D staffs企业宣传资料第四部分的主要内容及作用？ 企业产品研发与创新相关信息 凸显企业发
12、展动力和前景、强大实力；树立开拓进取、生机勃勃的企业形象Passage 7 In china, Unilever sponsored 9 hope schools and launched the “Unilever Hope Star project in universities, helping 200 poor students for the 4-year college tuition. We also set up scholarship in Fudan University to reward students with excellent performance. Sinc
13、e 1996, we launched “Zhonghua” teeth protection campaigns across the whole country. In 2000, we launched a tree-planting campaign in more than 10 provinces in China to increase peoples awareness of environmental protection.back联合利华在中国资助建立了9所希望小学;在高校开展“联合利华希望之星”项目，为200个贫困学生提供4年的大学费用；公司还在复旦大学设立奖学金，奖励品
14、学兼优的学生。从1996年开始，公司还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。Summary of Passage 7Hints: introduction of UnileverContents（5）: Sponsored hope schools Helping poor students Set up scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign企业宣传资料第五部分的主要内容及
15、作用？ 企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高美誉感美誉感和知名度知名度。Sample 8Touching Lives, Improving Life P&G in Greater China亲近生活，美化生活宝洁公司在中国The Miracles of Science-DU PONT创造科学奇迹杜邦P&G, High Quality Products宝洁公司,优质产品 Just do it-Jordan尽管去做乔丹Summary of Sample 8Hints: introduction of P&G/DU PONTConte
16、nts（1）: Slogan企业宣传资料第六部分的主要内容及作用？ 企业标语和口号（特点：简洁、朗朗上口、亲切励志） 对企业形象和产品形象的补充，留下深刻印象企业宣传资料的性质与功能DO YOU KNOW?客观准确、翔实生动 see条理清晰，层次分明 see流畅简洁，富于美感 see企业宣传资料的语言与结构特征企业宣传资料的翻译方法顺译法结构调整法分句法编译法PracticeBlack & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household
17、 appliances, plumbing and building products used in and around homes and for commercial applications. Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial
18、 applications. 百得公司是世界上在电动工具、金属配件、家用小电器、管道设备及建筑用产品方面最大的市场占有者及生产商之一。百得所生产的产品广泛运用于家用及商业领域。 Our products and services are marketed in more than 100 countries, and we have manufacturing operations in eleven countries, including three in china. Our products and services are marketed in more than 100 coun
19、tries, and we have manufacturing operations in eleven countries, including three in china. 目前，在世界上100多个国家里，百得提供专业化的销售及市场服务。在世界上11个国家设有专业化的生产商，包括在中国的3个生产商。 Throughout our businesses, we have established a reputation for product innovation, quality, design and value. Throughout our businesses, we have
20、 established a reputation for product innovation, quality, design and value. 百得在产品更新、产品质量、产品设计方面有着很高的知名度。 Our strong brand names and new product development capabilities enjoy worldwide recognition. 百得强大的品牌知名度、新产品研发能力在全球范围内享有极高的声誉。 Our distribution is unsurpassed in our industries and our globally r
21、ecognized brands include Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister, among others. Our distribution is unsurpassed in our industries and our globally recognized brands include Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister, among others. 百得是业内的领先者，全球化的
22、品牌包括： Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price PfisterHomework Search for an English introduction of a renowned company, and translate the passage into Chinese. 3) Just as a person has to learn new skills to do more complex work, so a company sometimes has to find new ways of doi
23、ng things as the work load grows. Its a nice kind of problem to have! 正如一个人做更复杂的工作需要学习新的技术一样，一家公司随着工作量的增大不得不寻找完成工作的新方法。这是件很好的事情。 In order to handle the rapidly growing number of franchises and accounts with better service and quicker response, ABC Company is reorganizing its regional sales force, ef
24、fective April 1, 2008. The ABC Company is dividing the nation into four Marketing Regions: Eastern, Southern, Central and Western. Each region will have a Regional Manager: Margaret Olson(Eastern), Harry Baines (Southern), Rolf Johnasson (Central), and Barry Jones (Western). To coordinate the entire
25、 national sales effort, Mark Vinson will be National Sales Manager. By May all the kinks would be worked out throughout the whole company, and the four regions would do business as the normal way. The company is confident that the end result will be well worth the effort as will be seen in the great
26、er sales during the months ahead. 为了以更好的服务和更快捷的方为了以更好的服务和更快捷的方式来应对迅速增加的专营权和帐式来应对迅速增加的专营权和帐目数，目数，ABCABC公司正在改组其地区销公司正在改组其地区销售力量，售力量，20082008年年4 4月月1 1日生效。日生效。55月前，整个公司系统内的工作会月前，整个公司系统内的工作会准备就绪，并且这四个地区的工准备就绪，并且这四个地区的工作会步入正常轨道。公司相信从作会步入正常轨道。公司相信从未来几个月里更大的销售量中可未来几个月里更大的销售量中可以看出所做出的努力是完全值得以看出所做出的努力是完全值得的。
27、的。 TCL Corporation is a comprehensive large scale state-owned enterprise, established in 1981. 22 years has witnessed that TCL has become an enterprise with annual sales exceeding 30 billion from a small audio cassette-making local factory, into a large corporation without state plunged capital.TCL
28、TCL 集团股份有限公司创办于集团股份有限公司创办于19811981年，是一家综合性大型国有年，是一家综合性大型国有企业。经过企业。经过2222年的发展，年的发展，TCLTCL集集团从一个制作音像磁带的小型地团从一个制作音像磁带的小型地方工厂发展成为自主经营（不用方工厂发展成为自主经营（不用国家投入资金）的大型企业，年国家投入资金）的大型企业，年销售额超过了销售额超过了3030亿。亿。 Now, TCL is well known at home and abroad, and has developed in many areas such as Multimedia Electronics
29、, Home Electronics Appliances, Telecommunication Equipment, Information Components, and Electronics Components. Moreover, TCL has undergone a period of substantial progress, and is one of the fastest-growing major industry manufactures, having racked up a compound annual growth rate of 47 percent in
30、 the past decade. Today, all the four key industries lead the tide in their fields. 如今，如今，TCL集团已成为国内外知名集团已成为国内外知名企业，在多媒体电子、家用电器、企业，在多媒体电子、家用电器、通讯设施、信息以及电工等许多领通讯设施、信息以及电工等许多领域都有所发展。同时，域都有所发展。同时，TCL集团一集团一直稳步发展，在过去十年中以直稳步发展，在过去十年中以47%的复合年增长率不断增长，是增长的复合年增长率不断增长，是增长速度最快的工业制造企业之一。目速度最快的工业制造企业之一。目前，前，TCL设计
31、的家电、通讯设施、设计的家电、通讯设施、信息以及电工四大主导产品都居国信息以及电工四大主导产品都居国内通行前列。内通行前列。 As a whole, TCL is ranked fourth in a rating for the China 100 prestigious Electronics & IT enterprises and TCL brand value in 2002 reached RMB18.769 billion. In 2002, the TCL Group had total sales of RMB 31.9 billion and export revenues
32、 came to US $1.16 billion. TCL also generated a profit of RMB 1.5 billion in 2002, and paid RMB 1.9 billion in taxes. 从整体上看，TCL集团在全国知名电子信息百强企业中名列第4名，2002年其品牌价值达人民币187.69亿元人民币。2002年TCL集团销售总额达人民币319亿，出口创汇11.6亿美元。TCL 2002年产生利润人民币15亿元，纳税达19亿元人民币。 3. Shangdong Longkou Battery General Factory, which regis
33、tered Fujia brand and WJG brand as its trademarks, has the annual producing capability of 1,600,000 KVAH(千伏安时)，2,000 tons acid used for battery and 2 million plastics sets used for automobile interior and exterior decoration. 山东龙口蓄电池总厂采用注册商标为“孚佳”和“金光”牌，其蓄电池年生产能力为160万千伏安时，铅酸蓄电池年生产能力为2000吨，汽车内外饰用橡胶件年生
34、产能力为200万件套。 Owing many skilled technical staffs and core technical competence in battery field, it has the ability of developing new products and inspecting accumulator quality. 该厂在蓄电池生产领域拥有许多经验丰富的技术人员和核心技术能力，有能力开发新产品和检验蓄电池产品质量。 It has become the important enterprise in Longkou City, the skeleton en
35、terprise in Yantai City, and the advanced enterprise in Shandong Province. 该厂已成为龙口市重点企业，烟台市骨干企业及山东省先进企业。 The products of this factory, which have been sold to many cities and provinces all over China, won the best appraisal from its customers. Because of their performance and good flexibility for al
36、l kind of domestic and abroad automobiles, the products were designated as fitting products by China First Automobile Group. 该厂产品已经远销到全国多个省市，深受顾客好评。由于该产品良好的性能和灵活性能够适应国内外各种汽车的需要，因此中国一汽集团指定为配套产品。 The factory is a state-owned corporation specialized in the import and export business, and the products o
37、btained the export quality license and the license for using on vessels. The factory has been audited to ISO 9002 and QS 9000 International Quality System Standard. 该厂是一家国有企业，经营国内外业务，产品获得了出口质量许可正并且可以应用于各种船只。 该厂已经通过了ISO9002和ISO9000国际质量体系认证。 Chairman of the board, Yu Wanjin, who is also the general manager welcomes domestic and abroad customization to come to this factory and negotiate with it. Sincerely cooperate with all customization to develop the business together. 董事长兼总经理于万金热情欢迎国内外用户前来考察洽谈，真诚合作，共谋发展！谢 谢22.4.54:56:564:564:5622.4.522.4.54:564:564:56:5622.4.522.4.54:56:562022年4月5日星期二4时56分56秒