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1、 营营销销推推广广计计划划费费用用预预算算序序号号项项目目名名称称具具体体内内容容数数量量备备注注一一月月二二月月三三月月四四月月五五月月六六月月七七月月八八月月九九月月十十月月十十一一月月十十二二月月一一月月1办办公公用用品品采采购购新近员工配备电脑4策划1、文案1、销售助理2人（原有ibm或新购替换）1200020000200002平面设计配备设计电脑1新购组装设计平台110003设计用彩色喷墨打印机1带外供墨系统、彩喷纸400020004营销中心激光打印机1较高强度打印40005营销中心传真机1办公用50010006业务用数码照相机2营销中心调研+产品部考察各1部400040007投影仪
2、160008网站设计制作费首年上线13000001000010000100009设计费部分进度款2产品手册、公司手册、vi系统、招商单页50000300003000030000#oa软件采购150000#posmposm3省上市发布、卖场用的大堆头用广告POP，宣传贴、促销品样品、路演道具、posm3上市阶段分段、分批量制作150000160000350000#门头制作38000015000015000080000150000150000100000800005000080000#企业手册、产品手册、招商单页、三折页制作费3上市阶段分段、分批量制作40000400005000020000#西安
3、糖酒会展位装修促进物1前期定金、装修、广告物料制作250000200000200000#宣宣传传与与推推广广广告-报纸，杂志380000800003000080000800003000030000300001000030000#广告-网络首页广告350000500005000010000013200050000180002500010000#广告-公交车身广告，站台媒体，语音提示3180000180000100000100000200000200000800008000080000#广告-电梯广告3分众传媒100000100000100000#广告-交通电台330000300003000030
4、00050000300003000030000300001000030000#推广-公关关系费3政府公关关系300000#推广-上市发布会3户外秀3000030000#企业专题片拍摄费1企业招商用15000#网络推广费基础320000200002000020000#网络活动奖品推广费35000050000#渠渠道道费费用用样板街350000600006000060000150000150000150000150000150000#形象店3200002000010000100003500035000500005000050000#进店费用350000100000#陈列费3100000200000
5、#条码费33000060000#促促销销渠道促销36000060000600006000060000100000200000#餐饮进店费33000003000003000007000070000700007000070000700007000070000#消费者买赠促销350000100000100000100000150000150000150000150000150000#主题活动促销3200000100000200000200000#差差旅旅与与招招待待差旅费33000010000300003000030000300003000030000300003000030000300003000
6、0#招待费33000300050003000300030001000030001000015000150001500015000#合合计计4245006280001405000 1250000 1313000 8730001725000 1660000 1300000 743000260000145000895000 注：以上预算不含人员工资与提成奖励和电视媒体广告。推广计划整体呈现m型推广，渡过前期3-4个月铺货期后，开始在人流高峰9-12月进行集中投放。制表：审核：批准：日期：日期：日期：渠渠道道费费用用二二月月合合计计52,000608,50011,0006,0004,0001,5008
7、,0006,000330,000140,00050,000660,0002,610,000.00800001,150,000150,000650,00030000510,0003,500,000.0010000495,000800001,280,000300,00030000360,000300,00060,00015,00080,000100,0001500001,130,0002,000,000.0050000330,000150,000300,00090,000600,0004,080,000.00700001,530,0001500001,250,000700,00030000400,000518,00015000118,000695000￥13,316,500.00 注：以上预算不含人员工资与提成奖励和电视媒体广告。推广计划整体呈现m型推广，渡过前期3-4个月铺货期后，开始在人流高峰9-12月进行集中投放。2,000,000.00