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1、一、专业名词1,电子商务 electronic commerce视频会议 video conference不断增长 ever-increasing供应商supplier内部运营 internal operation组织 organization交易 transaction消费者consumer有效率的efficient有弹性的flexible2,电子邮件营销email marketing市场调研 market research提高整体营销信息 enhance overall marketing message拓展网络 exploit the web网络能力 capabilities of th
2、e web离线营销活动 offline marketing activities传统营销 traditional marketing品牌的忠、诚度brand loyalty传统促销方法 traditional promotional methods营销策略 marketing strategy3,电子银行 electronic bank家庭银行home bank支付账单pay bills私人网络 private network金融机构 financial institutions银行服务 banking services在线申请apply online4, 电子支付 electronic pa
3、yment电子支票 electronic checks电子货币 electronic money经常账户 checking accounts数据加密 data encryption客户认证 client authentication智能卡 smart cards计算机硬盘 computer hard disks银行部门 banking sector小额支付 small value payment5.网上贝勾物流程 the flow of shopping/purchasing online迅速发展 rapid growth/development虚拟商店 virtual stores/shop
4、s产品规格 specification电子银行cyber bank购物中心 shopping center在线付款 payment online确认i单 confirmation of the order总金额 total amount批号 date code6,最终产品 finished goods相关信息 related information产地 the point of origin运输与配送 transport &services国际供应链管壬里 international supply chain management预售服务 pre-retailing services军事策略
5、military strategy战时物资生产 wartime material production集中于 centering on战略物资补给 strategic commodities supply7,file transfer 文件传输digital cash电子现金geographical location 地理位置on a global scale在全球范围EDI电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8, internet marketing 网络营销electron
6、ic mediu 电子媒介affiliate marketing 会员营销mergewith.与.融为体distribute products 再已送产品community activities 社区:舌动marketing objectives 营销目的loyalty program贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank在线银行physical bank有形银行banking activities 银行业务credit unions信用
7、合作社credit card products 信用卡产品open a checking or savings account 开立支票或彳诸蓄贝长户10, paper checks 纸质支票banking settlement system 银行结算系统payment data支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 月艮务器认证prepaid cards预付费卡electronic purses 电子钱包digital cash数字现金acces
8、s product可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中surfing the internet 网上冲浪 names of commodities 商品名称 lead time交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动 raw m
9、aterials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要 the management of inventory in motion and rest 动态与静态的库存管理 IT solutions信息技术解决方案 added-value 增值in military science在军事科学方面 the most crucial element 最关键的要素 a network of transportation 运输网络 二、句子翻译(1,2,14,17,1
10、8)(英玲汉)l)in another word , electronic commerce is the buying , selling and trading of goods and services through private and public networks .换句话来说，电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the /connected or online “ computer users .EC的首个发展阶段局限于在线计算机用户3)the second wave
11、will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs .telephone networks and new applia
12、nces .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例 如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of bringing workplace computers into living room ”低价的接入设备的广泛使用代表着进入了家庭办公的新时代l)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无 止境的2)mo
13、re than 100 countries are linked into exchanges of data znews and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。3)in traditional business buyers and suppliers search for each other through advertising ,trade shows brokers,and dealers .在传统贸易中，买方和卖方会通过广告，贸易展会，代理商和中间商来寻找对方4)electronic commerce will lead to a di
14、fference in the way we live our lives and accomplish our day-to-day work.电子商务将会改变人们日常生活和工作的方式5)electronic commerce opens up new avenues for the marketing of traditional goods and services directly to consumers .电子商务为传统商品和服务的市场开拓提供了全新的渠道1, l)nowadays ,turning on the computers entering various kinds o
15、f virtual shops online .customers will find thousands of thousands of business directories ,where they are able to choose the article they want with their features specifications ,prices and so on .如今，打开电脑，进入各种虚拟网络商店，顾客就能找到成千上万的企业名录。在那里, 他们可以选择所需的商品，了解商品的性能，规格，价格等信息2)after deciding what to buy ,a cu
16、stomer can fill in the purchase order (P.O) immediately ,which is composed of the names of commodities ,the quantity ,date code manufacturing ,package Jead time ,price ,terms of payment and shipping .顾客决定买什么之后，可即时填写订单，订单内容有商品名称，数量，批号，品牌，包 装，交货日期，价格，付款方式和运输方式3)then enter the payment system and fill i
17、n the required personal information .confirming nothing wrong ,then submit it.然后进入付款系统，填写必要的个人信息，确认无误，然后提交4)this process is somewhat complicated ,which is done usually by the cyber bank and the shop .此过程有点复杂，它是由网络银行和商店来完成的5)all the above is done ,the shop will release the goods according to the P.O.
18、 and in the due time zthe goods is sure to reach the customer without fail以上程序全部完成后，商店就会根据订单发货，货物在所规定的时间内确定无误地送达 顾客处.l)these activities generally involve the electronic exchange of information to acquire or provide products or service ,to place or receive orders ,to provide or obtain information ,or
19、 to complete financial transactions .这些活动通常涉及获取提供产品或服务，下单或接单，提供或获取信息或完成各种 金融交易等各种电子信息交换2)e-government is fundamentally about visibility,accessibility and extensibility ,and these are the core ingredients for transparency in government.从根本上说，电子政务具有可见性，易接近性和延伸性，这些都是透明政府的核心成分3)however -Government is ju
20、st a tool ,and transparency depends as much on how that tool is used as it does upon its mere existence .然而，电子政务也只不过是一种工具，透明度主要还是取决于人们如何利用该工具，就 如同工具取决于其本身的存在一样4)the point is that the democratic institutions in question need to hold government actors accountable ,and e-Government can help that to hap
21、pen more easily .关键的是，在讨论中的民主体制必须能够使政府官员负起责任，而电子政务更容易促成 政府官员做到这一点5)too little attention is paid to the beneficial effects (in terms of transparency in particular )of electronifying processes as opposed to information人们对电子化过程的有益影响关注甚微(尤其是再透明度方面)l)any ministry that delivers services directly to the pu
22、blic benefits the most.凡事能将服务直接提供给公众的部门就能得到最大的利益2)if the government is transparent and open in their dealings with the public ,they will get proper feedback from citizens,which in turn increases efficiencies within their own ministries.如果政府在与公众交往时能透明公开，就会得到公民们适当的信息反馈，这样反过来就 会使他们提高部门工作效率3)to be effec
23、tive in delivering an e-service ,it has to meet the needs of the citizen and not solely the needs of a particular government ministry .要想在提供电子信息服务方面卓有成效，就必须满足公民的需求，而不仅仅是满足某一 特殊政府部门的需求4)this change is the transfer of some of the traditional powers of government to groups and citizens in society.这种变革就
24、是要将传统的政府权力转移给社会群体和公民5)there are economic and administrative benefits for the government ministry involved ,in the short term ,but in the long term it is the citizen who will have the most benefits .就眼前来说，政府有关部门会获得一些经济和行政利益，但从长远观点来看，最受惠的 还是公民三、(1)电子商务的优势与问题优势:the reach of Internet is vast,All the mer
25、chants and customers can get a wider choice2、 EC will reduce the overhead costs and save time3、The goods and services are available all the time劣势：1、the security and privacy is a problem in the process of EC2.some transactions demand anonymity of the customer（2）什么是电子商务Electronic commerce ：the conduc
26、ting of business communication and transactions over networks and through computer .as most restrictively defined electronic commerce is the buying and selling goods and services ,and the transfer of funds ,through digital communications .however ec also includes all inter-company and outer-company
27、functions that enable commerce and use electronic mail ,edi and so on .electronic commerce also includes buying and selling over the web electronic funds transfer ,smart cards,digital cash ,and all other ways of doing.（3） B2B与B2C区别The most obvious difference between B2B and B2C is the customer requi
28、rement .B2C focuses on individual customer transactions, whereas B2B focuses on other businesses as the consumer.One difference between B2B and B2C is the type of order .another difference is also a different requirement for B2B transactions .lastly the type of connection between B2B and B2C differs.（4）网上购物流程1. product search online2. fill in purchase order3. send purchase order4. payment online5. payment authentication6. deliver orders（5）电子支付种类1. electronic checks2. payment card systems3. electronic money